Now Available: Web 2.0 Mashups and Niche Aggregators

Long in the works, my O'Reilly Media-published "Web 2.0 Mashups and Niche Aggregators" is available. The title could sort of be boiled down to "hey this QuakerQuaker.org thing has become kind of neat" but it's more than that. I wax lyrical about the different kind of aggregator community sites and I throw a new tongue-twister into the social media arena: "folksonomic density" (Google it now kids and you'll see the only references are mine; a few years from now you can say you knew the guy who coined the phrase that set the technosphere on fire and launched Web 3.0 and ushered in the second phase of the Age of Aquarius, yada yada).

A hundred thank you's to my fine and patient editor S. (don't know if you want to be outed here). I've been an editor myself in one capacity or another for fifteen years (I've sometimes even been paid for it) so it was educational to experience the relationship from the other side. I wrote this while living an insane schedule and it's amazing I found any time at get all this down.

As luck would have it I've just gotten my design site at MartinKelley.com up and running fully again, so I hope to do some posts related to the PDF in the weeks to come. In the meantime, below is the marketing copy for Web 2.0 Mashups and Niche Aggregators. It is available for $9.99 from the O'Reilly website.

Web aggregators select and present content culled from multiple sources, playing an important taste-making and promotional role. Larger aggregators are starting to compete with mainstream news sources but a new class of niche and do-it-yourself aggregators are organizing around specific interests. Niche aggregators harness the power of the internet to build communities previously separated by geography or institutional inertia. These micro-communities serve a trend-setting role. Understanding their operation is critical for those wanting to understand or predict cultural change and for those who want to harness the power of the long tail by catering to niches.