Globalization, South Jersey Style

Today, news of the end of WSNJ-FM, “the Cum­ber­land County”:/cgi-bin/axs/ radio sta­tion that real­ly was an alter­na­tive to the cor­po­ra­tized medi­oc­rity of Clear Chan­nel and its clones:
bq. It was bound to hap­pen, but inevitabil­i­ty doesn’t make today’s sign-off of WSNJ-FM (107.7 Bridgeton) any less bit­ter­sweet. One of NEW JERSEY’s old­est FM sta­tions, WSNJ remained a bas­tion of old-time radio in a voice­tracked, con­sol­i­dat­ed world right up to the end, super-serving Cum­ber­land Coun­ty and sur­round­ing por­tions of South Jer­sey, Penn­syl­va­nia and Delaware with every­thing from farm news to a swap shop pro­gram to lots and lots of local news and information.
I’ve spent many a car dri­ve to Vineland lis­ten­ing to WSNJ. Julie’s heart­bro­ken: “i knew it was over the oth­er day…and i just want­ed to cry. i kept check­ing back and check­ing back to see if it was just a tech­ni­cal problem.”

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