Tag Archives ⇒ social media

Seeing how it goes

November 12, 2016
· Martin Kelley

It seems a lot of con­ver­sa­tions I’m in these days, on social media and IRL revolve around how we should be respond­ing to Trump’s elec­tion. I know there’s a cer­tain dan­ger in being too deter­min­is­tic, but a lot of answers seem to match where indi­vid­u­als are in the vul­ner­a­bil­i­ty scale. Some are coun­sel­ing patience: let’s see how it goes after the inau­gu­ra­tion. Maybe we don’t know the real Don­ald Trump.

Well, I think we do know the real Trump by now, but what I don’t think we know is the actu­al fla­vor of a Trump pres­i­den­cy. Have we ever seen a pres­i­dent elect who was so thin on actu­al pol­i­cy? Trump rode his lack of pol­i­cy expe­ri­ence to vic­to­ry, of course, cit­ing his inde­pen­dence from the peo­ple who gov­ern as one of his chief qual­i­fi­ca­tions. But it’s also his per­son­al­i­ty: on the cam­paign trail and in his famous 3am tweets from the toi­let he often con­tra­dict­ed himself.

He’s a man of high-concept ideas, not detailed pol­i­cy. This means the actu­al poli­cies – and the gov­er­nance we should and should­n’t wor­ry about – will depend dis­pro­por­tion­ate­ly on the peo­ple he hires. Right now it seems like he’s trolling lob­by­ists and a hand­ful of neo­con dinosaurs that start­ed the Iraq War on forged doc­u­ments. He’s bring­ing the alli­ga­tors in to “drain the swamp” and in the last 24 hours they’ve already sig­naled that a lot of key cam­paign pledges are open for recon­sid­er­a­tion. How much we have to wor­ry – and just what we have to wor­ry about – will be clear­er as his team assembles.

A comeback of personal blogging?

September 3, 2014
· Martin Kelley

There’s some pieces mak­ing the round to the effect that some of the old school NYC blog­gers are com­ing back to blog­ging. From Fred Wil­son, The Per­son­al Blog:

There is some­thing about the per­son­al blog, your​name​.com, where you con­trol every­thing and get to do what­ev­er the hell pleas­es you. There is some­thing about link­ing to one of those blogs and then say­ing some­thing. It’s like hav­ing a con­ver­sa­tion in pub­lic with each oth­er. This is how blog­ging was in the ear­ly days. And this is how blog­ging is today, if you want it to be.

Wil­son cites Lockard Steele in Back to the Blog:

Back then, we’d had a ton of stu­pid fun link­ing to each other’s blog posts for no oth­er rea­son than that they exist­ed and that it amused us great­ly. Who wouldn’t want back in on that?

Anoth­er one of his cita­tions was Eliz­a­beth Spiers, who fol­lowed up with a post Any­thing I Care About:

I don’t have to write as nar­row­ly as I do when I pub­lish in a reg­u­lar media out­let. The upside of that for me is that I don’t feel com­pelled to stick to a par­tic­u­lar top­ic. I can write about, as Fred put it, “any­thing I care about.”

One of my first thoughts is how annoy­ing­ly insid­er these posts feel. One of the qual­i­ties about the cur­rent inter­net is that our fil­ter­ing mech­a­nisms are so sophis­ti­cat­ed and trans­par­ent that we don’t always see how self-selected a sliv­er of social media we’re see­ing. Face­book and its mys­te­ri­ous algo­rithms are the exam­ple we all like to com­plain about. But Twit­ter is a dif­fer­ent beast depend­ing on who you fol­low and Google search­es use hun­dreds of dif­fer­ent sig­nals to tai­lor results. Just because your cohort all stopped per­son­al blog­ging in exchange for pro­fes­sion­al­ized blogs ten years ago doesn’t mean it’s a uni­ver­sal phenomenon.

When­ev­er some­one says they’re start­ing (or restart­ing) a blog I like to wait a few months before cel­e­brat­ing, as there’s a big dif­fer­ence between intent and actu­al writ­ing. But I like the idea that per­son­al blogs might be mak­ing a come­back among some of what we used to call the digerati.

But let’s not get too snob­by about domains: how are Face­book posts not a per­son­al blog? Is it just a mat­ter of URLs? I have Face­book friends who put care into their online per­sona. Peo­ple use Face­book and Tum­blr and Insta­gram part­ly because they come with built-in audi­ences — but also because their crack­er­jack engi­neers have tak­en away the fric­tion of blog­ging. When Wil­son decid­ed to exper­i­ment with this nouveau-blogging, he pho­to­blogged a trip to his Word­Press site. What hap­pened? The pho­tos were all over­sized. One of the com­menters asked Wil­son “isn’t this a bit sim­i­lar to what you’re already post­ing on Tum­blr and Foursquare?” Well, yeah.

Any­way, all this is to say that I’ve blogged a lot more since I decid­ed to make my Tum­blr my per­son­al blog. I’ve got the near-frictionless post­ing that keeps my pho­to­blog­ging look­ing good but I’ve main­tain the con­trolled URL of mar​tinkel​ley​.com to future proof against new tech­no­log­i­cal plat­forms. But is it just the URL that makes it a per­son­al blog?

Preaching our lives over the interwebs

June 4, 2014
· Martin Kelley

Hel­lo Jon, A.J. and Wess,

So we’ve been asked to write a “syn­chroblog” orga­nized by Quak­er Vol­un­tary Ser­vice. It is a week­day and there are work dead­lines loom­ing for me (there are always dead­lines loom­ing) so my par­tic­i­pa­tion may be spot­ty but I’ll give it a shot.

The top­ic of this par­tic­u­lar syn­chroblog is Friends and social media and in the invite we were asked to riff on com­par­isons with ear­ly Friend­s’s pam­phle­teer­ing and the web as the new print­ing press. I’m spot­ty on the details of the var­i­ous pam­phlet wars of ear­ly Friends but the web-as-printing-press is a famil­iar theme.

I first man­gled the metaphors of web as print­ing press nine­teen years ago. That sum­mer I start­ed my first new media project to get paci­fist writ­ings online. The metaphors I used seem as fun­ny now as they were awk­ward then, but give me a break: Mark Zucker­berg was a fifth grad­er hack­ing Ataris and even the word “weblog” was a cou­ple of years away. I described my project as “web type­set­ting for the move­ment by the move­ment” and one of my sell­ing points is that I had done the same work in the print world.

Frac­tured as my metaphors were, online media was more like pub­lish­ing then that it is now. Putting an essay online required tech­ni­cal skills and com­par­a­tive­ly high equip­ment costs. The con­sis­tent arc of con­sumer tech­nol­o­gy has been to make post­ing ever eas­i­er and cheap­er and that has moved the bar of qual­i­ty (raised or low­ered depend­ing on how you see it)

Back in the mid-1990s I remem­ber jok­ing snark­i­ly with friends that we’d all some­day have blogs devot­ed to pic­tures of our cats and kids – the humor in our barbs came from the ridicu­lous­ness that some­one would go to the time and expense to build a site so ephemer­al and non-serious. You’d have to take a pic­ture, devel­op the film, dig­i­tal­ly scan it in, touch it up with a pro­hib­i­tive­ly expen­sive image soft­ware, use an FTP pro­gram to upload it to a web serv­er and then write raw HTML to make a web page of it. But the joke was on us. In 2014, if my 2yo daugh­ter puts some­thing goofy on her head, I pull out the always-with-me phone, snap a pic­ture, add a fun­ny cap­tion and fil­ter, tag it, and send it to a page which is effec­tive­ly a pho­to­blog of her life.

The ease of post­ing has spawned an inter­net cul­ture that’s cre­ative­ly bizarre and won­der­ful. With the changes the print­ing press metaphor has become less use­ful, or at least more con­strained. There are Friends who’s inten­tion­al­i­ty and effort make them inter­net pub­lish­ers (I myself work for Friends Jour­nal). But most of our online activ­i­ty is more like water cool­er chitchat.

So the ques­tion I have is this: are there ways Friends should behave online. If we are to “let our lives preach,” as the much-quoted George Fox snip­pet says, what’s our online style? Do we have any­thing to learn from ear­li­er times of pam­phle­teer­ing? And what about the media we’re using, espe­cial­ly as we learn more about elec­tron­ic sur­veil­lance and its wide­spread use both here at home and in total­i­tar­i­an regimes?

Quaker Folkways and Being Patterns on the Interwebs

October 25, 2013
· Martin Kelley

Last Sun­day I have a pre­sen­ta­tion to Had­don­field (N.J.) Meeting’s adult First-day school class about “Shar­ing the Good News with Social Media.” As I pre­pared I found I was less and less inter­est­ed in the tech­niques of Face­book, etc., than I was in how out­reach has his­tor­i­cal­ly worked for Friends.

For an ear­ly, short, peri­od Quak­ers were so in-your-face and noto­ri­ous that they could draw a crowd just by walk­ing a few miles up the road to the next town. More recent­ly, we’ve attract­ed new­com­ers as much by the exam­ple of our lives than by any out­reach cam­paign. When I talk to adult new­com­ers, they often cite some Quak­er exam­ple in their lives – a favorite teacher or delight­ful­ly eccen­tric aunt.

Peo­ple can sense when there’s some­thing of greater life in the way we approach our work, friend­ships, and fam­i­lies. Let me be the first in line to say I’m hor­ri­bly imper­fect. But there are Quak­er tech­niques and val­ues and folk­ways that are guides to gen­uine­ly good ways to live in the world. There’s noth­ing exclu­sive­ly Quak­er about them (indeed, most come from care­ful read­ing of the Gospels and Paul’s let­ters), but they are tools our reli­gious com­mu­ni­ty has empha­sized and into which we’ve helped each oth­er live more fully.

In the last fif­teen years, the ways Friends are known has under­gone a rad­i­cal trans­for­ma­tion. The Inter­net has made us incred­i­bly easy to find and research. This is a mixed bless­ing as it means oth­ers are defin­ing who we are. Care­ful cor­po­rate dis­cern­ment con­duct­ed through long-developed tech­niques of Quak­er process are no match for the “edit” but­ton in Wikipedia or some com­mer­cial site with good page rank.

That said, I think peo­ple still are dis­cov­er­ing Friends through per­son­al exam­ples. George Fox told us to be pat­terns and exam­ples in the world and to answer that of God in every­one. A lot of our exam­pling and answer­ing today is going to be on the thread­ed com­ments of Face­book and Twit­ter. What will they find? Do we use Face­book like every­one else, trolling, spam­ming, engag­ing in flame wars, focus­ing on our­selves? Or do Quak­er folk­ways still apply. Here are some ques­tions that I reg­u­lar­ly wres­tle with:

  • When I use social media, am I being open, pub­lic, and transparent?
  • Am I care­ful to share that which is good and eter­nal rather than tit­il­lat­ing for its own sake?
  • Do I remem­ber that the Good News is sim­ply some­thing we bor­row to share and that the Inward Christ needs to do the final deliv­ery into hearts?
  • Do I pray for those I dis­agree with? Do I prac­tice hold­ing my tongue when my moti­va­tion is anger or jealousy?

What strug­gles do oth­ers face? What might be our online folkways?

Took a lunch-time trip to the US Mint with the 8yo today

November 28, 2011
· Martin Kelley

It’s free, open Mon­days, and is self-guided and thus needs no reser­va­tions. No cam­eras allowed though so lit­tle in the way of social media to come of it. What was most sur­pris­ing is how emp­ty the shop floor was – much of it is auto­mat­ed, with robots to move the heavy coils and con­vey­or belts to shut­tle the coins in-progress. Every once in awhile you’d see some­one walk­ing across the floor, open­ing a machine up and adjust­ing some­thing but it seemed like almost a lone­ly job. #g+

Embed­ded Link

The Unit­ed States Mint About Us
Search searchar­row. Home; Direc­tor’s Office; EEO; Annu­al Report; Facil­i­ties; Tours; Careers; His­to­ri­an’s Cor­ner; Sculp­tor — Engravers; Artis­tic Infu­sion Pro­gram; Coin Pro­duc­tion; Coin Specific… 

Lessons in Social Media from Egyptian Protesters

February 15, 2011
· Martin Kelley

A few days ago the NYTimes ran a fas­ci­nat­ing ear­ly look-back at the rela­tion­ship between social media and the largely-nonviolent rev­o­lu­tion in Egypt writ­ten by David D Kirk­patrick and David E Sanger. I doubt we’ve seen the last twist and turn of this tumul­tuous time but as I write this, the world sighs relief that long­time auto­crat Hos­ni Mubarak is final­ly out. Most of the quotes and inside knowl­ege came via Ahmed Maher, a 30-year-old civ­il engi­neer and a lead­ing orga­niz­er of the April 6 Youth Move­ment, who became an activist in 2005.

Les­son One: Years in the Making

The Times starts off by point­ing out that the “blog­gers lead the way” and that the “Egypt­ian revolt was years in the mak­ing.” It’s impor­tant to remem­ber that these things don’t come out of nowhere. Blog­gers have been active for years: lead­ing, learn­ing, mak­ing mis­takes and col­lect­ing knowl­edge. Many of the first round of blog­gers were ignored and repressed. Some of them were effec­tive­ly neu­tral­ized when they were co-opted into what the Times calls “the timid, legal­ly rec­og­nized oppo­si­tion par­ties.” “What destroyed the move­ment was the old par­ties,” said one blog­ger. A les­son we might draw for that is that blog­ging isn’t nec­es­sar­i­ly a step­ping stone to “real activism” but is instead it’s own kind of activism. The cul­ture of blogs and main­stream move­ments are not always compatible.

Les­son Two: Share Your Experiences

The Egypt­ian protests began after ones in Tunisia. The con­text was not the same: “The Tunisians faced a more per­va­sive police state than the Egyp­tians, with less lat­i­tude for blog­ging or press free­dom, but their trade unions were stronger and more inde­pen­dent.” Still, it was impor­tant to share tips: “We shared our expe­ri­ence with strikes and blog­ging,” a blog­ger recalled. Some of the tips were exceed­ing­ly prac­ti­cal (how to avert tear gas – brought lemons, onions and vine­gar, appar­ent­ly) and oth­ers more social (shar­ing tor­ture expe­ri­ences). Les­son: we all have many things to learn. It’s best to be ready for counter-tactics.

One of the inter­est­ing side­lights was how the teach­ings of Amer­i­can non­vi­o­lence strate­gist Gene Sharp made it to Cairo. A Ser­bian youth move­ment had based their rebel­lion on his tac­tics and the Egyp­tians fol­lowed their lead, with exiled orga­niz­ers set­ting up a web­site (warn­ing: annoy­ing sound) com­pil­ing Sharp’s strategies:

For their part, Mr. Maher and his col­leagues began read­ing about non­vi­o­lent strug­gles. They were espe­cial­ly drawn to a Ser­bian youth move­ment called Otpor, which had helped top­ple the dic­ta­tor Slo­bo­dan Milo­se­vic by draw­ing on the ideas of an Amer­i­can polit­i­cal thinker, Gene Sharp. The hall­mark of Mr. Sharp’s work is well-tailored to Mr. Mubark’s Egypt: He argues that non­vi­o­lence is a sin­gu­lar­ly effec­tive way to under­mine police states that might cite vio­lent resis­tance to jus­ti­fy repres­sion in the name of stability.

As an aside, I have to say that as a longterm peace activist, it tick­les me no end to see Gene Sharp’s ideas at the heart of the Egypt­ian protests. Amer­i­ca real­ly can export democ­ra­cy sometimes!

Les­son Three: Be Relent­less in Con­fronting Lies

The Times reports that Maher “took spe­cial aim at the dis­tor­tions of the offi­cial media.” He told them that when peo­ple “dis­trust the media then you know you are not going to lose them. When the press is full of lies, social media takes on the fact check­ing role. Peo­ple turn to inde­pen­dent sources when they sense a pro­pa­gan­da machine. The cre­ator of a Face­book site was a Google mar­ket­ing exec­u­tive work­ing on his own. He filled the site We Are all Khaled Said “with video clips and news­pa­per arti­cles [and] repeat­ed­ly ham­mered home a sim­ple message.”

Les­son Four: Don’t Wait for Those Sup­posed To Do This Work

Most of this social media was cre­at­ed by stu­dents for good­ness sake and it all relied on essentially-free ser­vices. Every­one’s always thought that if Egypt were to explode it would be the dreaded-but-popular Mus­lim Broth­er­hood that would lead the charge. But they did­n’t. They scram­bled not know­ing what to do as protests erupt­ed in the major cities. Even­tu­al­ly the Broth­er­hood’s youth wing joined the protests and the full orga­ni­za­tion fol­lowed suit but it was not the lead­ers in any of this.

blankWhen we’re talk­ing about pop­u­lar orga­ni­zat­ing, mon­ey and estab­lished cre­den­tials aren’t always an advan­tage. What’s inter­est­ing to learn with the Egypt protests is that the gen­er­a­tion lead­ing it does­n’t seem to have as strict a reli­gious world­view as its par­ents. This came out most dra­mat­i­cal­ly in the images of Chris­t­ian Egyp­tians pro­tect­ing their Mus­lim broth­ers in Tahir Square dur­ing times of prayer. This is hav­ing ram­i­fi­ca­tion in copy­cat protests in Tehran. Iran­ian lead­ers tried to paint the Egypt­ian stu­dents as heirs to their own Islam­ic rev­o­lu­tion but it seems prac­ti­cal con­sid­er­a­tions are more impor­tant than set­ting up an Islamist state (stay tuned on this one – protests have begun in Tehran on one hand and the Mus­lim Broth­er­hood might well take over from Egypt pro­test­ers now that Mubarak is out).

On a per­son­al note…

blankIt’s inter­est­ing to watch how the three-year old Save St Mary’s cam­paign has mim­ic­ked some of the fea­tures of the Egypt­ian protests. Their blog has been pret­ty relent­less in expos­ing the lies. It’s attract­ed far more media atten­tion than the professionally-staffed Dioce­san press office has been able to muster. There’s been a lot of behind-the-scenes talk­ing with church­es in oth­er regions to com­pare tac­tics and antic­i­pate counter-moves. As far as I know it’s one of sev­en church­es nation­wide with round-the-clock vig­ils but it’s the only one with a strong social media com­po­nent. It’s aver­age age is prob­a­bly a gen­er­a­tion or two younger than the oth­er vig­ils which gives it a cer­tain frank style that’s not found else­where. The Philadel­phia Arch­dio­cese is explod­ing now with arrests of recent Dioce­san offi­cials and rev­e­la­tions from the Dis­trict Attore­ny that dozens of priests with “cred­i­ble accu­sa­tions” of pedophil­ia are still min­is­ter­ing around kids and while church clos­ings and the pedophil­ia scan­dals are not offi­cial­ly con­nect­ed, as a non-Catholic I’m fine admit­ting that they arise from a shared Dioce­san cul­ture of mon­ey and cover-ups. Again, “repeat­ing­ly ham­mer­ing home a sim­ple mes­sage” is a good strategy.

Opening Doors and Moving on Up

February 3, 2011
· Martin Kelley

Friends Gen­er­al Con­fer­ence has announced that Bar­ry Cross­no will be their new incom­ing Gen­er­al Sec­re­tary. Old time blog­gers will remem­ber him as the blog­ger behind The Quak­er Dhar­ma. FGC’s just pub­lished an inter­view with him and one of the ques­tions is about his blog­ging past. Here’s part of the answer:

Blog­ging among Friends is very impor­tant.  There are not a lot of Quak­ers.  We’re spread out across the world.  Blog­ging opens up dia­logues that just would­n’t hap­pen oth­er­wise.  While I laid down my blog, “The Quak­er Dhar­ma,” a few years ago, and my think­ing on some issues has evolved since then, I’m clear that blog­ging is what allowed me to give voice to my call.  It helped open some of the doors that led me to work for Pen­dle Hill and, now by exten­sion, FGC.  A lot of cut­ting edge Quak­er thought is being shared through blogs.

I thought it might be use­ful to fill in a lit­tle bit of this sto­ry. If you go read­ing through the back com­ments on Bar­ry’s blog you’ll see it’s a time machine into the ear­ly Quak­er blog­ging com­mu­ni­ty. I first post­ed about his blog in Feb­ru­ary of 2005 with Quak­er Dhar­ma: Let the Light Shine and I high­light­ed him reg­u­lar­ly (March, April, June) until the proto-QuakerQuaker “Blog Watch” start­ed run­ning. There I fea­tured him twice that June and twice more in August, the most active peri­od of his blogging.

It’s nos­tal­gic to look through the com­menters: Joe G., Peter­son Toscano, Mitchell San­tine Gould, Dave Carl, Bar­bara Q, Robin M, Brandice (Quak­er Mon­key), Eric Muhr, Nan­cy A… There were some good dis­cus­sions. Bar­ry’s most exu­ber­ant post was Let’s Begin, and LizOpp and I espe­cial­ly labored with him to ground what was a very clear and obvi­ous lead­ing by hook­ing up with oth­er Friends local­ly and nation­al­ly who were inter­est­ed in these efforts. I offered my help in hook­ing him up with FGC  and he wrote back “If you know peo­ple at oth­er Quak­er orga­ni­za­tions that you wish me to speak to and coor­di­nate with or pos­si­bly work for, I will.”

And that’s what I did. My super­vi­sor, FGC Devel­op­ment head Michael Waj­da, was plan­ning a trip to Texas and I start­ed talk­ing up Bar­ry Cross­no. I had a hunch they’d like each oth­er. I told Michael that Bar­ry had a lot of expe­ri­ence and a very clear lead­ing but need­ed to spend some time grow­ing as a Quak­er – an incu­ba­tion peri­od, if you will, among ground­ed Friends. In the first part of the FGC inter­view he mov­ing­ly talks about the ground­ing his time at Pen­dle Hill has giv­en him.

In Octo­ber 2006 he announced he was clos­ing a blog that had become large­ly dor­mant. It’s worth quot­ing that first for­mal goodbye:

I want to thank those of you who chose to active­ly par­tic­i­pate. I learned a lot through our exchanges and I think there were many peo­ple who ben­e­fit­ed from many of the posts you left. On a pure­ly per­son­al note, I learned that it’s good to tem­per my need to GO DO NOW. Some of you real­ly helped men­tor me con­cern­ing effec­tive­ly lis­ten­ing to guid­ance and help­ing me under­stand that act­ing local­ly may be bet­ter than try­ing to take on the whole world at once.

I also want to share that I met some peo­ple and made con­tacts through this process that have opened tremen­dous doors for me and my abil­i­ty to put myself in ser­vice to oth­ers. For this I am deeply grate­ful. I feel sure that some of these ties will live on past the clos­ing of the Quak­er Dharma.

Those of you famil­iar with pieces like The Lost Quak­er Gen­er­a­tion and Pass­ing the Faith, Plan­et of the Quak­ers Style know I’ve long been wor­ried that we’ve not doing a good job iden­ti­fy­ing, sup­port­ing and retain­ing vision­ary new Friends. Around 2004 I stopped com­plain­ing (most­ly) and just start­ed look­ing for oth­ers who also held this con­cern. The online orga­niz­ing has spilled over into real world con­fer­ences and work­shops and is much big­ger than one web­site or small group. Now we see “grad­u­ates” of this net­work start­ing to take on real-world responsibilities.

Bar­ry’s a bright guy with a strong lead­ing and a healthy ambi­tion. He would have cer­tain­ly made some­thing of him­self with­out the blogs and the “doors” opened up by myself and oth­ers. But it would have cer­tain­ly tak­en him longer to crack the Philadel­phia scene and I think it very like­ly that FGC would have announced a dif­fer­ent Gen­er­al Sec­re­tary this week if it weren’t for the blogs.

Quak­erQuak­er almost cer­tain­ly has more future Gen­er­al Sec­re­taries in its mem­ber­ship rolls. But it would be a shame to focus on that or to imply that the pin­na­cle of a Quak­er lead­ing is mov­ing to Philadel­phia. Many parts of the Quak­er world are already too enthralled by it’s staff lists. What we need is to extend a cul­ture of every­day Friends ready to bold­ly exclaim the Good News – to love God and their neigh­bor and to leap with joy by the pres­ence of the Inward Christ. Friends’ cul­ture should­n’t focus on staffing, flashy pro­grams or fundrais­ing hype.  At the end of the day, spir­i­tu­al out­reach is a one-on-one activ­i­ty. It’s peo­ple spend­ing the time to find one anoth­er, share their spir­i­tu­al jour­ney and share oppor­tu­ni­ties to grow in their faith.

Quak­erQuak­er has evolved a lot since 2005. It now has a team of edi­tors, dis­cus­sion boards, Face­book and Twit­ter streams, and the site itself reach­es over 100,000 read­ers a year. But it’s still about find­ing each oth­er and encour­ag­ing each oth­er. I think we’ve proven that these over­lap­ping, dis­trib­uted, largely-unfunded online ini­tia­tives can play a crit­i­cal out­reach role for the Soci­ety of Friends. What would it look like for the “old style” Quak­er orga­ni­za­tions to start sup­port­ing inde­pen­dent Quak­er social media? And how could our net­works rein­vig­o­rate cash-strapped Quak­er orga­ni­za­tions with fresh faces and new mod­els of com­mu­ni­ca­tion? Those are ques­tions for anoth­er post.

Gladwell and strong tie social media networks

September 28, 2010
· Martin Kelley

A lot of peo­ple, include Jeanne Burns over on Quak­erquak­er, are talk­ing about Mal­colm Glad­well’s lat­est New York­er arti­cle, “Small Change: Why the Rev­o­lu­tion Will Not Be Tweet­ed”.

blankMal­colm Glad­well’s modus operan­di is to make out­ra­geous­ly counter-intuitive claims that peo­ple will talk about enough that they’ll buy his boss’s mag­a­zine, books and bobble-head like­ness­es. I find him lik­able and divert­ing but don’t take his claims very seri­ous­ly. He’s a lot like Wired Mag­a­zine’s Chris Ander­son, his some­times spar­ring part­ner, which isn’t sur­pris­ing as they work for the same mag­a­zine empire, Conde Nast Pub­li­ca­tions.

In his arti­cle, Glad­well takes a lot of pot­shots at social media. It’s easy to do. He picks Clay Shirky, anoth­er New York “Big Idea” guy as his rhetor­i­cal straw­man now, claim­ing Shirky’s book “Here Comes Every­body” is the “bible of social-media move­ment.” Read­ing Glad­well, you kind of wish he’d get out of the echo box of circle-jerk New York Big Talk­ers (just get­ting out of the Conde Nast build­ing’s cafe­te­ria would be a good start).

Glad­well’s cer­tain­ly right in that most of what pass­es for activism on Twit­ter and Face­book is ridicu­lous. Click­ing a “Like” but­ton or chang­ing your pro­file image green does­n’t do much. He makes an impor­tant dis­tinc­tion between “weak ties” (Face­book “friends” who aren’t friends; Twit­ter cam­paigns that are risk-free) and “strong ties.” He cites the Civ­il Rights move­ment as a strong-tie phe­nom­e­non: the peo­ple who put them­selves on the line tend­ed to be those with close friends also putting them­selves on the line.

What Glad­well miss­es is strong-tie orga­niz­ing going on in social media. A lot of what’s hap­pen­ing over on Quak­erQuak­er is pret­ty strong-tie – it’s trans­lat­ing to work­shops, arti­cles, and is just one of a num­ber of impor­tant net­works that are form­ing. Peo­ple are find­ing each oth­er and mak­ing real con­nec­tions that spill out into the real world. It’s not that online orga­nizes cre­ates real world changes, or even the reverse. Instead, under the right cir­cum­stances they can feed into each oth­er, with each com­po­nent mag­ni­fy­ing the oth­er’s reach.

One exam­ple of non-hierarchical involved social media is how Quak­er blog­gers came togeth­er to explain Tom Fox’s motives after his kid­nap­ping. It did­n’t have any effect on the kid­nap­pers, obvi­ous­ly, but we did reach a lot of peo­ple who were curi­ous why a Friend might choose such a per­son­al­ly dan­ger­ous form of Chris­t­ian wit­ness. This was all done by inter-related groups of peo­ple with no bud­get and no orga­ni­za­tion­al chart. But these things don’t have to be quite so life-and-death.

A more recent exam­ple I’ve been able to see up close is the way my wife’s church has orga­nized against dioce­san attempts to shut it down: a core group of lead­ers have emerged; they share pow­er, divide up roles and have been wag­ing an orga­nized cam­paign for about 2.5 years now. One ele­ment of this work has been the Savest​marys​.org blog. The web­site’s only impor­tant because it’s been part of a real-world social net­work but it’s had an influ­ence that’s gone far beyond the hand­ful of peo­ple who write for it. One of the more sur­pris­ing audi­ences have been the many staff at the Dioce­san head­quar­ters who vis­it every day – a small group has tak­en over quite a bit of men­tal space over there!

It’s been inter­est­ing for me to com­pare Quak­erQuak­er with an ear­li­er peace project of mine, Non​vi​o​lence​.org, which ran for thir­teen years start­ing in 1995. In many ways it was the big­ger site: a larg­er audi­ence, with a wider base of inter­est. It was a pop­u­lar site, with many vis­its and a fair­ly active bul­letin board for much of it’s life. But it did­n’t spawn work­shop or con­fer­ences. There’s no “move­ment” asso­ci­at­ed with it. Dona­tions were min­i­mal and I nev­er felt the sup­port struc­ture that I have now with my Quak­er work.

Non​vi​o​lence​.org was a good idea, but it was a “weak tie” net­work. Quak­erQuak­er’s net­work is stronger for two rea­sons that I can iden­ti­fy. The obvi­ous one is that it’s built atop the orga­niz­ing iden­ti­ty of a social group (Friends). But it also speaks more direct­ly to its par­tic­i­pants, ask­ing them to share their lives and offer­ing real-world oppor­tu­ni­ties for inter­ac­tion. So much of my blog­ging on Non​vi​o​lence​.org was Big Idea thoughts pieces about the sit­u­a­tion in Bosnia – that just does­n’t pro­vide the same kind of imme­di­ate per­son­al entre.

blankMal­colm Glad­well min­i­mizes the lead­er­ship struc­ture of activist orga­ni­za­tions, where lead­er­ship and pow­er is in con­stant flux. He like­wise min­i­mizes the lead­er­ship of social media net­works. Yes, any­one can pub­lish but we all have dif­fer­ent lev­els of vis­i­bil­i­ty and influ­ence and there is a fil­ter­ing effect. I have twenty-five years of orga­nized activism under my belt and fif­teen years of online orga­niz­ing and while the tech­nol­o­gy is very dif­fer­ent, a lot of the social dynam­ics are remark­ably similar.

Glad­well is an hired employ­ee in one of the largest media com­pa­nies in the world. It’s a very struc­tured life: he’s got edi­tors, pub­lish­ers, copy­ed­i­tors, proof­read­ers. He’s a cog in a com­pa­ny with $5 bil­lion in annu­al rev­enue. It’s not real­ly sur­pris­ing that he does­n’t have much direct expe­ri­ence with effec­tive social net­works. It’s hard to see how social media is com­ple­ment­ing real world grass­roots net­works from the 40th floor of a mid-town Man­hat­tan skyscraper.

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