I’ve always found U.S. Army recruiting advertising fascinating. It’s not just that the ads are well-produced. They catch onto basic human yearnings in a way that’s the teen equivalent of self-help books. “Be all that you can be” is wonderful – who wouldn’t want that. And the current ads making the Army look like a extreme sport also hits the nexus of cool and inspiring. The current US Army slogan is “An Army of One,” which might almost make potential recruits forget that a basic cornerstone of military training is wiping away individuality to mold recruits into interchangable units. The link above is to “Army of None,” a smart parody of the official recruiting site.