Fascinating article breaking down the stats on alcohol use in the Washington Post in 2014.
Here are the two pieces that strike me: The “top 10 percent of drinkers account for over half of the alcohol consumed in any given year” and this top 10 represents people who drink an average of 10 drinks per day.
I’m not a teetotaler and I’m glad stats also show that most Americans are light on the alcohol — 30 percent don’t drink and another 30 percent are moderate. But 10 drinks per day average is a serious alcohol problem — with serious social implications and costs. Half of the industry profits come from these drinkers. The article quotes an expert:
If the top decile somehow could be induced to curb their consumption level to that of the next lower group (the ninth decile), then total ethanol sales would fall by 60 percent.”