upfront Posts

An early edition of "Nonviolence Web Upfront," which debuted December 29, 1997.

I started Nonviolence.org in late 1995 as a place to publicize the work of the US peace movement which was not getting out to a wide (or a young) audience. I built and maintained the websites of a few dozen hosted groups (including the War Resisters League, Fellowship of Reconciliation and Pax Christi USA) but I quickly realized that the Nonviolence.org homepage itself could be used for more than just as a place to put links to member groups. I realized I could highlight the articles I thought should get more publicity, whether on or off the Nonviolence.org domain. The homepage adapted into what is now a recognizable blog format on December 29, 1997 when I re-named the homepage "Nonviolence Web Upfront" and started posting links to interesting articles from Nonviolence.org member groups. In response to a comment the other day I wondered how that fit in with the evolution of blogging. I was shocked to learn from Wikipedia's article on weblog that the first use of the term occured on December 29, 1997--yes, the same day!

I think is less a coincidence than a confirmation that many of us were trying to figure out a format for sharing the web with others. Below is an excerpt from the email announcement for "Nonviolence Web Upfront." The reliable Archive.org has index of Upfront's second week, whose feature was a guest piece by John Steitz, Is the Nonviolence Web a Movement Half-Way House that sounds eerily similar to recent discussions on Quaker Ranter.

Nonviolence.Org was founded by Martin Kelley out of a home office way back in 1995. Eleven years later, it's won accolades and attention from the mainstream media and millions of visitors. It's articles have been reprinted in countless movement journals and even in a featured USAToday editorial.

The past eleven years have seen countless internet projects burst on the scene only to wither away. Yet Nonviolence.org continues without any funding, attracting a larger audience every year. As the years have gone by and I've found the strength to continue it, I've realized more and more that this is a ministry. As a member of the Religious Society of Friends I'm committed to spreading the good news that war is unnecessary. In my personal life this is a matter of faith in the "power that takes away occassion for all war." In my work with Nonviolence.org I also draw on all the practical and pragmatic reasons why war is wrong. For more personal motivations you can see:

• QuakerRanter.org, personal webpage;
• Stories from Nonviolence.org
• MartinKelley.com, web design

A Nonviolence.org Timeline

In 1995 I was editor at an activist publisher struggling to adapt to a rapidly changing book world. Many of the independent bookstores that had always supported us were closing just as printing costs were rising. The need to re-invent activist organizing and publishing for the 1990's became obvious and I saw the internet as a place to do that. One of the earliest manifestos and introductions to the Nonviolence Web was an essay called The Revolution Will be Online.

I began by approached leading U.S. peace groups with a crazy proposal: if they gave me their material I would put it up on the web for them for free. My goal was to live off of savings until I could raise the operating funds from foundations. "Free typesetting for the movement by the movement" was the rallying cry and I quickly brought a who's-who of American peace groups over to Nonviolence.org. I knew that there was lots of great peace writing that wasn't getting the distribution it deserved and with the internet I could get it out faster and more widely then with any traditional media. For three years I lived off of savings, very part-time jobs and occasional small grants.

Through 1998, Nonviolence.ommarg developed into a web "portal" for nonviolence. We would feature the most provocative and timely pieces from the NVWeb member groups on the newly-redesigned homepage, dubbed "Nonviolence Web Upfront." A online magazine format loosely modeled on Slate and the now-defunct Feed Magazine, it also contained original material and links to interesting threads on the integrated discussion board. With these popular features, the Nonviolence.Org became a "sticky" site, one which attracted regular visitors. The combined visibility for member groups was much greater than anyone could obtain alone and we earned plenty of awards and links. There was a major New York Times profile and I was invited to write the guest Op/Ed in USA Today.

But this model couldn't last. A big problem was money: there's were too few philanthropists for this sort of work, and established foundations didn't even know the right questions to ask in evaluating an internet project. Nonviolence.Org was kept afloat by my own dwindling personal savings, and I never did find the sort of money that could pay even poverty wages. I took more and more part-time jobs till they became the full-time ones I have today. At the same time, internet publishing was also changing. With the advent of "Blogs" and open-source bulletin board software, Nonviolence.org has continued to evolve and stay relevant.

2005

Nonviolence.org continues to be one of the most highly-visible and visited peace websites, being highly ranked through Gulf War II, the biggest U.S. military action since the web began. This model of independent activist web publishing is still critical and becomes more appreciated every day. The Nonviolence.org mission of featuring the best writing and analysis from a nonviolent viewpoint continues.

Martin Kelley more or less mothballed the Nonviolence.org project in 2008.