There’s a lot of talk online right now about fake news pages on Facebook and how they influenced both the election and how we think about the election. It’s a problem and I’m glad people are sharing links about it.
But when we share these links, let’s take that extra step and point to original sources.
Example: Someone named Melissa Zimdars has done a lot of work to compile a list of fake news sources, published as a Google Doc with a Creative Commons license that allows anyone to repost it. It’s a great public service and she’s frequently updating it, reclassifying publications as feedback comes in.
The problem is that there are a lot of web publishers whose sites exist mostly to repackage content. They’ll find a funny Reddit list and will copy and paste it as an original post or they’ll rewrite a breaking news source in their own words. The reason is obvious: they get the ad dollars that otherwise would go to the original content creators. They’re not engaging in fake news, per se, but they’re also not adding anything to the knowledge base of humanity and they’re taking the spotlight off the hard work of the original creators.
Back to our example, Zimdars’s updates on this clickbait sites don’t get updated as she refines her list. In some cases, clickbait websites rewrite and repost one another’s ever-more extreme headlines till they bear little reality to the original post (I followed the page view food chain a few years ago after reading a particularly dopey piece about vegans launching a boycott over a TV ad).
So here’s part two of avoiding fake news sites: before you share something on Facebook, take the two minutes to follow any link to the original source and share that instead. Support original content creation.