Monthly Archives ⇒ August 2006

Forsaking Diplomacy

August 10, 2006
· Martin Kelley

In the New York Times, a “glimpse behind the scenes of the Bush Admin­is­tra­tion’s sup­port for war in Lebanon”:www.nytimes.com/2006/08/10/washington/10rice.html:
bq.. Washington’s resis­tance to an imme­di­ate cease-fire and its staunch sup­port of Israel have made it more dif­fi­cult for [US “Sec­re­tary of State”:www.nonviolence.org/tag/secretary%20of%20state] Rice to work with oth­er nations, includ­ing some Amer­i­can allies, as they search for a for­mu­la that will end the vio­lence and pro­duce a durable cease-fire.…
Sev­er­al State Depart­ment offi­cials have pri­vate­ly object­ed to the administration’s empha­sis on Israel and have said that Wash­ing­ton is not talk­ing to Syr­ia to try to resolve the cri­sis. Dam­as­cus has long been a sup­port­er of “Hezbollah”:www.nonviolence.org/tag/hezbollah, and pre­vi­ous con­flicts between the group and Israel have been resolved through shut­tle diplo­ma­cy with Syria.
p. The wars in “Lebanon”:www.nonviolence.org/tag/lebanon and “Iraq”:www.nonviolence.org/tag/iraq are caus­ing irrepara­ble harm to the U.S. image in the Mid­dle East. High-sounding words about democ­ra­cy ring hol­low when we for­sake diplomacy.

Marketing and Publicizing Your Site

August 8, 2006
· Martin Kelley

“Build it and they will come” is not a very good web strategy.
Instead, think “if I spent $3000 on a website but no visitors came, did
I spend $3000?” There are no guarantees that anyone will ever visit a
site. But there are ways to make sure they do.

Much of web mar­ket­ing fol­lows the rules of any oth­er mode of
pub­lic­i­ty: iden­ti­fy an audi­ence, build a brand, appeal to a lifestyle
and keep in touch with your cus­tomers and their needs. A sucess­ful web
cam­paign uti­lizes print mail­ings, man­u­fac­tured buzz, gen­uine word of
mouth and email. Finances can lim­it the options avail­able but everyone
can do something.

One of the most excit­ing aspects of the inter­net is that the most
pop­u­lar sites are usu­al­ly those that have some­thing inter­est­ing to
offer vis­i­tors. The cost of entry to the web is so low that the little
guys can com­pete with giant cor­po­ra­tions. A good strat­e­gy involves
find­ing a niche and build­ing a com­mu­ni­ty around it. Per­son­al­i­ty and idio­syn­cra­cy are actu­al­ly com­pet­i­tive advantages!

It would be cru­el of me to just drop off a com­plet­ed web­site at the
end of two months and wash my hands of the project. Many web designers
do that, but I’m more inter­est­ed in build­ing sites that are used. I can
work with you on all aspects of pub­lic­i­ty, from design to launch and
beyond to ana­lyz­ing vis­i­tor pat­terns to learn how we can serve them better.

Making sites sticky

We don’t want some­one to vis­it your site once, click on a few links
and then dis­ap­pear for­ev­er. We want to give your vis­i­tors rea­sons to
come back fre­quent­ly, a qual­i­ty we call “sticky” in web par­lance. Is
your site a use­ful ref­er­ence site? Can we get vis­i­tors to sign up for
email updates? Is there a com­mu­ni­ty of users around your site?

Making sites search engine friendly

Google. We all want Google to vis­it our sites. One of the biggest
scams out there are the com­pa­nies that will reg­is­ter your site for only
$300 or $500 or $700. The search engines get their
com­pet­i­tive advan­tage by includ­ing the whole web and there’s no reason
you need to pay any­one to get the atten­tion of the big search engines. 

The most impor­tant way to bring Google to your site is to build it
with your audi­ence in mind. What are the key­words you want peo­ple to
find you with? Your town name? Your busi­ness? Some spe­cif­ic qual­i­ty of
your work? I can build the site from the ground up to high­light those
phras­es. Here too, being a niche play­er is an advantage. 

I know lots of Google tricks. One site of mine start­ed attract­ing four times the vis­its after its pro­gram­mer and I redesigned it for Google. My sites are so well indexed that if I often get vis­i­tors search­ing for
the odd­est things. We can actu­al­ly tell when vis­i­tors come from search
engines and we can even tell what they’re search­ing for! Google
appar­ent­ly thinks I know “how to flat­ten used sod” and am the guy to
ask if you won­der “do amish women wear bras.” I can make sure your impor­tant search terms also get noticed by Google and the rest!

Reading John Woolman 1: The Public Life of a Private Man

August 7, 2006
· Martin Kelley

Read­ing John Wool­man Series:
1: The Pub­lic Life of a Pri­vate Man
2: The Last Safe Quaker
3: The Iso­lat­ed Saint

I’ve final­ly done it. I’ve read John Woolman’s Jour­nal. Here I’ve been an activist among Quak­ers for almost two decades and I’ve read one of our Big Books.

I have tried before. Many’s the time over the years where I cracked open Moulton’s edi­tion to set­tle myself down. Chap­ter one read, chap­ter two read. Then to chap­ter three, open­ing with:

About this time, believ­ing it good for me to set­tle, and think­ing seri­ous­ly about a com­pan­ion, my heart was turned to the Lord with desires that He would give me wis­dom to pro­ceed there­in agree­ably to His will, and He was pleased to give me a well-inclined damsel, Sarah Ellis, to whom I was mar­ried the 18th of Eighth Month, 1749.

And that’s it. One run-on sen­tence about court­ing and mar­ry­ing his wife. I always put the book down here. I tuck a book­mark in with all good inten­tions of con­tin­u­ing after din­ner. But the book sits on the cof­fee table till a week or so goes by, where­upon it’s moved to the library area for a month or so until it’s final­ly reshelved. The book­marks stays put until a year or two pass­es and I re-start the Jour­nal with renewed determination.

I know why the sen­tence stops me. Through­out my twen­ties and ear­ly thir­ties a lot of my emo­tion­al ener­gy was drained in the (most­ly Quak­er) dat­ing scene. In the­o­ry I thought it a good time “for me to set­tle” and would have been quite con­tent with a “well-inclined damsel.” But the chaos of my per­son­al fam­i­ly his­to­ry com­bined with the casu­al dat­ing cul­ture com­bined to keep me dis­tract­ed with the largely-manufactured dra­ma of rela­tion­ship roller-coasters. For bet­ter or worse, if and when I ever write a jour­nal I will have to find a way to talk about the ways this dat­ing era both fed and stunt­ed my spir­i­tu­al growth.

One of the les­son I learned back in the ear­ly 90s when I was edi­tor at New Soci­ety Pub­lish­ers was that I should pay atten­tion when I put a man­u­script or book down. The temp­ta­tion is to chalk it up to tired­ness or a busy life but I found there was usu­al­ly some­thing going on in the text itself that caused me to drop it. When I picked the man­u­script back up and re-read the pas­sages on either side of my aban­doned book­mark, I found some sort of shift of tone that weak­ened the book.

I appre­ci­ate that Quak­er jour­nals are not racy mem­oirs; they have a spe­cif­ic reli­gious edu­ca­tion pur­pose. But I think it’s nat­ur­al to look to them for clues about how to live our lives. Samuel Bow­nas talks a bit about his engage­ment and David Fer­ris turns meet­ing his future wife into quite a humor­ous sto­ry. Per­haps Wool­man was such a saint­ly aes­thete that Sarah was sim­ply pre­sent­ed to him with no futher ques­tions. But still, there’s a lev­el of pri­va­cy in Woolman’s writ­ings that sep­a­rates him from us; I’ll return to this is part three.

Before I go: so how did I get through the jour­nal this time? Two things are dif­fer­ent now: first, my five year wed­ding anniver­sary is only a few weeks away; and sec­ond: Woolman’s Jour­nal is now always with me inside my Palm Pilot (cour­tesy the Chris­t­ian Clas­sics Ethe­r­i­al Library). A few weeks ago I found myself on the train with­out read­ing mate­r­i­al and start­ed reading!

Next Time: Wrap­ping our­selves in the flag of Woolman