In economics, there’s a concept known as Pareto efficiency. It means that you ought to be able to eliminate any choice if another one dominates it along every dimension. The remaining choices sit along what’s called the Pareto frontier.

Silver then followed up with a real world example that speaks to my interest in food:

Imagine that in addition to White Castle and The French Laundry, there are two Italian restaurants in your neighborhood. One is the chain restaurant Olive Garden. You actually like Olive Garden perfectly well. But down the block is a local red-sauce joint called Giovanni’s. The food is a little better there than at Olive Garden (although not as good as at The French Laundry), and it’s a little cheaper than Olive Garden (although not as cheap as White Castle). So you can eliminate Olive Garden from your repertoire; it’s dominated along both dimensions by Giovanni’s.

These days we choose more than our dinner destinations. Spirituality has become a marketplace. While there have always been converts, it feels as if the pace of religious lane-changing has steadily quickened in recent times. Many people are choosing their religious affiliation rather than sticking with the faith traditions of their parents. For Quakers, this has been a net positive, as many of our meetinghouses are full of “convinced” Friends who came in to our religious society as adults.

Quakers are somewhat unique in our market potential. I would argue that we fall on two spots of the religious “pareto curve”:

• The first is a kind of mass-market entry point for the “spiritual but not religious” set that wants to dip its toe into an organized religion that’s neither very organized nor religious. Liberal Friends don’t have ministers or creeds, we don’t feel or sound too churchy, and we’re not particularly concerned about what new seekers believe. It’s a perfect fit for do-it-yourself seekers that are looking for non-judgmental spiritually-minded progressives.
• Our second pareto frontier beachhead is more grad-school level: we’re a good spot for people who have a strong religious convictions but seek a community with less restrictions. They’ve memorized whole sections of the Bible and might have theological training. They’re burned out by judgmentalism and spirit-less routine and are seeking out a more authentic religious community of religious peers open to discussion and growth.

It seems we often reach out to one or the other type of “pareto” seeker. I see that as part of the discussion around Micah Bales’s recent piece on Quaker church planting–do we focus on new, unaffiliated seekers or serious religious disciples looking for a different type of community. I’d be curious to hear if any Quaker outreach programs have tried to reach out to both simultaneously. Is it even possible to sucessfully market that kind of dual message?

The two-touch pareto nature of Friends and pop spiritual culture suggests that meetings could focus their internal work on being the bridge from what we might call the “pareto entrances.” Newcomers who have walked through the door because we’re not outwardly churchy could be welcomed into Quakerism 101 courses to be introduced to Quaker techniques for spiritual grounding and growth–and so they can determine whether formal membership is a good fit. Those who have come for the deep spiritual grounding can join as well, but also be given the opportunities for smaller-scale religious conversations and practice, through Bible study groups, regional extended worships and trips to regional opportunities.

The 2005 article was largely pessimistic, focused on the “committed, interesting and bold twenty-something Friends
I knew ten years ago” who had left Friends and blaming “an institutional Quakerism that neglected them and
its own future” but my hope paragraph was optimistic:

There is hope… A great people might possibly be gathered from
the emergent church movement and the internet is full of amazing conversations
from new Friends and seekers. There are pockets in our branch of Quakerism
where older Friends have continued to mentor and encourage meaningful and
integrated youth leadership, and some of my peers have hung on with me. Most
hopefully, there’s a whole new generation of twenty- something Friends
on the scene with strong gifts that could be nurtured and harnessed.

Hard to imagine that only three years ago I was an isolated FGC staffer left to pursue outreach and youth ministry work on my own time by an institution indifferent to either pursuit. Both functions have become major staff programs, but I’m no longer involved, which is probably just as well, as neither program has decided to focus on the kind of work I had hoped it might. The more things change the more they stay the same, right? The most interesting work is still largely invisible.

Some of this work has been taken up by the new bloggers and by some sort of alt-network that seems to be congealing around all the blogs, Twitter networks, Facebook friendships, intervisitations and IM chats. Many of us associated with QuakerQuaker.org have some sort of regular correspondence or participation with the Emerging Church movement, we regularly highlight “amazing conversations” from new Friends and seekers and there’s a lot of inter-generational work going on. We’ve got a name for it in Convergent Friends, which reflects in part that “we” aren’t just the liberal Friends I imagined in 2005, but a wide swath of Friends from all the Quaker flavors.

But we end up with a problem that’s become the central one for me and a lot of others: what can we tell a new seeker who should be able to find a home in real-world Friends but doesn’t fit? I could point this week’s correspondent to meetings and churches hundreds of miles from her house, or encourage her to start a blog, or compile a list of workshops or gatherings she might attend. But none of these are really satisfactory answers.   

Elsewhere:

Gathering in Light Wess sent an email around last night about a book review done by his PhD advisor Ryan Bolger that talks about tribe-style leadership and a new kind of church identity that uses the instant communication tools of the internet to forge a community that’s not necessarily limited to locality. Bolger’s and his research partner report that they see “emerging initiatives within traditional churches as the next
horizon for the spread of emerging church practices in the United States.” More links from Wess’ article on emerging churches and denominations.