Wikifying Our Blogging

October 14, 2013

Con­tin­u­ing my recent post in reimag­in­ing blogs, I’m going to go into some con­tex­tu­al details lift­ed from the Quak­er pub­li­ca­tions with which I’m either direct­ly asso­ci­at­ed or that have some claim to my identity.

My blog at Quak­er Ranter dates back to the proto-blog I began in 1997 as an new home­page for my two year old “Non­vi­o­lence Web” project. The new fea­ture was updat­ed week­ly with excerpt­ed mate­r­i­al from mem­ber projects on Non​vi​o​lence​.org and relat­ed orga­ni­za­tions that already had inde­pen­dent web­sites. We didn’t have RSS or Twit­ter then but I would man­u­al­ly send out emails to a list; we didn’t have com­ments but I would pub­lish inter­est­ing respons­es that came by email. The work was relaunched with blog­ging soft­ware in 2003 and the voice became more indi­vid­ual and my focus became more Quak­er and tech.

The arti­cles then were like they are now: reverse­ly chrono­log­i­cal, with cat­e­gories, tag­ging, and site search­ing that allow old­er mate­r­i­al to be accessed. The most impor­tant source of archive vis­i­bil­i­ty is exter­nal: Google. Peo­ple can eas­i­ly find mate­r­i­al that is direct­ly rel­e­vant to a ques­tion they’re address­ing right now. In many instances, they’ll nev­er even click through to the site home­page, much less cat­e­gories, tags, etc. As I said in my last post, these first-time vis­i­tors are often try­ing to under­stand some­thing new; the great major­i­ty bounce off the page and fol­low anoth­er search result on a mat­ter of a few sec­onds, but some small but impor­tant per­cent­age will be ripe for new ideas and con­nec­tions and might be will­ing to try new associations.

But it’s ran­dom. I’m a bit of a nerd in my cho­sen inter­ests and have been blog­ging long enough that I gen­er­al­ly have at least a few inter­est­ing posts on any par­tic­u­lar sub-topic. Most of these have been inspired by col­leagues, friends, my wife, and ran­dom con­ver­sa­tions I’ve found myself in.

Some of the most mean­ing­ful blog posts – those with legs – have involved me inte­grat­ing some new thinker or idea into my world­view. The process will have start­ed months or some­times years before when anoth­er spir­i­tu­al nerd rec­om­mend­ed a book or arti­cle. In the faith world there’s always books that are obscure to new­com­ers but essen­tial for those try­ing to go deep­er into their faith. You’ll be in a deep con­ver­sa­tions with some­one and they’ll ask (often with a twin­kle in their eye) “have you read so-and-so?” (This cul­ture if shar­ing is espe­cial­ly impor­tant for Friends, who tra­di­tion­al­ly have no cler­gy or seminaries).

A major role of my blog has been to bring these sorts of con­ver­sa­tions into a pub­lic realm – one that can be Googled and fol­lowed. The inter­net has helped us scale-up this process and make it more avail­able to those who can’t con­stant­ly travel.

When I have real-world con­ver­sa­tions now, I often have recourse to cite some old blog post. I’m shar­ing the “have you read” con­ver­sa­tion in a way that can be eaves­dropped by hundreds.

But how are peo­ple who stum­ble in my site for the first time going to find this?

The issue isn’t just lim­it­ed to an obscure faith blog. Yes­ter­day I learned about a cool (to me) blog writ­ten by a dad who research­es and trav­els to neat nature spots in the area with his kids and writes up a post about what-to-see and kid-issues-to-be-aware-of. But when it’s a nice Sat­ur­day after­noon and I find myself in a cer­tain locale, how can I know if he’s been any­where near­by unless I go through all the archives or hope the search works or hope his blog’s cat­e­go­riza­tion tax­on­o­my is complete?

What I’m think­ing is that we could try to cre­ate meta index­es to our blogs in a wiki mod­el. Have a whole col­lec­tion of intro­duc­to­ry pages where we list and sum­ma­rize rel­e­vant arti­cles with links.

In the hey­day of SEO, I used to tag the heck out if posts and have the pages act as a sort of auto­mat­ed ver­sion of this, but again, this it was chrono­log­i­cal. And it was work. Even remem­ber­ing to tag is work. I would spend a cou­ple of days ignor­ing clients to metatag each page on the site, only to redo the work a few months lat­er with even more meta­da­ta com­plex­i­ty. Writ­ing a whole shad­ow meta blog index­ing the blog would be a major (and unend­ing task). It wouldn’t gar­ner the rush of imme­di­ate Face­book likes. But it would be supreme­ly use­ful for some­one want­i­ng to explore an issue of par­tic­u­lar inter­est to them at that moment.

And one more Quak­er aside that I think will nev­er­the­less be of inter­est to the more techie read­ers. I’ve described Quak­erism as a wiki spir­i­tu­al­i­ty. Exhib­it one is the reli­gious move­men­t’s ini­tial lack of creeds or writ­ten instruc­tion. Even our paci­fism, for which we’re most well known, was an uncod­i­fied tes­ti­mo­ny in the ear­li­est years.

As Friends gained more expe­ri­ence liv­ing in com­mu­ni­ty, they would pub­lish advices – short snip­pets of wis­dom that were collectively-approved using con­sen­sus deci­sion mak­ing. They were based on expe­ri­ence. For exam­ple, they might find that mem­bers who abused alco­hol, say, or repeat­ed­ly test­ed the dress code might cause oth­er sorts of prob­lems for the com­mu­ni­ty and they’d minute a warn­ing against these practices.

These advices were writ­ten over time; as more were approved it became bur­den­some to find rel­e­vant advices when some issue start­ed tear­ing up a con­gre­ga­tion. So they were col­lect­ed into books – unof­fi­cial at first, lit­er­al­ly hand-copied from per­son to per­son. These even­tu­al­ly became offi­cial – pub­lished “books of dis­ci­plines,” col­lec­tions of the col­lec­tive wis­dom orga­nized by top­ic. Their pur­pose and scope (and even their name) has changed over the ensu­ing cen­turies but their impulse and ear­ly orga­ni­za­tion is one that I find use­ful when think­ing about how we could rethink the cat­e­go­riza­tion issues of our twen­ty first cen­tu­ry blogs and com­ment­ing systems.

Outreach gets people to your meetinghouse / Hospitality keeps people returning.

March 23, 2013

Over on Twit­ter feed came a tweet (h/t revrevwine):

seo - Google SearchTo trans­late, SEO is “search engine opti­miza­tion,” the often-huckersterish art of trick­ing Google to dis­play your web­site high­er than your com­peti­tors in search results. “Usabil­i­ty” is the catch-all term for mak­ing your web­site easy to nav­i­gate and invit­ing to vis­i­tors. Com­pa­nies with deep pock­ets often want to spend a lot of mon­ey on SEO, when most of the time the most viable long-term solu­tion to rank­ing high with search engines is to pro­vide vis­i­tors with good rea­sons to vis­it your site. What if we applied these prin­ci­ples to our church­es and meet­ing­hous­es and swapped the terms?

Out­reach gets peo­ple to your meetinghouse /
Hos­pi­tal­i­ty keeps peo­ple returning.

A lot of Quak­er meet­ing­hous­es have pret­ty good “nat­ur­al SEO.” Here in the U.S. East Coast, they’re often near a major road in the mid­dle of town. If they’re lucky there are a few his­tor­i­cal mark­ers of notable Quak­ers and if they are real­ly lucky there’s a highly-respected Friends school near­by. All these meet­ings real­ly have to do is put a nice sign out front and table a few town events every year. The rest is cov­ered. Although we do get the occa­sion­al “aren’t you all Amish?” com­ments, we have a much wider rep­u­ta­tion that our num­bers would nec­es­sar­i­ly war­rant. We rank pret­ty high.

But what are the lessons of hos­pi­tal­i­ty we could work on? Do we pro­vide places where spir­i­tu­al seek­ers can both grow per­son­al­ly and engage in the impor­tant ques­tions of the faith in the mod­ern world? Are we invi­ta­tion­al, bring­ing peo­ple into our homes and into our lives for shared meals and conversations?

In my free­lance days when I was hired to work on SEO I ran through a series of sta­tis­ti­cal reports and redesigned some under­per­form­ing pages, but then turned my atten­tion to the clien­t’s con­tent. It was in this realm that my great­est quan­tifi­able suc­cess­es occurred. At the heart of the con­tent work was ask­ing how could the site could more ful­ly engage with first-time vis­i­tors. The “usabil­i­ty con­sid­er­a­tions” on the Wikipedia page on usabil­i­ty could be eas­i­ly adapt­ed as queries:

Who are the users, what do they know, what can they learn? What do users want or need to do? What is the users’ gen­er­al back­ground? What is the users’ con­text for work­ing? What must be left to the machine? Can users eas­i­ly accom­plish intend­ed tasks at their desired speed? How much train­ing do users need? What doc­u­men­ta­tion or oth­er sup­port­ing mate­ri­als are avail­able to help the user?

I’d love to see Friends con­sid­er this more. FGC’s “New Meet­ings Tool­box” has a sec­tion on wel­com­ing new­com­ers. But I’d love to hear more sto­ries about how we’re work­ing on the “usabil­i­ty” of our spir­i­tu­al communities.

A social media snapshot

November 19, 2012

When I first start­ed blog­ging fif­teen years ago, the process was sim­ple. I’d open up a file, hand-edit the HTML code and upload it to a web­serv­er – those were the days! Now every social web ser­vice is like a blog unto itself. The way I have them inter­act is occa­sion­al­ly dizzy­ing even to me. Recent­ly a friend asked on Face­book what peo­ple used Tum­blr for, and I thought it might be a good time to sur­vey my cur­rent web ser­vices. These shift and change con­stant­ly but per­haps oth­ers will find it an inter­est­ing snap­shot of hooked-together media cir­ca 2012.

The glue services you don’t see:

  • Google Read­er. I still try to keep up with about a hun­dred blogs, most­ly spir­i­tu­al in nature. The old tried-and-true Google Read­er still orga­nizes it all, though I often read it through the Android app News­Rob.
  • Diigo. This took the place of the clas­sic social book­mark­ing site Deli­cious when it had a near-death expe­ri­ence a few years ago (it’s nev­er come back in a form that would make me recon­sid­er it). When­ev­er I see some­thing inter­est­ing I want to share, I post it here, where it gets cross-posted to my Twit­ter and Tum­blr sites. I’ve book­marked over 4500 sites over the last seven-plus years. It’s an essen­tial archive that I use for remem­ber­ing sites I’ve liked in the past. Diigo book­marks that are tagged “Quak­er” get sucked into an alter­nate route where they become edi­tor fea­tures for Quak​erQuak​er​.org.
  • Pock­et (for­mer­ly Read it Lat­er). I’m in the envi­able posi­tion that many of my per­son­al inter­ests over­lap with my pro­fes­sion­al work. While work­ing, I’ll often find some inter­est­ing Quak­er arti­cle that I want to read lat­er. Hence Pock­et, a ser­vice that will instant­ly book­mark the site and make it avail­able for lat­er reading.
  • Flip­board is a great mobile app that lets you read arti­cles on top­ics you like. Com­bine it with Twit­ter lists and you have a per­son­al­ized read­ing list. I use this every day, most­ly for blogs and news sites I like to read but don’t con­sid­er so essen­tial that I need to catch every­thing they publish.
  • Ifttt​.com. A handy ser­vice named after the log­i­cal con­struct “IF This, Then That,” Ifttt will take one social feed and cross-post it to anoth­er under var­i­ous con­di­tions. For exam­ple, I have Diigo posts cross-post to Twit­ter and Flickr posts cross­post to Face­book. Some of the Ifttt “recip­ies” are behind the scenes, like the one that takes every post on Word­Press and adds it to my pri­vate Ever­note account for archival purposes.

The Public-Facing Me:

  • Word­Press (Quak​er​ran​ter​.org). The blog you’re read­ing. It orig­i­nal­ly start­ed as a Move­able Type-powered blog when that was the hip blog­ging plat­form (I’m old). A few years ago I went through a painstak­ing process to bring it over to Word­Press in such a way that its Disqus-powered com­ments would be preserved.
  • Twit­ter. I’ve long loved Twit­ter, though like many techies I’m wor­ried about the direc­tion it’s head­ed. They’ve recent­ly locked most of the ser­vices that read Twit­ter feeds and reprocess it. If this weren’t hap­pen­ing, I’d use it as a default chan­nel for just about every­thing. In the mean­time, only about half of my tweets are direct from the ser­vice – the remain­der are auto-imports from Diigo, Insta­gram, etc.
  • Tum­blr (Quack​Quack​.org). I like Tum­blr although my site there (quack​quack​.org) gets very few direct vis­its. I most­ly use it as a “links blog” of inter­est­ing things I find in my inter­net wan­der­ings. Most items come in via Diigo, though if I have time I’ll sup­ple­ment things with my own thoughts or pic­tures. Most peo­ple prob­a­bly see this via the side­bar of the Quak­er­Ran­ter site.
  • Face­book. It may seem I post a lot on Face­book, but 95 per­cent of what goes up there is import­ed from some oth­er ser­vice. But, because more peo­ple are on Face­book than any­where else, it’s the place I get the most com­ments. I gen­er­al­ly use it to reply to com­ments and see what friends are up to. I don’t like Face­book per se because of its pater­nal­ist con­trols on what can be seen and its recent moves to force con­tent providers to pay for vis­i­bil­i­ty for their own fan pages.
  • Flickr. Once the dar­ling of pho­to sites, Flick­r’s been the heart­break of the hip­ster set more times than I can remem­ber. It has a ter­ri­ble mobile app and always lags behind every oth­er ser­vice but I have over 4000 pic­tures going back to 2005. This is my pho­to archive (much more so than the fail­ing disk dri­ves on a suc­ces­sion of laptops).

Honorable Mentions

  • I use Foursquare all the time but I don’t think many peo­ple notice it.
  • Right now, most of my pho­tos start off with the mobile app Insta­gram, handy despite the now-tired con­ceit of its square for­mat (cute when it was the art­sy under­dog, cloy­ing now that it’s the billion-dollar main­stream service).
  • Like most of the plan­et I use Youtube for videos. I like Vimeo but Youtube is par­tic­u­lar­ly con­ve­nient when shoot­ing from a Google-based phone and it’s where the view­ers are.
  • I gave up my old cus­tom site at Mar​tinKel​ley​.com for a Fla​vors​.me account. Its flex­i­bil­i­ty lets me eas­i­ly link to the ser­vices I use.

When I write all this out it seems so com­pli­cat­ed. But the aim is con­ve­nience: a sim­ple few key­strokes that feed into ser­vices dis­sem­i­nate infor­ma­tion across a series of web presences.

Young Adult Friends Network, v.4

July 5, 2012

A pro­mo video for the new Young Adult Friends web­site, fea­tur­ing catz and me drink­ing a lot of water at 4x speed (“YAFs” or “AYFs” is the name for Friends rough­ly between 18 and 35).

I think this is the fourth young adult Friends net­work­ing site I’ve put togeth­er, dat­ing back to the mid-90s when I still was a YAF.

Greg Woods intro­duces the site on his blog, and of course there’s a Face­book and Twit­ter pres­ence for the network.

Tract Association of Friends

March 15, 2011

Tract Association of FriendsThe Tract Asso­ci­a­tion is ven­er­a­ble Quak­er pub­lish­er dat­ing back to the ear­ly part of the Nine­teenth Cen­tu­ry. They had a web­site but want­ed a new one built with a con­tent man­age­ment sys­tem that would allow for eas­i­er edit­ing. The new site is built in Word­Press. Befit­ting the orga­ni­za­tion’s ethos, the site is rel­a­tive­ly plain but there’s a lot going on under­neath the surface.

Many peo­ple use the site to print out copies of the tracts. There’s a spe­cial print stylesheet – cre­at­ed by the tem­plate design­er and cus­tomized by me – that means print-outs of these pages will be very clean and unclut­tered, per­fect for per­son­al pho­to­copy­ing. There’s the abil­i­ty to make tracts avail­able as PDFs through Scribd and there’s a inter­face in the Word­Press dash­board to allow embed­ding of these in the sidebar.

Discover Thyself / Earlham College

January 7, 2011

Discover Thyself featuring the Discern-o-Matic QuizDis­cov­er Thy­self is a “dis­cern­ment” site for Quak­er teens. Spon­sored by Earl­ham Col­lege, it fea­tures resources, videos and the all-new “Discer-o-Matic Quiz.” 

The design is all orig­i­nal. We went through six rounds of the con­cept design mock­ups made up on Adobe Fire­works. Because the site is built on Word­Press used as a CMS, Earl­ham Col­lege staff was able to add and arrange con­tent even before the design cod­ing began. The site uses the excel­lent The­mat­ic theme, a blank tem­plate that allows for quite sophis­ti­cat­ed designs using Action Hooks and com­plete CSS markup.

The most excit­ing ele­ment of the site is the “Discern-o-Matic” quiz, which takes users through a series of ques­tions. At the end the ques­tions are reor­ga­nized and pre­sent­ed to the user to help them under­stand what it is they want to do. The quiz is pow­ered using the open-source LimeSur­vey. Results are out­putted via a cus­tom PHP script that polls the LimeSur­vey data­base and out­puts in a nicely-worded and for­mat­ted Word­Press results page. The tem­plates for Lime Sur­vey were altered to mim­ick the look of the rest of the site; the aver­age user won’t notice the pass-off from Word­Press to Lime Sur­vey and back to WordPress.

In hopes the quiz might go viral, indi­vid­ual results are saved on a unique URL. Users are invit­ed to share their results page via Facebook.

Vis­it Site: http://​www​.dis​cover​thy​self​.org

Catherine Lockwood MFT

December 15, 2010

Catherine Lockwood, MFTCather­ine Lock­wood is a ther­a­pist in the Los Ange­les area who had built a site in the since-discontinued Google Page Cre­ator ser­vice. It had a nice design but she could nev­er get her domain point­ing to it and she was frus­trat­ed that Google had closed the ser­vice. She wrote me say­ing “I would like to have a web­site address that WORKS. I have nev­er been able to give any­one my address because appar­ent­ly the address is not con­nect­ed to my web­site. So instead I have to tell peo­ple to google me!” 

We rebuilt Cather­ine’s site using the ever-trusty Word­Press. The col­ors and con­tent were brought over into a fair­ly stan­dard design. And now Cather­ine can print Cather​ine​Lock​woodMFT​.com on her busi­ness cards!