Now the astronauts had used that same rhetorical strategy but on a planetary and even interplanetary scale. Speaking the words of Genesis, they sent a message of healing to a wounded world; they expressed a certain cosmic humility about our place in the universe; and, most of all, they shared goodwill, jaw‐dropping in its simplicity, with “all of you on the good earth.” A moral and existential vision took hold of me in that moment and has never let go. Though I couldn’t have articulated it as such then, it was a realization of original goodness.

Just a moment…

www.friendsjournal.org

An under-45 communications strategy, in contrast, would mostly involve social media (Facebook, Instagram, Twitter, possibly Tumblr or Pinterest). Articles would be short and would contain mostly content directly relevant to the reader—or, if the content were not directly relevant, it would be single-story narratives with an emphasis on personal impact. Announcements would come out through messenger apps or text messages, with a strong element of user control about which announcements to receive and which not. Photos and videos would be used frequently.

I’m always a bit wary of generational determinism. I think generational ideas are more like underlying trends that get more or less traction over time. And Quaker digital outreach in particular has been a thing for a quarter century now. But the underlying message—that some people need to be reached digitally while others are still best served by print—is a sound one and I’m glad Emily’s bringing it up.

But it’s still kind of sad that we still need to make this kind of argument. I remember having these discussions around an FGC outreach committee table fifteen years ago: surely we’re all on board about the need for digital outreach in 2018?

The 45-Yard Line

Trump has surrounded himself by a protective scrum of advisors who spend much of their time keeping him steady and massaging his ego to assure him the people are all behind him. I don’t think he knows how to deal with the size of the opposition so far. He turns to conspiracy theory to try to convince himself that what he wants to be true really would be except for evil “dudes” out there—George Soros hiring actors to protest, millions of undocumented aliens voting, etc., and of course the original Trump conspiracy that refused to think a black American could be a legitimate president.

https://en.wikipedia.org/wiki/Shock_and_awe

Lesson One: Years in the Making

The Times starts off by pointing out that the “bloggers lead the way” and that the “Egyptian revolt was years in the making.” It’s important to remember that these things don’t come out of nowhere. Bloggers have been active for years: leading, learning, making mistakes and collecting knowledge. Many of the first round of bloggers were ignored and repressed. Some of them were effectively neutralized when they were co-opted into what the Times calls “the timid, legally recognized opposition parties.” “What destroyed the movement was the old parties,” said one blogger. A lesson we might draw for that is that blogging isn’t necessarily a stepping stone to “real activism” but is instead it’s own kind of activism. The culture of blogs and mainstream movements are not always compatible.

Lesson Two: Share Your Experiences

The Egyptian protests began after ones in Tunisia. The context was not the same: “The Tunisians faced a more pervasive police state than the Egyptians, with less latitude for blogging or press freedom, but their trade unions were stronger and more independent.” Still, it was important to share tips: “We shared our experience with strikes and blogging,” a blogger recalled. Some of the tips were exceedingly practical (how to avert tear gas–brought lemons, onions and vinegar, apparently) and others more social (sharing torture experiences). Lesson: we all have many things to learn. It’s best to be ready for counter-tactics.

One of the interesting sidelights was how the teachings of American nonviolence strategist Gene Sharp made it to Cairo. A Serbian youth movement had based their rebellion on his tactics and the Egyptians followed their lead, with exiled organizers setting up a website (warning: annoying sound) compiling Sharp’s strategies:

For their part, Mr. Maher and his colleagues began reading about nonviolent struggles. They were especially drawn to a Serbian youth movement called Otpor, which had helped topple the dictator Slobodan Milosevic by drawing on the ideas of an American political thinker, Gene Sharp. The hallmark of Mr. Sharp’s work is well-tailored to Mr. Mubark’s Egypt: He argues that nonviolence is a singularly effective way to undermine police states that might cite violent resistance to justify repression in the name of stability.

As an aside, I have to say that as a longterm peace activist, it tickles me no end to see Gene Sharp’s ideas at the heart of the Egyptian protests. America really can export democracy sometimes!

Lesson Three: Be Relentless in Confronting Lies

The Times reports that Maher “took special aim at the distortions of the official media.” He told them that when people “distrust the media then you know you are not going to lose them. When the press is full of lies, social media takes on the fact checking role. People turn to independent sources when they sense a propaganda machine. The creator of a Facebook site was a Google marketing executive working on his own. He filled the site We Are all Khaled Said “with video clips and newspaper articles [and] repeatedly hammered home a simple message.”

Lesson Four: Don’t Wait for Those Supposed To Do This Work

Most of this social media was created by students for goodness sake and it all relied on essentially-free services. Everyone’s always thought that if Egypt were to explode it would be the dreaded-but-popular Muslim Brotherhood that would lead the charge. But they didn’t. They scrambled not knowing what to do as protests erupted in the major cities. Eventually the Brotherhood’s youth wing joined the protests and the full organization followed suit but it was not the leaders in any of this.

When we’re talking about popular organizating, money and established credentials aren’t always an advantage. What’s interesting to learn with the Egypt protests is that the generation leading it doesn’t seem to have as strict a religious worldview as its parents. This came out most dramatically in the images of Christian Egyptians protecting their Muslim brothers in Tahir Square during times of prayer. This is having ramification in copycat protests in Tehran. Iranian leaders tried to paint the Egyptian students as heirs to their own Islamic revolution but it seems practical considerations are more important than setting up an Islamist state (stay tuned on this one–protests have begun in Tehran on one hand and the Muslim Brotherhood might well take over from Egypt protesters now that Mubarak is out).

On a personal note…

It’s interesting to watch how the three-year old Save St Mary’s campaign has mimicked some of the features of the Egyptian protests. Their blog has been pretty relentless in exposing the lies. It’s attracted far more media attention than the professionally-staffed Diocesan press office has been able to muster. There’s been a lot of behind-the-scenes talking with churches in other regions to compare tactics and anticipate counter-moves. As far as I know it’s one of seven churches nationwide with round-the-clock vigils but it’s the only one with a strong social media component. It’s average age is probably a generation or two younger than the other vigils which gives it a certain frank style that’s not found elsewhere. The Philadelphia Archdiocese is exploding now with arrests of recent Diocesan officials and revelations from the District Attoreny that dozens of priests with “credible accusations” of pedophilia are still ministering around kids and while church closings and the pedophilia scandals are not officially connected, as a non-Catholic I’m fine admitting that they arise from a shared Diocesan culture of money and cover-ups. Again, “repeatingly hammering home a simple message” is a good strategy.