Web 2.0 and Friends Schools

This comes from a pre­sen­ta­tion I made a few weeks ago where I addressed pub­lic rela­tions staff for Quak­er Schools. The main points about media open­ness and the need for pub­lic rela­tions to embrace Web 2.0 are applic­a­ble to many sce­nar­ios, not just schools.