Mar 23

Outreach gets people to your meetinghouse / Hospitality keeps people returning.

Over on Twit­ter feed came a tweet (h/t revrevwine):

seo - Google SearchTo trans­late, SEO is “search engine opti­miza­tion,” the often-huckersterish art of trick­ing Google to dis­play your web­site higher than your com­peti­tors in search results. “Usabil­ity” is the catch-all term for mak­ing your web­site easy to nav­i­gate and invit­ing to vis­i­tors. Com­pa­nies with deep pock­ets often want to spend a lot of money on SEO, when most of the time the most viable long-term solu­tion to rank­ing high with search engines is to pro­vide vis­i­tors with good rea­sons to visit your site. What if we applied these prin­ci­ples to our churches and meet­ing­houses and swapped the terms?

Out­reach gets peo­ple to your meet­ing­house /
Hos­pi­tal­ity keeps peo­ple returning.

A lot of Quaker meet­ing­houses have pretty good “nat­ural SEO.” Here in the U.S. East Coast, they’re often near a major road in the mid­dle of town. If they’re lucky there are a few his­tor­i­cal mark­ers of notable Quak­ers and if they are really lucky there’s a highly-respected Friends school nearby. All these meet­ings really have to do is put a nice sign out front and table a few town events every year. The rest is cov­ered. Although we do get the occa­sional “aren’t you all Amish?” com­ments, we have a much wider rep­u­ta­tion that our num­bers would nec­es­sar­ily war­rant. We rank pretty high.

But what are the lessons of hos­pi­tal­ity we could work on? Do we pro­vide places where spir­i­tual seek­ers can both grow per­son­ally and engage in the impor­tant ques­tions of the faith in the mod­ern world? Are we invi­ta­tional, bring­ing peo­ple into our homes and into our lives for shared meals and conversations?

In my free­lance days when I was hired to work on SEO I ran through a series of sta­tis­ti­cal reports and redesigned some under­per­form­ing pages, but then turned my atten­tion to the client’s con­tent. It was in this realm that my great­est quan­tifi­able suc­cesses occurred. At the heart of the con­tent work was ask­ing how could the site could more fully engage with first-time vis­i­tors. The “usabil­ity con­sid­er­a­tions” on the Wikipedia page on usabil­ity could be eas­ily adapted as queries:

Who are the users, what do they know, what can they learn? What do users want or need to do? What is the users’ gen­eral back­ground? What is the users’ con­text for work­ing? What must be left to the machine? Can users eas­ily accom­plish intended tasks at their desired speed? How much train­ing do users need? What doc­u­men­ta­tion or other sup­port­ing mate­ri­als are avail­able to help the user?

I’d love to see Friends con­sider this more. FGC’s “New Meet­ings Tool­box” has a sec­tion on wel­com­ing new­com­ers. But I’d love to hear more sto­ries about how we’re work­ing on the “usabil­ity” of our spir­i­tual communities.

Oct 26

The secret decoder ring for Red and Blue states

Some­thing that fas­ci­nates me is the sur­pris­ing glimpses of Quaker influ­ence in the wider world. Back in the Spring I drew out the pos­si­bil­ity of a Quaker con­nec­tion in Pres­i­dent Barack Obama’s so-called “evo­lu­tion” on LGBTQ matters.

This week the New York Times Opin­ion­a­tor blog argues a Quaker con­nec­tion in the geog­ra­phy of “Red” and “Blue” states–those lean­ing Repub­li­can and Demo­c­ra­tic in gen­eral elec­tions. The sec­ond half of Steven Pinker’s “Why Are States So Red and Blue?” leans on David Hack­ett Fischer’s awe­some 1989 book Albion’s Seed. Sub­ti­tled “Four British Folk­ways in Amer­ica” it’s a kind of secret decoder ring for Amer­i­can cul­ture and politics.

Fis­cher argued that there were four very dif­fer­ent set­tle­ments in the Eng­lish colonies in the Amer­i­cas and that each put a defin­i­tive and last­ing stamp on the pop­u­la­tions that fol­lowed. I think he’s a bit over-deterministic but it’s still great fun and the the­sis does explain a lot. For exam­ple, the Scot-Irish lived in law­less region along the English-Scottish bor­der, where peo­ple had to defend them­selves; when they crossed the ocean they quickly went inland and their cul­tural descen­dants like law and order, guns and a judg­men­tal God. Quak­ers from the British mid­lands were another one of the four groups, coop­er­a­tive and peace-loving, the nat­ural pre­cur­sors to Blue states.

Now step back a bit and you real­ize this is incred­i­bly over-simplistic. Many Friends in the Delaware Val­ley and beyond have his­tor­i­cally been Repub­li­can, and many con­tinue as such (though they keep quiet among politically-liberal East Coast Friends). And the cur­rent Demo­c­ra­tic pres­i­dent per­son­ally approves U.S. assassination lists.

You will be for­given if you’ve clicked to Pinker’s blog post and can’t find Quak­ers. For some bizarre rea­son, he’s stripped reli­gion from Fischer’s argu­ment. Why? Polit­i­cal cor­rect­ness? Sim­plic­ity of argu­ment. Friends are summed up with the phrase “the North was largely set­tled by Eng­lish farm­ers.” Strange.

But despite these caveats, Fis­cher is fas­ci­nat­ing and Pinker’s extrap­o­la­tion to today’s polit­i­cal map is well worth a read, even if our con­tri­bu­tion to the dis­tri­b­u­tion of the Amer­i­can map goes un-cited.

Sep 17

Plain like Barack

As befits a Quaker wit­ness, when I felt the nudge to plain­ness ten years ago, I didn’t quite know where it would take me. I trusted the spir­i­tual nudges enough to assume there were lessons to learn. I had wit­nessed a God-centering in oth­ers who shared my spir­i­tual con­di­tions and I knew from read­ing that plain­ness was a typ­i­cal first step of “infant min­is­ters.” But all I had been given was the invi­ta­tion to walk a par­tic­u­lar path.

After the ini­tial excite­ments, I set­tled into a rou­tine and dis­cov­ered I had lost the “what to wear?!” angst of get­ting dressed in the morn­ings. Gone too was the “who am I?” drama that accom­pa­nied cat­a­log brows­ing. As clothes wore out and were retired, I reduced my closet down to a small set of choices, all vari­a­tions on one another. Now when I get dressed I don’t worry about who I will see that day, who I should impress, whether one pair of shoes goes with a cer­tain sweater, etc.

Appar­ently, I share this prac­tice with the forty-fourth pres­i­dent. In “Obama’s Way,” a wide-ranging pro­file in Van­ity Fair, Michael Lewis shares the President’s atti­tude about clothes:

[He] was will­ing to talk about the mun­dane details of pres­i­den­tial exis­tence… You also need to remove from your life the day-to-day prob­lems that absorb most peo­ple for mean­ing­ful parts of their day. “You’ll see I wear only gray or blue suits,” he said. “I’m try­ing to pare down deci­sions. I don’t want to make deci­sions about what I’m eat­ing or wear­ing. Because I have too many other deci­sions to make.” He men­tioned research that shows the sim­ple act of mak­ing deci­sions degrades one’s abil­ity to make fur­ther deci­sions. It’s why shop­ping is so exhaust­ing. “You need to focus your decision-making energy. You need to rou­tinize your­self. You can’t be going through the day dis­tracted by trivia.”

A few dis­tract­ing caveats: we can assume Obama’s grey and blue suits are bespoke and cost upwards of a thou­sand dol­lars apiece. He prob­a­bly has a closet full of them. He has staff that cleans them, stores them, and lays them out for him in the morn­ing. You won’t find Barack wan­der­ing the aisles of the Capi­tol Hill Macy’s or the Lan­g­ley Hill Men’s Ware­house. Michelle’s never run­ning things to the dry clean­ers, and Sasha and Malia aren’t pair­ing socks from the laun­dry bin after com­ing home from school. A Pres­i­dent Romney’s closet would also fea­ture gray and blue (though his under­wear drawer would be more uncon­ven­tional). When pro­to­col calls for the commander-in-chief to devi­ate from suits–to don a tux perhaps–one appears. Presidential plain­ness is far from simple.

The Quaker move­ment started as an invi­ta­tion to com­mon sense. Every­one could join. Early Friends were min­i­mal­ists on fire, fear­less in aban­don­ing any­thing that got in the way of spir­i­tual truth. In a few short years they method­i­cally worked their way to the same con­clu­sions as a twenty-first cen­tury U.S. pres­i­dent: human decision-making resources are finite; our atten­tion is at a pre­mium. If we have a job to do (run a coun­try, wit­ness God’s King­dom), then we should clear our­selves of unnec­es­sary dis­trac­tions to focus on the essen­tials. Those core expe­ri­en­tial truths have last­ing value. As Jef­fer­son might say, they are self-evident, even if they still seem rad­i­cally pecu­liar to the wider world.

Unfor­tu­nately the kind of plain­ness that Barack and I are talk­ing about is a kind of mind-hack, its power largely strate­gic. I’d love to see a pres­i­dent take up the chal­lenge of some hard­core Quaker val­ues. How about the tes­ti­mony against war? Eliza Gur­ney got pretty far in cor­re­spon­dence with Obama’s hero, hon­est Abe, but even he punted respon­si­bil­ity to divine will. The wit­ness continues.

Jul 12

Have Friends lost their cultural memory?

In Amer­ica today our sense of spir­i­tual fel­low­ship in Lib­eral meet­ings, the feel­ing of belong­ing to the same tribe, is dimin­ish­ing. We no longer live in the same com­mu­ni­ties, and we come from diverse faith tra­di­tions. Our cul­tural val­ues are no longer entwined at the roots, as were those of our founders. As a body we share less genetic and cul­tural mem­ory of what it means to be Quak­ers. Dif­fer­ent view­points often pre­vent us from look­ing in the same direc­tion to find a point of con­ver­gence. We hold beliefs rang­ing from Bud­dhism to non-theism to Chris­tian­ity, or we may sim­ply be eth­i­cal human­ists. Just imag­ine a mix­ture of wild seeds cast into a sin­gle plot of land, pro­duc­ing a pro­fu­sion of color. A wide vari­ety of plants all bloom­ing together sym­bol­ize our present con­di­tion in the Reli­gious Soci­ety of Friends. Dis­cern­ing which is a wild­flower and which is a weed is not easy. We are liv­ing a great exper­i­ment of reli­gious diversity.

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