Munching on the wheat

September 2, 2006
· Martin Kelley

There have been a few recent posts about the state of the Quak­er blo­gos­phere. New blog­ger Richard M wrote about “Anger on the Quak­er blogs”:http://quakerphilosopher.blogspot.com/2006/08/anger-on-quaker-blogosphere.html and LizOpp replied back with ” Pop­corn in the Q‑blogosphere?”:http://thegoodraisedup.blogspot.com/2006/08/popcorn-in-q-blogosphere.html.

Con­tin­ue read­ing →

I am the King of Folksonomy

September 1, 2006
· Martin Kelley

I just relaunched my per­son­al blog a few days ago, mov­ing it from non​vi​o​lence​.org/​m​a​r​t​ink to quak​er​ran​ter​.org. I plan to write a whole big piece about it in the near future. But my access logs just picked up some­thing amazing.

An
impor­tant part of the redesign was an auto­mat­ic key­word generator.
Posts were run through a script that auto­mat­i­cal­ly pulled out keywords
from the text. My 2003 arti­cle, Going all the way with Mov­able Type gen­er­at­ed the fol­low­ing tags, which appear as links after the post:

Fol­low­ing the links takes you to similarly-tagged arti­cles. At least
that’s the con­ceit. When you fol­low a tag’s link you’re sim­ply doing a
site search for that key­word. A lit­tle htac­cess rewrite mag­ic is making
the result look like it’s a sta­t­ic cat­e­go­ry page.

“Fine and well” you’re think­ing, “big deal.” Well, here’s what’s
cool. There are 225 entries on the Quak­er­Ran­ter blog. Google’s just
gone through and indexed the site and is now claim­ing it con­tains 1300 pages.
Each tag is being indexed as its own page. Every time I men­tion any
inter­est­ing term, it becomes a page that Google index­es and deliv­ers to
its searchers.

Which brings us to today’s cool piece from the access logs. In
Decem­ber of 2004 a rather inno­cent post on Quak­er Ranter became the
cen­ter of a mini-whirlwind on the polit­i­cal blogs when it mentioned
that I had got­ten a call from a CBS News pub­li­cist inter­est­ed in Non​vi​o​lence​.org.
All polit­i­cal blogs get pub­lic­i­ty calls from news and opin­ion think
tanks try­ing to sug­gest (or plant) sto­ries but no one’s sup­posed to
talk about it. I only men­tioned it because it was so unusu­al. One of
the blogs denounc­ing the lib­er­al con­spir­a­cy my post revealed was the
some­what slimy Lit­tle Green Foot­balls. After a few weeks the
denun­ci­a­tions died down. 

But this morn­ing, some­one looked up lit­tle­green­foot­balls in Google and came to my site. Because of my auto­mat­ic key­word gen­er­a­tor, tags, and static-loooking links, I’m now the num­ber two entry, on two three-year old posts, now relo­cat­ed to a days old quak​er​ran​ter​.org. Cool. 

This mix­ing and match­ing of con­tent and rich manip­u­la­tion of data is some­times lumped togeth­er in the cool bu zzphrase folk­son­o­my.
Note that none of what I’ve done is a trick­ing of Google. Every tag is
real­ly going to a page with that con­tent. These are “nat­ur­al” and
“organ­ic” search results in the lin­go of SEO. I’m just pre­sent­ing my infor­ma­tion in mul­ti­ple for­mats that appeal that the widest array of audiences.

For what it’s worth, I don’t think I deserve #2 sta­tus for
“lit­tle­green­foot­balls” and I don’t think Google will keep it there for
long. It’s a bit odd that they have ele­vat­ed that par­tic­u­lar term so
high and no oth­ers tags seem so stratospheric.

Positive Results:

As of Feb­ru­ary 2007, Google index­es 3,540 pages
on Quak​er​Ran​ter​.org, a blog of only 239 posts. In Decem­ber 2006 30% of
my Google vis­its were to one of the “tags” page. Recon­fig­ur­ing the blog
in this kind of tag-intensive way has more than dou­bled search engines
vis­its, again in a very nat­ur­al and organ­ic way. Adding tags has simply
made what I’ve writ­ten more acces­si­ble to search engines. Very cool.

Negative Ramifications:

Short­ly after installing this new sys­tem, my servers started
peri­od­i­cal­ly crash­ing (about once/week). The prob­lem would be multiple
MT-Search process­es over­load­ing the memory. 

My guess is that a search engine spi­der came along and started
index­ing all of the tags. Each link ini­ti­at­ed a search query in Movable
Type. The built-in search for Mov­able Type is just not able to handle
this vol­ume of traffic.

I installed Fast Search to solve the prob­lem (tip of the hat to Al-Muhajabah). It took awhile: Fast Search required a MySQL upgrade at my host. After that I need­ed to install these plu­g­in fix­es.
Then it was fine-tuning the htac­cess files. It was been more work than
I ini­tial­ly expect­ed and the tag results now for­ward to a fun­ny URL that Google does­n’t love as much.

Site redesign

August 30, 2006
· Martin Kelley

As will be obvi­ous to any­one see­ing this, the Quak­er­Ran­ter has been seri­ous­ly redesigned and moved off the Non​vi​o​lence​.org serv­er. I plan to talk about the tech­ni­cal under­pin­nings soon on “MartinKelley.com”:martinkelley.com. In the mean­time “email me”:mailto:martink@martinkelley.com if there’s any hor­ri­fy­ing glitches.
h3. Update, 9/1/06:
My vis­i­tor logs picked up a very inter­est­ing new Google entry for my site that high­lights the pow­er of key­words and tags that are run­ning on this new site. More over on Mar​tinkel​ley​.com in the immod­est­ly titled post “I am the King of Folksonomy”:http://www.martinkelley.com/blog/2006/09/i_am_the_king_of_folksonomy.php.

More classic Quaker books available online

August 30, 2006
· Martin Kelley

Geeky read­ers out there might want to know that Google Books is now mak­ing many of its out-of-print col­lec­tion avail­able as down­load­able and print­able PDFs. They list 42,500 entries under “Soci­ety of Friends”:http://books.google.com/books?q=%22society+of+friends%22&btnG=Search+Books&as_brr=1 I’m unsure whether this is books with that phrase or pages inside books with that phrase, but either way that’s a lot of read­ing. A quick breeze turns up some good titles. Thanks to “Tech Crunch”:http://www.techcrunch.com/2006/08/30/google-allows-downloads-of-out-of-copyright-books/ for the Google news. Old­er online book projects worth a men­tion: “Project Gutenberg”:http://www.gutenberg.org the “Chris­t­ian Clas­sics Ethe­r­i­al Library”:http://www.ccel.org/ and the Earl­ham School of Reli­gion’s use­ful but clunky “Dig­i­tal Quak­er Collection”:http://esr.earlham.edu/dqc/.

Simple Design does not mean simple execution

August 23, 2006
· Martin Kelley

Every
web­site should try to serve a clear set of pur­pos­es. Even a personal
blog has a tar­get audi­ence, one’s friends or fam­i­ly per­haps. While a
good site looks sim­ple, it is often very com­pli­cat­ed “under the hood.”

Google
went from being a grad school project to the world’s most important
search engine by ditch­ing the design clut­ter of its com­peti­tors for a
very clean home­page with max­i­mum white space. This effect focused one’s
atten­tion on the search func­tion. More PhD’s are said to work at Google
than at any oth­er com­pa­ny in the world, yet the com­pli­cat­ed engineering
and the tremen­dous com­put­er infra­struc­ture that brings that logo and
search box to your com­put­er is invis­i­ble to the aver­age user.

Even web­sites with­out PhD design­ers need to mar­ry a sim­ple outward
appear­ance with a more com­pli­cat­ed set of cal­cu­la­tions around intended
audi­ences. The aver­age vis­i­tor looks at one or two pages on a site and
then hits the back but­ton. Often they’ll be fol­low­ing a search link and
look­ing at a page buried deep in your site. They’ll be there seeking
out spe­cif­ic infor­ma­tion and you only have about twen­ty sec­onds to
pitch your site and keep them there. You need to give them a very
con­cise descrip­tion of your­self or prod­uct and you need to entice them
with relat­ed material.

Any site that con­sists of more than three pages presents visitors
with more infor­ma­tion than they can han­dle. Good design works to funnel
vis­i­tors to the spe­cif­ic con­tent they are look­ing for. It’s relatively
easy to get a first-time vis­i­tor but suc­cess­ful web­sites keep them on
your site and give them rea­sons to return. The key to this is defining
your audi­ence and pre­sent­ing your mate­r­i­al with them in mind.

Once you’ve iden­ti­fied your con­stituen­cy and built your design, the
next step is release. You don’t want to pan­der to a poten­tial audience,
but instead con­verse with them. It’s fine to mix dif­fer­ent ele­ments of
your life togeth­er and to write cre­ative­ly off-topic once in awhile.
There are a thou­sand gener­ic web­sites crammed full of use­less bu
zzphras­es and unused fea­tured. What you want is one that will have a
voice, that builds a niche that no one else might ever have identified.
When it comes time to pro­duce con­tent, for­get all the slick marketing
cal­cu­la­tions you’ve done and let your quirk­i­ness shine.

Making New Factions

August 22, 2006
· Martin Kelley

Strange­ly enough, the Philadel­phia Inquir­er has pub­lished a front-page arti­cle on lead­er­ship in Philadel­phia Year­ly Meet­ing, “Friends frus­trate some of their flock, Quak­ers bogged down by process, two lead­ers say”. To me it comes off as an extend­ed whine from the for­mer PhYM Gen­er­al Sec­re­tary Thomas Jeav­ons. His cri­tiques around Philadel­phia Quak­er cul­ture are well-made (and well known among those who have seen his much-forwarded emails) but he does­n’t seem as insight­ful about his own fail­ings as a leader, pri­mar­i­ly his inabil­i­ty to forge con­sen­sus and build trust. He fre­quent­ly came off as too ready to bypass rightly-ordered decision-making process­es in the name of strong lead­er­ship. The more this hap­pened, the more dis­trust the body felt toward him and the more intractible and politi­cized the sit­u­a­tion became. He was the wrong leader for the wrong time. How is this wor­thy of the front-page news­pa­per status?

The “Mak­ing New Friends” out­reach cam­paign is a cen­tral exam­ple in the arti­cle. It might have been more suc­cess­ful if it had been giv­en more sea­son­ing and if out­sider Friends had been invit­ed to par­tic­i­pate. The cam­paign was kicked off by a sur­vey that con­firmed that the great­est threat to the future of the year­ly meet­ing was “our grey­ing mem­ber­ship” and that out­reach cam­paigns “should tar­get young adult seek­ers.” I attend­ed the year­ly meet­ing ses­sion where the sur­vey was pre­sent­ed and the cam­paign approved and while every Friend under forty had their hands raised for com­ments, none were rec­og­nized by the clerk. “Mak­ing New Friends” was the per­fect oppor­tu­ni­ty to tap younger Friends but the work seemed designed and under­tak­en by the usu­al sus­pects in year­ly meeting.

Like a lot of Quak­er orga­ni­za­tions, Philadel­phia Year­ly Meet­ing has spent the last fif­teen years large­ly rely­ing on a small pool of estab­lished lead­er­ship. There’s lit­tle atten­tion to lead­er­ship devel­op­ment or tap­ping the large pool of tal­ent that exists out­side of the few dozen insid­ers. This Spring Jeav­ons had an arti­cle in PYM News that talked about younger Friends that were the “future” of PYM and put the cut-off line of youthfulness/relevance at fifty! The recent polit­i­cal bat­tles with­in PYM seemed to be over who would be includ­ed in the insid­er’s club, while our real prob­lems have been a lack of trans­paren­cy, inclu­sion and patience in our deci­sion mak­ing process.

Philadel­phia Friends cer­tain­ly have their lead­er­ship and author­i­ty prob­lems and I under­stand Jeav­ons’ frus­tra­tions. Much of his analy­sis is right. I appre­ci­at­ed his reg­u­lar­ly col­umn in PYM News, which was often the only place Christ and faith was ever seri­ous­ly dis­cussed. But his approach was too heavy hand­ed and cor­po­rate to fit year­ly meet­ing cul­ture and did lit­tle to address the long-term issues that are lap­ping up on the year­ly meet­ing doorsteps.

For what it’s worth, I’ve heard some very good things about the just-concluded year­ly meet­ing ses­sions. I sus­pect the year­ly meet­ing is actu­al­ly begin­ning a kind of turn-around. That would be welcome.

 

Don’t miss:

Reading John Woolman 3: The Isolated Saint

August 17, 2006
· Martin Kelley

Read­ing John Wool­man Series:
1: The Pub­lic Life of a Pri­vate Man
2: The Last Safe Quaker
3: The Iso­lat­ed Saint

It’s said that John Wool­man re-wrote his Jour­nal three times in an effort to excise it of as many “I” ref­er­ences as pos­si­ble. As David Sox writes in Johh Wool­man Quin­tes­sen­tial Quak­er, “only on lim­it­ed occa­sion do we glimpse Wool­man as a son, a father and a hus­band.” Wool­man would­n’t have been a very good blog­ger. Quot­ing myself from my intro­duc­tion to Quak­er blogs:

blogs give us a unique way of shar­ing our lives — how our Quak­erism inter­sects with the day-to-day deci­sions that make up faith­ful liv­ing. Quak­er blogs give us a chance to get to know like-minded Friends that are sep­a­rat­ed by geog­ra­phy or arti­fi­cial the­o­log­i­cal bound­aries and they give us a way of talk­ing to and with the insti­tu­tions that make up our faith community.

I’ve read many great Wool­man sto­ries over the years and as I read the Jour­nal I eager­ly antic­i­pat­ed read­ing the orig­i­nal account. It’s that same excite­ment I get when walk­ing the streets of an icon­ic land­scape for the first time: walk­ing through Lon­don, say, know­ing that Big Ben is right around the next cor­ner. But Wool­man kept let­ting me down.

One of the AWOL sto­ries is his arrival in Lon­don. The Jour­nal’s account:

On the 8th of Sixth Month, 1772, we land­ed at Lon­don, and I went straight­way to the Year­ly Meet­ing of min­is­ters and elders, which had been gath­ered, I sup­pose, about half an hour. In this meet­ing my mind was humbly contrite.

But set the scene. He had just spent five weeks cross­ing the Atlantic in steer­age among the pigs (he does­n’t actu­al­ly spec­i­fy his non-human bunk­mates). He famous­ly went out of his way to wear clothes that show dirt because they show dirt. He went straight­away: no record of a bath or change of clothes. Sto­ries abound about his recep­tion, and while are some of dubi­ous ori­gin, there are first hand accounts of his being shunned by the British min­is­ters and elders. The best and most dubi­ous sto­ry is the theme of anoth­er post.

I trust that Wool­man was hon­est­ly aim­ing for meek­ness when he omit­ted the most inter­est­ing sto­ries of his life. But with­out the con­text of a lived life he becomes an ahis­tor­i­cal fig­ure, an icon of good­ness divorced from the minu­ti­ae of the dai­ly grind. Two hun­dred and thir­ty years of Quak­er hagiog­ra­phy and latter-day appeals to Wool­man’s author­i­ty have turned the tai­lor of Mount Hol­ly into the oth­er­world­ly Quak­er saint but the process start­ed at John’s hands himself.

Were his strug­gles mere­ly inte­ri­or? When I look to my own min­istry, I find the call to dis­cern­ment to be the clear­est part of the work. I need to work to be ever more recep­tive to even the most unex­pect­ed prompt­ing from the Inward Christ and I need to con­stant­ly prac­tice humil­i­ty, love and for­give­ness. But the prac­ti­cal lim­i­ta­tions are hard­er. For years respectibil­i­ty was an issue; rel­a­tive pover­ty con­tin­ues to be one. It is ask­ing a lot of my wife to leave respon­si­bil­i­ty for our two small boys for even a long weekend.

How did Wool­man bal­ance fam­i­ly life and min­istry? What did wife Sarah think? And just what was his role in the sea-change that was the the “Ref­or­ma­tion of Amer­i­can Quak­erism” (to use Jack Mari­et­ta’s phrase) that for­ev­er altered Amer­i­can Friends’ rela­tion­ship with the world and set the stage for the schisms of the next century.

We also lose the con­text of Wool­man’s com­pa­tri­ots. Some are named as trav­el­ing com­pan­ions but the col­or­ful char­ac­ters go unmen­tioned. What did he think of the street-theater antics of Ben­jamin Lay, the Abbie Hoff­man of Philadel­phia Quak­ers. The most widely-told tale is of Lay walk­ing into Philadel­phia Year­ly Meet­ing ses­sions, open­ing up a cloak to reveal mil­i­tary uni­form under­neath, and declar­ing that slave-made prod­ucts were prod­ucts of war, plunged a sword into a hollowed-out Bible full of pig’s blood, splat­ter­ing Friends sit­ting nearby.

What role did Wool­man play in the larg­er anti-slavery awak­en­ing hap­pen­ing at the time? It’s hard to tell just read­ing his Jour­nal. How can we find ways to repli­cate his kind of faith­ful­ness and wit­ness today? Again, his Jour­nal does­n’t give much clue.

Picked up today in the Philadel­phia Year­ly Meet­ing Library:

PYM Librar­i­an Rita Var­ley remind­ed me today they mail books any­where in the US for a mod­est fee and a $50/year sub­scrip­tion. It’s a great deal and a great ser­vice, espe­cial­ly for iso­lat­ed Friends. The PYM cat­a­log is online too!

The Wonders of RSS feeds

August 11, 2006
· Martin Kelley

RSS
Syn­di­ca­tion feeds are small web files that sum­ma­rize the lat­est posts
to a par­tic­u­lar blog or news site. They’re a cen­tral repos­i­to­ry of
basic infor­ma­tion: title, author, post date, a sum­ma­ry of the post and
some­times the whole post itself. You can open these files direct­ly (here’s the raw file for this blog) but you’ll see there’s a hier­ar­chy of cod­ing that makes it visu­al­ly uninteresting.

Syn­di­ca­tion
feeds are the lin­gua fran­ca pow­er­ing all the cool new web­sites. It
does­n’t mat­ter what blog­ging plat­form you use or what oper­at­ing system
you’re on: if your soft­ware pro­vides an RSS feed I can mix and match it and use it to pull in con­tent to my site.

Exam­ples 1: Pho­tographs: I email all of my adorable kid pic­tures to the pho­to shar­ing site Flickr,
which then pro­vides a syn­di­ca­tion feed (“here”). I use a lit­tle fancy
patch of cod­ing on my web­site to pull in the infor­ma­tion about the
lat­est pho­tos (loca­tion, cap­tion, etc) so that I can dis­play them on my
home­page. When­ev­er you go to my Theo age you’ll see the lat­est Flickr pho­tos of him. 

Exam­ple 2: Book­marks. I also use the “social book­mark­ing” sys­tem with the odd name of del​.icio​.us.
When I find a page I want to book­mark, I click a Deli­cious but­ton in my
brows­er, which opens a pop-up win­dow. I write a descrip­tion, pick a
cat­e­go­ry or two and hit save. Deli­ciouis then pro­vides an RSS syn­di­ca­tion
feed which I can use to pull togeth­er a list of my lat­est book­marks and
dis­play it on my web­site. Wave a few mag­ic wands of com­pli­ca­tion (pay
no atten­tion to the man behind the cur­tain!) and you have the main
trick behind Quak​erquak​er​.org.

I’ve sim­pli­fied both exam­ples a bit but you prob­a­bly get the point. Syn­di­ca­tion feeds are the secret behind blog read­ers like Blog­lines and email sub­scrip­tion ser­vices like the one’s I pro­vide for quak​erquak​er​.org.

New to me is the con­cepts around the Well-Formed Web. As described by Kevin Don­ahue
“The lay­man’s premise of the Well-Formed Web is that each site will
have drill-down feeds — a top lev­el feed, item spe­cif­ic feeds, and so
on.” What this means is that you don’t just have one sin­gle RSS feed on a site (your lat­est ten posts) but RSS feeds on every­thing.
Every cat­e­go­ry get its own unique feeds (e.g., the last ten posts about
web design) and every post gets its own unique feed track­ing its
com­ments (e.g., this feed of com­ments from my “Intro­duc­ing Mar​tinKel​ley​.com” post).
It cer­tain­ly seems a bit like overkill but com­put­ers are doing all the
work and the result gives us a multi-dimensionality that we can use to
pull all sorts of neat things together.