Sep 28

Gladwell and strong tie social media networks

A lot of peo­ple, include Jeanne Burns over on Quak­erquaker, are talk­ing about Mal­colm Gladwell’s lat­est New Yorker arti­cle, “Small Change: Why the Rev­o­lu­tion Will Not Be Tweeted”.

Mal­colm Gladwell’s modus operandi is to make out­ra­geously counter-intuitive claims that peo­ple will talk about enough that they’ll buy his boss’s mag­a­zine, books and bobble-head like­nesses. I find him lik­able and divert­ing but don’t take his claims very seri­ously. He’s a lot like Wired Magazine’s Chris Ander­son, his some­times spar­ring part­ner, which isn’t sur­pris­ing as they work for the same mag­a­zine empire, Conde Nast Pub­li­ca­tions.

In his arti­cle, Glad­well takes a lot of pot­shots at social media. It’s easy to do. He picks Clay Shirky, another New York “Big Idea” guy as his rhetor­i­cal straw­man now, claim­ing Shirky’s book “Here Comes Every­body” is the “bible of social-media move­ment.” Read­ing Glad­well, you kind of wish he’d get out of the echo box of circle-jerk New York Big Talk­ers (just get­ting out of the Conde Nast building’s cafe­te­ria would be a good start).

Gladwell’s cer­tainly right in that most of what passes for activism on Twit­ter and Face­book is ridicu­lous. Click­ing a “Like” but­ton or chang­ing your pro­file image green doesn’t do much. He makes an impor­tant dis­tinc­tion between “weak ties” (Face­book “friends” who aren’t friends; Twit­ter cam­paigns that are risk-free) and “strong ties.” He cites the Civil Rights move­ment as a strong-tie phe­nom­e­non: the peo­ple who put them­selves on the line tended to be those with close friends also putting them­selves on the line.

What Glad­well misses is strong-tie orga­niz­ing going on in social media. A lot of what’s hap­pen­ing over on Quak­erQuaker is pretty strong-tie–it’s trans­lat­ing to work­shops, arti­cles, and is just one of a num­ber of impor­tant net­works that are form­ing. Peo­ple are find­ing each other and mak­ing real con­nec­tions that spill out into the real world. It’s not that online orga­nizes cre­ates real world changes, or even the reverse. Instead, under the right cir­cum­stances they can feed into each other, with each com­po­nent mag­ni­fy­ing the other’s reach.

One exam­ple of non-hierarchical involved social media is how Quaker blog­gers came together to explain Tom Fox’s motives after his kid­nap­ping. It didn’t have any effect on the kid­nap­pers, obvi­ously, but we did reach a lot of peo­ple who were curi­ous why a Friend might choose such a per­son­ally dan­ger­ous form of Chris­t­ian wit­ness. This was all done by inter-related groups of peo­ple with no bud­get and no orga­ni­za­tional chart. But these things don’t have to be quite so life-and-death.

A more recent exam­ple I’ve been able to see up close is the way my wife’s church has orga­nized against dioce­san attempts to shut it down: a core group of lead­ers have emerged; they share power, divide up roles and have been wag­ing an orga­nized cam­paign for about 2.5 years now. One ele­ment of this work has been the Savest​marys​.org blog. The website’s only impor­tant because it’s been part of a real-world social net­work but it’s had an influ­ence that’s gone far beyond the hand­ful of peo­ple who write for it. One of the more sur­pris­ing audi­ences have been the many staff at the Dioce­san head­quar­ters who visit every day–a small group has taken over quite a bit of men­tal space over there!

It’s been inter­est­ing for me to com­pare Quak­erQuaker with an ear­lier peace project of mine, Non​vi​o​lence​.org, which ran for thir­teen years start­ing in 1995. In many ways it was the big­ger site: a larger audi­ence, with a wider base of inter­est. It was a pop­u­lar site, with many vis­its and a fairly active bul­letin board for much of it’s life. But it didn’t spawn work­shop or con­fer­ences. There’s no “move­ment” asso­ci­ated with it. Dona­tions were min­i­mal and I never felt the sup­port struc­ture that I have now with my Quaker work.

Non​vi​o​lence​.org was a good idea, but it was a “weak tie” net­work. QuakerQuaker’s net­work is stronger for two rea­sons that I can iden­tify. The obvi­ous one is that it’s built atop the orga­niz­ing iden­tity of a social group (Friends). But it also speaks more directly to its par­tic­i­pants, ask­ing them to share their lives and offer­ing real-world oppor­tu­ni­ties for inter­ac­tion. So much of my blog­ging on Non​vi​o​lence​.org was Big Idea thoughts pieces about the sit­u­a­tion in Bosnia–that just doesn’t pro­vide the same kind of imme­di­ate per­sonal entre.

Mal­colm Glad­well min­i­mizes the lead­er­ship struc­ture of activist orga­ni­za­tions, where lead­er­ship and power is in con­stant flux. He like­wise min­i­mizes the lead­er­ship of social media net­works. Yes, any­one can pub­lish but we all have dif­fer­ent lev­els of vis­i­bil­ity and influ­ence and there is a fil­ter­ing effect. I have twenty-five years of orga­nized activism under my belt and fif­teen years of online orga­niz­ing and while the tech­nol­ogy is very dif­fer­ent, a lot of the social dynam­ics are remark­ably similar.

Glad­well is an hired employee in one of the largest media com­pa­nies in the world. It’s a very struc­tured life: he’s got edi­tors, pub­lish­ers, copy­ed­i­tors, proof­read­ers. He’s a cog in a com­pany with $5 bil­lion in annual rev­enue. It’s not really sur­pris­ing that he doesn’t have much direct expe­ri­ence with effec­tive social net­works. It’s hard to see how social media is com­ple­ment­ing real world grass­roots net­works from the 40th floor of a mid-town Man­hat­tan skyscraper.

Related Read­ing:

Sep 15

Philadelphia Yearly Meeting’s Interim Meeting: Getting a horse to drink

This past week­end I gave a talk at the Arch Street Meet­ing­house after the Interim Meet­ing ses­sions of Phi­ladle­phia Yearly Meet­ing. Interim Meet­ing is the group that meets sort-of monthly between yearly meet­ing busi­ness sess­sions. In an ear­lier blog post I called it “the estab­lish­ment” and I looked for­ward to shar­ing the new life of the blog­ging world and Con­ver­gent Friends with this group. I had been asked by the most excel­lent Stephen Dot­son to talk about “Find­ing Fel­low­ship Between Friends Thru The Inter­net.”

I was curi­ous to return to Interim Meet­ing, a group I served on about half a decade ago. As I sat in the meet­ing, I kept see­ing glimpses of issues that I planned to address after­wards in my talk: how to talk afresh about faith; how to pub­li­cize our activ­ity and com­mu­ni­cate both among our­selves and with the out­side world; how to engage new and younger mem­bers in our work.

Turns out I didn’t get the chance. Only half a dozen or so mem­bers of Interim Meet­ing stuck around for my pre­sen­ta­tion. No announce­ment was made at the end of ses­sions. None of the senior staff were there and no one from the long table full of clerks, alter­nate clerks and alter­nate alter­nate clerks came. Eleven peo­ple were at the talk (includ­ing some who hadn’t been at Interim Meet­ing). The inti­macy was nice but it was hardly the “take it to the estabish­ment” kind of event I had imagined.

The talk itself went well, despite or maybe because of its inti­macy. I had asked Seth H (aka Chron­i­cler) along for spir­i­tual sup­port and he wrote a nice review on Quak­erQuaker. Steve T, an old friend of mine from Cen­tral Philly days, took some pic­tures which I’ve included here. I videoed the event, though it will need some work to tighten it down to some­thing any­one would want to watch online. The peo­ple who attended wanted to attend and asked great ques­tions. It was good work­ing with Stephen Dot­son again in the plan­ning. I would wish that more Philadel­phia Friends had more inter­est in these issues but as indi­vid­u­als, all we can do is lead a horse to water. In the end, the yearly meet­ing is in God’s hands.


Below are obser­va­tions from Interim Meet­ing and how the Con­ver­gent Friends move­ment might address some of the issues raised. Let me stress that I offer these in love and in the hope that some hon­est talk might help. I’ve served on Interim Meet­ing and have given a lot of time toward PYM over the last twenty years. This list was for­warded by email to senior staff and I present them here for oth­ers who might be con­cerned about these dynamics.

 

GENERATIONAL FAIL:

There were about seventy-five peo­ple in the room for Interim Meet­ing ses­sions. I was prob­a­bly the third or fourth youngest. By U.S. cen­sus def­i­n­i­tions I’m in my eighth year of mid­dle age, so that’s really sad. That’s two whole gen­er­a­tions that are largely miss­ing from PYM lead­er­ship. I know I shouldn’t be sur­prised; it’s not a new phe­nom­e­non. But if you had told me twenty years ago that I’d be able to walk into Interim Meet­ing in 2010 and still be among the youngest, well… Well, frankly I would have uttered a choice epi­thet and kicked the Quaker dust from my shoes (most of my friends did). I know many Friends bod­ies strug­gle with age diver­sity but this is par­tic­u­larly extreme.

WHAT I WANTED TO TELL INTERIM MEETING: About 33% of QuakerQuaker’s audi­ence is GenX and 22% are Mil­lenials. If Interim Meet­ing were as diverse as Quak­erQuaker there would have been 16 YAFs (18–35 year olds) and 25 Friends 35 and 49 years of age. I would have been about the 29th youngest in the room–middle aged, just where I should be! Quak­erQuaker has an age diver­sity that most East Coast Friends Meet­ings would die for. If you want to know the inter­ests and pas­sions of younger Friends, Quaker blogs are an excel­lent place to learn. There are some very dif­fer­ent orga­ni­za­tional and style dif­fer­ences at play (my post seven years ago, a post from Micah Bales this past week).


DECISION-MAKING

 

The first part of the ses­sions was run with what’s called a “Con­sent Agenda,” a leg­isla­tive mea­sure where mul­ti­ple agenda items are approved en masse. It rests on the ide­al­is­tic notion that all seventy-five atten­dees has come to ses­sions hav­ing read every­thing in the quarter-inch packet mailed to them (I’ll wait till you stop laugh­ing). Interim Meet­ing lumped thir­teen items together in this man­ner. I sus­pect most Friends left the meet­ing hav­ing for­got­ten what they had approved. Most edu­ca­tors would say you have to rein­force read­ing with live inter­ac­tion but we bypassed all of that in the name of efficiency.

WHAT I WANTED TO TELL INTERIM MEETING: Quaker blogs are won­der­fully rich sources of dis­cus­sion. Com­ments are often more inter­est­ing than the orig­i­nal posts. Many of us have writ­ten first drafts of pub­lished arti­cles on our blogs and then pol­ished them with feed­back received in the com­ments. This kind of com­mu­ni­ca­tion feed­back is pow­er­ful and doesn’t take away from live meeting-time. There’s a ton of pos­si­bil­i­ties for shar­ing infor­ma­tion in a mean­ing­ful way out­side of meetings.


MINUTES OF WITNESS

 

Two “min­utes” (a kind of Quaker statement/press release) were brought to ses­sions. Both were vet­ted through a lengthy process where they were approved first by monthly and then quar­terly meet­ings before com­ing before Interim Meet­ing. A minute on Afghanistan was nine months old, a response to a troop level announce­ment made last Decem­ber; one against Mar­cel­lus Shale drilling in Penn­syl­va­nia was undated but it’s a topic that peaked in main­stream media five months ago. I would have more appre­ci­a­tion of this cum­ber­some process if the min­utes were more “sea­soned” (well-written, with care taken in the dis­cern­ment behind them) but there was lit­tle in either that explained how the issue con­nected with Quaker faith and why we were lift­ing it up now as con­cern. A senior staffer in a small group I was part of lamented how the min­utes didn’t give him much guid­ance as to how he might explain our con­cern with the news media. So here we were, approv­ing two out-of-date, hard-to-communicate state­ments that many IM reps prob­a­bly never read.

WHAT I WANTED TO TELL INTERIM MEETING: Blog­ging gives us prac­tice in talk­ing about spir­i­tu­al­ity. Com­menters chal­lenge us when we take rhetor­i­cal short­cuts or make assump­tions or trade on stereo­types. Most Quaker blog­gers would tell you they’re bet­ter writ­ers now than when they started their blog. Spir­i­tual writ­ing is like a mus­cle which needs to be exer­cised. To be bluntly hon­est, two or three blog­gers could have got­ten onto Skype, opened a shared Google Doc and ham­mered out bet­ter state­ments in less than an hour. If we’re going to be approv­ing these kinds of thing we need to prac­tice and increase our spir­i­tual literacy.


THE ROLE OF COMMITTEES

 

The sec­ond part was Interim Meet­ing look­ing at itself. We broke into small groups and ask­ing three ques­tions: “What is the work of Interim Meet­ing,” “Are we sat­is­fied with how we do this now?” and “If we were to make changes, what would they be?.” I thought to myself that the rea­son I ever go to events like this is to see dear Friends and to see what sparks of life are hap­pen­ing in the yearly meet­ing. As our small group went around, and as small groups shared after­wards, I real­ized that many of the peo­ple in the room seemed to agree: we were hun­gry for the all-to-brief moments where the Spirit broke into the reg­i­mented Quaker process.

One star­tling tes­ti­mo­nial came from a mem­ber of the out­reach com­mit­tee. She explained that her com­mit­tee, like many in PYM, is an admin­is­tra­tive one that’s not sup­posed to do any out­reach itself–it’s all sup­posed to stay very “meta.” They recently decided to have a pic­nic with no busi­ness sched­uled and there found them­selves “going rogue” and talk­ing about out­reach. Her spirit rose and voice quick­ened as she told us how they spent hours dream­ing up out­reach projects. Of course the out­reach com­mit­tee wants to do out­reach! And with state PYM is in, can we really have a dozen peo­ple sequestered away talk­ing about talk­ing about out­reach. Shouldn’t we declare “All hands on deck!” and start doing work? It would have been time well spent to let her share their ideas for the next thirty min­utes but of course we had to keep mov­ing. She fin­ished quickly and the excite­ment leaked back out of the room.


FOLLOW-UP THOUGHTS AND THE FUTURE OF THE YEARLY MEETING

 

Now I need to stress some things. I had some great one-on-one con­ver­sa­tions in the breaks. A lot of peo­ple were very nice to me and gave me hugs and asked about fam­ily. These are a com­mit­ted, hope­ful group of peo­ple. There was a lot of faith in that room! Peo­ple work hard and serve faith­fully. But it feels like we’re trapped by the sys­tem we our­selves cre­ated. I wanted to share the excite­ment and direct­ness of the Quaker blog­ging world. I wanted to share the robust­ness of com­mu­ni­ca­tion tech­niques we’re using and the power of dis­trib­uted pub­lish­ing. I wanted to share the new spirit of ecu­men­ti­cal­ism and cross-branch work that’s happening.

I’ve been vis­it­ing local Friends Meet­ings that have half the atten­dance they did ten years ago. Some have trou­ble break­ing into the double-digits for Sun­day morn­ing wor­ship and I’m often the youngest in the room, bring­ing the only small kids. I know there are a hand­ful of thriv­ing meet­ings, but I’m wor­ried that most are going to have close their doors in the next ten to twenty years.

I had hoped to show how new com­mu­ni­ca­tion struc­tures, the rise of Con­ver­gent Friends and the seek­ers of the Emerg­ing Church move­ment could sig­nal new pos­si­bil­i­ties for Philadel­phia Yearly Meet­ing. Toward the end of Interim Meet­ing, some Friends bemoaned our lack of resources and clerk Thomas Swain reminded them that with God there is no lim­i­ta­tion and noth­ing is impos­si­ble. Some of the things I’m see­ing online are the impos­si­ble come to life. Look at Quak­erQuaker: an unstaffed online mag­a­zine run­ning off of a $50/month bud­get and get­ting 10,000 vis­its a month. It’s not any­thing I’ve done, but this com­mu­nity that God has brought together and the tech­no­log­i­cal infra­struc­ture that has allowed us to coor­di­nate so eas­ily. It’s far from the only neat project out there and there are a lot more on the draw­ing boad. Some yearly meet­ings are engag­ing with these new pos­si­bilites. But mine appar­ently can’t even stay around for a talk.

Dec 22

Online Quaker classes

I’ve just signed up for Bea­con Hill’s Friends House’s Quaker Stud­ies class on “Moo­dle, Tech­nique / Tech­nol­ogy” that begins First Month 12.

An edu­ca­tor F/friend of mine has gushed on about Moo­dle, the open
source edu­ca­tion sys­tem and I have to admit it’s always looked intrigu­ing. I’ve taught a
num­ber of real-world Quak­erism classes
and I’ve won­dered whether online courses could help con­nect Friends and
seek­ers iso­lated by dis­tance or the­ol­ogy. I’ve been want­ing to try out
one of Bea­con Hill’s online classes for awhile.

From the description:

Is online teach­ing new to you?

Don’t know where to start?

We’ll
begin with the sim­plest inter­ac­tive course:
a “wel­come to the class” sec­tion with a read­ing and one forum. We’ll
talk about tech­nol­ogy: how set­tings change
the forum inter­face; but we’ll also dis­cuss teach­ing tech­nique: how
to present intro­duc­tory mate­r­ial to stu­dents
who may have a wide range of expe­ri­ence and expectations.

Over the 10
weeks, we’ll cover: intro­duc­ing the moo­dle envi­ron­ment; chats; forums;
choices and sur­veys; lessons; assign­ments; data­bases; wikis; quizzes.

You will have your own les­son space to explore all these tools and will
be expected to look at each other’s work and react to it. By March we
should all be ready to design and offer cre­ative Moo­dle courses of our
own.

Classes only cost $25. You can find out more about the Bea­con Hill’s Moo­dle online class and all their Quaker Stud­ies classes. If any­one would be inter­ested in some sort of QuakerQuaker-sponsored classes, let me know. We’ve got a lot of well-qualified Quaker teach­ers in the net­work and a lot of iso­lated Friends want­ing to learn more.

Mar 09

The peace of Christ for those with ears to hear

Over on Quaker Oats Live, Cherice is fired up about taxes again and propos­ing a peace wit­ness for next year:

My solu­tion: Quak­ers, Men­non­ites, Brethren, and whomever else wants to par­tic­i­pate refuses to pay war taxes for a few years, and we suf­fer the con­se­quences. I think we should cam­paign for a war-tax-free 2010 in all Quaker meet­ings and Mennonite/Brethren/etc. com­mu­ni­ties. What are they going to do–throw us all in jail? Maybe. But they can’t do that for­ever. No one wants to pay their taxes for a bunch of Quak­ers and other paci­fists to sit in jail for not pay­ing taxes. It doesn’t make sense.

A com­menter chimes in with a warn­ing about Friends who were hit by heavy tax penal­ties a quar­ter cen­tury ago. But I know of some­one who didn’t pay taxes for twenty years and recently vol­un­teered the infor­ma­tion to the Inter­nal Rev­enue Ser­vice. The col­lec­tors were non­cha­lant, polite and sym­pa­thetic and set­tled for a very rea­son­able amount. If this friend’s expe­ri­ence is any guide, there’s not much drama to be had in war tax resis­tance. These days, Cae­sar doesn’t care much.

What if our wit­ness was directed not at the fed­eral gov­ern­ment but at our fel­low Chris­tians? We could fol­low Quaker founder George Fox’s exam­ple and climb the tallest tree we could find (real or metaphor­i­cal) and begin preach­ing the good news that war goes against the teach­ings of Jesus. As always, we would be respect­ful and char­i­ta­ble but we could reclaim the strong and clear voices of those who have trav­eled before us. If we felt the need for backup? Well, I under­stand there are twenty-seven or so books to the New Tes­ta­ment sym­pa­thetic to our cause. And I have every rea­son to believe that the Inward Christ is still hum­ming our tune and burn­ing bushes for all who have eyes to see and ears to lis­ten. Just as John Wool­man min­is­tered with his co-religionists about the sin of slav­ery, maybe our job is to min­is­ter to our co-religionists about war.

But who are these co-religionist neigh­bors of ours? Twenty years of peace orga­niz­ing and Friends orga­niz­ing makes me doubt we could find any large group of “his­toric peace church” mem­bers to join us. We talk big and write pretty epis­tles, but few indi­vid­u­als engage in wit­nesses that involve any dan­ger of real sac­ri­fice. The way most of our estab­lished bod­ies couldn’t fig­ure out how to respond to a mod­ern day prophetic Chris­t­ian wit­ness in Tom Fox’s kid­nap­ping is the norm. When the IRS threat­ened to put liens on Philadel­phia Yearly Meet­ing to force resis­tant staffers to pay, the gen­eral sec­re­tary and clerk said all sorts of sym­pa­thetic words of anguish (which they prob­a­bly even meant), then docked the employee’s pay any­way. There have been times when clear-eyed Chris­tians didn’t mind loos­ing their lib­erty or prop­erty in ser­vice to the gospel. Early Friends called our emu­la­tion of Christ’s sac­ri­fice the Lamb’s War, but even seven years of real war in the ancient land of Baby­lo­nia itself hasn’t brought back the old fire. Our meet­ing­houses sit quaint, with own­er­ship deeds untouched, even as we wring our hands won­der­ing why most remain half-empty on First Day morning.

But what about these emerg­ing church kids?: all those peo­ple read­ing Shane Clai­borne, mov­ing to neigh­bor­hoods in need, orga­niz­ing into small cells to talk late into the night about prim­i­tive Chris­tian­ity? Some of them are actu­ally putting down their can­dles and pre­ten­tious jar­gon long enough to read those twenty-seven books. Friends have a lot of accu­mu­lated wis­dom about what it means the prim­i­tive Chris­t­ian life, even if we’re pretty rusty on its actual prac­tice. What shape would that wit­ness take and who would join us into that unknown but famil­iar desert? What would our move­ment even be called? And does it matter?

—–

Any­one inter­ested in think­ing more on this should start sav­ing up their loose change ($200 com­muters) to come join C Wess Daniels and me this Novem­ber when we lead a work­shop on “The New Monas­tics and Con­ver­gent Friends” at Pen­dle Hill near Philadel­phia. Methinks I’m already start­ing to blog about it.