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Long in the works, my O'Reilly Media-published "Web 2.0 Mashups and Niche Aggregators" is available. The title could sort of be boiled down to "hey this QuakerQuaker.org thing has become kind of neat" but it's more than that. I wax lyrical about the different kind of aggregator community sites and I throw a new tongue-twister into the social media arena: "folksonomic density" (Google it now kids and you'll see the only references are mine; a few years from now you can say you knew the guy who coined the phrase that set the technosphere on fire and launched Web 3.0 and ushered in the second phase of the Age of Aquarius, yada yada).

A hundred thank you's to my fine and patient editor S. (don't know if you want to be outed here). I've been an editor myself in one capacity or another for fifteen years (I've sometimes even been paid for it) so it was educational to experience the relationship from the other side. I wrote this while living an insane schedule and it's amazing I found any time at get all this down.

As luck would have it I've just gotten my design site at MartinKelley.com up and running fully again, so I hope to do some posts related to the PDF in the weeks to come. In the meantime, below is the marketing copy for Web 2.0 Mashups and Niche Aggregators. It is available for $9.99 from the O'Reilly website.

Web aggregators select and present content culled from multiple sources, playing an important taste-making and promotional role. Larger aggregators are starting to compete with mainstream news sources but a new class of niche and do-it-yourself aggregators are organizing around specific interests. Niche aggregators harness the power of the internet to build communities previously separated by geography or institutional inertia. These micro-communities serve a trend-setting role. Understanding their operation is critical for those wanting to understand or predict cultural change and for those who want to harness the power of the long tail by catering to niches.
ff.gifFor any bleeding edge Web 2.0 Quakers out there, there's now a QuakerQuaker FriendFeed account to go along with its Twitter account. Both accounts simply spit out the QuakerQuaker RSS feed but there might be some practical uses. I actually follow QQ primary by Twitter these days and those who don't mind annoying IM pop-ups could get instant alerts.

Web 2.0 everywhere man Robert Scoble recently posted that many of his conversations and comments have moved away from his blog and over to FriendFeed. I don't see that occurring anytime soon with QQ but I'll set the accounts up and see what happens. I've hooked my own Twitter and FriendFeed accounts up with QuakerQuaker, so that's one way I'm cross-linking with this possible overlay of QQ.

For what it's worth I've always assumed that QQ is relatively temporary, an initial meeting ground for a network of online Friends that will continue to expand into different forms. I'm hoping we can pick the best media to use and not just jump on the latest trends. As far as the Religious Society of Friends is concerned, I'd say the two most important tests of a new media is it's ability to outreach to new people and its utility in helping to construct a shared vision of spiritual renewal.

On these test, Facebook has been a complete failure. So many promising bloggers have disappeared and seem to spend their online time swapping suggestive messages on Facebook (find a hotel room folks) or share animated gifs with 257 of their closed "friends." Quaker Friends tend to be a clannish bunch and Facebook has really fed into that (unfortunate) part of our persona. Blogging seemed to be resuscitating the idea of the "Public Friend," someone who was willing to share their Quaker identity with the general public. That's still happening but it seems to have slowed down quite a bit. I'm not ready to close my own Facebook account but I would like to see Friends really think about which social media we spend our time on. Friends have always been adapting--railroads, newspapers, frequently flier miles have all affected how we communicate with each other and the outside world. Computer networking is just the latest wrinkle.

As a personal aside, the worst thing to happen to my Quaker blogging has been the lack of a commute (except for a short hop to do some Haddonfield web design a few times a week). I'm no longer stranded on a train for hours a week with nothing to do but read the journal of Samuel Bownas or throw open my laptop to write about the latest idea that flits through my head. Ah the travails of telecommuting!
We went to family fav-place Longwood Gardens last night for New Year's eve. It was cold but the lights on all the trees were beautiful and the fireworks were loud and fun. Going around I kept thinking about how many cameras were around. I took a few photos of course, but I realized I'm starting to develop a reaction to Obsessive Photography Disorder. How many fuzzy pictures of long-ago fireworks do people need to store on their hard drives?

A few weeks ago I took an eye-opening picture at a wedding. It was a quick photo of the bride and father walking down the "aisle" (it was more a space between tables in a small banquet room). I must have had squirming Francis in one arm, the camera in the other, because it's all blurry. The light's bad, there's red eye, it's totally not something to send up to Flickr. But what's haunting about the picture is the background: behind the bride you can see four people. From left to right, they are: taking a picture, holding camera at neck level ready to take a picture, leaning back from the camera screen setting up a shot, and looking down at a display reviewing the just-taken picture. This is a wedding and it's the dramatic part: the bride's just entered the room and is about to be given away by her father (it's a second wedding so I can't take the symbolism too far, but still this should be a holy moment).

Many Friends Meetings ban cameras in wedding ceremonies and I shouldn't have relaxed my standards to take my own photograph of the wedding-in-progress. There are times where our presence is much more important than any documentation. I dare say that none of the two-dozen or so walking-down-the-aisle photos taken that day are worth developing or printing. I use my picture-taking for memory's sake and love looking at old shots of the family, and a few of the pictures I took that day are definite keepers. But us compulsive shutter bugs need to know when to put the camera down.

Sights around the house

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Categories: francis , kids , media , theo
Around the house
Around the house Not too afraid to climb again Around the house Top: The Architect at work. Left: the stitches; monkey Francis au natural in the morning; another view of The Architect.

Focused blogs and side trips

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Categories: blogs , design , media
Over on Eileen Flanagan's Imperfect Serenity, there's an interesting post on blog publicity, "Blogging dilemmas," inspired in part by Robin M"'s recent "How did you get here?" post. Both bring up interesting questions about the role of blogs in community building and the location of that line that separates good blogging from mere self-promotion and pandering.

Readers will probably be unsurprised to learn that I use Technorati, Google Blog Search, etc., every day to keep track of the Quaker blogosphere. I act as a kind of community organizer and my searches are for interesting posts talking about Quakers (until reading Eileen's post I hadn't check my Technorati "rank" in months). Many people's first introduction to QuakerQuaker.org is getting linked from it, and I suspect I've accidentally outed a few beginning bloggers who hadn't told anyone of their new blog!

I have a professional blog on web design and analytics (with a somewhat off-topic but satisfying post on top at the moment) and separating that out has allowed me to use this personal blog, QuakerRanter, for whatever I like. Most regularly readers would say it focuses on Quakerism and cute kid pictures and while those are the most common posts, the most read posts are the minor fascinations I indulge myself with occasionally. Quaker plain dress is something I practice but don't think about most of the time (806 readers in past month). My wife and I love to bust on bad baby names and unfairly unpopular baby names (627 visits). I've also detailed some outings to semi-legendary South Jersey haunts (317) and score high on searches to them.

The conventional wisdom of the blog-as-publicity tool crowd would probably say these off-topic posts are distracting my core audience. Perhaps, but they're infrequent on the blog and long-lived on Google. Besides, I think it helps people to know I'm not just obsessed with one topic. Being a part of a real community means knowing each other in all of our quirks. I'm more tender and forgiving of other Quaker bloggers when I know more of their story: it puts what they say into a context that makes it sound more lived, less ideological. There's certainly good reasons for tightly-focused professional blogs (I'd drop Techcrunch from my blogroll if they started posting kids pictures!), but as more people read posts through feeds and aggregators I wonder if there's going to be as much pressure for personal, community-oriented blogs to be as single-minded in their focus.

We all have diverse, quirky interests so why not indulge them? I have seen blogs that try too hard to pander to particular audiences and boy, are they boring! A certain degree of idiosyncrasy and subjective orneriness is probably essential. Personality is at least as important as focus.

PS: I'm also interested in making sure I don't loose the core audience with all my side trips, hence the "latest Quaker posts" at the top of the page. I have at least one request for a Quaker-only RSS feed and will eventually get that going.
PPS: As if on queue, the next post in Google Reader after Eileen's is Avinish Kaushik's Blog Metrics: Six recommendations for measuring your success. Parts of it are probably a bit technical for most QR readers but it's useful for thinking about blogs as outreach.
Over on my design blog I've just posted an article, Banking on reputations, which looks at how the websites for high-profile cultural institutions are often built without regard to natural web publicity--there's no focus on net culture or search engine visibility. The sites do get visited, but only because of the reputation of the institution itself. My guess is that people go to them for very specific functions (looking up a phone number, ordering tickets, etc.). I finish by asking the question, "Are the audiences of high brow institutions so full of hip young audiences that they can steer clear of web-centric marketing?"

I won't belabor the point, but I wonder if something similar is happening within Friends. It's kind of weird that only two people have commented on Johan Maurer's blog post about Baltimore Yearly Meeting's report on Friends United Meeting. Johan's post may well be the only place where online discussion about this particular report is available. I gave a plug for it and it was the most popular link from QuakerQuaker, so I know people are seeing it. The larger issue is dealt with elsewhere (Bill Samuel has a particularly useful resource page) but Johan's piece seems to be getting a big yawn.

It's been superseded as the most popular QuakerQuaker link by a lighthearted call for an International Talk Like a Quaker Day put up by a Livejournal blogger. It's fun but it's about as serious as you might expect. It's getting picked up on a number of blogs, has more links than Johan's piece and at current count has thirteen commenters. I think it's a great way to poke a little fun of ourselves and think about outreach and I'm happy to link to it but I have to think there's a lesson in its popularity vis-a-vis Johan's post.

Here's the inevitable question: do most Quakers just not care about Friends United Meeting or Baltimore Yearly Meeting, about a modern day culture clash that is but a few degrees from boiling over into full-scale institutional schism? For all my bravado I'm as much an institutional Quaker as anyone else. I care about our denominational politics but do others, and do they really?

Yearly meeting sessions and more entertainment-focused Quaker gatherings are lucky if they get three to five percent attendance. The governing body of my yearly meeting is made up of about one percent of its membership; add a percent or two or three and you have how many people actually pay any kind of attention to it or to yearly meeting politics. A few years ago a Quaker publisher commissioned a prominent Friend to write an update to liberal Friends' most widely read introductory book and she mangled the whole thing (down to a totally made-up acronym for FWCC) and no one noticed till after publication--even insiders don't care about most of this!

Are the bulk of most contemporary Friends post-institutional? The percentage of Friends involved in the work of our religious bodies has perhaps always been small, but the divide seems more striking now that the internet is providing competition. The big Quaker institutions skate on being recognized as official bodies but if their participation rate is low, their recognition factor small, and their ability to influence the Quaker culture therefore minimal, then are they really so important? After six years of marriage I can hear my wife's question as a Quaker-turned-Catholic: where does the religious authority of these bodies come from? As someone who sees the world through a sociological/historical perspective, my question is complementary but somewhat different: if so few people care, then is there authority? The only time I see Friends close to tears over any of this is when a schism might mean the loss of control over a beloved school or campground--factor out the sentimental factor and what's left?

I don't think a diminishing influence is a positive trend, but it won't go away if we bury our heads in the sand (or in committees). How are today's generation of Friends going to deal with changing cultural forces that are threatening to undermine our current practices? And how might we use the new opportunities to advance the Quaker message and Christ's agenda?

pete seeger album coverThis morning I’m working on the Pete Seeger section of Quakersong.org, the website of Annie Paterson and Peter Blood (I’m their webmaster). Parts of their site are amazing—the Quakers and Music page has become a directory of sorts for all the many Quaker musicians out there (who knew there were so many!). But the Pete Seeger is still mostly a collection of CDs that Peter & Annie have for sale.

So I was wondering what a good Pete Seeger page might look like and starting surfing around. There’s a great fan page which is regularly updated but has bravely decided to maintain its original design since it was founded eleven years ago. And Wikipedia does its usual fine job at a biography. But the gold mine is YouTube.

A year ago a user uploaded three clips from Rainbow Quest, a short-lived TV program Pete put together for a low-wattage UHF station out of Newark in the mid-60s (it’s now a Telemundo affiliate broadcasting recycled Mexican soaps for its prime time schedule). I don’t know what kind of copyright issues there are on something like this but it’s great fun to see these old clips. Making this material widely available is one of the joys of YouTube (well, that and watching recapturing the innocence of our over-commercialized youth). I’ll leave you with this, a clip of Pete singing with June Carter and Johnny “I’m soooo stoooned” Cash a few years before they married.

Everyone can now add posts to the QuakerQuaker category listings. Simply bookmark the post in Del.icio.us, list the QQ categories and it will be added to the page.

For example, say you’ve seen just the coolest post on Convergent Friends. Go to the Convergent Friends page to find the right “tag”—in this case “quaker.convergent”. Bookmark the post you like, write a title and description and list “quaker.convergent” as its tag. An hour or so later the post will show up on the Convergent Friends page. How cool is that? Here are instruction on how to use Del.icio.us and title pages.

I’m pleased to announce that my latest freelance project has just launched: BetsyCazden.com. There’s nothing particularly revolutionary about the technology behind the site or its design, but the Quaker geek in me is so happy to see it. Long-term readers will remember my excited post Fellowship Model of Liberal Quakers, written after reading Betsy’s Beacon Hill Friends pamphlet Fellowships, Conferences, and Associations. Betsy is one of the small number of Quaker historians willing to take on contemporary history and her observations can be quite insightful. I hope she’ll find an even wider audience with this site and the blog that she plans to add soon.

Looking back at Friends’ responses to the Christian Peacemaker hostages

When four Christian Peacemakers were taken hostage in Iraq late last November, a lot of Quaker organizations stumbled in their response. With Tom Fox we were confronted by a full-on liberal Quaker Christian witness against war, united with other peace churches, yet who was there to explain this as prophetic witness? AFSC? FCNL? FGC? Nope nope and nope. There were too many organizations that couldn’t manage anything beyond the boilerplate social justice press release. I held my tongue while the hostages were still in captivity but throughout the ordeal I was mad at the exposed fracture lines between religious witness and social activism.

Whenever a situation involving international issues of peace and witness happens, the Quaker institutions I’m closest to automatically defer to the more political Quaker organizations: for example, the head of Friends General Conference told staff to direct outsiders inquiring about Tom Fox to AFSC even though Fox had been an active leader of FGC-sponsored events and was well known as a committed volunteer. The American Friends Service Committee and Friends Committee on National Legislation have knowledgeable and committed staff, but their institutional culture doesn’t allow them to talk Quakerism except to say we’re a nice bunch of social-justice-loving people. I appreciate that these organizations have a strong, vital identity and I accept that within those confines they do important work and employ many faithful Friends. It’s just that they lack the language to explain why a grocery store employee with a love of youth religious education would go unarmed to Badgdad in the name of Christian witness.

The wider blogosphere was totally abuzz with news of Christian Peacemaker Team hostages (Google blogsearch lists over 6000 posts on the topic). There were hundreds of posts and comments, including long discussions on the biggest (and most right-leaning) sites. Almost everyone wondered why the CPT workers were there and while the opinions weren’t always friendly (the hostages were often painted as naive idealists or disingeneous terrorist sympathizers), even the doubters were motivated by a profound curiosity and desire to understand.

The CPT hostages were the talk of the blogosphere, yet where could we find a Quaker response and explanation? The AFSC responded by publicizing the statements of moderate Muslim leaders (calling for the hostages’ release; I emailed back a suggestion about listing Quaker responses but never got a reply). Friends United Meeting put together a nice enough what-you-can-do page that was targeted toward Friends. The CPT site was full of information of course, and there were plenty of stories on the lefty-leaning sites like ElectronicIraq and the UK site Ekklesia. But Friends explaining this to the world?

The Quaker bloggers did their part. On December 2 I quickly re-jiggered the technology behind QuakerQuaker.org to provide a Christian Peacemaker watch on both Nonviolence.org and QuakerQuaker (same listings, merely rebranded for slightly-separate audiences, announced on the post It’s Witness Time). These pages got lots of views over the course of the hostage situation and included many posts from the Quaker blogger community that had recently congealed.

But here’s the interesting part: I was able to do this only because there was an active Quaker blogging community. We already had gathered together as a group of Friends who were willing to write about spirituality and witness. Our conversations had been small and intimate but now we were ready to speak to the world. I sometimes get painted as some sort of fundamentalist Quaker, but the truth is that I’ve wanted to build a community that would wrestle with these issues, figuring the wrestling was more important than the language of the answers. I had already thought about how to encourage bloggers and knit a blogging community together and was able to use these techniques to quickly build a Quaker CPT response.

Two other Quakers who went out of their way to explain the story of Tom Fox: his personal friends John Stephens and Chuck Fager. Their Freethecaptivesnow.org site was put together impressively fast and contained a lot of good links to news, resources and commentary. But like me, they were over-worked bloggers doing this in their non-existant spare time (Chuck is director of Quaker House but he never said this was part of the work).

After an initial few quiet days, Tom’s meeting Langley Hill put together a great website of links and news. That makes it the only official Quaker organization that pulled together a sustained campaign to support Tom Fox.

Lessons?

So what’s up with all this? Should we be happy that all this good work happened by volunteers? Johan Maurer has a very interesting post, Are Quakers Marginal that points to my earlier comment on the Christian Peacemakers and doubts whether our avoidance of “hireling priests” has given us a more effective voice. Let’s remember that institutional Quakerism began as support of members in jail for their religious witness; among our earliest committee gatherings were meetings for sufferings—business meetings focused on publicizing the plight of the jailed and support the family and meetings left behind.

I never met Tom Fox but it’s clear to me that he was an exceptional Friend. He was able to bridge the all-too-common divide between Quaker faith and social action. Tom was a healer, a witness not just to Iraqis but to Friends. But I wonder if it was this very wholeness that made his work hard to categorize and support. Did he simply fall through the institutional cracks? When you play baseball on a disorganized team you miss a lot of easy catches simply because all the outfielders think the next guy is going to go for the ball. Is that what happened? And is this what would happen again?

The Baby Theo blog got a mention in today’s Philadelphia Inquirer, It’s almost as good as being there, by Kathy Boccella. They missed out on a huge ratings bonanza by not picking Theo for their pictures. Stranger was that two interviews produced only one off-topic substantive line: “Martin Kelly [sic] experienced the worst of it when someone threatened his infant son on his Baby Theo Web page.”

Quakers Uniting in Publications, better known as “QUIP”, is a collection of 50 Quaker publishers, booksellers and authors committed to the “ministry of the written word.” I often think of QUIP as a support group of sorts for those of us who really believe that publishing can make a difference. It’s also one of those places where different branches of Friends come together to work and tell stories. QUIP sessions strike a nice balance between work and unstructured time, it’s has its own nice culture of friendliness and cooperation that are the real reason many of us go every year.

Just finished a quick read of Malcolm Gladwell’s “The Tipping Point: How Little Things Can Make a Big Difference.” I remember devouring some of the original pieces in The New Yorker and was thrilled when a friend loaned me a copy of the book.

Today’s New York Times has an article called “Hip New Churches Pray to a Different Drummer”:http://www.nytimes.com/2004/02/18/national/18WORS.html about postmodern and emergent churhces. The article has some good observations and interviews many of the right people, but the presentation is skewed: there on the front cover of the print edition are some New Agey hipsters holding their ears and hearts in some sort of mock-Medieval prayer, sitting in big chairs over the headline about the “different drummer.” Egads.

Friends Media Project

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Categories: media , quaker , web | Tags: media, ontheweb, Quaker

About Martin

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