Cornerstone is a relatively new church plant in Smithville, Atlantic County, New Jersey. They’re site is a simple design built in Movable Type using off-the-shelf templates to keep the budget down. The most exciting part of the site is the podcastsermons and the ability to ask Bible questions and make prayer requests from the homepage. I’m most happy to see the church using the site and updating it regularly!
Pastor Fred Schwenger also has a new local connection: he and a partner have just opened Superior Automotive here in Hammonton at 880 S White Horse Pike!
I was hired to redesign the website of a cemetery that represents a fascinating slice of South Jerseyhistory. In the 1880s, a group of Jews escaped Russian pogroms, came to America and started a “return to the soil” movement that led to the establishment of an agricultural colony in the small Salem County crossroads of Norma, New Jersey. Before long they established Alliance Cemetery.
The new Alliance website highlights the entrance gate. The cemetery has hired a surveying company to do a detailed map of the plots and we hope to add this in with a Google Mapsmash-up when the data becomes available. A detailed history and photos are also in the works.
The design is hand-coded from scratch and is probably the most tasteful design of my portfolio. The pages themselves are editable by the client using CushyCMS and the Directions page has an integrated Google Map.
I once read an insightful observation about the geo-location revolution that came about with the popularlization of cell phones: In the old days of POTS (your landline, literally “plain old telephone service”), when you dialed a number you knew where you were calling but you didn’t know who was going to pick up. With cell phones this is reversed: you know who you are calling but you have no idea where they are.
Only, this isn’t quite true. To find someone you have to call their house, their workplace, their cellphone. What you are really calling isn’t the person but one of their phones. Much of the time you end up with voicemail.
Well, the promise of the geolocation revolution has been taken to its logical conclusion. I’ve finally gotten my invitation to Google Voice, formerly Grand Central, the personalized telephone switching service that the big‑G is opening up to U.S. customers this summer. It’s free and it gives you the ultimate in virtuality: a phone number that is not connected to any phone. When people call your Google Voice number, any number of phones start ringing. Which one you answer depends on your geography and convenience.
I have three phones set to ring on Google Voice calls depending on the type of call: my cell phone, my home phone and my computer (a Skype plan with it’s own incoming phone number). If I’m dissatisfied with the phone I’m on I can press the star key to have all my phones ring anew and transfer the call seamlessly (a very addictive past-time). It’s a fascinating evolution of the phone into a virtual communication device.
Intrigued? You can sign up for a Google Voice invite from its site. It’s not a perfect system. To use it most effectively requires changing your phoning habits and making a very serious switch. I suggest Lifehacker’s guide “How to Ease Your Transition to Google Voice” as a good place to start.
Earlier today I posted an excerpt of an interesting article on Anabaptism on my Tumblr blog and it’s engendered quite a conversation on Facebook about testimonies and empty forms, etc. It’s true that any form of spiritual discipline can get twisted into look-at-me heroism or lets-talk-anything-but-God group conformity.
The answer isn’t to give up testimonies or to hold onto them even tighter, but instead to constantly remind ourselves about their purpose: to learn how to live as an attentive people of God. Here’s what I wrote on Facebook:
I’ve been a mostly bicycle-riding vegan for decades, an outspoken pacifist and a frequent plain dresser. All of these practices have aided my spiritual growth but also have unearthed new sources of pride for me to wrestle with. The self-examination has been practice in discernment.
I often think back to the story of the Good Samaritan. What mattered wasn’t how he was dressed or whether he was riding a bicycle. No, what mattered is that he knew enough to know he was being called to sacrifice something: to get covered in a strangers blood, to aid someone who might resent him for it, to lose money he had earned to put someone up for the night. Maybe he had practiced this discernment of self-sacrifice by living a testimony that had challenged him to navigate between loss and pride, and maybe he had been brought up in a community where the value of love was prized above all. The important thing is he knew to stop and be a true neighbor.
I’m experimenting with Quaker Quote of the Day for the QuakerQuaker Twitter account. You should be able to read them on Twitter here. Extended versions will be on QuakerQuaker’s new QOTD blog.It’s hard to pack a good quote into only 140 characters so there will be some shortening, but the full piece should give it a bit more context.
I’ll be mostly quoting historical Friends but I might throw a living person in there once in awhile. I won’t use a quote book to deliver the same adage you’ve heard a million times before. I’ll also try not to chop it up into a meaning that goes against the author’s intention.
I’d like to talk today about social media and nonprofits. I’ve had a couple of interesting projects lately helping nonprofits put together Facebook Pages, LinkedIn Groups and Twitter sites. I think this is an exciting way to reach out to audience members.
Today: Email Lists
Over the last few years we’ve focused on email lists. We all have big email lists – tens of thousands of users, segmented all sorts of different ways. We send out dozens of emails a week and they end up seeming not spam.
Facebook Pages
A new era is coming with social media. A big change is Facebook Pages. These are geared toward advertisers although you don’t need to have a Facebook advertising campaign to use them. In March 2009, Facebook redesigned Pages to act much more like typical user profiles: there’s a wall, there’s an activity stream, and you can associate different applications with them.
Two things about Pages are exciting. One is the activity stream. People who sign up as “fans” of your Page see what you’re putting out in their individual stream. They’ll log into Facebook and see that messages like “Jen just got engaged!” or “Joe is having a bad hair day” and that your organization is having some great event coming up this weekend. You’re seen in the association of happy news from their friends. It’s different from a spammish email because it’s coming in with the context of their friends, which is very powerful for publicity.
The other nice thing about Facebook Pages is that they’re public. A lot of portions of Facebook aren’t but making Pages public means you can point to them from your website or other social media campaigns.
I think Facebook fan groups are going to be the new email list. They are the way we’ll be able to reach out to people. I’m very excited about this because there’s all sorts of easy multimedia possibilities. You can integrate with Youtube, with Twitter, with podcasts, etc., embedded for fans of your Facebook page to see as it’s happening. This is much more exciting than some of the emails that we send out. They are also more interactive because fans can post things on your fan walls so you can have conversations on your sites.
Intimate, immediate, engaging
What the smart nonprofits are going to be doing is a lot of posting in a style that’s authentic and intimate and less worried about being slick than we’ve typically been.
What I would love to see nonprofits doing is to get serious about video. I’m not talking about fancy video, hauling in videographers for six months shooting a three minute slick commercial. Get an inexpensitve video recorder and start doing five minute interviews with the people your organization serves. This will differ depending on your organization’s focus. One advantage to simple videos is that you can convince even the busiest of your interviewees to take out a few minutes. You make these videos and post them to Youtube, Vimeo or directly to Facebook video. It doesn’t matter where they hosted but you’ll have to make sure they’re embedded on your Facebook fan page.
Building our Facebook Fan Page
How to direct? You can direct in the emails you’re sending out or through other sources. Twitter is a great way of directing people to what’s happening: you send out a 140-character “tweet” with an interesting tease about the video you’ve produced and a link to the Facebook fan page.
The whole goal is to get Facebook fans. Once you’re in as a fan, you show up in their activity streams. All the fans get to see the events you’re organizing, the videos. If you have extra tickets to an upcoming event, post about it because people will see it immediately. It’s a wonderful way to reach people quickly in a way that’s not as intrusive as email (I suspect a lot of younger users are actually checking their Facebook homepage more often than their emails!).
The New Nonprofit Outreach
I’d love to see a lot more of these intimate, almost home-made videos going up on Facebook fan pages and using fan pages as a way of connecting with people. We can think of these as the new email list.
I would strongly encourage nonprofits to use all of these these media to reinforce their message and to find new ways to reach their audiences in a much more engaging, intimate way.
Cornerstone is a relatively new church plant in Smithville, Atlantic County, New Jersey. They’re site is a simple design built in Movable Type using off-the-shelf templates to keep the budget down. The most exciting part of the site is the podcast sermons and the ability to ask Bible questions and make prayer requests from the homepage. I’m most happy to see the church using the site and updating it regularly!
