Marketing and Publicizing Your Site

August 8, 2006

“Build it and they will come” is not a very good web strategy.
Instead, think “if I spent $3000 on a website but no visitors came, did
I spend $3000?” There are no guarantees that anyone will ever visit a
site. But there are ways to make sure they do.

Much of web mar­ket­ing fol­lows the rules of any oth­er mode of
pub­lic­i­ty: iden­ti­fy an audi­ence, build a brand, appeal to a lifestyle
and keep in touch with your cus­tomers and their needs. A sucess­ful web
cam­paign uti­lizes print mail­ings, man­u­fac­tured buzz, gen­uine word of
mouth and email. Finances can lim­it the options avail­able but everyone
can do something.

One of the most excit­ing aspects of the inter­net is that the most
pop­u­lar sites are usu­al­ly those that have some­thing inter­est­ing to
offer vis­i­tors. The cost of entry to the web is so low that the little
guys can com­pete with giant cor­po­ra­tions. A good strat­e­gy involves
find­ing a niche and build­ing a com­mu­ni­ty around it. Per­son­al­i­ty and idio­syn­cra­cy are actu­al­ly com­pet­i­tive advantages!

It would be cru­el of me to just drop off a com­plet­ed web­site at the
end of two months and wash my hands of the project. Many web designers
do that, but I’m more inter­est­ed in build­ing sites that are used. I can
work with you on all aspects of pub­lic­i­ty, from design to launch and
beyond to ana­lyz­ing vis­i­tor pat­terns to learn how we can serve them better.

Making sites sticky

We don’t want some­one to vis­it your site once, click on a few links
and then dis­ap­pear for­ev­er. We want to give your vis­i­tors rea­sons to
come back fre­quent­ly, a qual­i­ty we call “sticky” in web par­lance. Is
your site a use­ful ref­er­ence site? Can we get vis­i­tors to sign up for
email updates? Is there a com­mu­ni­ty of users around your site?

Making sites search engine friendly

Google. We all want Google to vis­it our sites. One of the biggest
scams out there are the com­pa­nies that will reg­is­ter your site for only
$300 or $500 or $700. The search engines get their
com­pet­i­tive advan­tage by includ­ing the whole web and there’s no reason
you need to pay any­one to get the atten­tion of the big search engines. 

The most impor­tant way to bring Google to your site is to build it
with your audi­ence in mind. What are the key­words you want peo­ple to
find you with? Your town name? Your busi­ness? Some spe­cif­ic qual­i­ty of
your work? I can build the site from the ground up to high­light those
phras­es. Here too, being a niche play­er is an advantage. 

I know lots of Google tricks. One site of mine start­ed attract­ing four times the vis­its after its pro­gram­mer and I redesigned it for Google. My sites are so well indexed that if I often get vis­i­tors search­ing for
the odd­est things. We can actu­al­ly tell when vis­i­tors come from search
engines and we can even tell what they’re search­ing for! Google
appar­ent­ly thinks I know “how to flat­ten used sod” and am the guy to
ask if you won­der “do amish women wear bras.” I can make sure your impor­tant search terms also get noticed by Google and the rest!

Quak​erQuak​er​.org, new home to the blog watch

January 3, 2006

I’ve moved the Quak­er Blog Watch mate­r­i­al to a new web­site, Quak​erQuak​er​.org. It’s more-or-less the same mate­r­i­al with more-or-less the same design but the project has become pop­u­lar enough that it seems like a good time to send it off on its own. I hope to find ways of mak­ing it more col­lab­o­ra­tive in the near-future.

You can sub­scribe to the Quak­erQuak­er Watch via Blog­lines or to the dai­ly email by fol­low­ing the links. If you’re already fol­low­ing the Watch in a sub­scrip­tion read­er, you should change the source of the feed to http://​feeds​.quak​erquak​er​.org/​q​u​a​ker if you don’t want to miss out on any future inno­va­tions. If you have the Watch cur­rent­ly list­ed in your blog’s side­bar you won’t have to change anything.

At some point when the dust of the move has set­tled (and I have the new Quak​erfind​er​.org launched as part of my FGC work), I’ll take a moment to wax philo­soph­i­cal about the evo­lu­tion of this project and will toss out a few ideas about where it might go in the future. In the mean­time, let me know if any­thing is bro­ken, con­fused or gram­mat­i­cal­ly mangled.
A kind of ret­ro­spec­tive his­to­ry of the project is avail­able on the “quak­erquak­er thread”:http://www.nonviolence.org/martink/quakerquaker/ of the Ranter.

Random updates

December 22, 2005

Just a quick note to every­one that I haven’t post­ed more late­ly. It’s a busy time of the year. I’ve had my hands full keep­ing up with arti­cles and links to the “Chris­t­ian Peacemakers”:/quaker/cpt.
I’ve also been doing some free­lance sites. One is launched: “Quakersong.org”:www.quakersong.org, the new online home of Annie Pat­ter­son and Peter Blood of _Rise Up Singing_ fame. It’s just the start to what should soon be an inter­est­ing site.
Geek-wise I’ve been inter­est­ed in the Web 2.0 stuff (see “this Best Of list of sites”:http://web2.wsj2.com/the_best_web_20_software_of_2005.htm, link cour­tesy “C Wess Daniels”:http://gatheringinlight.blogspot.com/). I’ve talked about some of this “back in June”:http://www.nonviolence.org/martink/i_dont_have_anything_to_say_either.php but it’s get­ting more excit­ing. In the Fall I was asked to sub­mit a pro­pos­al for redo­ing the web­site of a Quak­er con­fer­ence cen­ter near Philadel­phia and it was all Web 2.0‑centric – maybe too much so as I did­n’t get the job! I’ll post an edit­ed ver­sion of the pro­pos­al soon for the geeks out there. Some of the new tech stuff will under­gird a fab­u­lous new “Quakerfinder.org”:www.quakerfinder.org fea­ture that will allow iso­lat­ed Friends to con­nect to form new wor­ship groups (to launch soon) and even more is behind the dreams of a new “Quakerbooks.org”:www.quakerbooks.org site.
In the mean­time, I encour­age every­one to order “On Liv­ing with a Con­cern for Gospel Ministry”:http://www.quakerbooks.org/get/1 – 888305-38‑x, the new book by New Eng­land Year­ly Meet­ing’s Bri­an Dray­ton (it arrived from the print­ers yes­ter­day). It’s being billed as a mod­ern day ver­sion of “A Descrip­tion of the Qual­i­fi­ca­tions” and if it lives up the hype it should be an impor­tant book for the stir­rings of deep­en­ing faith­ful­ness we’ve been see­ing among Quak­ers late­ly. While you’re wait­ing for the book to arrive in your mail­box, check out Brook­lyn Rich’s “Test­ing Leadings”:http://brooklynquaker.blogspot.com/2005/12/testing-leadings-part‑1.html post.

The Early Blogging Days

June 17, 2005

I start­ed Non​vi​o​lence​.org in late 1995 as a place to pub­li­cize the work of the US peace move­ment which was not get­ting out to a wide (or a young) audi­ence. I built and main­tained the web­sites of a few dozen host­ed groups (includ­ing the War Resisters League, Fel­low­ship of Rec­on­cil­i­a­tion and Pax Christi USA) but I quick­ly real­ized that the Non​vi​o​lence​.org home­page itself could be used for more than just as a place to put links to mem­ber groups. I could use it to high­light the arti­cles I thought should get more pub­lic­i­ty, whether on or off the Non​vi​o​lence​.org domain.

The home­page adapt­ed into what is now a rec­og­niz­able blog for­mat on Novem­ber 13, 1997 when I re-named the home­page “Non­vi­o­lence Web Upfront” and start­ed post­ing links to inter­est­ing arti­cles from Non​vi​o​lence​.org mem­ber groups. In response to a com­ment the oth­er day I won­dered how that fit in with the evo­lu­tion of blog­ging. I was shocked to learn from Wikipedi­a’s that the term “weblog” was­n’t coined until Decem­ber of that year. I think is less a coin­ci­dence than a con­fir­ma­tion that many of us were try­ing to fig­ure out a for­mat for shar­ing the web with others.

blank

The ear­li­est edi­tion stored on Archive​.org is from Decem­ber 4, 1997. It focused on the hun­dredth anniver­sary of the birth of Catholic Work­er co-founder Dorothy Day. To give you an sense of the ear­ly independently-published arti­cles, the Jan­u­ary 2, 1998 edi­tion includ­ed a guest piece by John Steitz, “Is the Non­vi­o­lence Web a Move­ment Half-Way House” that sounds eeri­ly sim­i­lar to recent dis­cus­sions on Quak­er Ranter.

Below is an excerpt from the email announce­ment for “Non­vi­o­lence Web Upfront” (typ­i­cal­ly for me, I sent it out after I had been run­ning the new for­mat for awhile):

NONVIOLENCE WEB NEWS, by Mar­tin Kel­ley Week of Decem­ber 29, 1997

CONTENTS

Intro­duc­ing “Non­vi­o­lence Web Upfront”

New Pro­ce­dures
New Web­site #1: SERPAJ
New Web­site : Stop the Cassi­ni Fly­by
Two Awards
Num­bers Avail­able Upon Request
Week­ly Vis­i­tor Counts

With my trav­el­ling and hol­i­day sched­ule, it’s been hard to keep reg­u­lar NVWeb News updates com­ing along, but it’s been a great month and there’s a lot. I’m espe­cial­ly proud of the con­tin­u­ing evo­lu­tion of what I’m now call­ing “Non­vi­o­lence Web Upfront,” seen by 1800 – 2200 peo­ple a month!


INTRODUCING “NONVIOLENCE WEB UPFRONT”

The new mag­a­zine for­mat of the NVWe­b’s home­page has been need­ing a name. It need­ed to men­tioned the “Non­vi­o­lence Web” and I want­ed it to imply that it was the site’s home­page (some­times referred to as a “front­page”) and that it con­tained mate­r­i­al tak­en from the sites of the NVWeb.

So the name is “Non­vi­o­lence Web Upfront” and a trip to http://​www​.non​vi​o​lence​.org will see that spelled out big on top of the weekly-updated articles.

There’s also an archive of the week­ly install­ments found at the bot­tom of NVWeb Upfront. It’s quite a good col­lec­tion already!

Now that this is mov­ing for­ward, I encour­age every­one to think about how they might con­tribute arti­cles. If you write an inter­est­ing opin­ion piece, essay, or sto­ry that you think would fit, send it along to me. For exam­ple, “War Toys: Re-Action-ist Fig­ures” FOR’s Vin­cent Romano’s piece from the Nov. 27 edi­tion, was an essay he had already writ­ten and made a good com­pli­men­ta­ry piece for the Youth­Peace Week spe­cial. But don’t wor­ry about themes: NVWeb Upfront is meant not only to be time­ly but to show the breadth of the non­vi­o­lence move­ment, so send your pieces along!

I don’t have anything to say (either)

June 3, 2005
Some Quaker Bloggers

Sum­mer vis­i­ta­tions got an ear­ly start last month when the North­east US “Quak­er blogroll”:http://www.nonviolence.org/Quaker/Quaker_places.php con­verged in my back yard with no agen­da to fol­low and no epis­tle to write.Front row: “James”:http://curiouspenn.blogspot.com/, “Jeffrey”:http://www.nonviolence.org/martink/archives/000588.php and vis­i­ta­tion ring­leader “Amanda”:http://ofthebest.blogspot.com/. Back: “Ryan”:http://snorkelinglight.blogspot.com/, “Rob”:http://consider-the-lilies.blogspot.com/, “Me”:/martink, “Theo”:/theo and poor blog­less Christina.

Well since Kwak­er­saur is inau­gu­rat­ing the “I don’t have any­thing to post”:http://kwakersaur.blogspot.com/2005/06/i‑dont-have-anything-to-say.html meme, I’ll chime in that I don’t either. Actu­al­ly I’ve writ­ten two and half essays but real­ized they’re both real­ly for myself. This is how it hap­pens some­times. I’ve long noticed this phe­nom­e­non in fully-formed ver­bal min­istry that I know I’m not sup­posed to deliv­er and it feels as if such restraint is some­times healthy on the blog. The mes­sage will reap­pear in oth­er forums I’m sure, most like­ly next mon­th’s “Gath­er­ing workshop”:www.nonviolence.org/Quaker/strangers with Zachary Moon.
In the mean­time, there’s been fresh talk about plain lan­guage and dress this week by “Johan Maurer”:http://maurers.home.mindspring.com/2005/06/plain-language.htm, “Claire Reddy”:http://Quakerspeak.blogspot.com/2005/06/simplicity-unfocused-thought-blurt.html and the “Live­jour­nal Quakers”:http://www.livejournal.com/community/Quakers/105292.html. Russ Nel­son’s start­ed a “Plan­et Quaker”:http://planet.Quaker.org/ blog aggre­ga­tor (which includes Quak­er Ranter: thanks!). LizOpp talked about “field testing”:http://thegoodraisedup.blogspot.com/2005/05/after-annual-sessions.html her upcom­ing “Quak­er iden­ti­ty Gath­er­ing workshop”:http://www.fgcquaker.org/gathering/workshops/work36.php at North­ern Year­ly Meet­ing ses­sions and Kiara’s talked about “being field test­ed by Liz at this year’s NYM sessions”:http://wordspinning.blogspot.com/2005/05/northern-yearly-meeting.html (how cool is that?!).
I’ve been geek­ing out on “Del.icio.us”:http://del.icio.us/martin_kelley, the “social book­mark­ing” sys­tem and on the eso­teric con­cepts of “tags”:http://en.wikipedia.org/wiki/Tags, the “seman­tic web”:http://en.wikipedia.org/wiki/Semantic_web and “folksonomies”:http://en.wikipedia.org/wiki/Folksonomy. Two weeks ago I would have laughed at these neol­o­gisms but I’m begin­ning to see that there’s some­thing in all this. The only out­ward form the reg­u­lars will see is a more accu­rate “Relat­ed Entries” selec­tion at the bot­tom of posts (thanks to “Adam Kalsey”:http://kalsey.com/blog/2003/05/related_entries_revisited/) and bet­ter vis­i­bil­i­ty in “select­ed Tech­no­rati entries”:http://www.technorati.com/tag/Quaker (which will get less me-centric as I fin­ish tag­ging my own back posts).
blankAnd of course we’re till­ing the field, plant­i­ng a gar­den, putting up laun­dry lines and oth­er­wise thor­ough­ly enjoy­ing the first Spring in our new house. It’s bed­time, off to read the rad­i­cal­ly folk­so­nom­ic adven­tures of Sam and “My Car”:http://www.amazon.com/exec/obidos/tg/detail/-/0060560452 (it’s pure tags: “My name is Sam.” “This is my car.” “I love my car.” I’d wor­ry that not-so-baby Theo is get­ting too excit­ed by com­bu­sion engines if he weren’t even more excit­ed by “dia-di-calschht” aka the “bicy­cle” Papa rides off to work on.)

Quaker Map Hack

May 26, 2005

blankTo the best of my knowl­edge this is the first Quak­er Google Maps hack, show­ing the meet­ing­hous­es of down­town Philadel­phia. Click on the thumb­tacks for details; click on the satel­lite view for a cool view! Like much of the web it looks much bet­ter in “Firefox”:http://www.mozilla.org/products/firefox/. Hack cour­tesy of the extreme­ly exper­i­men­tal “MyGmaps”:http://mygmaps.com, data from “Quakerfinder.org”:www.Quakerfinder.org. Here’s my short list of “Google Map Hacks”:http://del.icio.us/martin_kelley/map.
Although I love Quak­erfind­er, it should be not­ed that Google does almost as good a job list­ing area “Friends Meet­ings” via their “local search” feature.

Witness of Our Lost Twenty-Somethings

May 16, 2005

For those that might not have noticed, I have an arti­cle in the lat­est issue of the awkwardly-named FGCon­nec­tions: “Wit­ness of Our Lost Twenty-Somethings.” Astute Quak­er Ranter read­ers will rec­og­nize it as a re-hashing of “The Lost Quak­er Gen­er­a­tion” and its relat­ed pieces. Reac­tion has been quite inter­est­ing, with a lot of old­er Friends say­ing they relate to what I’ve said. It’s fun­ny how so many of us feel a sense of iso­la­tion from our own reli­gious institutions!

The Witness of Our Lost Twenty-Somethings

By Martin Kelley

What is it like to be a thirty-something Friend these days? Lone­ly and frus­trat­ing. At least half of the com­mit­ted, inter­est­ing and bold twenty-something Friends I knew ten years ago have left Quak­erism. This isn’t nor­mal youth­ful church-hopping and it’s not some char­ac­ter flaw of “Gen­er­a­tion X.” They’ve left because they were sim­ply tired of slam­ming their heads against the wall of an insti­tu­tion­al Quak­erism that neglect­ed them and its own future.

I can cer­tain­ly relate. For the last decade, I’ve done ground-breaking work pub­li­ciz­ing non­vi­o­lence online. I’ve been pro­filed in the New York Times and invit­ed on nation­al talk radio shows, but the clerk of the peace com­mit­tee in my achingly-small month­ly meet­ing always for­gets that I have “some web­site” and I’ve nev­er been asked to speak to Friends about my work. I wouldn’t mind being over­looked if I saw oth­ers my age being rec­og­nized, but most of the amaz­ing min­istries I’ve known have been just as invisible.

It’s like this even at the small-scale lev­el. I’ve gone to count­less com­mit­tee meet­ings with ideas, enthu­si­asm and faith­ful­ness, only to real­ize (too late, usu­al­ly) that these are just the qual­i­ties these com­mit­tees don’t want. Through repeat­ed heart­break I’ve final­ly learned that if I feel like I’m crash­ing a par­ty when I try to get involved with some Quak­er cause, then it’s a sign that it’s time to get out of there! I’ve been in so many meet­ing­hous­es where I’ve been the only per­son with­in ten years of my age in either direc­tion that I’m gen­uine­ly star­tled when I’m in a room­ful of twenty- and thirty-somethings.

I recent­ly had lunch with one of the thir­tysome­thing Friends who have left. He had been drawn to Friends because of their mys­ti­cism and their pas­sion for non­vi­o­lent social change; he was still very com­mit­ted to both. But after orga­niz­ing actions for years, he con­clud­ed that the Friends in his meet­ing didn’t think the peace tes­ti­mo­ny could actu­al­ly inspire us to a wit­ness that was so bold.

I wrote about this lunch con­ver­sa­tion on my web­site and before long anoth­er old Friend sur­faced. Eight years ago a wit­ness and action con­fer­ence inspired him to help launch a nation­al Quak­er youth vol­un­teer net­work. He put years of his life into this; his state­ments on the prob­lems and promis­es fac­ing Quak­er youth are still right on the mark. But after ear­ly excite­ment his sup­port evap­o­rat­ed and the project even­tu­al­ly fell apart in what he’s described as “a bit­ter and unsuc­cess­ful experience.”

The loss of Quak­er peers has hit close to home for me. When one close Friend learned my wife had left Quak­erism for anoth­er church after eleven years, all he could say was how pleased he was that she had final­ly found her spir­i­tu­al home; oth­ers gave sim­i­lar empty- sound­ing plat­i­tudes. I felt like say­ing to them “No, you dimwits, we’ve dri­ven away yet anoth­er Friend!” Each of these three lost Friends remain deeply com­mit­ted to the Spir­it and are now involved in oth­er reli­gious societies.

Young adults haven’t always been as invis­i­ble or unin­volved as they are now. A whole group of the Quak­er lead­ers cur­rent­ly in their fifties and six­ties were giv­en impor­tant jobs at Quak­er orga­ni­za­tions at very ten­der ages (often right out of col­lege). Also, there’s his­tor­i­cal prece­dent for this: George Fox was 24 when he began his pub­lic min­istry; Samuel Bow­nas was 20 when he was roused out of his meet­ing­house slum­ber to begin his remark­able min­istry; even Mar­garet Fell was still in her thir­ties when she was con­vinced. When the first gen­er­a­tion of Friends drew togeth­er a group of their most impor­tant elders and min­is­ters to address one of their many crises, the aver­age age of the gath­er­ing was 35. Younger Friends haven’t always been ghet­toized into Young

Audlt Friends only dorms, pro­grams, work­shops or committees.

There is hope. Some have start­ed notic­ing that young Friends who go into lead­er­ship train­ing pro­grams often dis­ap­pear soon after­wards. The pow­ers that be at Friends Gen­er­al Con­fer­ence have final­ly start­ed talk­ing about “youth min­istry.” (Wel­come!). A great peo­ple might pos­si­bly be gath­ered from the emer­gent church move­ment and the inter­net is full of amaz­ing con­ver­sa­tions from new Friends and seek­ers. There are pock­ets in our branch of Quak­erism where old­er Friends have con­tin­ued to men­tor and encour­age mean­ing­ful and inte­grat­ed youth lead­er­ship, and some of my peers have hung on with me. Most hope­ful­ly, there’s a whole new gen­er­a­tion of twenty- some­thing Friends on the scene with strong gifts that could be nur­tured and harnessed.

In the truest real­i­ty, our chrono­log­i­cal ages melt away in the ever-refreshing cur­rents of the Liv­ing Spir­it; we are all as chil­dren to a lov­ing God. Will Friends come togeth­er to remem­ber this before our reli­gious soci­ety los­es anoth­er generation?

Mar­tin Kel­ley is a mem­ber of Atlantic City Month­ly Meet­ing, Philadel­phia Year­ly Meet­ing. He works for FGC as the web­mas­ter and book­store sec­re­tary. This arti­cle is writ­ten from his experience.

 

 



Net Sightings

May 2, 2005

The Pub­lic Quak­er writ­ing about prayer
bq. Prayer is one con­stant thing for me, a reli­able base. When am I hav­ing epis­te­mo­log­i­cal doubt about every­thing, I do know that is good for me to pray.
A month ago LizOpp post­ed a inter­est “FAQ on her wor­ship group”:http://thegoodraisedup.blogspot.com/2005/03/faqs-about-my-worship-group.html which is well worth read­ing. Last week she fol­lowed it up with a very chew-worthy post on “The­o­log­i­cal uni­ty and spir­i­tu­al diversity”:http://thegoodraisedup.blogspot.com/2005/04/theological-unity-and-spiritual.html (which adds new ground to the ter­ri­to­ry we’ve been explor­ing here on Quak­er Ranter on “Non-Theism”:http://www.nonviolence.org/martink/archives/000567.php and “Lov­ing God”:http://www.nonviolence.org/martink/archives/000577.php).
“Quakerspeak”:http://www.livejournal.com/users/Quakerspeak/ is the new blog by a high-school Friend I met last week in Ore­gon. Whew, is she on fire!:
bq. I nev­er real­ly thought much about how I was sort of bot­tling up all my the­o­log­i­cal and spir­i­tu­al con­tem­pla­tions; sud­den­ly I feel like I’m pour­ing it all out on the table and exam­in­ing it all.. well, except that I’ve been exam­in­ing it all. I’m try­ing to bet­ter apply my spritu­al­i­ty to my dai­ly life and inter­ac­tions with­out los­ing sight of myself; I’m try­ing to fig­ure out where it all fits into my own life with­out try­ing to alter my per­son­al­i­ty or ways of being.
Beppe’s just start­ed a new series with a post, “The Trou­bles with Friends Part 1”:http://beppeblog.blogspot.com/2005/05/trouble-with-friends-1-too-much-of.html. This first install­ment focus­es on our fear of judge­men­tal­ism. Speak on, bro!