Tag Archives ⇒ journalism clients

Future of Quaker media at Pendle Hill next month

April 27, 2012
· Martin Kelley

I’m part of a dis­cus­sion at the Pen­dle Hill con­fer­ence cen­ter out­side Philadel­phia next month. Every­one’s invit­ed. It’s a rare chance to real­ly bring a lot of dif­fer­ent read­ers and media pro­duc­ers (offi­cial and DIY) togeth­er into the same room to map out where Quak­er media is head­ed. If you’re a pas­sion­ate read­er or think that Quak­er pub­li­ca­tions are vital to our spir­i­tu­al move­ment, then do try to make it out.

Youtube, Twit­ter, pod­casts, blogs, books. Where’s it all going and who’s doing it? How does it tie back to Quak­erism? What does it mean for Friends and our insti­tu­tions? Join pan­elists Charles Mar­tin, Gabriel Ehri and Mar­tin Kel­ley, along with Quak­er pub­lish­ers and writ­ers from around the world, and read­ers and media enthu­si­asts, for a wide-ranging dis­cus­sion about the future of Quak­er media.

We will begin with some wor­ship at 7.00pm If you’d like a deli­cious Pen­dle Hill din­ner before­hand please reply to the Face­book event wall (see http://​on​.fb​.me/​q​u​a​k​e​r​m​e​dia). Din­ner is at 6.00pm and will cost $12.50

This is part of this year’s Quak­ers Unit­ing in Pub­li­ca­tions con­fer­ence. QUIP has been hav­ing to re-imagine its role over the last ten years as so many of its anchor pub­lish­ers and book­stores have closed. I have a big con­cern that a lot of online Quak­er mate­r­i­al is being pro­duced by non-Quakers and/or in ways that aren’t real­ly root­ed in typ­i­cal Quak­er process­es. Maybe we can talk about that some at Pen­dle Hill.

Philadelphia Metropolis

January 13, 2010
· Martin Kelley

Metropolis - Philadelphia News and Journalism

Metrop­o­lis is a “news, analy­sis and com­men­tary” site from vet­er­an Philadel­phia reporter Tom Fer­rick (Wikipedia). An alum of The Philadel­phia Inquir­er, Tom’s spent the last half-dozen years talk­ing to every­one who will lis­ten about the future of print and Philly news. He’s done talk­ing and is show­ing what can be done on a bud­get bud­get. From “This is Metrop­o­lis,” the lead article:

Local news­pa­pers, TV and radio sta­tions are retreat­ing from in-depth cov­er­age of region­al news either due to eco­nom­ic or audi­ence considerations.

The retreat has been grad­ual, but no one expects it to stop. The com­pa­ny that owns the region’s largest news­pa­pers — the Inquir­er and Dai­ly News — is in bank­rupt­cy. The size of the edi­to­r­i­al staffs at the papers con­tin­ues to shrink. The prog­no­sis for metro dailies here and else­where is not good. The jour­nal­ism prac­ticed by these papers is still robust, but the eco­nom­ic mod­el that has sus­tained it is erod­ing. If these tra­di­tion­al sources of news fal­ter or fail what will take their place?

The site was built in Mov­able Type. The most promi­nent fea­ture is the slideshow dis­play of fea­tured arti­cles. Tom has seen a sim­i­lar effect on anoth­er jour­nal­ism site and a search found the “Slid­ing Hor­i­zon­tal Ban­ner Rota­tor” at Active Den, a great site to pur­chase pre-built Flash files. Mov­able Type entries are out­fit­ted with cus­tom fields to enter images and links. Mov­able Type then cre­ates a cus­tom XML file for the “Main Sto­ries” feed, which is then picked up and dis­played by the Flash ban­ner. In addi­tion, the site uses Google Adsense to pro­vide income.

Vis­it: Philadel­phia Metropolis

Con­tin­ue read­ing →

Slim Goodbody Facebook Fan Page

November 8, 2009
· Martin Kelley

Facebook Branding: Slim GoodbodyPop­u­lar chil­dren’s entertainer/educator Slim Good­body is one busy guy: most week­days of the school year find him spread­ing the mes­sage of good health in his trade­mark body suit (“When a Body needs some­body there’s nobody like Good­body!”).

He’s been doing this work for decades now and has a vast store­house of videos, prod­ucts and fans.
Slim came to me to build a brand­ed Face­book presence. 

A typ­i­cal work­load for a Face­book brand­ing project is:

  • Set up the Page;
  • Coor­di­nate with the client for a good pro­file graphic;
  • Adding a num­ber of pho­tos and videos;
  • Help set up a post­ing strategy;
  • Pro­vide phone sup­port to answer ques­tions on best practices;
  • Give feed­back on cam­paign (like Face­book’s “Insights” stats)

For Slim, we decid­ed to rely on Face­book’s native apps as much as pos­si­ble. This became espe­cial­ly impor­tant when Face­book shift­ed it’s feed lay­out (yet again) to focus less on user streams and more on an algorithmically-determined best posts. The more inte­grat­ed your site is with Face­book, the bet­ter chance your pieces will have of show­ing up on Fan’s user streams.

We used Face­book Markup Lan­guage (FBML) to cre­ate cus­tom Page tabs for inte­gra­tion with his exist­ing online store and list­ing of tour dates. We would have liked to use FB’s Events appli­ca­tion but it does­n’t allow for the vol­ume of tour dates nec­es­sary to cov­er a busy enter­tain­er like Slim Goodbody!

See it live: www​.face​book​.com/​s​l​i​m​g​o​o​d​b​ody

Elisabeth Olver, Artist & Painter

September 4, 2009
· Martin Kelley

Elisabeth Olver ArtistElis­a­beth is a painter and artist who spe­cial­izes in orig­i­nal acrylic paint­ings and giclee prints of nature and South Jer­sey beach scenes. Her exist­ing site was attrac­tive, but it did­n’t have online order­ing and she was­n’t able to update it herself.

We put togeth­er a fea­tures list and then went through a round of con­cept screen­shots which I built in Adobe Fire­works and Pho­to­shop (you can see our work here!). Design in hand, I built a cus­tomized Mov­able Type site. A spe­cial­ized tem­plate allows her to enter infor­ma­tion about the each piece: medi­um, theme, price and the URL to it’s image (most of which are host­ed on Flickr). Mov­able Type pulls these togeth­er into var­i­ous cat­e­go­ry and indi­vid­ual art pages, with automatically-generated Pay­pal “Buy” but­tons for avail­able pieces. We stressed search-engine vis­i­bil­i­ty so there are many cat­e­gories and they all cross-link with each painting.

Vis­it: Elis­a­beth Olver

Talk to the Future Video Magazine

October 1, 2008
· Martin Kelley

Talk to the FutureThese ‘pub­lic con­ver­sa­tions with today’s bold­est voic­es’ are the brain­child of San Fran­cis­co, Cal­i­for­nia-based activist jour­nal­ist Anne-christine d’Adesky. She’s trav­el­ing the world inter­view­ing pol­i­cy mak­ers and on-the-ground orga­niz­ers on issues of glob­al health and AIDS. The site uses Google Video and Mov­able Type to cre­ate an online video mag­a­zine.

Vis­it: Talk​tothe​fu​ture​.org and Acdadesky​.org

Amy​Out​law​.com

May 6, 2008
· Martin Kelley

AmyOutlaw.orgThis is a fair­ly stan­dard Mov­able Type blog for a Friend (Quak­er) based in the West-Philly neigh­bor­hood of Philadel­phia, PA. The most unusu­al ele­ment is that the client want­ed two sep­a­rate blogs: one meant for dai­ly posts and the oth­er for more week­ly posts (it’s all set up in MT via cat­e­gories). This also shows the use of Sli­doo for a pho­to ban­ner head. The pic­tures are all pulled from a par­tic­u­lar set of her Flickr account. Vis­it site.