Tag Archives: time

May 13

Bits and pieces, remembering blogging

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I really should blog here more. I really should. I spend a lot of my time these days shar­ing other people’s ideas. Most recently, on Friends Jour­nal you can see my inter­view with Jon Watts (co-conducted with Megan Kietzman-Nicklin). The three of us talked on and on for quite some time; it was only an inflex­i­ble train sched­ule that ended my participation.

The favorite part of talk­ing with Jon is his enthu­si­asm and his tal­ent for keep­ing his sights set on the long pic­ture (my favorite ques­tion was ask­ing why he started with a Quaker fig­ure so obscure even I had to look him up). It’s easy to get caught up in the bus­tle of dead­lines and to-do lists and to start to for­get why we’re doing this work as pro­fes­sional Quak­ers. There is a real­ity behind the word counts. As Friends, we are shar­ing the good news of 350+ years of spir­i­tual adven­tur­ing: obser­va­tions, strug­gles, and imperfect-but-genuine attempts to fol­low Inward Light of the Gospels.

Theo writing for his class blog (seriously)My nine year old son Theo is blog­ging as a class assign­ment. I think they’ve been sup­posed to be writ­ing there for awhile but he’s really only got­ten the bug in the last few weeks. It’s a full-on Word­Press site, but with cer­tain restric­tions (most notably, posts only become pub­lic after the class­room teacher has had a chance to review and vet them). It’s cer­tain ironic to see one of my kids blog­ging more than me!

Enough blog­ging for today. Time to put the rest of the awake kids to bed. I’m going to try to have more reg­u­lar small posts so as to get back into the blog­ging habit. In the mean­time, I’m always active on my Tum­blr site (which shows up as the side­bar to the right). It’s the bucket for my inter­net curations–videos and links I find inter­est­ing, and my own pic­tures and miscellanea.

Mar 23

Outreach gets people to your meetinghouse / Hospitality keeps people returning.

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Over on Twit­ter feed came a tweet (h/t revrevwine):

seo - Google SearchTo trans­late, SEO is “search engine opti­miza­tion,” the often-huckersterish art of trick­ing Google to dis­play your web­site higher than your com­peti­tors in search results. “Usabil­ity” is the catch-all term for mak­ing your web­site easy to nav­i­gate and invit­ing to vis­i­tors. Com­pa­nies with deep pock­ets often want to spend a lot of money on SEO, when most of the time the most viable long-term solu­tion to rank­ing high with search engines is to pro­vide vis­i­tors with good rea­sons to visit your site. What if we applied these prin­ci­ples to our churches and meet­ing­houses and swapped the terms?

Out­reach gets peo­ple to your meet­ing­house /
Hos­pi­tal­ity keeps peo­ple returning.

A lot of Quaker meet­ing­houses have pretty good “nat­ural SEO.” Here in the U.S. East Coast, they’re often near a major road in the mid­dle of town. If they’re lucky there are a few his­tor­i­cal mark­ers of notable Quak­ers and if they are really lucky there’s a highly-respected Friends school nearby. All these meet­ings really have to do is put a nice sign out front and table a few town events every year. The rest is cov­ered. Although we do get the occa­sional “aren’t you all Amish?” com­ments, we have a much wider rep­u­ta­tion that our num­bers would nec­es­sar­ily war­rant. We rank pretty high.

But what are the lessons of hos­pi­tal­ity we could work on? Do we pro­vide places where spir­i­tual seek­ers can both grow per­son­ally and engage in the impor­tant ques­tions of the faith in the mod­ern world? Are we invi­ta­tional, bring­ing peo­ple into our homes and into our lives for shared meals and conversations?

In my free­lance days when I was hired to work on SEO I ran through a series of sta­tis­ti­cal reports and redesigned some under­per­form­ing pages, but then turned my atten­tion to the client’s con­tent. It was in this realm that my great­est quan­tifi­able suc­cesses occurred. At the heart of the con­tent work was ask­ing how could the site could more fully engage with first-time vis­i­tors. The “usabil­ity con­sid­er­a­tions” on the Wikipedia page on usabil­ity could be eas­ily adapted as queries:

Who are the users, what do they know, what can they learn? What do users want or need to do? What is the users’ gen­eral back­ground? What is the users’ con­text for work­ing? What must be left to the machine? Can users eas­ily accom­plish intended tasks at their desired speed? How much train­ing do users need? What doc­u­men­ta­tion or other sup­port­ing mate­ri­als are avail­able to help the user?

I’d love to see Friends con­sider this more. FGC’s “New Meet­ings Tool­box” has a sec­tion on wel­com­ing new­com­ers. But I’d love to hear more sto­ries about how we’re work­ing on the “usabil­ity” of our spir­i­tual communities.

Nov 26

Make a buck, make a buck

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“There’s a lot of bad ‘isms’ floatin’ around this world, but one of the worst is com­mer­cial­ism. Make a buck, make a buck.“
–Alfred, Mir­a­cle on 34th Street (1947)

Did Thanks­giv­ing even hap­pen? Walk­ing around the neigh­bor­hood and scan­ning the store cir­cu­lars it seems more like some blip between Hal­loween candy and Christ­mas toys. In 1947, Alfred’s Christ­mas ism was a fast-footed sprint launched by Santa’s appear­ance at the end of the Thanks­giv­ing parade (though with all due respect for Mr Macy, for us old time Philadel­phi­ans the finale will always be a red-coated fire­man climb­ing into Gimble’s fifth floor).

What was a six week sprint for Christ­mas sales in 1947 has stretched out to the leisurely half-mile jog through the autumn months. Trea­cly remakes of hol­i­day stan­dards have been play­ing in malls for weeks. Box store work­ers who might have pre­ferred to spend time with their fam­ily on Thanks­giv­ing were pressed into ser­vice for pre-Black Fri­day sales (fed by the hype of arti­fi­cial scarcity, it feeds the gam­bler gene’s need for the big win). And today, server farms around the coun­try are over­heat­ing to meet the demands of the lat­est retail gim­mick, the seven-year-old Cyber Mon­day (proof that cap­i­tal­ism hasn’t for­got­ten how to dream up more “make a buck” isms).

And all for what? Most of us mid­dle class Amer­i­cans have every­thing we need. What we lack isn’t the stuff that line the shelves of Wal­mart super­stores and Ama­zon dis­tri­b­u­tion cen­ters, but the us that we’re too busy to share with one another.

I love the purity of ear­lier gen­er­a­tions of Quak­ers. They point­edly ignored Christ­mas, work­ing and open­ing their schools on the 25th. They would have undoubt­edly skipped the com­mer­cial­ism of the mod­ern con­sumer hol­i­day. But I’m not will­ing to go that far. In our fam­ily Thanks­giv­ing and Christ­mas is a time of togeth­er­ness and sea­sonal habits–tag­ging the Christ­mas tree, Sweetzel’s spiced wafers, mak­ing cook­ies and pies, vis­it­ing fam­ily. When I was young, my mother made a framed col­lage of my annual pho­tos with Santa, and while it once fas­ci­nated me as a doc­u­ment of Santa vari­a­tions, now the inter­est is watch­ing myself grow up. Today, our family’s Flickr col­lec­tion of Christ­mas rou­tines shows that same pas­sage of time. None of us need fall into the Hal­loThanks­Mas sea­son of make-a-buck-ism to find joy in togetherness.