Nov 17

Max Carter talk on introducing the Bible to younger Friends

Max Carter gave the Bible Asso­ci­a­tion of Friends this past week­end at Moorestown (NJ) Friends Meet­ing. Max is a long-time edu­ca­tor and cur­rently heads the Quaker Lead­er­ship Schol­ars Pro­gram at Guil­ford Col­lege, a pro­gram that has pro­duced a num­ber of active twenty-something Friends in recent years. The Bible Asso­ci­a­tion is one of those great Philadel­phia relics that some­how sur­vived a cou­ple of cen­turies of upheavals and still plugs along with a mis­sion more-or-less crafted at it’s found­ing in the early 1800s: it dis­trib­utes free Bibles to Friends, Friends schools and any First Day School class that might answer their inquiries.

Max’s pro­gram at Guil­ford is one of the recip­i­ents of the Bible Association’s efforts and he began by jok­ing that his sole qual­i­fi­ca­tion for speak­ing at their annual meet­ing was that he was one of their more active customers.

Many of the stu­dents going through Max’s pro­gram grew up in the big­ger East Coast yearly meet­ings. In these set­tings, being an involved Quaker teen means reg­u­larly going to camps like Catoctin and Onas, doing the FGC Gath­er­ing every year and hav­ing a par­ent on an impor­tant yearly meet­ing com­mit­tee. “Quaker” is a spe­cific group of friends and a set of guide­lines about how to live in this sub­cul­ture. Know­ing the rules to Wink and being able to craft a sug­ges­tive ques­tion for Great Wind Blows is more impor­tant than even rudi­men­tary Bible lit­er­acy, let alone Barclay’s Cat­e­chism. The knowl­edge of George Fox rarely extends much past the song (“with his shaggy shaggy locks”). So there’s a real cul­ture shock when they show up in Max’s class and he hands them a Bible. “I’ve never touched one of these before” and “Why do we have to use this?” are non-uncommon responses.

None of this sur­prised me, of course. I’ve led high school work­shops at Gath­er­ing and for yearly meet­ing teens. Great kids, all of them, but most of them have been really short­changed in the con­text of their faith. The Guil­ford pro­gram is a good intro­duc­tion (“we grad­u­ate more Quak­ers than we bring in” was how Max put it) but do we really want them to wait so long? And to have so rel­a­tively few get this chance. Where’s the bal­ance between let­ting them choose for them­selves and giv­ing them the infor­ma­tion on which to make a choice?

There was a sort of built-in irony to the scene. Most of the thirty-five or so atten­dees at the Moorestown talk were half-a-century older than the stu­dents Max was pro­fil­ing. I pretty safe to say I was the youngest per­son there. It doesn’t seem healthy to have such sep­a­rated worlds.

Con­ver­gent Friends

Max did talk for a few min­utes about Con­ver­gent Friends. I think we’ve shaken hands a few times but he didn’t rec­og­nize me so it was a rare fly-on-wall oppor­tu­nity to see first­hand how we’re described. It was pos­i­tive (we “bear watch­ing!”) but there were a few minor mis-perceptions. The most wor­ri­some is that we’re a group of young adult Friends. At 42, I’ve grad­u­ated from even the most expan­sive def­i­n­i­tion of YAF and so have many of the other Con­ver­gent Friends (on a Face­book thread LizOpp made the mis­take of listed all of the older Con­ver­gent Friends and touched off a lit­tle mock outrage–I’m going to steer clear of that mis­take!). After the talk one attendee (a New Foun­da­tion Fel­low­ship reg­u­lar) came up and said that she had been think­ing of going to the “New Monas­tics and Con­ver­gent Friends” work­shop C Wess Daniels and I are co-leading next May but had second-thoughts hear­ing that CF’s were young adults. “That’s the first I’ve heard that” she said; “me too!” I replied and encour­aged her to come. We def­i­nitely need to con­tinue to talk about how C.F. rep­re­sents an atti­tude and includes many who were doing the work long before Robin Mohr’s Octo­ber 2006 Friends Jour­nal arti­cle brought it to wider attention.

Tech­niques for Teach­ing the Bible and Quakerism

The most use­ful part of Max’s talk was the end, where he shared what he thought were lessons of the Quaker Lead­er­ship Schol­ars Pro­gram. He

  • Demys­tify the Bible: a great per­cent­age of incom­ing stu­dents to the QLSP had never touched it so it seemed foreign;
  • Make it fun: he has a newslet­ter col­umn called “Con­cor­dance Capers” that digs into the deriva­tion of pop cul­ture ref­er­ences of Bib­li­cal phrases; he often shows Monty Python’s “The Life of Brian” at the end of the class.
  • Make it rel­e­vant: Give inter­ested stu­dents the tools and guid­ance to start read­ing it.
  • Show the geneal­ogy: Start with the parts that are most obvi­ously Quaker: John and the inner Light, the Ser­mon on the Mount, etc.
  • Con­tem­po­rary exam­ples: Link to con­tem­po­rary groups that are liv­ing a rad­i­cal Chris­t­ian wit­ness today. This past semes­ter they talked about the New Monas­tic move­ment, for exam­ple and they’ve pro­filed the Sim­ple Way and Atlanta’s Open Door.
  • The Bible as human con­di­tion: how is the Bible a story that we can be a part of, an inspi­ra­tion rather than a lit­er­al­ist authority.

Ran­dom Thoughts:

A cou­ple of thoughts have been churn­ing through my head since the talk: one is how to scale this up. How could we have more of this kind of work hap­pen­ing at the local yearly meet­ing level and start with younger Friends: mid­dle school or high school­ers? And what about bring­ing con­vinced Friends on board? Most QLSP stu­dents are born Quaker and come from prominent-enough fam­i­lies to get meet­ing let­ters of rec­om­men­da­tion to enter the pro­gram. Grad­u­ates of the QLSP are fun­neled into var­i­ous Quaker posi­tions these days, leav­ing out con­vinced Friends (like me and like most of the cen­tral Con­ver­gent Friends fig­ures). I talked about this divide a lot back in the 1990s when I was try­ing to pull together the mostly-convinced Cen­tral Philadel­phia Meet­ing young adult com­mu­nity with the mostly-birthright offi­cial yearly meet­ing YAF group. I was con­vinced then and am even more con­vinced now that no renewal will hap­pen unless we can get these com­ple­men­tary per­spec­tives and ener­gies work­ing together.

PS: Due to a con­flict between Feed­burner and Dis­qus, some of com­ments are here (Wess and Lizopp), here (Robin M) and here (Chris M). I think I’ve fixed it so that this odd spread won’t hap­pen again.


PPS: Max emailed on 2/10/10 to say that many QLSPers are first gen­er­a­tion or con­vinced them­selves. He says that quite a few came to Guil­ford as non-Quakers (“think­ing we had “gone the way of the T-Rex”) and came in by con­vince­ment. Cool!
Feb 26

Creating an RSS feed from scratch

RSS feeds
are the lin­gua franca of the mod­ern inter­net, the glue that binds
together the hun­dreds of ser­vices that make up “Web 2.0.” The term
stands for “Really Sim­ple Syn­di­ca­tion” and can be thought of as a
machine-code table of con­tents to a web­site. An RSS feed
for a blog will typ­i­cally list the last dozen-or-so arti­cles, with the
title, date, sum­mary and con­tent all laid out in spe­cial fields. Once
you have a website’s RSS feed you can syn­di­cate, or re-publish, its con­tents by email, RSS reader
or as a side­bar on another web­site. This post will show you a
ridicu­lously easy way to “roll your own” RSS feed with­out hav­ing to
worry about your website’s con­tent platform.

Just about every native Web 2.0 appli­ca­tions comes built-in with mul­ti­ple RSS feeds.
But in the real world, web­sites are built using an almost-infinite
num­ber of con­tent man­age­ment sys­tems and web devel­op­ment soft­ware
pro­grams. Some­times a sin­gle web­site will use dif­fer­ent pro­grams for
putting its con­tents online and some­times a sin­gle orga­ni­za­tion spreads
its func­tions over mul­ti­ple domains.

Step 1: Make it Del​.icio​.us

To begin, sign up with Del​.icio​.us,
the pop­u­lar “social book­mark­ing” web ser­vice (sim­i­lar ser­vices can be
eas­ily adapted to work). Then add a “post to Del​.icio​.us” but­ton to
your browser’s tool­bar fol­low­ing the instruc­tions here.
Now when­ever you put new con­tent up on your site, go that new page,
click on your “post to Del​.icio​.us” but­ton and fill out a good title
and descrip­tion. Choose a tag to use. A tag is sim­ply a cat­e­gory and
you can make it what­ever you want but “mysites” or your busi­ness name
will be the eas­i­est to remem­ber. Hit save and you’ve started an RSS feed.

How? Well, Del​.icio​.us turns each tag into a RSS feed.
You can see it in all its machine code glory at
del​.icio​.us/​r​s​s​/​u​s​e​r​n​a​m​e​/​m​y​s​i​tes (replac­ing “user­name” with your
user­name and “mysites” with what­ever tag you chose).

Now you could just adver­tise that Del​.icio​.us RSS feed
to your audi­ence but there are a few prob­lems doing this. One is that
Del​.icio​.us accounts are usu­ally per­sonal. If your web­mas­ter leaves,
then your pub­lished RSS feed will need to
change. Not a good sce­nario, espe­cially since you won’t even be able to
tell who’s still using that old feed. Before you adver­tise your feed
you should “future proof” it by run­ning it through Feedburner.

Cloak that Feed

Go to Feed​burner​.com. Right there on the home­page they invite you to type in a URL.
Enter your Del​.icio​.us feed’s address and sign up for a Feed­burner
account. In the field next to feed address give it some sen­si­ble name
relat­ing to your com­pany or site, let’s say “mycompany” for our
exam­ple. You’ll now have a new RSS feed at
feeds​.feed​burner​.com/​m​y​c​o​m​p​any. Now you’re in busi­ness: this is the
feed you adver­tise to the world. If you ever need to change the source RSS feed you can do that from within Feed­burner and no one need know.

The default title of your Feed­burner feed will still show it’s
Del​.icio​.us roots (and the webmaster’s user­name). To clear that out, go
into Feedburner’s “Opti­mize” tab and turn on the “Title/Description
Burner,” fill­ing it out with a title and descrip­tion that bet­ter
matches your feed’s pur­pose. For an exam­ple of all this in action, the
Del​.icio​.us feed that pow­ers my tech link blog and its Feed­burner “cloak” can be found here:

Get that Feed out there

Under Feedburner’s “Pub­li­cize” tag there are lots of neat fea­tures
to repub­lish your feed your­self. First off is the “Chick­let chooser“
which will give you that ubiq­ui­tous RSS feed
icon to let vis­i­tors know you’ve entered the 21st Cen­tury. Their “Buzz
Boost” fea­ture lets you cre­ate a snip­pet of code for your home­page that
will list the lat­est addi­tions. “Email sub­scrip­tions” lets your
audi­ence sign up for auto­matic emails when­ever you add some­thing to
your site.

Final Thoughts

RSS feeds are great ways of com­mu­ni­cat­ing
excit­ing news to your audi­ences. If you’re lucky, impor­tant blog­gers in
your audi­ence will sub­scribe to your feed and spread your news to their
net­works. Cre­at­ing a feed through a book­mark­ing ser­vice allows you to
add any page on any site regard­less of its under­ly­ing structure.

Jan 22

SEO Myths I: Analyze This

Every
web designer under the sun talks about search engine opti­miza­tion
(SEO), but it amazes me to see how often basic prin­ci­ples are ignored.
I’m in-between jobs right now, which means I’m spend­ing a lot of time
look­ing at poten­tial employ­ers’ web­sites. I’ve decided to start a
series of posts on SEO myths and real­i­ties that will talk about design­ing for max­i­mum visibility.

I’m not going to focus on any of the under­handed tricks to fool
search engines into list­ing an inap­pro­pri­ate page. Google hates this
kind of tac­tic and so do I. You get vis­its for hav­ing good con­tent.
Good search rank­ings are based on good con­tent and the best way to
boost your con­tent is to present your page in a way that lets both
humans and search engines find the con­tent they want. Part one is on
web­site analy­sis and tracking.

Don’t
assume that your web­site is easy to nav­i­gate. One of the neat­est things
about the web is that we have instant feed­back on use. With just a
lit­tle track­ing we can see what pages peo­ple are look­ing at, how
they’re find­ing our site and what they’re doing once they’re here.

Javascript Track­ers:

My most advanced sites are cur­rently using four dif­fer­ent track­ing
meth­ods. Most uti­lize javascript “bugs,” tiny snip­pets of code that
send indi­vid­ual results to an advanced soft­ware track­ing sys­tem. I put
the code inside a Move­able Type “Mod­ules Tem­plate” which is
auto­mat­i­cally imported to all pages. Installing a new sys­tem is as easy
as cutting-and-pasting the javascript into the Tem­plate and rebuild­ing
the site.

AXS Vis­i­tors Track­ing Sys­tem
This soft­ware installs on your server but don’t let that scare you: this is one of the eas­i­est instal­la­tions I’ve ever seen. AXS gives
you great charts of usage: you can nar­row it spe­cific pages on your
site, or even par­tic­u­lar search engines or search phrases.

There’s also a option to view the lastest traf­fic by vis­i­tor. I love
watch­ing this! You can see how indi­vid­u­als are using the site and where
they’re nav­i­gat­ing. I’ve been able to iden­tify dif­fer­ent types of
vis­i­tors this way and under­stand the com­plex­ity of the audience.

It doesn’t seem like AXS is not being devel­oped any­more. The lat­est sta­ble ver­sion came out over two years go, which is a shame.

Hit­Tail
This ser­vice watches search-engine links and makes rec­om­men­da­tions for new key­words. I wrote about this ser­vice yes­ter­day in Blog­ging for the Long Tail.

Reeferss​.com
This is a sim­ple sim­ple bit of soft­ware. Like every other track­ing
sys­tem it keeps track of refer­rers: search engines and web­sites that
bring traf­fic to your site. But unlike the oth­ers that’s all it does.
Why care then? It pro­vides a real-time RSS feed
of these vis­i­tors. I bring the feed into my “Netvibes” page (a
cus­tomized start page, see below) and scan the results mul­ti­ple times a
day.

Google Ana­lyt­ics
The internet’s gate­keeper bought the Urchin ana­lyt­ics com­pany in April
2005 and relaunched the prod­uct as Google Ana­lyt­ics shortly there­after.
This is becom­ing an essen­tial tracker. It’s free and it’s pow­er­ful,
though I haven’t been as impressed by it as oth­ers have. See its Wiki page for more.

Inter­net Trackers:

It’s easy to find out what peo­ple are say­ing about you online.

Tech­no­rati
This ser­vice tracks blogs but you don’t need to have a blog to use it,
for Tech­no­rati will tell you where blogs are link­ing. Give it your URLs
(or those of your com­peti­tors!) and you’ll know when­ever a blog­ger puts
in a link to you. You can also give it key­words and find out when a
blog uses them.

Google Blog Search
Google can also let you fol­low blog ref­er­ences or key­word men­tions on
the blogs. Google will also track beyond blogs of course. Type
“site:www.yourdomain.com” into the main Google search page and you’ll
see who’s link­ing to your site (or to the com­pe­ti­tion). There are lots
of other ser­vices that track blogs and mentions–Sphere, Blog­lines, etc.
They all have dif­fer­ent strengths so try them and see what you think.

Feed­burner
The best RSS mas­sager has always focused on ways to track your RSS feed.
They’ve recently intro­duced page track­ing soft­ware too. It looks great
but I just installed it this week. I still have to see if it’s as good
as Feedburner’s other offerings.

Keep­ing on top of this flow of data:

It’s easy to get over­whelmed by all of this infor­ma­tion. Most of the track­ing ser­vices pro­vide RSS feeds (See The Won­ders of RSS Feeds
for an intro). I use Netvibes, a cus­tomized start page, to pull these
all together into a sin­gle page that I can scan every morn­ing. Here’s a
screen­shot of part of my Netvibes track­ing page–the full page cur­rently
shows four­teen track­ing feeds on one screen:

So why is track­ing impor­tant to SEO?

With track­ing you find out what peo­ple are look­ing for on the
inter­net. This helps you cre­ate pages and ser­vices that peo­ple will
want to find. You might be sur­prised to see what they’re already
find­ing on your site. Some examples:

  • Ana­lyz­ing one site, I noticed that few pages I thought were obscure
    were bring­ing in high Google traf­fic. I looked at these pages again and
    real­ized they did a good job of describ­ing the company’s mis­sion. I
    con­se­quently redesigned the site home­page to fea­ture them and I made sure that those pages con­tained direct links to its most impor­tant services.
  • When I started work for another client I looked at their site and
    sus­pected that they’re most impor­tant arti­cles were not being
    seen–visitors had to click through about four times to get to them. Six
    months of track­ing con­firmed my hunch and gave me the hard data to
    con­vince the exec­u­tive direc­tor that we made some small mod­i­fi­ca­tions
    to the design. Hav­ing this strong con­tent linked right off the home­page
    helped bring in Google traffic.