aggregators Posts

Long in the works, my O'Reilly Media-published "Web 2.0 Mashups and Niche Aggregators" is available. The title could sort of be boiled down to "hey this QuakerQuaker.org thing has become kind of neat" but it's more than that. I wax lyrical about the different kind of aggregator community sites and I throw a new tongue-twister into the social media arena: "folksonomic density" (Google it now kids and you'll see the only references are mine; a few years from now you can say you knew the guy who coined the phrase that set the technosphere on fire and launched Web 3.0 and ushered in the second phase of the Age of Aquarius, yada yada).

A hundred thank you's to my fine and patient editor S. (don't know if you want to be outed here). I've been an editor myself in one capacity or another for fifteen years (I've sometimes even been paid for it) so it was educational to experience the relationship from the other side. I wrote this while living an insane schedule and it's amazing I found any time at get all this down.

As luck would have it I've just gotten my design site at MartinKelley.com up and running fully again, so I hope to do some posts related to the PDF in the weeks to come. In the meantime, below is the marketing copy for Web 2.0 Mashups and Niche Aggregators. It is available for $9.99 from the O'Reilly website.

Web aggregators select and present content culled from multiple sources, playing an important taste-making and promotional role. Larger aggregators are starting to compete with mainstream news sources but a new class of niche and do-it-yourself aggregators are organizing around specific interests. Niche aggregators harness the power of the internet to build communities previously separated by geography or institutional inertia. These micro-communities serve a trend-setting role. Understanding their operation is critical for those wanting to understand or predict cultural change and for those who want to harness the power of the long tail by catering to niches.

Over on Eileen Flanagan's Imperfect Serenity, there's an interesting post on blog publicity, "Blogging dilemmas," inspired in part by Robin M"'s recent "How did you get here?" post. Both bring up interesting questions about the role of blogs in community building and the location of that line that separates good blogging from mere self-promotion and pandering.

Readers will probably be unsurprised to learn that I use Technorati, Google Blog Search, etc., every day to keep track of the Quaker blogosphere. I act as a kind of community organizer and my searches are for interesting posts talking about Quakers (until reading Eileen's post I hadn't check my Technorati "rank" in months). Many people's first introduction to QuakerQuaker.org is getting linked from it, and I suspect I've accidentally outed a few beginning bloggers who hadn't told anyone of their new blog!

I have a professional blog on web design and analytics (with a somewhat off-topic but satisfying post on top at the moment) and separating that out has allowed me to use this personal blog, QuakerRanter, for whatever I like. Most regularly readers would say it focuses on Quakerism and cute kid pictures and while those are the most common posts, the most read posts are the minor fascinations I indulge myself with occasionally. Quaker plain dress is something I practice but don't think about most of the time (806 readers in past month). My wife and I love to bust on bad baby names and unfairly unpopular baby names (627 visits). I've also detailed some outings to semi-legendary South Jersey haunts (317) and score high on searches to them.

The conventional wisdom of the blog-as-publicity tool crowd would probably say these off-topic posts are distracting my core audience. Perhaps, but they're infrequent on the blog and long-lived on Google. Besides, I think it helps people to know I'm not just obsessed with one topic. Being a part of a real community means knowing each other in all of our quirks. I'm more tender and forgiving of other Quaker bloggers when I know more of their story: it puts what they say into a context that makes it sound more lived, less ideological. There's certainly good reasons for tightly-focused professional blogs (I'd drop Techcrunch from my blogroll if they started posting kids pictures!), but as more people read posts through feeds and aggregators I wonder if there's going to be as much pressure for personal, community-oriented blogs to be as single-minded in their focus.

We all have diverse, quirky interests so why not indulge them? I have seen blogs that try too hard to pander to particular audiences and boy, are they boring! A certain degree of idiosyncrasy and subjective orneriness is probably essential. Personality is at least as important as focus.

PS: I'm also interested in making sure I don't loose the core audience with all my side trips, hence the "latest Quaker posts" at the top of the page. I have at least one request for a Quaker-only RSS feed and will eventually get that going.
PPS: As if on queue, the next post in Google Reader after Eileen's is Avinish Kaushik's Blog Metrics: Six recommendations for measuring your success. Parts of it are probably a bit technical for most QR readers but it's useful for thinking about blogs as outreach.

On electronic fellowships, online magazines and the freedom of this patchwork of independent cross-linked blogs: "Maybe the web's form of hyperlinking is actually superior to Old Media publishing. I love how I can put forward a strong vision of Quakerism without offending anyone--any put-off readers can hit the "back" button. With my Subjective Guide to Quaker Blogs and my On the Web posts I highlight the bloggers I find particularly interesting, even when I'm not in perfect theological unity. I like that I can have discussions back and forth with Friends who I don't exactly agree with. I have nothing to announce, no clear plan forward and no money to do anything anyway. But I thought it'd be interesting to hear what others have been thinking along these lines."