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Over the QuakerQuaker forum, a new blogger asked "I am new at blogging. Do you have any suggestions for my site?" I'll cross-post my answer here.

I think the success to any kind of writing is to first and foremost write about what interests you. Don't worry about whether there's an audience or not: with millions of people on the internet every day there's bound to be plenty of others who share your interests. Don't be afraid to be personal, quirky and idiosyncratic, as people come to blogs looking for personality.

The most interesting blogs have an intimacy and honesty to them. My blog posts are the kind of discussions I would have around my dining room table. Friends have a tendency to downplay our opinions in public settings. The Quaker blogs have given us a place to be respectfully honest, open and inquisitive. That openness has led many of us into surprising friendships.

I'd also recommend that you keep your blog open to development. I was four months into my QuakerRanter blog before I had the first post that I would now consider a "typical" QuakerRanter piece. It often takes time to find a voice you're comfortable in and many people find themselves interested in different topics than they initially imagined. Blogs often end up being very different than the one they thought they were starting! Most blogs last about two months and are abandoned: if you're blogging because you think you should be, then the motivation won't be enough to sustain you over the long term.

Finally, blogs are social. They're conversation. Encourage conversation on your blog. Respond to comments, on the blog and also in direct emails if people have provided them. Sign up to blogs you like using an RSS Reader like Google Reader or Bloglines and read them and comment on thoughtful posts. Get to know people and try to attend the events we're now listing here on QuakerQuaker. About half of my QuakerQuaker time is actually private emails and IM conversations with Friends and the comments I leave on blogs (some Quaker, some not) are often more involved than my blog posts. It's a social medium and the public blog is just one piece of that.

I'd love to hear what advice others have, either here on Quaker Ranter or over on the Forum post.

It was five years ago this week that I sat down and wrote about a cool new movement I had been reading about. It would have been Jordan Cooper's blog that turned me onto Robert E Webber's The Younger Evangelicals, a look at generational shifts among American Evangelicals. I found it simultaneously disorienting and shocking that I actually identified with most of the trends Webber outlined. Here I was, still a young'ish Friend attending one of the most liberal Friends meetings in the country (Central Philadelphia) and working for the very organization whose initials (FGC) are international shorthand for hippy-dippy liberal Quakerism, yet I was nodding my head and laughing out loud at just about everything Webber said. Although he most likely never walked into a meetinghouse, he clearly explained the generational dynamics running through Quaker culture and I finished the book with a better understanding of why so much of our youth organizing and outreach was floundering on issues of tokenism and feel-good-ism.

My post, originally titled  "The Younger Evangelicals and the Younger Quakers,"  (here it is in its original context) started off as a book review but quickly became a Quaker vision manifesto. The section heads alone ticked off the work to be done:

• A re-examination of our roots, as Christians and as Friends
• A desire to grow
• A more personally-involved, time-consuming commitment
• A renewal of discipline and oversight
• A confrontation of our ethnic and cultural bigotries

When I wrote this, there wasn't much you could call Quaker blogging (Lynn Gazis-Sachs was an exception), and when I googled variations on "quakers" and "emerging church" nothing much came up. It's not surprising that there wasn't much of an initial response.

It took about two years for the post to find its audience and responses started coming from both liberal and evangelical Quaker circles. In retrospect, it's fair to say that the QuakerQuaker community gathered around this essay (here's Robin M's account of first reading it) and it's follow-up We're All Ranters Now (Wess talking about it). Five years after I postd it, we have a cadre of bloggers and readers who regularly gather around the QuakerQuaker water cooler to talk about Quaker vision. We're getting pieces published in all the major Quaker publications, we're asked to lead worships and we've got a catchy name in "Convergent Friends."

And yet?

All of this is still a small demographic scattered all around. If I wanted to have a good two-hour caffeine-fueled bull session about the future of Friends at some local coffeeshop this afternoon, I can't think of anyone even vaguely local who I could call up. A few years ago I started commuting pretty regularly to a meeting that did a good job at the Christian/Friends-awareness/roots stuff but not the discipline/oversight or desire-to-grow end of things. I've drifted away the last few months because I realized I didn't have any personal friends there and it was mostly an hour-drive, hour-worship, hour-drive back home kind of experience.

My main cadre five years ago were fellow staffers at FGC. A few years ago commissioned surveys indicated that potential donors would respond favorably to talk about youth, outreach and race stereotyping and even though these were some of the concerns I had been awkwardly raising for years, Development made clear it didn't want me around anymore. The most exciting outreach programs I worked on was a database that would collect the names and addresses of isolated Friends. It was quietly dropped a few months after I left (why not, the final donor report had been filed). The new muchly-hyped $100,000 program for outreach has this for its seekers page and follows the typical FGC pattern, which is to sprinkle a few rotating tokens in with a retreat center full of potential donors to talk about Important Topics. (For those who care, I would have continued building the isolated Friends database, mapped it for hot spots and coordinated with the youth ministry committee to send teams for extended stays to help plant worship groups. How cool would that be? Another opportunity lost.)

So where do we go?

I'm really sad to say we're still largely on our own. According to actuarial tables, I've recently crossed my life's halfway point and here I am still referencing generational change. How I wish I could honestly say that I could get involved with any committee in my yearly meeting and get to work on the issues raised in "Younger Evangelicals and Younger Quakers". Someone recently sent me an email thread between members of an outreach committee for another large East Coast yearly meeting and they were debating whether the internet was an appropriate place to do outreach work--in 2008?!? Britain Yearly Meeting has a beautifully produced new outreach website but I don't see one convinced young Friend profiled and it's post-faith emphasis is downright depressing (an involved youngish American Friend looked at it and reminded me that despite occassional attention, smart young seekers serious about Quakerism aren't anyone's target audience, here in the US or apparently in Britain).

A number of interesting "Covergent" minded Friends have an insider/outsider relationship with institutional Quakerism. Independent worship groups popping up and more are being talked about (I won't blow your cover guys!). I've seen Friends try to be more officially involved and it's not always good: a bunch of younger Quaker bloggers have disappeared after getting named onto Important Committees, their online presence reduced to inside jokes on Facebook with their other newly-insider pals.

What do we need to do:

• We need to be public figures;
• We need to reach real people and connect ourselves;
• We need to stress the whole package: Quaker roots, outreach, personal involvement and not let ourselves get too distracted by hyped projects that only promise one piece of the puzzle.

Here's my to-do list:

• CONVERGENT OCTOBER: Wess Daniels has talked about everyone doing some outreach and networking around the "convergent" theme next month. I'll try to arrange some Philly area meet-up and talk about some practical organizing issues on my blog.
  
• LOCAL MEETUPS: I still think that FGC's isolated Friends registry was one of its better ideas. Screw them, we'll start one ourselves. I commit to making one. Email me if you're interested;
• LOCAL FRIENDS: I commit to finding half a dozen serious Quaker buddies in the drivable area to ground myself enough to be able to tip my toe back into the institutional miasma when led (thanks to Micah B who stressed some of this in a recent visit).
• PUBLIC FIGURES: I've let my blog deteriorate into too much of a "life stream," all the pictures and twitter messages all clogging up the more Quaker material. You'll notice it's been redesigned. The right bar has the "life stream" stuff, which can be bettered viewed and commented on on my Tumbler page, Tumbld Rants. I'll try to keep the main blog (and its RSS feed) more seriously minded.

I want to stress that I don't want anyone to quit their meeting or anything. I'm just finding myself that I need a lot more than business-as-usual. I need people I can call lower-case friends, I need personal accountability, I need people willing to really look at what we need to do to be responsive to God's call. Some day maybe there will be an established local meeting somewhere where I can find all of that. Until then we need to build up our networks.

Like a lot of my big idea vision essays, I see this one doesn't talk much about God. Let me stress that coming under His direction is what this is all about. Meetings don't exist for us. They faciliate our work in becoming a people of God. Most of the inward-focused work that make up most of Quaker work is self-defeating. Jesus didn't do much work in the temple and didn't spend much time at the rabbi conventions. He was out on the street, hanging out with the "bad" elements, sharing the good news one person at a time. We have to find ways to support one another in a new wave of grounded evangelism. Let's see where we can all get in the next five years!

Well the Department of Justice must be a Quaker Ranter reader because they followed yesterday's advice and confiscated the private papers of actress Anne Hathaway, ex-girlfriend, board member and business partner of con man Raffaello Follieri.

But yet again her publicity machine rolls on. Most news outlets are calling the papers her "diaries" in oblique reference to her appearance in the 2001's "Princess Diaries" movie. One tongue-in-cheek headline read "The FBI knows whether Anne Hathaway dots her 'I's with hearts." Financial papers, photos, documents, etc., are reduced to "diaries". Boy oh boy. I wonder if the celebrity blogs will start describing the D.A. as a "fire breathing dragon." Poor little Anne bilking millions of dollars from investors, how was she to know?

The NY Daily News article says the papers included photos of Follieri with the Clintons, Pope John Paul II and John and Cindy McCain. Down here in South Jersey we can't help but wonder whether a few chummy shots of the Italian con man with pal Bishop Joseph Galante. Such pictures certainly exist somewhere, whether in Anne's collection or in the photo shoebox of some South Jersey priest. I would love to see them.

It's been a fascinating education learning about institutional Catholicism these past few weeks. I won't reveal how and what I know, but I think I have a good picture of the culture inside the bishop's inner circle and I'm pretty sure I understand his long-term agenda. The current lightening-fast closure of sixty-some churches is the first step of an ambitious plan; manufactured priest shortages and soon-to-be overcrowded churches will be used to justify even more radical changes. In about twenty years time, the 125 churches that exist today will have been sold off. What's left of a half million faithful will be herded into a dozen or so mega-churches, with theology borrowed from generic liberalism, style from feel-good evangelicalism, and organization from consultant culture.

When diocesan officials come by to read this blog (and they do now), they will smile at that last sentence and nod their heads approvingly. The conspiracy is real.

But I don't want to talk about Catholicism again. Let's talk Quakers instead, why not? I should be in some meeting for worship right anyway. Julie left Friends and returned to the faith of her upbringing after eleven years with us because she wanted a religious community that shared a basic faith and that wasn't afraid to talk about that faith as a corporate "we." It seems that Catholicism won't be able to offer that in a few years. Will she run then run off to the Eastern Orthodox church? For that matter should I be running off to the Mennonites? See though, the problem is that the same issues will face us wherever we try to go. It's modernism, baby. No focused and authentic faith seems to be safe from the Forces of the Bland. Lord help us.

We can blog the questions of course. Why would someone who dislikes Catholic culture and wants to dismantle it's infrastructure become a priest and a career bureaucrat? For that matter why do so many people want to call themselves Quakers when they can't stand basic Quaker theology? If I wanted lots of comments I could go on blah-blah-blah, but ultimately the question is futile and beyond my figuring.

Another piece to this issue came in some questions Wess Daniels sent around to me and a few others this past week in preparation for his upcoming presentation at Woodbrooke. He asked about how a particular Quaker institution did or did not represent or might or might not be able to contain the so-called "Convergent" Friends movement. I don't want to bust on anyone so I won't name the organization. Let's just say that like pretty much all Quaker bureaucracies it's inward-focused, shallow in its public statements, slow to take initiative and more or less irrelevant to any campaign to gather a great people. A more successful Quaker bureaucracy I could name seems to be doing well in fundraising but is doing less and less with more and more staff and seems more interested in donor-focused hype than long-term program implementation. 

One enemy of the faith is bureaucracy. Real leadership has been replaced by consultants and fundraisers. Financial and staffing crises--real and created--are used to justify a watering down of the message. Programs are driven by donor money rather than clear need and when real work might require controversy, it's tabled for the facade of feel-goodism. Quaker readers who think I'm talking about Quakers: no I'm talking about Catholics. Catholic readers who think I'm talking about Catholics: no, I'm talking about Quakers. My point is that these forces are tearing down religiosity all over. Some cheer this development on. I think it's evil at work, the Tempter using our leader's desires for position and respect and our the desires of our laity's (for lack of a better word) to trust and think the best of its leaders.

So where does that leave us? I'm tired of thinking that maybe if I try one more Quaker meeting I'll find the community where I can practice and deepen my faith as a Christian Friend. I'm stumped. That first batch of Friends knew this feeling: Fox and the Peningtons and all the rest talked about isolation and about religious professionals who were in it for the career. I know from the blogosphere and from countless one-on-one conversations that there are a lot of us--a lot--who either drift away or stay in meetings out of a sense of guilt.

So what would a spiritual community for these outsider Friends look like? If we had real vision rather than donor vision, what would our structures look like? If we let the generic churches go off to out-compete one other to see who can be the blandest, what would be left for the rest of us to do?

I guess this last paragraph is the new revised mission statement for the Quaker part of this blog. Okay kids, get a stepstool, go to your meeting library, reach up high, clear away the dust and pull out volume one of "A portraiture of Quakerism: Taken from a view of the education and discipline, social manners, civil and political economy, religious principles and character, of the Society of Friends" by Thomas Clarkson. Yes the 1806 version, stop the grumbling. Get out the ribbed packing tape and put it's cover back together--this isn't the frigging Library of Congress and we're actually going to read this thing. Don't even waste your time checking it out in the meeting's logbook, no one's pulled in down in fifty years and no one's going to miss it now. Really stuck, okay Google's got it too. Class will start shortly.

I've been busy with work lately and much of my free time has been spent helping Julie and the Savestmarys.net coalition. St. Mary's is one of about sixty South Jersey Catholic churches the bishop is trying to close down and replace with smily happy Megachurches. I'm still not going Catholic on you all, I just don't like short-sighted religious bureaucrats with secret agendas, and I like places and people and churches with roots and history.

On Tuesday night Bishop Galante and his posse came to visit St Mary's and were greeted by an overflow crowd. He came with charts and a game show host of a priest for MC who tried to start the meeting with a pasted-on smile and crowd-control speaking rules. The St Mary's parishioners were having none of it. There were over five hundred people in the pews asking why the Bishop wanted to shut down a church with sound finances, an impassioned priest, an involved laity and the wherewithal to continue another hundreds years.

"Vibrant" has become the Bishop's stock answer, his new favorite code word. Like a President backpedaling on the rationales of an unpopular war, his spokespeople have admitted under pressure of evidence and easy solutions that the closures aren't due to a priest shortage,  financial problems at the targeted churches, or the lack of lay participation and involvement. The only explanation the bishop can offer for closure is "vibrancy." But every time he tries to define "vibrant" he ends up describing St. Mary's and dozens of other local churches he wants to close.

There's obviously more to the definition than he'd like to share. One parishioner asked whether he thought a small church was even capable of displaying the "vibrancy" he demands. He refused to answer, which suggests we've finally dug down to a real answer. His fix for South Jersey is Megachurches that cop strategies from the Evangelical movement and consolidate power more closely in the diocesan offices. 

The bishop gave the church-saving movement its best metaphor when he disparaged the little churches he wants to shutter as "Wawa churches." Readers from outside the Mid-Atlantic region might know that Wawa is a local convenience store chain but that's like saying water is a common chemical compound. You can't drive more than twenty minutes without passing three Wawas. South Jersians practically live there. The bishop might was well condemn motherhood, baseball and apple pie if he's going to take on South Jersey's Wawa.

One disgruntled "Catholic in name only" campaign supporter rose to reclaim the Wawa label, saying that all these little churches were indeed like Wawa: ubiquitous, open at all hours, with good food that brought people in. The bishop obviously prefers the Walmart model: big box, big parking lot, hidden Eucharists, gameshow-host priests and clowns for music directors (seriously: check out this post of Julie's and scroll down to the Greatest American Hero dude). I'm not sure why someone who dislikes Catholic culture so much would want to become a priest and I'm really not sure why someone who dislikes South Jersey culture so much would agree to be its bishop. One blogger recently wrote "I have gone through enough mergers and consolidations to know one thing is true: reductions in manpower and assets are made for tighter control" which sounds like as good an explanation as any other I've heard. Power and money: same as it ever was.

I was following the kids around outside for much of what turned into a speak-out session but I got to see twenty seconds of my wife Julie's testimony on the Fox affiliate's 10 o'clock news. Julie had THAT LOOK when addressing the bishop. It's a look I know too well, it's a look that means "I'm right, I know it, and I'm not backing down." If I've learned anything over the course of the last seven years of marriage it's that I don't stand a chance when Julie gives me THAT LOOK: it's time to concede that yes she is right, because any other option will just prolong the pain and delay the inevitable. I saw hundreds of people giving the bishop that same look last night.

It's nice to see South Jersey standing up to an outsider who hates its culture and wants to force change for the sake of his own power and profit. We get a lot of it down here. The power guys usually end up winning: the woods get chainsawed and the farmlands buried under vast expanses of generic box stores and cookie-cutter McMansions financed by Philly money and greased by the pro-development laws of North Jersey politicians. I could be wrong, but after this week I don't think the bishop stands a chance. The question now is how long he's going to prolong his . And how many churches will he succeed in taking down in the name of "vibrance?"

Over on Eileen Flanagan's Imperfect Serenity, there's an interesting post on blog publicity, "Blogging dilemmas," inspired in part by Robin M"'s recent "How did you get here?" post. Both bring up interesting questions about the role of blogs in community building and the location of that line that separates good blogging from mere self-promotion and pandering.

Readers will probably be unsurprised to learn that I use Technorati, Google Blog Search, etc., every day to keep track of the Quaker blogosphere. I act as a kind of community organizer and my searches are for interesting posts talking about Quakers (until reading Eileen's post I hadn't check my Technorati "rank" in months). Many people's first introduction to QuakerQuaker.org is getting linked from it, and I suspect I've accidentally outed a few beginning bloggers who hadn't told anyone of their new blog!

I have a professional blog on web design and analytics (with a somewhat off-topic but satisfying post on top at the moment) and separating that out has allowed me to use this personal blog, QuakerRanter, for whatever I like. Most regularly readers would say it focuses on Quakerism and cute kid pictures and while those are the most common posts, the most read posts are the minor fascinations I indulge myself with occasionally. Quaker plain dress is something I practice but don't think about most of the time (806 readers in past month). My wife and I love to bust on bad baby names and unfairly unpopular baby names (627 visits). I've also detailed some outings to semi-legendary South Jersey haunts (317) and score high on searches to them.

The conventional wisdom of the blog-as-publicity tool crowd would probably say these off-topic posts are distracting my core audience. Perhaps, but they're infrequent on the blog and long-lived on Google. Besides, I think it helps people to know I'm not just obsessed with one topic. Being a part of a real community means knowing each other in all of our quirks. I'm more tender and forgiving of other Quaker bloggers when I know more of their story: it puts what they say into a context that makes it sound more lived, less ideological. There's certainly good reasons for tightly-focused professional blogs (I'd drop Techcrunch from my blogroll if they started posting kids pictures!), but as more people read posts through feeds and aggregators I wonder if there's going to be as much pressure for personal, community-oriented blogs to be as single-minded in their focus.

We all have diverse, quirky interests so why not indulge them? I have seen blogs that try too hard to pander to particular audiences and boy, are they boring! A certain degree of idiosyncrasy and subjective orneriness is probably essential. Personality is at least as important as focus.

PS: I'm also interested in making sure I don't loose the core audience with all my side trips, hence the "latest Quaker posts" at the top of the page. I have at least one request for a Quaker-only RSS feed and will eventually get that going.
PPS: As if on queue, the next post in Google Reader after Eileen's is Avinish Kaushik's Blog Metrics: Six recommendations for measuring your success. Parts of it are probably a bit technical for most QR readers but it's useful for thinking about blogs as outreach.

Thanks to the new Google Analytics interface I can actually compile a list of the cities with the most QuakerQuaker readership. So here they are, the top 25:

Atlanta	199
Boston	139
Lawrence MA	127
Minneapolis/St Paul	109
San Francisco	104
Tampa	97
Portland OR	94
Albuquerque	91
Greensboro	87
Richmond	81
Philadelphia	79
London	65
East Bay CA	56
Grasonville MD	53
Chicago	52
Dublin	52
Syracuse	51
Indianapolis	50
Raleigh	46
NYC	46
Chapel Hill	38
San Luis Obisbo	35
Seattle	34
Baltimore	34
Croydon	30

And for map-lovers:

Close to making the list: Los Angeles, Hartford, Cambridge (US). A certain location in South Jersey would be twelfth (at 53 visitors) but I'm pretty sure that's mostly me so I didn't include it.

Observations: QuakerQuaker is still mostly a U.S. phenomenon, with only London, Dublin and Croydon (near London) cracking the top 25. Altogether the U.K. brought in 321 visitors which represents almost 9% of readership.

I knew there were a lot of readers in the greater Boston area but not this much: add together all the towns in and around the I-495 corridor and you come out with 318 visits, almost 8.6% of QuakerQuaker readership. Add the Bay Area together and you have 169 visitors, which pushes it past Atlanta into number two position.

QuakerQuaker readership (and Quaker blogging in general) often seems particularly strong in cities which have strong Quaker communities but which are geographically isolated from other major Quaker centers. The paradigmatic example is the blog-crazy Twin Cities (#4 on the list) but this description fits first place Atlanta too and maybe Tampa (I'm not familiar with the meeting there). The only state with three distinct geographic centers with major QuakerQuaker readership is North Carolina (Greensboro 87, Raleigh 46 and Chapel Hill 38).

The centers of institutional Quakerism (Portland Or., Greensboro N.C., Richmond, Ind., Philadelphia Pa., and London) all make the list but they're not on top and the "more important" the center the lower it is on the list.

A few caveats:

• These are just visitors in the last month, I didn't compare it to other months to see if this is a general pattern;
• Many users don't actually read QuakerQuaker via RSS readers and email delivery and so never visit the site or get counted by Google Analytics.

For those who care, Windows soundly beats Mac 79% to 18%. Firefox is surprisingly close to MSIE, 40% to 43% with Safari a distant third at 8%.