Seeing how it goes

It seems a lot of con­ver­sa­tions I’m in these days, on social media and IRL revolve around how we should be respond­ing to Trump’s elec­tion. I know there’s a cer­tain dan­ger in being too deter­min­is­tic, but a lot of answers seem to match where indi­vid­u­als are in the vul­ner­a­bil­i­ty scale. Some are coun­sel­ing patience: let’s see how it goes after the inau­gu­ra­tion. Maybe we don’t know the real Don­ald Trump.

Well, I think we do know the real Trump by now, but what I don’t think we know is the actu­al fla­vor of a Trump pres­i­den­cy. Have we ever seen a pres­i­dent elect who was so thin on actu­al pol­i­cy? Trump rode his lack of pol­i­cy expe­ri­ence to vic­to­ry, of course, cit­ing his inde­pen­dence from the peo­ple who gov­ern as one of his chief qual­i­fi­ca­tions. But it’s also his per­son­al­i­ty: on the cam­paign trail and in his famous 3am tweets from the toi­let he often con­tra­dict­ed him­self.

He’s a man of high-concept ideas, not detailed pol­i­cy. This means the actu­al poli­cies – and the gov­er­nance we should and shouldn’t wor­ry about – will depend dis­pro­por­tion­ate­ly on the peo­ple he hires. Right now it seems like he’s trolling lob­by­ists and a hand­ful of neo­con dinosaurs that start­ed the Iraq War on forged doc­u­ments. He’s bring­ing the alli­ga­tors in to “drain the swamp” and in the last 24 hours they’ve already sig­naled that a lot of key cam­paign pledges are open for recon­sid­er­a­tion. How much we have to wor­ry – and just what we have to wor­ry about – will be clear­er as his team assem­bles.

Preaching our lives over the interwebs

Hel­lo Jon, A.J. and Wess,

So we’ve been asked to write a “syn­chroblog” orga­nized by Quak­er Vol­un­tary Ser­vice. It is a week­day and there are work dead­lines loom­ing for me (there are always dead­lines loom­ing) so my par­tic­i­pa­tion may be spot­ty but I’ll give it a shot.

The top­ic of this par­tic­u­lar syn­chroblog is Friends and social media and in the invite we were asked to riff on com­par­isons with ear­ly Friends’s pam­phle­teer­ing and the web as the new print­ing press. I’m spot­ty on the details of the var­i­ous pam­phlet wars of ear­ly Friends but the web-as-printing-press is a famil­iar theme.

I first man­gled the metaphors of web as print­ing press nine­teen years ago. That sum­mer I start­ed my first new media project to get paci­fist writ­ings online. The metaphors I used seem as fun­ny now as they were awk­ward then, but give me a break: Mark Zucker­berg was a fifth grad­er hack­ing Ataris and even the word “weblog” was a cou­ple of years away. I described my project as “web type­set­ting for the move­ment by the move­ment” and one of my sell­ing points is that I had done the same work in the print world.

Frac­tured as my metaphors were, online media was more like pub­lish­ing then that it is now. Putting an essay online required tech­ni­cal skills and com­par­a­tive­ly high equip­ment costs. The con­sis­tent arc of con­sumer tech­nol­o­gy has been to make post­ing ever eas­i­er and cheap­er and that has moved the bar of qual­i­ty (raised or low­ered depend­ing on how you see it)

Back in the mid-1990s I remem­ber jok­ing snark­i­ly with friends that we’d all some­day have blogs devot­ed to pic­tures of our cats and kids – the humor in our barbs came from the ridicu­lous­ness that some­one would go to the time and expense to build a site so ephemer­al and non-serious. You’d have to take a pic­ture, devel­op the film, dig­i­tal­ly scan it in, touch it up with a pro­hib­i­tive­ly expen­sive image soft­ware, use an FTP pro­gram to upload it to a web serv­er and then write raw HTML to make a web page of it. But the joke was on us. In 2014, if my 2yo daugh­ter puts some­thing goofy on her head, I pull out the always-with-me phone, snap a pic­ture, add a fun­ny cap­tion and fil­ter, tag it, and send it to a page which is effec­tive­ly a pho­to­blog of her life.

The ease of post­ing has spawned an inter­net cul­ture that’s cre­ative­ly bizarre and won­der­ful. With the changes the print­ing press metaphor has become less use­ful, or at least more con­strained. There are Friends who’s inten­tion­al­i­ty and effort make them inter­net pub­lish­ers (I myself work for Friends Jour­nal). But most of our online activ­i­ty is more like water cool­er chitchat.

So the ques­tion I have is this: are there ways Friends should behave online. If we are to “let our lives preach,” as the much-quoted George Fox snip­pet says, what’s our online style? Do we have any­thing to learn from ear­li­er times of pam­phle­teer­ing? And what about the media we’re using, espe­cial­ly as we learn more about elec­tron­ic sur­veil­lance and its wide­spread use both here at home and in total­i­tar­i­an regimes?

Quaker Folkways and Being Patterns on the Interwebs

Last Sun­day I have a pre­sen­ta­tion to Had­don­field (N.J.) Meeting’s adult First-day school class about “Shar­ing the Good News with Social Media.” As I pre­pared I found I was less and less inter­est­ed in the tech­niques of Face­book, etc., than I was in how out­reach has his­tor­i­cal­ly worked for Friends.

For an ear­ly, short, peri­od Quak­ers were so in-your-face and noto­ri­ous that they could draw a crowd just by walk­ing a few miles up the road to the next town. More recent­ly, we’ve attract­ed new­com­ers as much by the exam­ple of our lives than by any out­reach cam­paign. When I talk to adult new­com­ers, they often cite some Quak­er exam­ple in their lives – a favorite teacher or delight­ful­ly eccen­tric aunt.

Peo­ple can sense when there’s some­thing of greater life in the way we approach our work, friend­ships, and fam­i­lies. Let me be the first in line to say I’m hor­ri­bly imper­fect. But there are Quak­er tech­niques and val­ues and folk­ways that are guides to gen­uine­ly good ways to live in the world. There’s noth­ing exclu­sive­ly Quak­er about them (indeed, most come from care­ful read­ing of the Gospels and Paul’s let­ters), but they are tools our reli­gious com­mu­ni­ty has empha­sized and into which we’ve helped each oth­er live more ful­ly.

In the last fif­teen years, the ways Friends are known has under­gone a rad­i­cal trans­for­ma­tion. The Inter­net has made us incred­i­bly easy to find and research. This is a mixed bless­ing as it means oth­ers are defin­ing who we are. Care­ful cor­po­rate dis­cern­ment con­duct­ed through long-developed tech­niques of Quak­er process are no match for the “edit” but­ton in Wikipedia or some com­mer­cial site with good page rank.

That said, I think peo­ple still are dis­cov­er­ing Friends through per­son­al exam­ples. George Fox told us to be pat­terns and exam­ples in the world and to answer that of God in every­one. A lot of our exam­pling and answer­ing today is going to be on the thread­ed com­ments of Face­book and Twit­ter. What will they find? Do we use Face­book like every­one else, trolling, spam­ming, engag­ing in flame wars, focus­ing on our­selves? Or do Quak­er folk­ways still apply. Here are some ques­tions that I reg­u­lar­ly wres­tle with:

  • When I use social media, am I being open, pub­lic, and trans­par­ent?
  • Am I care­ful to share that which is good and eter­nal rather than tit­il­lat­ing for its own sake?
  • Do I remem­ber that the Good News is sim­ply some­thing we bor­row to share and that the Inward Christ needs to do the final deliv­ery into hearts?
  • Do I pray for those I dis­agree with? Do I prac­tice hold­ing my tongue when my moti­va­tion is anger or jeal­ousy?

What strug­gles do oth­ers face? What might be our online folk­ways?

Took a lunch-time trip to the US Mint with the 8yo today

It's free, open Mondays, and is self-guided and thus needs no reservations. No cameras allowed though so little in the way of social media to come of it. What was most surprising is how empty the shop floor was--much of it is automated, with robots to move the heavy coils and conveyor belts to shuttle the coins in-progress. Every once in awhile you'd see someone walking across the floor, opening a machine up and adjusting something but it seemed like almost a lonely job. #g+

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Posted November 28th, 2011 , in Uncategorized Tagged ,

Lessons in Social Media from Egyptian Protesters

A few days ago the NYTimes ran a fas­ci­nat­ing ear­ly look-back at the rela­tion­ship between social media and the largely-nonviolent rev­o­lu­tion in Egypt writ­ten by David D Kirk­patrick and David E Sanger. I doubt we’ve seen the last twist and turn of this tumul­tuous time but as I write this, the world sighs relief that long­time auto­crat Hos­ni Mubarak is final­ly out. Most of the quotes and inside knowl­ege came via Ahmed Maher, a 30-year-old civ­il engi­neer and a lead­ing orga­niz­er of the April 6 Youth Move­ment, who became an activist in 2005.

Les­son One: Years in the Mak­ing

The Times starts off by point­ing out that the “blog­gers lead the way” and that the “Egypt­ian revolt was years in the mak­ing.” It’s impor­tant to remem­ber that these things don’t come out of nowhere. Blog­gers have been active for years: lead­ing, learn­ing, mak­ing mis­takes and col­lect­ing knowl­edge. Many of the first round of blog­gers were ignored and repressed. Some of them were effec­tive­ly neu­tral­ized when they were co-opted into what the Times calls “the timid, legal­ly rec­og­nized oppo­si­tion par­ties.” “What destroyed the move­ment was the old par­ties,” said one blog­ger. A les­son we might draw for that is that blog­ging isn’t nec­es­sar­i­ly a step­ping stone to “real activism” but is instead it’s own kind of activism. The cul­ture of blogs and main­stream move­ments are not always com­pat­i­ble.

Les­son Two: Share Your Expe­ri­ences

The Egypt­ian protests began after ones in Tunisia. The con­text was not the same: “The Tunisians faced a more per­va­sive police state than the Egyp­tians, with less lat­i­tude for blog­ging or press free­dom, but their trade unions were stronger and more inde­pen­dent.” Still, it was impor­tant to share tips: “We shared our expe­ri­ence with strikes and blog­ging,” a blog­ger recalled. Some of the tips were exceed­ing­ly prac­ti­cal (how to avert tear gas – brought lemons, onions and vine­gar, appar­ent­ly) and oth­ers more social (shar­ing tor­ture expe­ri­ences). Les­son: we all have many things to learn. It’s best to be ready for counter-tactics.

One of the inter­est­ing side­lights was how the teach­ings of Amer­i­can non­vi­o­lence strate­gist Gene Sharp made it to Cairo. A Ser­bian youth move­ment had based their rebel­lion on his tac­tics and the Egyp­tians fol­lowed their lead, with exiled orga­niz­ers set­ting up a web­site (warn­ing: annoy­ing sound) com­pil­ing Sharp’s strate­gies:

For their part, Mr. Maher and his col­leagues began read­ing about non­vi­o­lent strug­gles. They were espe­cial­ly drawn to a Ser­bian youth move­ment called Otpor, which had helped top­ple the dic­ta­tor Slo­bo­dan Milo­se­vic by draw­ing on the ideas of an Amer­i­can polit­i­cal thinker, Gene Sharp. The hall­mark of Mr. Sharp’s work is well-tailored to Mr. Mubark’s Egypt: He argues that non­vi­o­lence is a sin­gu­lar­ly effec­tive way to under­mine police states that might cite vio­lent resis­tance to jus­ti­fy repres­sion in the name of sta­bil­i­ty.

As an aside, I have to say that as a longterm peace activist, it tick­les me no end to see Gene Sharp’s ideas at the heart of the Egypt­ian protests. Amer­i­ca real­ly can export democ­ra­cy some­times!

Les­son Three: Be Relent­less in Con­fronting Lies

The Times reports that Maher “took spe­cial aim at the dis­tor­tions of the offi­cial media.” He told them that when peo­ple “dis­trust the media then you know you are not going to lose them. When the press is full of lies, social media takes on the fact check­ing role. Peo­ple turn to inde­pen­dent sources when they sense a pro­pa­gan­da machine. The cre­ator of a Face­book site was a Google mar­ket­ing exec­u­tive work­ing on his own. He filled the site We Are all Khaled Said “with video clips and news­pa­per arti­cles [and] repeat­ed­ly ham­mered home a sim­ple mes­sage.”

Les­son Four: Don’t Wait for Those Sup­posed To Do This Work

Most of this social media was cre­at­ed by stu­dents for good­ness sake and it all relied on essentially-free ser­vices. Everyone’s always thought that if Egypt were to explode it would be the dreaded-but-popular Mus­lim Broth­er­hood that would lead the charge. But they didn’t. They scram­bled not know­ing what to do as protests erupt­ed in the major cities. Even­tu­al­ly the Brotherhood’s youth wing joined the protests and the full orga­ni­za­tion fol­lowed suit but it was not the lead­ers in any of this.

When we’re talk­ing about pop­u­lar orga­ni­zat­ing, mon­ey and estab­lished cre­den­tials aren’t always an advan­tage. What’s inter­est­ing to learn with the Egypt protests is that the gen­er­a­tion lead­ing it doesn’t seem to have as strict a reli­gious world­view as its par­ents. This came out most dra­mat­i­cal­ly in the images of Chris­t­ian Egyp­tians pro­tect­ing their Mus­lim broth­ers in Tahir Square dur­ing times of prayer. This is hav­ing ram­i­fi­ca­tion in copy­cat protests in Tehran. Iran­ian lead­ers tried to paint the Egypt­ian stu­dents as heirs to their own Islam­ic rev­o­lu­tion but it seems prac­ti­cal con­sid­er­a­tions are more impor­tant than set­ting up an Islamist state (stay tuned on this one – protests have begun in Tehran on one hand and the Mus­lim Broth­er­hood might well take over from Egypt pro­test­ers now that Mubarak is out).

On a per­son­al note…

It’s inter­est­ing to watch how the three-year old Save St Mary’s cam­paign has mim­ic­ked some of the fea­tures of the Egypt­ian protests. Their blog has been pret­ty relent­less in expos­ing the lies. It’s attract­ed far more media atten­tion than the professionally-staffed Dioce­san press office has been able to muster. There’s been a lot of behind-the-scenes talk­ing with church­es in oth­er regions to com­pare tac­tics and antic­i­pate counter-moves. As far as I know it’s one of sev­en church­es nation­wide with round-the-clock vig­ils but it’s the only one with a strong social media com­po­nent. It’s aver­age age is prob­a­bly a gen­er­a­tion or two younger than the oth­er vig­ils which gives it a cer­tain frank style that’s not found else­where. The Philadel­phia Arch­dio­cese is explod­ing now with arrests of recent Dioce­san offi­cials and rev­e­la­tions from the Dis­trict Attore­ny that dozens of priests with “cred­i­ble accu­sa­tions” of pedophil­ia are still min­is­ter­ing around kids and while church clos­ings and the pedophil­ia scan­dals are not offi­cial­ly con­nect­ed, as a non-Catholic I’m fine admit­ting that they arise from a shared Dioce­san cul­ture of mon­ey and cover-ups. Again, “repeat­ing­ly ham­mer­ing home a sim­ple mes­sage” is a good strat­e­gy.

Opening Doors and Moving on Up

Friends Gen­er­al Con­fer­ence has announced that Bar­ry Cross­no will be their new incom­ing Gen­er­al Sec­re­tary. Old time blog­gers will remem­ber him as the blog­ger behind The Quak­er Dhar­ma. FGC’s just pub­lished an inter­view with him and one of the ques­tions is about his blog­ging past. Here’s part of the answer:

Blog­ging among Friends is very impor­tant.  There are not a lot of Quak­ers.  We’re spread out across the world.  Blog­ging opens up dia­logues that just wouldn’t hap­pen oth­er­wise.  While I laid down my blog, “The Quak­er Dhar­ma,” a few years ago, and my think­ing on some issues has evolved since then, I’m clear that blog­ging is what allowed me to give voice to my call.  It helped open some of the doors that led me to work for Pen­dle Hill and, now by exten­sion, FGC.  A lot of cut­ting edge Quak­er thought is being shared through blogs.

I thought it might be use­ful to fill in a lit­tle bit of this sto­ry. If you go read­ing through the back com­ments on Barry’s blog you’ll see it’s a time machine into the ear­ly Quak­er blog­ging com­mu­ni­ty. I first post­ed about his blog in Feb­ru­ary of 2005 with Quak­er Dhar­ma: Let the Light Shine and I high­light­ed him reg­u­lar­ly (March, April, June) until the proto-QuakerQuaker “Blog Watch” start­ed run­ning. There I fea­tured him twice that June and twice more in August, the most active peri­od of his blog­ging.

It’s nos­tal­gic to look through the com­menters: Joe G., Peter­son Toscano, Mitchell San­tine Gould, Dave Carl, Bar­bara Q, Robin M, Brandice (Quak­er Mon­key), Eric Muhr, Nan­cy A… There were some good dis­cus­sions. Barry’s most exu­ber­ant post was Let’s Begin, and LizOpp and I espe­cial­ly labored with him to ground what was a very clear and obvi­ous lead­ing by hook­ing up with oth­er Friends local­ly and nation­al­ly who were inter­est­ed in these efforts. I offered my help in hook­ing him up with FGC  and he wrote back “If you know peo­ple at oth­er Quak­er orga­ni­za­tions that you wish me to speak to and coör­di­nate with or pos­si­bly work for, I will.”

And that’s what I did. My super­vi­sor, FGC Devel­op­ment head Michael Waj­da, was plan­ning a trip to Texas and I start­ed talk­ing up Bar­ry Cross­no. I had a hunch they’d like each oth­er. I told Michael that Bar­ry had a lot of expe­ri­ence and a very clear lead­ing but need­ed to spend some time grow­ing as a Quak­er – an incu­ba­tion peri­od, if you will, among ground­ed Friends. In the first part of the FGC inter­view he mov­ing­ly talks about the ground­ing his time at Pen­dle Hill has giv­en him.

In Octo­ber 2006 he announced he was clos­ing a blog that had become large­ly dor­mant. It’s worth quot­ing that first for­mal good­bye:

I want to thank those of you who chose to active­ly par­tic­i­pate. I learned a lot through our exchanges and I think there were many peo­ple who ben­e­fit­ed from many of the posts you left. On a pure­ly per­son­al note, I learned that it’s good to tem­per my need to GO DO NOW. Some of you real­ly helped men­tor me con­cern­ing effec­tive­ly lis­ten­ing to guid­ance and help­ing me under­stand that act­ing local­ly may be bet­ter than try­ing to take on the whole world at once.

I also want to share that I met some peo­ple and made con­tacts through this process that have opened tremen­dous doors for me and my abil­i­ty to put myself in ser­vice to oth­ers. For this I am deeply grate­ful. I feel sure that some of these ties will live on past the clos­ing of the Quak­er Dhar­ma.

Those of you famil­iar with pieces like The Lost Quak­er Gen­er­a­tion and Pass­ing the Faith, Plan­et of the Quak­ers Style know I’ve long been wor­ried that we’ve not doing a good job iden­ti­fy­ing, sup­port­ing and retain­ing vision­ary new Friends. Around 2004 I stopped com­plain­ing (most­ly) and just start­ed look­ing for oth­ers who also held this con­cern. The online orga­niz­ing has spilled over into real world con­fer­ences and work­shops and is much big­ger than one web­site or small group. Now we see “grad­u­ates” of this net­work start­ing to take on real-world respon­si­bil­i­ties.

Barry’s a bright guy with a strong lead­ing and a healthy ambi­tion. He would have cer­tain­ly made some­thing of him­self with­out the blogs and the “doors” opened up by myself and oth­ers. But it would have cer­tain­ly tak­en him longer to crack the Philadel­phia scene and I think it very like­ly that FGC would have announced a dif­fer­ent Gen­er­al Sec­re­tary this week if it weren’t for the blogs.

Quak­erQuak­er almost cer­tain­ly has more future Gen­er­al Sec­re­taries in its mem­ber­ship rolls. But it would be a shame to focus on that or to imply that the pin­na­cle of a Quak­er lead­ing is mov­ing to Philadel­phia. Many parts of the Quak­er world are already too enthralled by it’s staff lists. What we need is to extend a cul­ture of every­day Friends ready to bold­ly exclaim the Good News – to love God and their neigh­bor and to leap with joy by the pres­ence of the Inward Christ. Friends’ cul­ture shouldn’t focus on staffing, flashy pro­grams or fundrais­ing hype.  At the end of the day, spir­i­tu­al out­reach is a one-on-one activ­i­ty. It’s peo­ple spend­ing the time to find one anoth­er, share their spir­i­tu­al jour­ney and share oppor­tu­ni­ties to grow in their faith.

Quak­erQuak­er has evolved a lot since 2005. It now has a team of edi­tors, dis­cus­sion boards, Face­book and Twit­ter streams, and the site itself reach­es over 100,000 read­ers a year. But it’s still about find­ing each oth­er and encour­ag­ing each oth­er. I think we’ve proven that these over­lap­ping, dis­trib­uted, largely-unfunded online ini­tia­tives can play a crit­i­cal out­reach role for the Soci­ety of Friends. What would it look like for the “old style” Quak­er orga­ni­za­tions to start sup­port­ing inde­pen­dent Quak­er social media? And how could our net­works rein­vig­o­rate cash-strapped Quak­er orga­ni­za­tions with fresh faces and new mod­els of com­mu­ni­ca­tion? Those are ques­tions for anoth­er post.

Gladwell and strong tie social media networks

A lot of peo­ple, include Jeanne Burns over on Quak­erquak­er, are talk­ing about Mal­colm Gladwell’s lat­est New York­er arti­cle, “Small Change: Why the Rev­o­lu­tion Will Not Be Tweet­ed”.

Mal­colm Gladwell’s modus operan­di is to make out­ra­geous­ly counter-intuitive claims that peo­ple will talk about enough that they’ll buy his boss’s mag­a­zine, books and bobble-head like­ness­es. I find him lik­able and divert­ing but don’t take his claims very seri­ous­ly. He’s a lot like Wired Magazine’s Chris Ander­son, his some­times spar­ring part­ner, which isn’t sur­pris­ing as they work for the same mag­a­zine empire, Conde Nast Pub­li­ca­tions.

In his arti­cle, Glad­well takes a lot of pot­shots at social media. It’s easy to do. He picks Clay Shirky, anoth­er New York “Big Idea” guy as his rhetor­i­cal straw­man now, claim­ing Shirky’s book “Here Comes Every­body” is the “bible of social-media move­ment.” Read­ing Glad­well, you kind of wish he’d get out of the echo box of circle-jerk New York Big Talk­ers (just get­ting out of the Conde Nast building’s cafe­te­ria would be a good start).

Gladwell’s cer­tain­ly right in that most of what pass­es for activism on Twit­ter and Face­book is ridicu­lous. Click­ing a “Like” but­ton or chang­ing your pro­file image green doesn’t do much. He makes an impor­tant dis­tinc­tion between “weak ties” (Face­book “friends” who aren’t friends; Twit­ter cam­paigns that are risk-free) and “strong ties.” He cites the Civ­il Rights move­ment as a strong-tie phe­nom­e­non: the peo­ple who put them­selves on the line tend­ed to be those with close friends also putting them­selves on the line.

What Glad­well miss­es is strong-tie orga­niz­ing going on in social media. A lot of what’s hap­pen­ing over on Quak­erQuak­er is pret­ty strong-tie – it’s trans­lat­ing to work­shops, arti­cles, and is just one of a num­ber of impor­tant net­works that are form­ing. Peo­ple are find­ing each oth­er and mak­ing real con­nec­tions that spill out into the real world. It’s not that online orga­nizes cre­ates real world changes, or even the reverse. Instead, under the right cir­cum­stances they can feed into each oth­er, with each com­po­nent mag­ni­fy­ing the other’s reach.

One exam­ple of non-hierarchical involved social media is how Quak­er blog­gers came togeth­er to explain Tom Fox’s motives after his kid­nap­ping. It didn’t have any effect on the kid­nap­pers, obvi­ous­ly, but we did reach a lot of peo­ple who were curi­ous why a Friend might choose such a per­son­al­ly dan­ger­ous form of Chris­t­ian wit­ness. This was all done by inter-related groups of peo­ple with no bud­get and no orga­ni­za­tion­al chart. But these things don’t have to be quite so life-and-death.

A more recent exam­ple I’ve been able to see up close is the way my wife’s church has orga­nized against dioce­san attempts to shut it down: a core group of lead­ers have emerged; they share pow­er, divide up roles and have been wag­ing an orga­nized cam­paign for about 2.5 years now. One ele­ment of this work has been the Savest​marys​.org blog. The website’s only impor­tant because it’s been part of a real-world social net­work but it’s had an influ­ence that’s gone far beyond the hand­ful of peo­ple who write for it. One of the more sur­pris­ing audi­ences have been the many staff at the Dioce­san head­quar­ters who vis­it every day – a small group has tak­en over quite a bit of men­tal space over there!

It’s been inter­est­ing for me to com­pare Quak­erQuak­er with an ear­li­er peace project of mine, Non​vi​o​lence​.org, which ran for thir­teen years start­ing in 1995. In many ways it was the big­ger site: a larg­er audi­ence, with a wider base of inter­est. It was a pop­u­lar site, with many vis­its and a fair­ly active bul­letin board for much of it’s life. But it didn’t spawn work­shop or con­fer­ences. There’s no “move­ment” asso­ci­at­ed with it. Dona­tions were min­i­mal and I nev­er felt the sup­port struc­ture that I have now with my Quak­er work.

Non​vi​o​lence​.org was a good idea, but it was a “weak tie” net­work. QuakerQuaker’s net­work is stronger for two rea­sons that I can iden­ti­fy. The obvi­ous one is that it’s built atop the orga­niz­ing iden­ti­ty of a social group (Friends). But it also speaks more direct­ly to its par­tic­i­pants, ask­ing them to share their lives and offer­ing real-world oppor­tu­ni­ties for inter­ac­tion. So much of my blog­ging on Non​vi​o​lence​.org was Big Idea thoughts pieces about the sit­u­a­tion in Bosnia – that just doesn’t pro­vide the same kind of imme­di­ate per­son­al entre.

Mal­colm Glad­well min­i­mizes the lead­er­ship struc­ture of activist orga­ni­za­tions, where lead­er­ship and pow­er is in con­stant flux. He like­wise min­i­mizes the lead­er­ship of social media net­works. Yes, any­one can pub­lish but we all have dif­fer­ent lev­els of vis­i­bil­i­ty and influ­ence and there is a fil­ter­ing effect. I have twenty-five years of orga­nized activism under my belt and fif­teen years of online orga­niz­ing and while the tech­nol­o­gy is very dif­fer­ent, a lot of the social dynam­ics are remark­ably sim­i­lar.

Glad­well is an hired employ­ee in one of the largest media com­pa­nies in the world. It’s a very struc­tured life: he’s got edi­tors, pub­lish­ers, copy­ed­i­tors, proof­read­ers. He’s a cog in a com­pa­ny with $5 bil­lion in annu­al rev­enue. It’s not real­ly sur­pris­ing that he doesn’t have much direct expe­ri­ence with effec­tive social net­works. It’s hard to see how social media is com­ple­ment­ing real world grass­roots net­works from the 40th floor of a mid-town Man­hat­tan sky­scraper.

Relat­ed Read­ing:

Nonprofits and Social Media

I’d like to talk today about social media and non­prof­its. I’ve had a cou­ple of inter­est­ing projects late­ly help­ing non­prof­its put togeth­er Face­book Pages, LinkedIn Groups and Twit­ter sites. I think this is an excit­ing way to reach out to audi­ence mem­bers.

Today: Email Lists

Over the last few years we’ve focused on email lists. We all have big email lists – tens of thou­sands of users, seg­ment­ed all sorts of dif­fer­ent ways. We send out dozens of emails a week and they end up seem­ing not spam.

Face­book Pages

A new era is com­ing with social media. A big change is Face­book Pages. These are geared toward adver­tis­ers although you don’t need to have a Face­book adver­tis­ing cam­paign to use them. In March 2009, Face­book redesigned Pages to act much more like typ­i­cal user pro­files: there’s a wall, there’s an activ­i­ty stream, and you can asso­ciate dif­fer­ent appli­ca­tions with them. 

Two things about Pages are excit­ing. One is the activ­i­ty stream. Peo­ple who sign up as “fans” of your Page see what you’re putting out in their indi­vid­ual stream. They’ll log into Face­book and see that mes­sages like “Jen just got engaged!” or “Joe is hav­ing a bad hair day” and that your orga­ni­za­tion is hav­ing some great event com­ing up this week­end. You’re seen in the asso­ci­a­tion of hap­py news from their friends. It’s dif­fer­ent from a spam­mish email because it’s com­ing in with the con­text of their friends, which is very pow­er­ful for pub­lic­i­ty.

The oth­er nice thing about Face­book Pages is that they’re pub­lic. A lot of por­tions of Face­book aren’t but mak­ing Pages pub­lic means you can point to them from your web­site or oth­er social media cam­paigns.

I think Face­book fan groups are going to be the new email list. They are the way we’ll be able to reach out to peo­ple. I’m very excit­ed about this because there’s all sorts of easy mul­ti­me­dia pos­si­bil­i­ties. You can inte­grate with Youtube, with Twit­ter, with pod­casts, etc., embed­ded for fans of your Face­book page to see as it’s hap­pen­ing. This is much more excit­ing than some of the emails that we send out. They are also more inter­ac­tive because fans can post things on your fan walls so you can have con­ver­sa­tions on your sites.

Inti­mate, imme­di­ate, engag­ing

What the smart non­prof­its are going to be doing is a lot of post­ing in a style that’s authen­tic and inti­mate and less wor­ried about being slick than we’ve typ­i­cal­ly been.

What I would love to see non­prof­its doing is to get seri­ous about video. I’m not talk­ing about fan­cy video, haul­ing in video­g­ra­phers for six months shoot­ing a three minute slick com­mer­cial. Get an inex­pen­sitve video recorder and start doing five minute inter­views with the peo­ple your orga­ni­za­tion serves. This will dif­fer depend­ing on your organization’s focus. One advan­tage to sim­ple videos is that you can con­vince even the busiest of your inter­vie­wees to take out a few min­utes. You make these videos and post them to Youtube, Vimeo or direct­ly to Face­book video. It doesn’t mat­ter where they host­ed but you’ll have to make sure they’re embed­ded on your Face­book fan page. 

Build­ing our Face­book Fan Page

How to direct? You can direct in the emails you’re send­ing out or through oth­er sources. Twit­ter is a great way of direct­ing peo­ple to what’s hap­pen­ing: you send out a 140-character “tweet” with an inter­est­ing tease about the video you’ve pro­duced and a link to the Face­book fan page.

The whole goal is to get Face­book fans. Once you’re in as a fan, you show up in their activ­i­ty streams. All the fans get to see the events you’re orga­niz­ing, the videos. If you have extra tick­ets to an upcom­ing event, post about it because peo­ple will see it imme­di­ate­ly. It’s a won­der­ful way to reach peo­ple quick­ly in a way that’s not as intru­sive as email (I sus­pect a lot of younger users are actu­al­ly check­ing their Face­book home­page more often than their emails!).

The New Non­prof­it Out­reach

I’d love to see a lot more of these inti­mate, almost home-made videos going up on Face­book fan pages and using fan pages as a way of con­nect­ing with peo­ple. We can think of these as the new email list.

I would strong­ly encour­age non­prof­its to use all of these these media to rein­force their mes­sage and to find new ways to reach their audi­ences in a much more engag­ing, inti­mate way. 

— —  —  — –

Mar­tin Kel­ley is a web devel­op­er and social media con­sul­tant spe­cial­iz­ing in non­prof­its. This post is a loose tran­scrip­tion of his video, Non­prof­its and Social Media. This essay is also avail­able on the Mar​tinKel​ley​.com Face­book fan page.