Genesis: Outer Space and Inner Light, by

November 20, 2018

John A. Mina­han has writ­ten this week’s fea­tured Friends Jour­nal arti­cle, a nice­ly paced explo­ration that touch­es on per­son­al mem­oir, human mile­stones, cul­tur­al mem­o­ry, and the Book of Genesis:

Now the astro­nauts had used that same rhetor­i­cal strat­e­gy but on a plan­e­tary and even inter­plan­e­tary scale. Speak­ing the words of Gen­e­sis, they sent a mes­sage of heal­ing to a wound­ed world; they expressed a cer­tain cos­mic humil­i­ty about our place in the uni­verse; and, most of all, they shared good­will, jaw-dropping in its sim­plic­i­ty, with “all of you on the good earth.” A moral and exis­ten­tial vision took hold of me in that moment and has nev­er let go. Though I couldn’t have artic­u­lat­ed it as such then, it was a real­iza­tion of orig­i­nal goodness. 

Generational strategies for Quaker outreach

August 5, 2018

From Emi­ly Provance:

An under-45 com­mu­ni­ca­tions strat­e­gy, in con­trast, would most­ly involve social media (Face­book, Insta­gram, Twit­ter, pos­si­bly Tum­blr or Pin­ter­est). Arti­cles would be short and would con­tain most­ly con­tent direct­ly rel­e­vant to the read­er — or, if the con­tent were not direct­ly rel­e­vant, it would be single-story nar­ra­tives with an empha­sis on per­son­al impact. Announce­ments would come out through mes­sen­ger apps or text mes­sages, with a strong ele­ment of user con­trol about which announce­ments to receive and which not. Pho­tos and videos would be used frequently.

I’m always a bit wary of gen­er­a­tional deter­min­ism. I think gen­er­a­tional ideas are more like under­ly­ing trends that get more or less trac­tion over time. And Quak­er dig­i­tal out­reach in par­tic­u­lar has been a thing for a quar­ter cen­tu­ry now. But the under­ly­ing mes­sage — that some peo­ple need to be reached dig­i­tal­ly while oth­ers are still best served by print — is a sound one and I’m glad Emi­ly’s bring­ing it up.

But it’s still kind of sad that we still need to make this kind of argu­ment. I remem­ber hav­ing these dis­cus­sions around an FGC out­reach com­mit­tee table fif­teen years ago: sure­ly we’re all on board about the need for dig­i­tal out­reach in 2018?

The 45-Yard Line

Shock and awe and pushback

January 31, 2017

Shock and awe is the tac­tic of a bul­ly­ing invad­er who wants to demor­al­ize a coun­try into sur­ren­der­ing before a defense has been mount­ed. It a strat­e­gy you choose if you don’t think you can win in a long, drawn-out battle.

Trump has sur­round­ed him­self by a pro­tec­tive scrum of advi­sors who spend much of their time keep­ing him steady and mas­sag­ing his ego to assure him the peo­ple are all behind him. I don’t think he knows how to deal with the size of the oppo­si­tion so far. He turns to con­spir­a­cy the­o­ry to try to con­vince him­self that what he wants to be true real­ly would be except for evil “dudes” out there — George Soros hir­ing actors to protest, mil­lions of undoc­u­ment­ed aliens vot­ing, etc., and of course the orig­i­nal Trump con­spir­a­cy that refused to think a black Amer­i­can could be a legit­i­mate president.

https://​en​.wikipedia​.org/​w​i​k​i​/​S​h​o​c​k​_​a​n​d​_​awe

Lessons in Social Media from Egyptian Protesters

February 15, 2011

A few days ago the NYTimes ran a fas­ci­nat­ing ear­ly look-back at the rela­tion­ship between social media and the largely-nonviolent rev­o­lu­tion in Egypt writ­ten by David D Kirk­patrick and David E Sanger. I doubt we’ve seen the last twist and turn of this tumul­tuous time but as I write this, the world sighs relief that long­time auto­crat Hos­ni Mubarak is final­ly out. Most of the quotes and inside knowl­ege came via Ahmed Maher, a 30-year-old civ­il engi­neer and a lead­ing orga­niz­er of the April 6 Youth Move­ment, who became an activist in 2005.

Les­son One: Years in the Making

The Times starts off by point­ing out that the “blog­gers lead the way” and that the “Egypt­ian revolt was years in the mak­ing.” It’s impor­tant to remem­ber that these things don’t come out of nowhere. Blog­gers have been active for years: lead­ing, learn­ing, mak­ing mis­takes and col­lect­ing knowl­edge. Many of the first round of blog­gers were ignored and repressed. Some of them were effec­tive­ly neu­tral­ized when they were co-opted into what the Times calls “the timid, legal­ly rec­og­nized oppo­si­tion par­ties.” “What destroyed the move­ment was the old par­ties,” said one blog­ger. A les­son we might draw for that is that blog­ging isn’t nec­es­sar­i­ly a step­ping stone to “real activism” but is instead it’s own kind of activism. The cul­ture of blogs and main­stream move­ments are not always compatible.

Les­son Two: Share Your Experiences

The Egypt­ian protests began after ones in Tunisia. The con­text was not the same: “The Tunisians faced a more per­va­sive police state than the Egyp­tians, with less lat­i­tude for blog­ging or press free­dom, but their trade unions were stronger and more inde­pen­dent.” Still, it was impor­tant to share tips: “We shared our expe­ri­ence with strikes and blog­ging,” a blog­ger recalled. Some of the tips were exceed­ing­ly prac­ti­cal (how to avert tear gas – brought lemons, onions and vine­gar, appar­ent­ly) and oth­ers more social (shar­ing tor­ture expe­ri­ences). Les­son: we all have many things to learn. It’s best to be ready for counter-tactics.

blankOne of the inter­est­ing side­lights was how the teach­ings of Amer­i­can non­vi­o­lence strate­gist Gene Sharp made it to Cairo. A Ser­bian youth move­ment had based their rebel­lion on his tac­tics and the Egyp­tians fol­lowed their lead, with exiled orga­niz­ers set­ting up a web­site (warn­ing: annoy­ing sound) com­pil­ing Sharp’s strategies:

For their part, Mr. Maher and his col­leagues began read­ing about non­vi­o­lent strug­gles. They were espe­cial­ly drawn to a Ser­bian youth move­ment called Otpor, which had helped top­ple the dic­ta­tor Slo­bo­dan Milo­se­vic by draw­ing on the ideas of an Amer­i­can polit­i­cal thinker, Gene Sharp. The hall­mark of Mr. Sharp’s work is well-tailored to Mr. Mubark’s Egypt: He argues that non­vi­o­lence is a sin­gu­lar­ly effec­tive way to under­mine police states that might cite vio­lent resis­tance to jus­ti­fy repres­sion in the name of stability.

As an aside, I have to say that as a longterm peace activist, it tick­les me no end to see Gene Sharp’s ideas at the heart of the Egypt­ian protests. Amer­i­ca real­ly can export democ­ra­cy sometimes!

Les­son Three: Be Relent­less in Con­fronting Lies

The Times reports that Maher “took spe­cial aim at the dis­tor­tions of the offi­cial media.” He told them that when peo­ple “dis­trust the media then you know you are not going to lose them. When the press is full of lies, social media takes on the fact check­ing role. Peo­ple turn to inde­pen­dent sources when they sense a pro­pa­gan­da machine. The cre­ator of a Face­book site was a Google mar­ket­ing exec­u­tive work­ing on his own. He filled the site We Are all Khaled Said “with video clips and news­pa­per arti­cles [and] repeat­ed­ly ham­mered home a sim­ple message.”

Les­son Four: Don’t Wait for Those Sup­posed To Do This Work

Most of this social media was cre­at­ed by stu­dents for good­ness sake and it all relied on essentially-free ser­vices. Every­one’s always thought that if Egypt were to explode it would be the dreaded-but-popular Mus­lim Broth­er­hood that would lead the charge. But they did­n’t. They scram­bled not know­ing what to do as protests erupt­ed in the major cities. Even­tu­al­ly the Broth­er­hood’s youth wing joined the protests and the full orga­ni­za­tion fol­lowed suit but it was not the lead­ers in any of this.

blankWhen we’re talk­ing about pop­u­lar orga­ni­zat­ing, mon­ey and estab­lished cre­den­tials aren’t always an advan­tage. What’s inter­est­ing to learn with the Egypt protests is that the gen­er­a­tion lead­ing it does­n’t seem to have as strict a reli­gious world­view as its par­ents. This came out most dra­mat­i­cal­ly in the images of Chris­t­ian Egyp­tians pro­tect­ing their Mus­lim broth­ers in Tahir Square dur­ing times of prayer. This is hav­ing ram­i­fi­ca­tion in copy­cat protests in Tehran. Iran­ian lead­ers tried to paint the Egypt­ian stu­dents as heirs to their own Islam­ic rev­o­lu­tion but it seems prac­ti­cal con­sid­er­a­tions are more impor­tant than set­ting up an Islamist state (stay tuned on this one – protests have begun in Tehran on one hand and the Mus­lim Broth­er­hood might well take over from Egypt pro­test­ers now that Mubarak is out).

On a per­son­al note…

blankIt’s inter­est­ing to watch how the three-year old Save St Mary’s cam­paign has mim­ic­ked some of the fea­tures of the Egypt­ian protests. Their blog has been pret­ty relent­less in expos­ing the lies. It’s attract­ed far more media atten­tion than the professionally-staffed Dioce­san press office has been able to muster. There’s been a lot of behind-the-scenes talk­ing with church­es in oth­er regions to com­pare tac­tics and antic­i­pate counter-moves. As far as I know it’s one of sev­en church­es nation­wide with round-the-clock vig­ils but it’s the only one with a strong social media com­po­nent. It’s aver­age age is prob­a­bly a gen­er­a­tion or two younger than the oth­er vig­ils which gives it a cer­tain frank style that’s not found else­where. The Philadel­phia Arch­dio­cese is explod­ing now with arrests of recent Dioce­san offi­cials and rev­e­la­tions from the Dis­trict Attore­ny that dozens of priests with “cred­i­ble accu­sa­tions” of pedophil­ia are still min­is­ter­ing around kids and while church clos­ings and the pedophil­ia scan­dals are not offi­cial­ly con­nect­ed, as a non-Catholic I’m fine admit­ting that they arise from a shared Dioce­san cul­ture of mon­ey and cover-ups. Again, “repeat­ing­ly ham­mer­ing home a sim­ple mes­sage” is a good strategy.

Marketing and Publicizing Your Site

August 8, 2006

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“Build it and they will come” is not a very good web strategy.
Instead, think “if I spent $3000 on a website but no visitors came, did
I spend $3000?” There are no guarantees that anyone will ever visit a
site. But there are ways to make sure they do.

Much of web mar­ket­ing fol­lows the rules of any oth­er mode of
pub­lic­i­ty: iden­ti­fy an audi­ence, build a brand, appeal to a lifestyle
and keep in touch with your cus­tomers and their needs. A sucess­ful web
cam­paign uti­lizes print mail­ings, man­u­fac­tured buzz, gen­uine word of
mouth and email. Finances can lim­it the options avail­able but everyone
can do something.

One of the most excit­ing aspects of the inter­net is that the most
pop­u­lar sites are usu­al­ly those that have some­thing inter­est­ing to
offer vis­i­tors. The cost of entry to the web is so low that the little
guys can com­pete with giant cor­po­ra­tions. A good strat­e­gy involves
find­ing a niche and build­ing a com­mu­ni­ty around it. Per­son­al­i­ty and idio­syn­cra­cy are actu­al­ly com­pet­i­tive advantages!

It would be cru­el of me to just drop off a com­plet­ed web­site at the
end of two months and wash my hands of the project. Many web designers
do that, but I’m more inter­est­ed in build­ing sites that are used. I can
work with you on all aspects of pub­lic­i­ty, from design to launch and
beyond to ana­lyz­ing vis­i­tor pat­terns to learn how we can serve them better.

Making sites sticky

We don’t want some­one to vis­it your site once, click on a few links
and then dis­ap­pear for­ev­er. We want to give your vis­i­tors rea­sons to
come back fre­quent­ly, a qual­i­ty we call “sticky” in web par­lance. Is
your site a use­ful ref­er­ence site? Can we get vis­i­tors to sign up for
email updates? Is there a com­mu­ni­ty of users around your site?

Making sites search engine friendly

Google. We all want Google to vis­it our sites. One of the biggest
scams out there are the com­pa­nies that will reg­is­ter your site for only
$300 or $500 or $700. The search engines get their
com­pet­i­tive advan­tage by includ­ing the whole web and there’s no reason
you need to pay any­one to get the atten­tion of the big search engines. 

The most impor­tant way to bring Google to your site is to build it
with your audi­ence in mind. What are the key­words you want peo­ple to
find you with? Your town name? Your busi­ness? Some spe­cif­ic qual­i­ty of
your work? I can build the site from the ground up to high­light those
phras­es. Here too, being a niche play­er is an advantage. 

I know lots of Google tricks. One site of mine start­ed attract­ing four times the vis­its after its pro­gram­mer and I redesigned it for Google. My sites are so well indexed that if I often get vis­i­tors search­ing for
the odd­est things. We can actu­al­ly tell when vis­i­tors come from search
engines and we can even tell what they’re search­ing for! Google
appar­ent­ly thinks I know “how to flat­ten used sod” and am the guy to
ask if you won­der “do amish women wear bras.” I can make sure your impor­tant search terms also get noticed by Google and the rest!