Behind the scenes on corporate activism

July 17, 2015

I had the plea­sure of an author chat with Jeff Perkins, exec­u­tive direc­tor of Friends Fidu­cia­ry Cor­po­ra­tion, the orga­ni­za­tion that pro­vides finan­cial ser­vices to Quak­er meet­ings and is on the fore­front of social­ly respon­si­ble invest­ment. We talked about the kind of activism that hap­pens on investor con­fer­ence calls. Jef­f’s arti­cle, Main Street Activism and Wall Street Advo­ca­cy: Strange Bed­fel­lows?, appears in the June/July issue of Friends Journal.

The Limits of the Real Time Web

October 19, 2009

Beth Kan­tor’s non­prof­it blog has an good arti­cle ask­ing about the pos­si­bil­i­ties for real-time web inter­ac­tion and asks whether it’s pos­si­ble for the web to let some­one be in two places at the same time:

What inter­ests me is if this is the next evo­lu­tion of the social web -
what is the cul­ture shift that needs to hap­pen with­in a non­prof­it to
embrace it?  Of course, I want to also know what the val­ue or benefit
is to nonprofits?

For
me, the eye-opening moment of real-time col­lab­o­ra­tion came last win­ter when I was plan­ning a con­fer­ence with two friends. The three of us knew each oth­er pret­ty well and we had all
met each oth­er one-on-one but we had nev­er been in the same room togeth­er (this would­n’t hap­pen until the first evening of the con­fer­ence we were co-leading!). A month to go we sched­uled a con­fer­ence call to hash out details.

I got on Skype from my New Jer­sey home and called Robin on her Bay Area land­line and Wess on his cell­phone in Los Ange­les. The mixed tele­pho­ny was fun enough, but the
amaz­ing part came when we brought our com­put­ers into the con­ver­sa­tion. With­in min­utes we had opened up a shared Google Doc file and started
cut­ting and past­ing agen­da items. Some­one made a
ref­er­ence to a video, found it on Youtube and sent it to the oth­er two
by Twit­ter. Wess had a sec­ondary wiki going, we were book­mark­ing resources on Deli­cious and send­ing links by instant messenger.

This is qual­i­ta­tive­ly dif­fer­ent from the two-places-at-once scenario
that Beth Kan­tor was imag­in­ing because we were using real-time web tools to be more present with one
anoth­er. Our atten­tion was more focused on the work at hand.

I’m more skep­ti­cal about non­prof­its engag­ing in the live tweet­ing phe­nom­e­non – fast-pace, real-time updates on Twit­ter and oth­er “micro-blogging” ser­vices. These tend to be so
much use­less noise. How use­ful can we be if our atten­tion is so divided?

Last week a non­prof­it I fol­low used Twit­ter to cov­er a press
con­fer­ence. I’m sor­ry to say that the flood of tweets amount­ed to a lot of use­less triv­ia. So what that the
politi­cian you invit­ed actu­al­ly showed up in the room? That he actually
walked to the podi­um? That he actu­al­ly start­ed talk­ing? That he ticked
through your talk­ing points? These are all things we knew would happen
when the press con­fer­ence was announced. There was no NEWs in this and no take-away that could get me more involved.

What would have been useful
were links to back­ground issues, a five-things-you-do list, and a five
minute wrap-up video released with­in an hour of the even­t’s end. They
could have been coor­di­nat­ed in such a way to ramp up the real time buzz: if they had post­ed an Twit­ter update every half
hour or so w/one select­ed high­light and a link to a live Ustream​.tv link I
prob­a­bly would have checked it out. The dif­fer­ence is that I would have
cho­sen to have my work­day inter­rupt­ed by all of this extra activ­i­ty. In the online
econ­o­my, atten­tion is the cur­ren­cy and any unusu­al activ­i­ty is
a kind of mugging.

When I talk to clients, I invari­ably tell that “social media” is inher­ent­ly social, which is to say that it’s about peo­ple com­mu­ni­cat­ing. The excite­ment we bring to our every­day com­mu­ni­ca­tion and the judg­ment we show in shap­ing the mes­sage is much more impor­tant than the Web 2.0 tool de jour.

How and why we gather as Friends (in the 21st Century)

February 15, 2009

On a recent evening I met up with Gath­er­ing in Light Wess, who was in Philadel­phia for a Quaker-sponsored peace con­fer­ence. Over the next few hours, six of us went out for a great din­ner, Wess and I test­ed some tes­ti­monies,
and a revolv­ing group of Friends end­ed up around a table in the
con­fer­ence’s hotel lob­by talk­ing late into the night (the links are
Wess’ reviews, these days you can reverse stalk him through his Yelp
account). 

Of all of the many peo­ple I spoke with, only one had any kind of
fea­tured role at the con­fer­ence. With­out excep­tion my conversation
part­ners were fas­ci­nat­ing and insight­ful about the issues that had
brought them to Philadel­phia, yet I sensed a per­vad­ing sense of missed
oppor­tu­ni­ty: hun­dreds of lives rearranged and thou­sands of air miles
flown most­ly to lis­ten to oth­ers talk. I spent my long com­mute home
won­der­ing what it would have been like to have spent the week­end in the
hotel lob­by record­ing ten minute Youtube inter­views with as many
con­fer­ence par­tic­i­pants as I could. We would have end­ed up with a
snap­shot of faith-based peace orga­niz­ing cir­ca 2009.

Next week­end I’ll be burn­ing up more of the ozone lay­er by fly­ing to Cal­i­for­nia to co-lead a work­shop with Wess and Robin M. (details at Con​ver​gent​Friends​.org,
I’m sure we can squeeze more peo­ple in!) The par­tic­i­pant list looks
fab­u­lous. I don’t know every­one but there’s at least half a dozen
peo­ple com­ing who I would be thrilled to take work­shops from. I really
don’t want to spend the week­end hear­ing myself talk! I also know there
are plen­ty of peo­ple who can’t come because of com­mit­ments and costs.

So we’re going to try some exper­i­ments – they might work, they might not. On Quak­erQuak­er, there’s a new group for the event and a dis­cus­sion thread open to all QQ mem­bers (sign up is quick and pain­less). For those of you com­fort­able with the QQ tag­ging sys­tem, the Deli­cious tag for the event is “quaker.reclaiming2009”. Robin M has pro­posed using #con­ver­gent­friends as our Twit­ter hashtag. 

There’s all sorts of mad things we could try (Ustream video or live
blog­ging via Twit­ter, any­one?), wacky wacky stuff that would distract
us from what­ev­er mes­sage the Inward Christ might be try­ing to give us.
But behind all this is a real ques­tions about why and how we should
gath­er togeth­er as Friends. As the bank­ing sys­tem tanks, as the environment
strains, as com­mu­ni­ca­tions costs drop and we find our­selves in a curi­ous new econ­o­my, what chal­lenges and oppor­tu­ni­ties open up?