Lessons in Social Media from Egyptian Protesters
A few days ago the NYTimes ran a fascinating early look-back at the relationship between social media and the largely-nonviolent revolution in Egypt written by David D Kirkpatrick and David E Sanger. I doubt we’ve seen the last twist and turn of this tumultuous time but as I write this, the world sighs relief that longtime autocrat Hosni Mubarak is finally out. Most of the quotes and inside knowlege came via Ahmed Maher, a 30-year-old civil engineer and a leading organizer of the April 6 Youth Movement, who became an activist in 2005.
Lesson One: Years in the Making
The Times starts off by pointing out that the “bloggers lead the way” and that the “Egyptian revolt was years in the making.” It’s important to remember that these things don’t come out of nowhere. Bloggers have been active for years: leading, learning, making mistakes and collecting knowledge. Many of the first round of bloggers were ignored and repressed. Some of them were effectively neutralized when they were co-opted into what the Times calls “the timid, legally recognized opposition parties.” “What destroyed the movement was the old parties,” said one blogger. A lesson we might draw for that is that blogging isn’t necessarily a stepping stone to “real activism” but is instead it’s own kind of activism. The culture of blogs and mainstream movements are not always compatible.
Lesson Two: Share Your Experiences
The Egyptian protests began after ones in Tunisia. The context was not the same: “The Tunisians faced a more pervasive police state than the Egyptians, with less latitude for blogging or press freedom, but their trade unions were stronger and more independent.” Still, it was important to share tips: “We shared our experience with strikes and blogging,” a blogger recalled. Some of the tips were exceedingly practical (how to avert tear gas–brought lemons, onions and vinegar, apparently) and others more social (sharing torture experiences). Lesson: we all have many things to learn. It’s best to be ready for counter-tactics.
One of the interesting sidelights was how the teachings of American nonviolence strategist Gene Sharp made it to Cairo. A Serbian youth movement had based their rebellion on his tactics and the Egyptians followed their lead, with exiled organizers setting up a website (warning: annoying sound) compiling Sharp’s strategies:
For their part, Mr. Maher and his colleagues began reading about nonviolent struggles. They were especially drawn to a Serbian youth movement called Otpor, which had helped topple the dictator Slobodan Milosevic by drawing on the ideas of an American political thinker, Gene Sharp. The hallmark of Mr. Sharp’s work is well-tailored to Mr. Mubark’s Egypt: He argues that nonviolence is a singularly effective way to undermine police states that might cite violent resistance to justify repression in the name of stability.
As an aside, I have to say that as a longterm peace activist, it tickles me no end to see Gene Sharp’s ideas at the heart of the Egyptian protests. America really can export democracy sometimes!
Lesson Three: Be Relentless in Confronting Lies
The Times reports that Maher “took special aim at the distortions of the official media.” He told them that when people “distrust the media then you know you are not going to lose them. When the press is full of lies, social media takes on the fact checking role. People turn to independent sources when they sense a propaganda machine. The creator of a Facebook site was a Google marketing executive working on his own. He filled the site We Are all Khaled Said “with video clips and newspaper articles [and] repeatedly hammered home a simple message.”
Lesson Four: Don’t Wait for Those Supposed To Do This Work
Most of this social media was created by students for goodness sake and it all relied on essentially-free services. Everyone’s always thought that if Egypt were to explode it would be the dreaded-but-popular Muslim Brotherhood that would lead the charge. But they didn’t. They scrambled not knowing what to do as protests erupted in the major cities. Eventually the Brotherhood’s youth wing joined the protests and the full organization followed suit but it was not the leaders in any of this.
When we’re talking about popular organizating, money and established credentials aren’t always an advantage. What’s interesting to learn with the Egypt protests is that the generation leading it doesn’t seem to have as strict a religious worldview as its parents. This came out most dramatically in the images of Christian Egyptians protecting their Muslim brothers in Tahir Square during times of prayer. This is having ramification in copycat protests in Tehran. Iranian leaders tried to paint the Egyptian students as heirs to their own Islamic revolution but it seems practical considerations are more important than setting up an Islamist state (stay tuned on this one–protests have begun in Tehran on one hand and the Muslim Brotherhood might well take over from Egypt protesters now that Mubarak is out).
On a personal note…
It’s interesting to watch how the three-year old Save St Mary’s campaign has mimicked some of the features of the Egyptian protests. Their blog has been pretty relentless in exposing the lies. It’s attracted far more media attention than the professionally-staffed Diocesan press office has been able to muster. There’s been a lot of behind-the-scenes talking with churches in other regions to compare tactics and anticipate counter-moves. As far as I know it’s one of seven churches nationwide with round-the-clock vigils but it’s the only one with a strong social media component. It’s average age is probably a generation or two younger than the other vigils which gives it a certain frank style that’s not found elsewhere. The Philadelphia Archdiocese is exploding now with arrests of recent Diocesan officials and revelations from the District Attoreny that dozens of priests with “credible accusations” of pedophilia are still ministering around kids and while church closings and the pedophilia scandals are not officially connected, as a non-Catholic I’m fine admitting that they arise from a shared Diocesan culture of money and cover-ups. Again, “repeatingly hammering home a simple message” is a good strategy.
