For an early, short, period Quakers were so in-your-face and notorious that they could draw a crowd just by walking a few miles up the road to the next town. More recently, we’ve attracted newcomers as much by the example of our lives than by any outreach campaign. When I talk to adult newcomers, they often cite some Quaker example in their lives–a favorite teacher or delightfully eccentric aunt.

People can sense when there’s something of greater life in the way we approach our work, friendships, and families. Let me be the first in line to say I’m horribly imperfect. But there are Quaker techniques and values and folkways that are guides to genuinely good ways to live in the world. There’s nothing exclusively Quaker about them (indeed, most come from careful reading of the Gospels and Paul’s letters), but they are tools our religious community has emphasized and into which we’ve helped each other live more fully.

In the last fifteen years, the ways Friends are known has undergone a radical transformation. The Internet has made us incredibly easy to find and research. This is a mixed blessing as it means others are defining who we are. Careful corporate discernment conducted through long-developed techniques of Quaker process are no match for the “edit” button in Wikipedia or some commercial site with good page rank.

That said, I think people still are discovering Friends through personal examples. George Fox told us to be patterns and examples in the world and to answer that of God in everyone. A lot of our exampling and answering today is going to be on the threaded comments of Facebook and Twitter. What will they find? Do we use Facebook like everyone else, trolling, spamming, engaging in flame wars, focusing on ourselves? Or do Quaker folkways still apply. Here are some questions that I regularly wrestle with:

• When I use social media, am I being open, public, and transparent?
• Am I careful to share that which is good and eternal rather than titillating for its own sake?
• Do I remember that the Good News is simply something we borrow to share and that the Inward Christ needs to do the final delivery into hearts?
• Do I pray for those I disagree with? Do I practice holding my tongue when my motivation is anger or jealousy?

What struggles do others face? What might be our online folkways?

Readers will probably be unsurprised to learn that I use Technorati, Google Blog Search, etc., every day to keep track of the Quaker blogosphere. I act as a kind of community organizer and my searches are for interesting posts talking about Quakers (until reading Eileen’s post I hadn’t check my Technorati “rank” in months). Many people’s first introduction to QuakerQuaker.org is getting linked from it, and I suspect I’ve accidentally outed a few beginning bloggers who hadn’t told anyone of their new blog!

I have a professional blog on web design and analytics (with a somewhat off-topic but satisfying post on top at the moment) and separating that out has allowed me to use this personal blog, QuakerRanter, for whatever I like. Most regularly readers would say it focuses on Quakerism and cute kid pictures and while those are the most common posts, the most read posts are the minor fascinations I indulge myself with occasionally. Quaker plain dress is something I practice but don’t think about most of the time (806 readers in past month). My wife and I love to bust on bad baby names and unfairly unpopular baby names (627 visits). I’ve also detailed some outings to semi-legendary South Jersey haunts (317) and score high on searches to them.

The conventional wisdom of the blog-as-publicity tool crowd would probably say these off-topic posts are distracting my core audience. Perhaps, but they’re infrequent on the blog and long-lived on Google. Besides, I think it helps people to know I’m not just obsessed with one topic. Being a part of a real community means knowing each other in all of our quirks. I’m more tender and forgiving of other Quaker bloggers when I know more of their story: it puts what they say into a context that makes it sound more lived, less ideological. There’s certainly good reasons for tightly-focused professional blogs (I’d drop Techcrunch from my blogroll if they started posting kids pictures!), but as more people read posts through feeds and aggregators I wonder if there’s going to be as much pressure for personal, community-oriented blogs to be as single-minded in their focus.

We all have diverse, quirky interests so why not indulge them? I have seen blogs that try too hard to pander to particular audiences and boy, are they boring! A certain degree of idiosyncrasy and subjective orneriness is probably essential. Personality is at least as important as focus.

PS: I’m also interested in making sure I don’t loose the core audience with all my side trips, hence the “latest Quaker posts” at the top of the page. I have at least one request for a Quaker-only RSS feed and will eventually get that going.
PPS: As if on queue, the next post in Google Reader after Eileen’s is Avinish Kaushik’s Blog Metrics: Six recommendations for measuring your success. Parts of it are probably a bit technical for most QR readers but it’s useful for thinking about blogs as outreach.