We were coming after 8:30 Mass at Julie’s church and arrived a few minutes before the worship service while they were doing their religious education program. But the distinction between religious ed and worship was minimal, almost non-existent. Attendance at both was near-universal (about 110 total) and much of the worship itself was religious education. There was a series of 15 minute’ish sermons (delivered by various men), broken up by some four-part a capella singing (beautiful), recitations from a Bible verse they were memorizing and kneeling prayer (a surprise the first time, as they all spin around suddenly to face the back, kneel and pray).

It’s probably one of the most religiously conscientious communities I’ve seen. A lot of the service involved reviewing belief structure. Their book of discipline is very slim, not much more than a tract, but it’s something they use and they spent part of the time reading from it. Much of the worship hour was meant to reinforce who they were, why they were and how they were–to explain over and over why they led their distinctive life. Theirs is a voluntary association for those who agree to follow the authority of the group’s teachings. I suspect that every adult in the room could give a detailed presentation on conservative Mennonite faith and give detailed answers about points of doctrine. At the risk of inserting my own opinion I will venture that the worship service felt a bit dry (as Julie said, there wasn’t a ounce of mysticism in the whole proceeding) but I don’t think the members there would feel offended by this observation. Exciting the senses is less important than reviewing the values and living the moral life.

Visually, the group is striking. Every man in the room wore a long-sleeved white dress shirt buttoned all the way up, dark pants and black shoes; all had short hair and only one or two had facial hair. I was more distinctively plain in my broadfalls and suspenders but the effect of sixty-or-so men and young boys all dressed alike was visually stunning. Like a lot of plain peoples, the women were more obviously plain and all but one or two wore lightly-colored cape dresses and head coverings (I later learned that the exceptions were newcomers who weren’t yet members). Seated was segregated, women on the left, men on the right. Gender roles are very clear. There were kids–lots of kids–all around, and a big focus of the sermons was family living. One extended sermon focused on discerning between providing well for one’s family vs. greed and the balance between working hard for your family vs. giving up some things so you can spend time with them. Kids were present throughout the service and were relatively well behaved.

The church itself was called a meetinghouse and was plain–no crosses of course. People sat in pews and there was a raised area up front for ministers and elders. The building doubled as a schoolhouse during the week and its schoolrooms had a lot of Rod and Staff books, familiar from our own home schooling. A member described the school as one leg of the three-legged stool, along with church and family. If any one part of the equation was lacking in some way, the other two could help insure the child’s moral welfare. School was free for church members but was open on a tuition basis to non-Mennonites. These outsiders were required to make certain lifestyle choices that would insure the school stayed relatively pure; the most important requirement was that the family not have a television at home.

My regular readers will have one question on their mind right about now: did anyone invite us to lunch? Why yes they did! We didn’t even have to prompt it. We knew a couple there–M and J, who run a restaurant in the local farmer’s market, a favorite Saturday morning stop for us. They took us under their wing when they recognized us, sitting with us during worship and then showing us the school. J said that if we came back again we could come over for lunch. Then she backtracked and offered that we could come now, explaining that the church had had recent discussions over whether it was too pushy to ask first-time attenders to lunch or whether they should restrain themselves and invite them on the second visit. Wow, a church that thinks about this?!

So we followed them to their place for lunch. It was a wonderful opportunity to ask more questions and get to know one another. Meals are important. Julie and I had wondered why there were Mennonites in Vineland NJ of all places–and two Mennonite churches at that! Short story is that there had been a civilian public service facility in Vineland for conscientious objectors and Lancaster-area Mennonites decided that “the boys” stationed there needed the grounding of a local church community (apparently other C.O. camps were scenes of debauchery–Mennonite drag racing in Colorado Springs was cited). This became Norma Mennonite Church, which still exists and is another local church I’ve been meaning to visit for years (hi Mandy!). In the 1960s, there was a great round of liberalization among Mennonites, an unofficial abandonment of the distinctives codified in their books of disciplines. Many churches split and the Vineland Church was formed by those members of Norma who wanted to maintain the discipline.

This probably explains the strong focus on the rules of the discipline. For those wanting more of the histories, I commend Stephen Scott’s excellent “An Introduction to Old Order and Conservative Mennonite Groups” along with anything else Stephen Scott has written. The Vineland congregation is part of the Eastern Pennsylvania Mennonite Church conference, profiled on pages 173–176. A lot of the Mennonite issues and splits are echoed among Friends and we’d do well to understand these cousins of ours.

The result is a church that’s big on group practice: the dress, the lifestyle. M. told me that they don’t believe in theology but in Biblicism. He explained that they don’t think the Bible contains the word of God but instead that it is the Word of God and he paused to let the distinction sink in. The Bible is not to be interpreted but read and followed, with special attention given the gospels and the letters of Paul.

So no, I’m not going to go Conservative Mennonite on you all. I have a TV. My profession is web design (they’re not into the internet, natch). I’m married to a praciticing Catholic (I don’t know how they would bend on that) and at this point my brain is wired in a curious, outward way that wouldn’t fit into the normative structures of a group like this. Doctrinally-speaking, I’m a Friend in that I think the Word of God is the Inward Christ’s direct spirit and that the Bible needs to be read in that Light. There’s a lot of people who wouldn’t fit for various reasons, people who I would want in my church (they maintain a hard line against remarriage after divorce and I didn’t even ask about gay issues). But I have to admit that the process and structure puts together a really great community of people. They’re hard-working, kind, charitable and not nearly as judgmental as you might imagine–in practice, less judgmental than a lot of progressive religious people I know. Non-resistance is one of the pillars of their practice and they were genuinely interested in Julie’s Catholic church and my experiences among Friends and we talked a fair bit about Islam.

Normally I’d give a big thanks to the church and M & J here, except I know they won’t read this. I am grateful to their kindness in sharing their church, beliefs and family meal with us.

Metropolis is a “news, analysis and commentary” site from veteran Philadelphia reporter Tom Ferrick (Wikipedia). An alum of The Philadelphia Inquirer, Tom’s spent the last half-dozen years talking to everyone who will listen about the future of print and Philly news. He’s done talking and is showing what can be done on a budget budget. From “This is Metropolis,” the lead article:

Local newspapers, TV and radio stations are retreating from in-depth coverage of regional news either due to economic or audience considerations.

The retreat has been gradual, but no one expects it to stop. The company that owns the region’s largest newspapers — the Inquirer and Daily News — is in bankruptcy. The size of the editorial staffs at the papers continues to shrink. The prognosis for metro dailies here and elsewhere is not good. The journalism practiced by these papers is still robust, but the economic model that has sustained it is eroding. If these traditional sources of news falter or fail what will take their place?

The site was built in Movable Type. The most prominent feature is the slideshow display of featured articles. Tom has seen a similar effect on another journalism site and a search found the “Sliding Horizontal Banner Rotator” at Active Den, a great site to purchase pre-built Flash files. Movable Type entries are outfitted with custom fields to enter images and links. Movable Type then creates a custom XML file for the “Main Stories” feed, which is then picked up and displayed by the Flash banner. In addition, the site uses Google Adsense to provide income.

Visit: Philadelphia Metropolis

Client Testimonial:

“The list allowed me to click only three attributes, but for Martin I wanted to check them all. He is a wonderful, personable, creative person who also happens to be unflappable. I highly recommend his for web design.“
March 30, 2010

Tom Ferrick, Journalist/Publisher
Hired Martin as a Graphic/Web Designer in 2009
Top Qualities: Great Results, Personable, Good Value.

Visit: Kindley Law in South Bend Indiana

Client Testimonial:

“Martin provided great value in designing a website for my law
practice. He was accessible and facilitated the process, despite our
geographical distance, through email and telephone consultations. He
was flexible in working with me to achieve what I was looking for
within my budget.” May 1, 2009

John Kindley, Lawyer.
Hired Martin as a Graphic/Web Designer in 2008
Top qualities: Personable, Good Value, High Integrity

Just Give Google the Content It Loves

In theory it’s easy to make Google, Yahoo, MSN and
the other big search engines happy: give potential visitors site
they’ll want to visit. Forget the tricks and spend your time putting
together an amazing site. Search engines like text, so write, write,
write.

I’m looking to join a web design house, which means I’ve been
interviewing with slick web developers lately and whenever they ask me
the best way to increase SEO for their
clients, I tell them to start a blog. They look at me like I’m an idiot
but it’s absolutely true: two blog posts a week will end up being over
100 pages of pure content. All of these sites full of Flash animation
get you nowhere with Google.

Just a note that any kind of text-rich web system can achieve many
of the same results–blogs are just the easiest way yet to get content
on your site.

Presenting What You Already Have: Blog your Water Cooler Chat

When I talk to people about starting a corporate blog they quickly
start telling me how much work it will be. Bah and Humbug–your
company’s life is probably already filled with bloggable material!

I used to work in a bookstore where I did most of the customer
service, much of it by email. About two or three times a week I’d get a
particularly intriguing query and would spend a little time researching
an answer (mostly by looking through the indexes of our books and
searching the arcane sites of our niche). This research didn’t always
pan out to a book sale, but it marked our bookstore as a place to get
answers and gave us a competitive advantage over Amazon and its ilk.
Each of my email answers could have easily been reformatted to become a
blog post. By the end of a year, I’m sure the volume coming from these
obscure searches would be quite high (see yesterday’s Long Tail Strategy
post on the HitTail blog for an account of how attention to search
engine’s one-hit-wonders helped achieve a widespread keyword dominance).

Whenever something new happens that breaks you out of your routine,
think about whether it’s bloggable. At the bookstore, a new book would
come in and we’d spend ten minutes talking about it. That conversation
reached half-a-dozen people at most. In that same ten minutes we could
have written up a blog post saying much the same thing.

Last Spring a controversial article appeared in the local newspaper
that tangentially involved my employer. That morning my workmates
gathered together in the reception area for the better part of an hour
trading opinions and wisecracks. After about five minutes of this, I
slipped back to my office and wrote my opinions and wisecracks down
into my blog. I hit post and came back to the reception area–to find my
workmates still blathering on, natch. My post reached hundreds and took
no more time out of the work day than the reception pontifications.

Humans are social animals. We’re always blogging. It’s just that
most of the time we’re doing it verbally around the water cooler with
three other people. Learn to type it in and you’ve got yourself a
high-volume blog that will add invaluable content and SEO magic to your site.

Mix up your content: Tag Your Site

Lastly, a point to webmasters: it usually pays to think about ways
to re-package your content. My most recently experience of this was
tagifying my personal blog over at “QuakerRanter.org.” Every time I
post there a Movable Type plugin fishes out the key words in the
article and lists them afterwards as tags. These tags are all linked in
such a way that results send the term through the site’s search engine
to give back an on-the-fly index page of all the posts where I’ve used
that term.

Tags are like categories except they pick up everything we talk
about (when we use them aggressively at least, and especially when we
automate them). We don’t necessarily know the categories that our
potential audience might be searching for and tagifying our sites
increases our keyword outreach exponentially. My personal blog has 239
entries but 3,860 pages according to Google.
It’s the parsed out and re-packaged content that accounts for all of
this extra volume. This doesn’t increase traffic by that nearly that
much, but last month about 30% of my Google visits came from these tag
indexes. More on the mechanics of this on my post about the tagging.

For example: one interesting job gets reposted every few weeks on Craigslist. It’s geared toward adding next-generation interactive content to the website of a consortium of suburban newspapers (applicants are asked to be “comfortable with terms like blog, vlog, CSS, YourHub, MySpace, YouTube…,” etc.). The qualifications and vision are right up my alley but I’m still waiting to hear anything about the application I sent by email and snail mail a week ago. Despite this, they’re continuing to post revised descriptions to Craigslist. Yesterday’s version dropped the “convergence” lingo and also dropped the projected salary by about ten grand.

About two months ago I actually got through to an interview for a fabulous job that consisted of putting together a blogging community site to feature the lesser-known and quirky businesses of Philadelphia. I had a great interview, thought I had a good chance at the job and then heard nothing. Days turned to weeks as my follow-up communications went unanswered. 11/30 Update: a friend just guessed the group I was talking about and emailed that the site did launch, just quietly. It looks good.

Corporate blogging is said to be the wave of the future and in only a few years political campaigns have come to consider bloggers as an essential tool in getting their message out. User-generated content has become essential feedback and publicity mechanisms. My experience from the Quaker world is that bloggers are constituting a new kind of leadership, one that’s both more outgoing but also thoughtful and visionary (I should post about this sometime soon). Blogs encourage openness and transparency and will surely affect organizational politics more and more in the near future. Smart companies and nonprofits that want to grow in size and influence will have to learn to play well with blogs.

But the future is little succor to the present. In the Philadelphia metropolitan area it seems that the rare employer that’s thinking in these terms have have a lot of back and forths trying to work out the job description. Well, I only need one enlightened employer! It’s time now to put the boys to bed, then check the job boards again. Keep us in your prayers.