Malcolm Gladwell’s modus operandi is to make outrageously counter-intuitive claims that people will talk about enough that they’ll buy his boss’s magazine, books and bobble-head likenesses. I find him likable and diverting but don’t take his claims very seriously. He’s a lot like Wired Magazine’s Chris Anderson, his sometimes sparring partner, which isn’t surprising as they work for the same magazine empire, Conde Nast Publications.

In his article, Gladwell takes a lot of potshots at social media. It’s easy to do. He picks Clay Shirky, another New York “Big Idea” guy as his rhetorical strawman now, claiming Shirky’s book “Here Comes Everybody” is the “bible of social-media movement.” Reading Gladwell, you kind of wish he’d get out of the echo box of circle-jerk New York Big Talkers (just getting out of the Conde Nast building’s cafeteria would be a good start).

Gladwell’s certainly right in that most of what passes for activism on Twitter and Facebook is ridiculous. Clicking a “Like” button or changing your profile image green doesn’t do much. He makes an important distinction between “weak ties” (Facebook “friends” who aren’t friends; Twitter campaigns that are risk-free) and “strong ties.” He cites the Civil Rights movement as a strong-tie phenomenon: the people who put themselves on the line tended to be those with close friends also putting themselves on the line.

What Gladwell misses is strong-tie organizing going on in social media. A lot of what’s happening over on QuakerQuaker is pretty strong-tie–it’s translating to workshops, articles, and is just one of a number of important networks that are forming. People are finding each other and making real connections that spill out into the real world. It’s not that online organizes creates real world changes, or even the reverse. Instead, under the right circumstances they can feed into each other, with each component magnifying the other’s reach.

One example of non-hierarchical involved social media is how Quaker bloggers came together to explain Tom Fox’s motives after his kidnapping. It didn’t have any effect on the kidnappers, obviously, but we did reach a lot of people who were curious why a Friend might choose such a personally dangerous form of Christian witness. This was all done by inter-related groups of people with no budget and no organizational chart. But these things don’t have to be quite so life-and-death.

A more recent example I’ve been able to see up close is the way my wife’s church has organized against diocesan attempts to shut it down: a core group of leaders have emerged; they share power, divide up roles and have been waging an organized campaign for about 2.5 years now. One element of this work has been the Savestmarys.org blog. The website’s only important because it’s been part of a real-world social network but it’s had an influence that’s gone far beyond the handful of people who write for it. One of the more surprising audiences have been the many staff at the Diocesan headquarters who visit every day–a small group has taken over quite a bit of mental space over there!

It’s been interesting for me to compare QuakerQuaker with an earlier peace project of mine, Nonviolence.org, which ran for thirteen years starting in 1995. In many ways it was the bigger site: a larger audience, with a wider base of interest. It was a popular site, with many visits and a fairly active bulletin board for much of it’s life. But it didn’t spawn workshop or conferences. There’s no “movement” associated with it. Donations were minimal and I never felt the support structure that I have now with my Quaker work.

Nonviolence.org was a good idea, but it was a “weak tie” network. QuakerQuaker’s network is stronger for two reasons that I can identify. The obvious one is that it’s built atop the organizing identity of a social group (Friends). But it also speaks more directly to its participants, asking them to share their lives and offering real-world opportunities for interaction. So much of my blogging on Nonviolence.org was Big Idea thoughts pieces about the situation in Bosnia–that just doesn’t provide the same kind of immediate personal entre.

Malcolm Gladwell minimizes the leadership structure of activist organizations, where leadership and power is in constant flux. He likewise minimizes the leadership of social media networks. Yes, anyone can publish but we all have different levels of visibility and influence and there is a filtering effect. I have twenty-five years of organized activism under my belt and fifteen years of online organizing and while the technology is very different, a lot of the social dynamics are remarkably similar.

Gladwell is an hired employee in one of the largest media companies in the world. It’s a very structured life: he’s got editors, publishers, copyeditors, proofreaders. He’s a cog in a company with $5 billion in annual revenue. It’s not really surprising that he doesn’t have much direct experience with effective social networks. It’s hard to see how social media is complementing real world grassroots networks from the 40th floor of a mid-town Manhattan skyscraper.

Related Reading:

• What Malcolm Gladwell Doesn’t Understand About Activism and Social Networks over on StudentActivism.net, via @public_historian.
• Friends and Hierarchy and Social Change. Jeanne Burns on QuakerQuaker.
• Make the Revolution from Anil Dash: “People who want to see marches in the streets are often unwilling to admit that those marches just don’t produce much in the way of results in America in 2010.”
• Social Media for Good and Evil, Strong and Weak Ties, Online/Offline,and Orgs and Networks from Beth Kantor

My solution: Quakers, Mennonites, Brethren, and whomever else wants to participate refuses to pay war taxes for a few years, and we suffer the consequences. I think we should campaign for a war-tax-free 2010 in all Quaker meetings and Mennonite/Brethren/etc. communities. What are they going to do–throw us all in jail? Maybe. But they can’t do that forever. No one wants to pay their taxes for a bunch of Quakers and other pacifists to sit in jail for not paying taxes. It doesn’t make sense.

A commenter chimes in with a warning about Friends who were hit by heavy tax penalties a quarter century ago. But I know of someone who didn’t pay taxes for twenty years and recently volunteered the information to the Internal Revenue Service. The collectors were nonchalant, polite and sympathetic and settled for a very reasonable amount. If this friend’s experience is any guide, there’s not much drama to be had in war tax resistance. These days, Caesar doesn’t care much.

What if our witness was directed not at the federal government but at our fellow Christians? We could follow Quaker founder George Fox’s example and climb the tallest tree we could find (real or metaphorical) and begin preaching the good news that war goes against the teachings of Jesus. As always, we would be respectful and charitable but we could reclaim the strong and clear voices of those who have traveled before us. If we felt the need for backup? Well, I understand there are twenty-seven or so books to the New Testament sympathetic to our cause. And I have every reason to believe that the Inward Christ is still humming our tune and burning bushes for all who have eyes to see and ears to listen. Just as John Woolman ministered with his co-religionists about the sin of slavery, maybe our job is to minister to our co-religionists about war.

But who are these co-religionist neighbors of ours? Twenty years of peace organizing and Friends organizing makes me doubt we could find any large group of “historic peace church” members to join us. We talk big and write pretty epistles, but few individuals engage in witnesses that involve any danger of real sacrifice. The way most of our established bodies couldn’t figure out how to respond to a modern day prophetic Christian witness in Tom Fox’s kidnapping is the norm. When the IRS threatened to put liens on Philadelphia Yearly Meeting to force resistant staffers to pay, the general secretary and clerk said all sorts of sympathetic words of anguish (which they probably even meant), then docked the employee’s pay anyway. There have been times when clear-eyed Christians didn’t mind loosing their liberty or property in service to the gospel. Early Friends called our emulation of Christ’s sacrifice the Lamb’s War, but even seven years of real war in the ancient land of Babylonia itself hasn’t brought back the old fire. Our meetinghouses sit quaint, with ownership deeds untouched, even as we wring our hands wondering why most remain half-empty on First Day morning.

But what about these emerging church kids?: all those people reading Shane Claiborne, moving to neighborhoods in need, organizing into small cells to talk late into the night about primitive Christianity? Some of them are actually putting down their candles and pretentious jargon long enough to read those twenty-seven books. Friends have a lot of accumulated wisdom about what it means the primitive Christian life, even if we’re pretty rusty on its actual practice. What shape would that witness take and who would join us into that unknown but familiar desert? What would our movement even be called? And does it matter?

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Anyone interested in thinking more on this should start saving up their loose change ($200 commuters) to come join C Wess Daniels and me this November when we lead a workshop on “The New Monastics and Convergent Friends” at Pendle Hill near Philadelphia. Methinks I’m already starting to blog about it.

When four Christian Peacemakers were taken hostage in Iraq late last November, a lot of Quaker organizations stumbled in their response. With Tom Fox we were confronted by a full-on liberal Quaker Christian witness against war, yet who stepped up to explain this modern-day prophetic witness? AFSC? FCNL? FGC? Nope, nope and nope. There were too many organizations that couldn’t manage anything beyond the boilerplate social justice press release. I held my tongue while the hostages were still in captivity but throughout the ordeal I was mad at the exposed fracture lines between religious witness and social activism.

Whenever a situation involving international issues of peace and witness happens, the Quaker institutions I’m closest to automatically defer to the more political Quaker organizations: for example, the head of Friends General Conference told staff to direct outsiders inquiring about Tom Fox to AFSC even though Fox had been an active leader of FGC-sponsored events and was well known as a committed volunteer. The American Friends Service Committee and Friends Committee on National Legislation have knowledgeable and committed staff, but their institutional culture doesn’t allow them to talk Quakerism except to say we’re a nice bunch of social-justice-loving people. I appreciate that these organizations have a strong, vital identity, and I accept that within those confines they do important work and employ many faithful Friends. It’s just that they lack the language to explain why a grocery store employee with a love of youth religious education would go unarmed to Badgdad in the name of Christian witness.

The wider blogosphere was totally abuzz with news of Christian Peacemaker Team hostages (Google blogsearch lists over 6000 posts on the topic). There were hundreds of posts and comments, including long discussions on the biggest (and most right-leaning) sites. Almost everyone wondered why the CPT workers were there, and while the opinions weren’t always friendly (the hostages were often painted as naive idealists or disingenuous terrorist sympathizers), even the doubters were motivated by a profound curiosity and desire to understand.

The CPT hostages were the talk of the blogosphere, yet where could we find a Quaker response and explanation? The AFSC responded by publicizing the statements of moderate Muslim leaders (calling for the hostages’ release; I emailed back a suggestion about listing Quaker responses but never got a reply). Friends United Meeting put together a nice enough what-you-can-do page that was targeted toward Friends. The CPT site was full of information of course, and there were plenty of stories on the lefty-leaning sites like electroniciraq.net and the UK site Ekklesia. But Friends explaining this to the world?

The Quaker bloggers did their part. On December 2 I quickly re-jiggered the technology behind QuakerQuaker.org to provide a Christian Peacemaker watch on both Nonviolence.org and QuakerQuaker (same listings, merely rebranded for slightly-separate audiences, announced on the post It’s Witness Time). These pages got lots of views over the course of the hostage situation and included many posts from the Quaker blogger community that had recently congealed.

But here’s the interesting part: I was able to do this only because there was an active Quaker blogging community. We already had gathered together as a group of Friends who were willing to write about spirituality and witness. Our conversations had been small and intimate but now we were ready to speak to the world. I sometimes get painted as some sort of fundamentalist Quaker, but the truth is that I’ve wanted to build a community that would wrestle with these issues, figuring the wrestling was more important than the language of the answers. I had already thought about how to encourage bloggers and knit a blogging community together and was able to use these techniques to quickly build a Quaker CPT response.

Two other Quakers who went out of their way to explain the story of Tom Fox: his personal friends John Stephens and Chuck Fager. Their Freethecaptivesnow.org site was put together impressively fast and contained a lot of good links to news, resources and commentary. But like me, they were over-worked bloggers doing this in their non-existant spare time (Chuck is director of Quaker House but he never said this was part of the work).

After an initial few quiet days, Tom’s meeting Langley Hill put together a great website of links and news. That makes it the only official Quaker organization that pulled together a sustained campaign to support Tom Fox.

Lessons?

So what’s up with all this? Should we be happy that all this good work happened by volunteers? Johan Maurer has a very interesting post, “Are Quakers Marginal?” that points to my earlier comment on the Christian Peacemakers and doubts whether our avoidance of “hireling priests” has given us a more effective voice. Let’s remember that institutional Quakerism began as support of members in jail for their religious witness; among our earliest committee gatherings were meetings for sufferings—business meetings focused on publicizing the plight of the jailed and support the family and meetings left behind.

I never met Tom Fox but it’s clear to me that he was an exceptional Friend. He was able to bridge the all-too-common divide between Quaker faith and social action. Tom was a healer, a witness not just to Iraqis but to Friends. But I wonder if it was this very wholeness that made his work hard to categorize and support. Did he simply fall through the institutional cracks? When you play baseball on a disorganized team you miss a lot of easy catches simply because all the outfielders think the next guy is going to go for the ball. Is that what happened? And is this what would happen again?

Here’s links to recent articles on the situation: https://delicious.com/martin_kelley/news.cpt-four.foxmemorial

And a personal note from Nonviolence.org’s Martin Kelley: I myself am a Christian and Quaker and one of our folks, Tom Fox, of Langley Hill (Virginia) Friends Meeting is among the hostages. I don’t know Tom personally but over the last few days I’ve learned we have many Friends in common and they have all testified to his deep committment to peace. Some of the links above are more explicitly Quaker than most things I post to Nonviolence.org, but they give perspective on why Tom and his companions would see putting themselves in danger as an act of religious service. I am grateful for Tom’s current witness in iraq–yes, even as a hostage–but I certainly hope he soon comes back to his family and community and that the attention and witness of these four men’s ordeal helps to bring the news of peace to streets and halls of Baghdad, Washington, London and Ottawa.

Action Step:

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The Christian Peacemaker Teams issued an elegant and heartfelt statement beginning “In grief we tremble before God who wraps us with compassion.” Fox knew the risk he was taking going to Iraq unarmed. But he also knew that this witness  would mean more to the Iraqi people than a hundred tanks. He knew the war we Friends wage is the Lamb’s War, a war won not through strength but through meekness, our only weapon our humilty before God and our love of neighbor. My prayers are with his family and friends, may Christ’s comfort continue to hold them through these aching times.
More history and resources on my “Christian Peacemaker Team Watch”:http://www.quakerquaker.org/christian_peacemaker_teams/