Lessons in Social Media from Egyptian Protesters

A few days ago the NYTimes ran a fas­ci­nat­ing ear­ly look-back at the rela­tion­ship between social media and the largely-nonviolent rev­o­lu­tion in Egypt writ­ten by David D Kirk­patrick and David E Sanger. I doubt we’ve seen the last twist and turn of this tumul­tuous time but as I write this, the world sighs relief that long­time auto­crat Hos­ni Mubarak is final­ly out. Most of the quotes and inside knowl­ege came via Ahmed Maher, a 30-year-old civ­il engi­neer and a lead­ing orga­niz­er of the April 6 Youth Move­ment, who became an activist in 2005.

Les­son One: Years in the Making

The Times starts off by point­ing out that the “blog­gers lead the way” and that the “Egypt­ian revolt was years in the mak­ing.” It’s impor­tant to remem­ber that these things don’t come out of nowhere. Blog­gers have been active for years: lead­ing, learn­ing, mak­ing mis­takes and col­lect­ing knowl­edge. Many of the first round of blog­gers were ignored and repressed. Some of them were effec­tive­ly neu­tral­ized when they were co-opted into what the Times calls “the timid, legal­ly rec­og­nized oppo­si­tion par­ties.” “What destroyed the move­ment was the old par­ties,” said one blog­ger. A les­son we might draw for that is that blog­ging isn’t nec­es­sar­i­ly a step­ping stone to “real activism” but is instead it’s own kind of activism. The cul­ture of blogs and main­stream move­ments are not always compatible.

Les­son Two: Share Your Experiences

The Egypt­ian protests began after ones in Tunisia. The con­text was not the same: “The Tunisians faced a more per­va­sive police state than the Egyp­tians, with less lat­i­tude for blog­ging or press free­dom, but their trade unions were stronger and more inde­pen­dent.” Still, it was impor­tant to share tips: “We shared our expe­ri­ence with strikes and blog­ging,” a blog­ger recalled. Some of the tips were exceed­ing­ly prac­ti­cal (how to avert tear gas – brought lemons, onions and vine­gar, appar­ent­ly) and oth­ers more social (shar­ing tor­ture expe­ri­ences). Les­son: we all have many things to learn. It’s best to be ready for counter-tactics.

One of the inter­est­ing side­lights was how the teach­ings of Amer­i­can non­vi­o­lence strate­gist Gene Sharp made it to Cairo. A Ser­bian youth move­ment had based their rebel­lion on his tac­tics and the Egyp­tians fol­lowed their lead, with exiled orga­niz­ers set­ting up a web­site (warn­ing: annoy­ing sound) com­pil­ing Sharp’s strategies:

For their part, Mr. Maher and his col­leagues began read­ing about non­vi­o­lent strug­gles. They were espe­cial­ly drawn to a Ser­bian youth move­ment called Otpor, which had helped top­ple the dic­ta­tor Slo­bo­dan Milo­se­vic by draw­ing on the ideas of an Amer­i­can polit­i­cal thinker, Gene Sharp. The hall­mark of Mr. Sharp’s work is well-tailored to Mr. Mubark’s Egypt: He argues that non­vi­o­lence is a sin­gu­lar­ly effec­tive way to under­mine police states that might cite vio­lent resis­tance to jus­ti­fy repres­sion in the name of stability.

As an aside, I have to say that as a longterm peace activist, it tick­les me no end to see Gene Sharp’s ideas at the heart of the Egypt­ian protests. Amer­i­ca real­ly can export democ­ra­cy sometimes!

Les­son Three: Be Relent­less in Con­fronting Lies

The Times reports that Maher “took spe­cial aim at the dis­tor­tions of the offi­cial media.” He told them that when peo­ple “dis­trust the media then you know you are not going to lose them. When the press is full of lies, social media takes on the fact check­ing role. Peo­ple turn to inde­pen­dent sources when they sense a pro­pa­gan­da machine. The cre­ator of a Face­book site was a Google mar­ket­ing exec­u­tive work­ing on his own. He filled the site We Are all Khaled Said “with video clips and news­pa­per arti­cles [and] repeat­ed­ly ham­mered home a sim­ple message.”

Les­son Four: Don’t Wait for Those Sup­posed To Do This Work

Most of this social media was cre­at­ed by stu­dents for good­ness sake and it all relied on essentially-free ser­vices. Everyone’s always thought that if Egypt were to explode it would be the dreaded-but-popular Mus­lim Broth­er­hood that would lead the charge. But they didn’t. They scram­bled not know­ing what to do as protests erupt­ed in the major cities. Even­tu­al­ly the Brotherhood’s youth wing joined the protests and the full orga­ni­za­tion fol­lowed suit but it was not the lead­ers in any of this.

When we’re talk­ing about pop­u­lar orga­ni­zat­ing, mon­ey and estab­lished cre­den­tials aren’t always an advan­tage. What’s inter­est­ing to learn with the Egypt protests is that the gen­er­a­tion lead­ing it doesn’t seem to have as strict a reli­gious world­view as its par­ents. This came out most dra­mat­i­cal­ly in the images of Chris­t­ian Egyp­tians pro­tect­ing their Mus­lim broth­ers in Tahir Square dur­ing times of prayer. This is hav­ing ram­i­fi­ca­tion in copy­cat protests in Tehran. Iran­ian lead­ers tried to paint the Egypt­ian stu­dents as heirs to their own Islam­ic rev­o­lu­tion but it seems prac­ti­cal con­sid­er­a­tions are more impor­tant than set­ting up an Islamist state (stay tuned on this one – protests have begun in Tehran on one hand and the Mus­lim Broth­er­hood might well take over from Egypt pro­test­ers now that Mubarak is out).

On a per­son­al note…

It’s inter­est­ing to watch how the three-year old Save St Mary’s cam­paign has mim­ic­ked some of the fea­tures of the Egypt­ian protests. Their blog has been pret­ty relent­less in expos­ing the lies. It’s attract­ed far more media atten­tion than the professionally-staffed Dioce­san press office has been able to muster. There’s been a lot of behind-the-scenes talk­ing with church­es in oth­er regions to com­pare tac­tics and antic­i­pate counter-moves. As far as I know it’s one of sev­en church­es nation­wide with round-the-clock vig­ils but it’s the only one with a strong social media com­po­nent. It’s aver­age age is prob­a­bly a gen­er­a­tion or two younger than the oth­er vig­ils which gives it a cer­tain frank style that’s not found else­where. The Philadel­phia Arch­dio­cese is explod­ing now with arrests of recent Dioce­san offi­cials and rev­e­la­tions from the Dis­trict Attore­ny that dozens of priests with “cred­i­ble accu­sa­tions” of pedophil­ia are still min­is­ter­ing around kids and while church clos­ings and the pedophil­ia scan­dals are not offi­cial­ly con­nect­ed, as a non-Catholic I’m fine admit­ting that they arise from a shared Dioce­san cul­ture of mon­ey and cover-ups. Again, “repeat­ing­ly ham­mer­ing home a sim­ple mes­sage” is a good strategy.

Save St Mary’s Malaga

Save St Mary's MalagaOn a Friday my wife Julie and older son attended a rally to save a favorite church in Malaga, Gloucester County, New Jersey threatened with closure by the Diocese of Camden. By Sunday we launched Savestmarys.net. It was a weekend where I was already swamped with deadlines, so it's standard Movable Type but with all the tricks of mashed-up Web 2.0 sites to let Julie pour content in: Flickr, Youtube and Google Calendars.

For two years we also had a companion Ning-based social network for churches through the Diocese.

Visit: Savestmarys.net