Convergent Friends: Content not designed for our market?

April 24, 2009

Hen­ry Jenk­ins (right) mix­es up the names but has good com­men­tary on the Susan Boyle phe­nom­e­non in How Sarah [Susan] Spread and What it Means. I’ve been quot­ing lines over on my Tum­blr blog but this is a good one for Quak­er read­ers because I think it says some­thing about the Con­ver­gent Friends culture:

When we talk about pop cos­mopoli­tanism, we are most often talking
about Amer­i­can teens doing cos­play or lis­ten­ing to K‑Pop albums, not
church ladies gath­er­ing to pray for the suc­cess of a British reality
tele­vi­sion con­tes­tant, but it is all part of the same process. We are
reach­ing across bor­ders in search of con­tent, zones which were used to
orga­nize the dis­tri­b­u­tion of con­tent in the Broad­cast era, but which
are much more flu­id in an age of par­tic­i­pa­to­ry cul­ture and social
networks.

We live in a world where con­tent can be accessed quick­ly from any
part of the world assum­ing it some­how reach­es our radar and where the
col­lec­tive intel­li­gence of the par­tic­i­pa­to­ry cul­ture can identify
con­tent and spread the word rapid­ly when need­ed. Susan Boyle in that
sense is a sign of big­ger things to come — con­tent which wasn’t
designed for our mar­ket, con­tent which was­n’t timed for such rapid
glob­al cir­cu­la­tion, gain­ing much greater vis­i­bil­i­ty than ever before
and net­works and pro­duc­tion com­pa­nies hav­ing trou­ble keep­ing up with
the rapid­ly esca­lat­ing demand.

Susan Boyle’s video was pro­duced for a U.K.-only show but social media has allowed us to share it across that bor­der. In the Con­ver­gent Friends move­ment, we’re dis­cov­er­ing “con­tent which was­n’t designed for our mar­ket” – Friends of all dif­fer­ent stripes hav­ing direct access to the work and thoughts of oth­er types of Friends, which we are able to sort through and spread almost imme­di­ate­ly. In this con­text, the “net­works and pro­duc­tions com­pa­nies” would be our year­ly meet­ings and larg­er Friends bodies.

Torture for Ideology

April 22, 2009

Reports are in that link up the US tor­ture pro­gram and the hunt for the non-existent weapons of mass destruc­tion. Jonathan S Lan­day in McClatchy News quotes a “for­mer senior U.S. intel­li­gence offi­cial famil­iar with the inter­ro­ga­tion issue”:

“The main [rea­son for the tor­ture] is that every­one was wor­ried about some kind of
follow-up attack (after 9/11). But for most of 2002 and into 2003,
Cheney and Rums­feld, espe­cial­ly, were also demand­ing proof of the links
between al Qai­da and Iraq that (for­mer Iraqi exile leader Ahmed)
Cha­l­abi and oth­ers had told them were there.”

“There was constant
pres­sure on the intel­li­gence agen­cies and the inter­roga­tors to do
what­ev­er it took to get that infor­ma­tion out of the detainees,
espe­cial­ly the few high-value ones we had, and when peo­ple kept coming
up emp­ty, they were told by Cheney’s and Rums­feld’s peo­ple to push
hard­er,” he continued.

All this is not real­ly a sur­prise; I cov­ered it in real time over on Non​vi​o​lence​.org. There were numer­ous reports that the Vice Pres­i­dent and Sec­re­tary of Defense were push­ing the intel­li­gence agen­cies to come up with evi­dence that would back their flawed theories. 

The Unit­ed States is sup­posed to be the cham­pi­on of free­dom but we resort­ed to the most bru­tal of communist-era tor­ture tech­niques because our high­est offi­cials were more inter­est­ed in their car­toon view of the world than the com­plex real­i­ty (and not so com­plex: any­one who’s tak­en an “Intro to Islam” class would know that an alliance between Sad­dam Hus­sein and Osama bin Laden would be have been very unlike­ly). When facts and ide­o­log­i­cal the­o­ries don’t match up, it’s time to dig for more facts and revis­it the ideologies. 

Movement for a New Society and the Old New Monastics

April 13, 2009

Robin wrote a lit­tle about the New Monas­tic move­ment in a plug for the Pen­dle Hill work­shop I’m doing with Wess Daniels this Fall. 

Here’s my work­ing the­o­ry: I think Lib­er­al Friends have a good claim to invent­ing the “new monas­tic” move­ment thir­ty years ago in the form of Move­ment for a New Soci­ety, a net­work of peace and anti-nuclear activists based in Philadel­phia that cod­i­fied a kind of “sec­u­lar Quak­er” decision-making process and trained thou­sands of peo­ple from around the world in a kind of engaged drop-out lifestyle that fea­tured low-cost com­mu­nal liv­ing arrange­ments in poor neigh­bor­hoods with part-time jobs that gave them flex­i­bil­i­ty to work as full-time com­mu­ni­ty activists. There are few activist cam­paigns in the 1970s and 1980s that weren’t touched by the MNS style and a less-ideological, more lived-in MNS cul­ture sur­vives today in bor­der­line neigh­bor­hoods in Philadel­phia and oth­er cities. The high-profile new monas­tics rarely seem to give any props to Quak­ers or MNS, but I’d be will­ing to bet if you sat in on any of their meet­ings the process would be much more inspired by MNS than Robert’s Rules of Order or any fif­teen cen­tu­ry monas­tic rule that might be cited.

For a decade I lived in West Philly in what I called “the ruins of the Move­ment for a New Soci­ety.” The for­mal struc­ture of MNS had dis­band­ed but many of its insti­tu­tions car­ried on in a kind of lived-in way. I worked at the remain­ing pub­lish­ing house, New Soci­ety Pub­lish­ers, lived in a land-trusted West Philly coop house, and was fed from the old neigh­bor­hood food coop and occa­sion­al­ly dropped in or helped out with Train­ing for Change, a revived train­ing cen­ter start­ed by MNS-co-founder (and Cen­tral Philadel­phia Meeting-member) George Lakey It was a tight neigh­bor­hood, with strong cross-connections, and it was able to absorb relat­ed move­ments with dif­fer­ent styles (e.g., a strong anar­chist scene that grew in the late 1980s). I don’t think it’s coin­ci­dence that some of the Philly emer­gent church projects start­ed in West Philly and is strong in the neigh­bor­hoods that have become the new ersatz West Philly as the actu­al neigh­bor­hood has gentrified.

So some ques­tions I’ll be wrestling with over the next six months and will bring to Pen­dle Hill:

  • Why haven’t more of us in the Reli­gious Soci­ety of Friends adopt­ed this engaged lifestyle?
  • Why haven’t we been good at artic­u­lat­ing it all this time?
  • Why did the for­mal struc­ture of the Quaker-ish “new monas­ti­cism” not sur­vive the 1980s?
  • Why don’t we have any younger lead­ers of the Quak­er monas­ti­cism? Why do we need oth­ers to remind us of our own recent tradition?
  • In what ways are some Friends (and some fel­low trav­el­ers) still liv­ing out the “Old New Monas­tic” expe­ri­ence, just with­out the hype and with­out the buzz?

It’s entire­ly pos­si­ble that the “new monas­ti­cism” isn’t sus­tain­able. At the very least Friends’ expe­ri­ences with it should be stud­ied to see what hap­pened. Is West Philly what the new monas­ti­cism looks like thir­ty years lat­er? The biggest dif­fer­ences between now and the hey­day of the Move­ment for a New Soci­ety is 1) the Inter­net’s abil­i­ty to orga­nize and stay in touch in com­plete­ly dif­fer­ent ways; and 2) the pow­er of the major Evan­gel­i­cal pub­lish­ing hous­es that are hyp­ing the new kids.

I’ll be look­ing at myself as well. After ten years, I felt I need­ed a change. I’m now in the “real world” – semi sub­ur­ban free­stand­ing house, nuclear fam­i­ly. The old new West Philly monas­ti­cism, like the “new monas­ti­cism” seems opti­mized for hip twenty-something sub­ur­ban kids who roman­ti­cized the grit­ty city. Peo­ple of oth­er demo­graph­ics often fit in, but still it was nev­er very scal­able and for many not very sus­tain­able. How do we bring these con­cerns out to a world where there are sub­urbs, fam­i­lies, etc?


RELATED READING: I first wrote about the sim­i­lar­i­ty between MNS and the Philadel­phia “New Monas­tic” move­ment six years ago in Peace and Twenty-Somethings, where I argued that Pen­dle Hill should take a seri­ous look at this new movement.

Extending customer relationships through social media

April 8, 2009

Over on my O’Reil­ly Media blog, I’ve writ­ten “Will Face­book (all but) replace cor­po­rate web­sites?,” a look at where I think the third-party social media web­sites are going. Here’s a taste:

The goal of most web­sites is to extend­ed the inter­ac­tion with the vis­i­tor beyond this one vis­it: we seek to sell them a prod­uct, join our mail­ing list, buy tick­ets to our event or sub­scribe to us in a news read­er. Face­book is quick­ly becom­ing the most impor­tant email list and news read­er. If it con­tin­ues to inno­vate (and bor­row ideas from inno­v­a­tive com­peti­tors) it could quick­ly become a major com­mer­cial por­tal as well. As its adop­tion rate climbs with­in the ranks of our tar­get audi­ences, it becomes an effec­tive way to extend vis­i­tor rela­tion­ship and build more inti­mate brand identities.

This will change com­pa­ny’s inter­ac­tions with cus­tomers, who will start to expect and then demand real-time inter­ac­tion. This can take many forms – sta­tus updates, cal­en­dars, videos – but the empha­sis will be on imme­di­a­cy. The style will shift from slickly-produced mass mar­ket­ing to a one-on-one respon­sive back and forth. Smart mar­keters will think less in terms of sell­ing and more in terms of rela­tion­ship build­ing. Ana­lyt­ics and constantly-rolling A/B tests will give us a near real-time gauge with which to mea­sure the suc­cess of these rela­tion­ships. The reces­sion is bring­ing a new urgency for mea­sur­able results and might actu­al­ly help shift cor­po­rate and non-profit bud­gets away from high-price opin­ions and toward this new style of social-network-mediated marketing.

It will be inter­est­ing to see how orga­ni­za­tions adapt to social medi­a’s evolv­ing role.