PATCO Speedline: Philadelphia Bound in Collingswood, NJ.)"> Earthquake 2011 (Taken with picplz at PATCO Speedline: Philadelphia Bound in Collingswood, NJ.)
Michael Oliveras is a long-time union carpenter making the entrepreneurial jump and starting his own business: Mike’s Precision Carpentry, serving the New Jersey, Pennsylvania and Delaware from his shop in Hammonton, NJ. He came to me looking for a webpage to advertise his new enterprise.
It’s a simple design, a typical small-business site of half-a-dozen pages. The color scheme matches his business cards for a bit of branding. Oliveras faced a problem typical for new businesses: a lack of good photos. The work he’s done for many years is not technically his own (per the employment contracts) so for now the pictures are a mix of the few jobs he has done on his own and a few stock images. I’m sure he’ll have a well-rounded portfolio before long and we’ll be able to fill out the site with his own work. In the meantimes, he added a couple of great pictures of him and his family on the “About Us” page to give it that personal touch.
See it live: www.mikesprecisioncarpentry.com
Yesterday the kids and I took a road trip to Apple Pie Hill, a summit of loose gravel that towers over the South Jersey pinelands from a dizzying height of 209 feet above sea level. A fire watch tower on the summit adds another few dozen feet, enough to get a visitor over the treetops. On a clear day it’s said you can see the skylines of Atlantic City and Philadelphia. Fortunately for me it was an quintessentially beautifully fall day–clear and crisp. It was easy to spot the cities, both thirty-two miles away (mostly to the south and mostly to the west respectively) and here’s blowups of the two resultant photos:
More pictures, from left: Sand road to the hill, the fire tower, the view down through the steps of the tower (the kids were left in the car), two year old Francis eager but thwarted attempt to repeat Papa’s climb up tower. Click individual photos for enlarged and geotagged versions. More photos of this and out stopover at Atsion later in the day on yesterday’s Flickr page.
For those interested in repeating our journey, here’s a map showing our route up and back. I was mostly winging it, depending on these directions from NJPineslandsandDownJersey.com starting from nearby Chatsworth NJ, self-styled “Capital of the Pine Barrens.”