• Do we have a vision of what kind of Quakerism we’re inviting people into?
• Does growing necessitate casting off or re-embracing various Quaker practices?
• Can we point to specific and reproducible tasks that meetings have done that have led to growth?
• Are there models from other churches or social change movements that we could learn from?
• What are the dangers of over-focusing on growth?
• Is there really a possibility that Quakerism could become a mass movement?
• What would our Quaker experiences look like if our numbers rose even ten-fold?

One thing that’s missing there is the internet. Yet one of the most common things people want to talk about when we talk about growing Friends is the internet. I think we’ve gotten to the point at which we can’t just pin our hopes for future vitality of the Religious Society of Friends on the internet. It’s not a build-it-and-they-will come phenomenon, especially now that so much of the internet’s attention mechanisms are dominated by billion-dollar companies.

I went into the Friends Journal archives to get a little perspective on Friends’ evolving relationship with electronic media. The word “internet” first showed up near the end of 1992, in a short announcement of a new Quaker-themed listserv. In 1993 there was a fantastic article on electronic networks, The Invisible Meetinghouse. Written by Joel GAzis-SAx, it describes the Quaker Electronic Project as

an ongoing yearly meeting that Friends around the world can join any time. It is, at once, a library, a meetinghouse, a social center, and a bulletin board. W e have created both a community and a resource center…

Amazingly, many of the people mentioned in this article from 25 years ago are still active online.

The first “http” web address was published in Friends Journal in a 1995 issue. In June 2001 the magazine announced its own website; the word “blog” debuted in 2004, “Facebook” in 2007, “Twitter” in 2011. Obviously, the internet is great for outreach. But time check: we’ve been collectively reaching out online for a quarter century. Every organization has a website. Blogs and social media have become a settled tool in outreach.

Introductions to the web and techniques and how-to’s have been done. But how do these various media work together to advance our visibility? What kind of expanded outreach could happen with a little more focus? How does any online project integrate with real-world activity. I’m not naysaying the internet; obviously, I could give my answers to these questions. But I’d like to know what others think about our Quaker electronic projects a quarter century later?

Just a moment…

www.friendsjournal.org

The biggest changes in half a decade are coming to QuakerQuaker. The Ning.com service that powers the main website is about to increase its monthly charge by 140 percent. When I first picked Ning to host the three-year-old QuakerQuaker project in 2008, it seemed like a smart move. Ning had recently been founded by tech world rock stars with access to stratospheric-level funds. But it never quite got traction and started dialing back its ambitions in 2010. It was sold and sold again and a long-announced new version never materialized. I’ve been warning people against starting new projects on it for years. Its limitations have become clearer with every passing year. But it’s continued to work and a healthy community has kept the content on QuakerQuaker interesting. But I don’t get enough donations to cover a 140 percent increase, and even if I did it’s not worth it for a service stuck in 2010. It’s time to evolve!

There are many interesting things I could build with a modern web platform. Initial research and some feedback from fellow Quaker techies has me interested in BuddyPress, an expanded and social version of the ubiquitous WordPress blogging system. It has plugins available that claim to move content from existing Ning sites to BuddyPress, leaving the tantalizing possibility that eight years of the online Quaker conversation can be maintained (wow!).

I will need funds for the move. The subscriptions to do the import/export will incur costs and there will be plugins and themes to buy. I’m mentally budgeting an open-ended number of late Saturday nights. And the personal computer we have is getting old. The charge doesn’t hold and keys are starting to go. It will need replacement sooner rather than later.

Any donations Friends could make to the Paypal account would be very helpful for the move. You can start by going to http://bit.ly/quakergive. Other options are available on the donation page at http://www.quakerquaker.org/page/support. Thanks for whatever you can spare. I’m as surprised as anyone that this little DIY project continues to host some many interesting Quaker conversations eleven years on!

In Friendship,
Martin Kelley for QuakerQuaker.org

One of the white ministers with James Reeb in the 1965 attack that helped propel the Voting Rights Act remembers the night.

He also reflects on the value of white lives vs. black lives for national attention in the Civil Rights Movement. While the actual Selma march was protesting the killing of black civil rights activist Jimmie Lee Jackson by a state trooper, national outrage focused on the visiting white minister.

In 1967, Dr. King noted, “The failure to mention Jimmy [sic] Jackson only reinforced the impression that to white Americans the life of a Negro is insignificant and meaningless.”

Don’t miss Gail Whiffen Coyle’s overview of contemporary Friends Journal coverage of Selma on our website.

Word! SEO gets people to your site. Usability keeps people on your site. @brianksullivan #dfwwp #uxblog

— Rani Monson (@RaniMonson) March 23, 2013

To translate, SEO is “search engine optimization,” the often-huckersterish art of tricking Google to display your website higher than your competitors in search results. “Usability” is the catch-all term for making your website easy to navigate and inviting to visitors. Companies with deep pockets often want to spend a lot of money on SEO, when most of the time the most viable long-term solution to ranking high with search engines is to provide visitors with good reasons to visit your site. What if we applied these principles to our churches and meetinghouses and swapped the terms?

Outreach gets people to your meetinghouse /
Hospitality keeps people returning.

A lot of Quaker meetinghouses have pretty good “natural SEO.” Here in the U.S. East Coast, they’re often near a major road in the middle of town. If they’re lucky there are a few historical markers of notable Quakers and if they are really lucky there’s a highly-respected Friends school nearby. All these meetings really have to do is put a nice sign out front and table a few town events every year. The rest is covered. Although we do get the occasional “aren’t you all Amish?” comments, we have a much wider reputation that our numbers would necessarily warrant. We rank pretty high.

But what are the lessons of hospitality we could work on? Do we provide places where spiritual seekers can both grow personally and engage in the important questions of the faith in the modern world? Are we invitational, bringing people into our homes and into our lives for shared meals and conversations?

In my freelance days when I was hired to work on SEO I ran through a series of statistical reports and redesigned some underperforming pages, but then turned my attention to the client’s content. It was in this realm that my greatest quantifiable successes occurred. At the heart of the content work was asking how could the site could more fully engage with first-time visitors. The “usability considerations” on the Wikipedia page on usability could be easily adapted as queries:

Who are the users, what do they know, what can they learn? What do users want or need to do? What is the users’ general background? What is the users’ context for working? What must be left to the machine? Can users easily accomplish intended tasks at their desired speed? How much training do users need? What documentation or other supporting materials are available to help the user?

I’d love to see Friends consider this more. FGC’s “New Meetings Toolbox” has a section on welcoming newcomers. But I’d love to hear more stories about how we’re working on the “usability” of our spiritual communities.

This website is part of a informal emerging network of Friends that are reaching across our institutional boundaries to engage with our faith and with each other. The “ministry of the written word” has often sparked generational renewal among Friends and there’s something afoot in all these comments and linkbacks. There are lots of potential projects that can be launched over the new few years (books, workshops, conferences, etc) so if you like the direction of this site and the questions it’s asking, please consider a donation to the nonviolence.org site.

But I could arguably go back further than 15 years. In college, my friend Brni and I started an alternative print magazine called VACUUM. It came out weekly. It had a mix of opinion pieces and news from all over. Familiar, huh? Columns were made up from a dot matrix printer and pasted down with scotch tape, with headlines scrawled out with a sharpie. The ethos was there. Next April will mark its Silver Jubilee.

What’s most striking is not the huge leaps of technologies, but the single-mindedness of my pursuits all these years. There are cross-decade echos of themes and ways of packaging publications that continue in my work as editor of Friends Journal.

I think this is the fourth young adult Friends networking site I’ve put together, dating back to the mid-90s when I still was a YAF.

Greg Woods introduces the site on his blog, and of course there’s a Facebook and Twitter presence for the network.

Lightbox is joining Facebook!
We started Lightbox because we were excited about creating new services built primarily for mobile, especially for the Android and HTML5 platforms, and we’re honored that millions of you have…

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