Flashbacks: Aging Youth, Vanity Googling, War Fatigue

September 18, 2009

I occa­sion­al­ly go back to my blog­ging archives to pick out inter­est­ing arti­cles from one, five and ten years ago.

ONE YEAR AGO: The Not-Quite-So Young Quakers

It was five years ago this week that I sat down and wrote about a cool
new move­ment I had been read­ing about. It would have been Jor­dan Coop­er’s blog that turned me onto Robert E Web­ber’s The Younger Evan­gel­i­cals, a look at gen­er­a­tional shifts among Amer­i­can Evan­gel­i­cals. In ret­ro­spect, it’s fair to say that the Quak­erQuak­er com­mu­ni­ty gath­ered around this essay (here’s Robin M’s account of first read­ing it) and it’s follow-up We’re All Ranters Now (Wess talk­ing about it).

And yet? All of this is still a small demo­graph­ic scat­tered all around. If I want­ed to have a good two-hour caffeine-fueled bull ses­sion about the future of Friends at some local cof­feeshop this after­noon, I can’t think of any­one even vague­ly local who I could call up. I’m real­ly sad to say we’re still large­ly on our own. Accord­ing to actu­ar­i­al tables, I’ve recent­ly crossed my life’s halfway point and here I am still ref­er­enc­ing gen­er­a­tional change. How I wish I could hon­est­ly say that I could get involved with any com­mit­tee in my year­ly meet­ing and get to work on the issues raised in “Younger Evan­gel­i­cals and Younger Quak­ers”. Some­one recent­ly sent me an email thread between mem­bers of an out­reach com­mit­tee for anoth­er large East Coast year­ly meet­ing and they were debat­ing whether the inter­net was an appro­pri­ate place to do out­reach work – in 2008?!?

Pub­lished 9/14/2008.

FIVE YEARS AGO: Van­i­ty Googling of Causes

A poster to an obscure dis­cus­sion board recent­ly described typ­ing a par­tic­u­lar search phrase into Google and find­ing noth­ing but bad infor­ma­tion. Repro­duc­ing the search I deter­mined two things: 1) that my site topped the list and 2) that the results were actu­al­ly quite accu­rate. I’ve been hear­ing an increas­ing num­ber of sto­ries like this. “Cause Googling,” a vari­a­tion on “van­i­ty googling,” is sud­den­ly becom­ing quite pop­u­lar. But the inter­est­ing thing is that these new searchers don’t actu­al­ly seem curi­ous about the results. Has Google become our new proof text?

Pub­lished 10/2/2004 in The Quak­er Ranter.

TEN’ISH YEARS AGO: War Time Again
This piece is about the NATO bomb­ing cam­paign in Ser­bia (Wikipedia). It’s strange to see I was feel­ing war fatigue even before 9/11 and the “real” wars in Afghanistan and Iraq. 

There’s a great dan­ger in all this. A dan­ger to the soul of Amer­i­ca. This is the fourth coun­try the U.S. has gone to war against in the last six months. War is becom­ing rou­tine. It is sand­wiched between the soap operas and the sit­coms, between the traf­fic and weath­er reports. Intense cruise mis­sile bom­bard­ments are car­ried out but have no effect on the psy­che or even imag­i­na­tion of the U.S. citizens.

It’s as if war itself has become anoth­er con­sumer good. Anoth­er event to be pack­aged for com­mer­cial tele­vi­sion. Giv­en a theme song. We’re at war with a coun­try we don’t know over a region we don’t real­ly care about. I’m not be face­tious, I’m sim­ply stat­ing a fact. The Unit­ed States can and should play an active peace­mak­ing role in the region, but only after we’ve done our home­work and have basic knowl­edge of the play­ers and sit­u­a­tion. Iso­la­tion­ism is dan­ger­ous, yes, but not near­ly as dan­ger­ous as the emerg­ing cul­ture of these dilet­tante made-for-TV wars.

Pub­lished March 25, 1999, Non​vi​o​lence​.org

FWCC Google Maps Mashup

September 12, 2009

FWCC Google Maps MashupThe Friends World Com­mit­tee for Con­sul­ta­tion unites Quak­ers of all stripes togeth­er in joint projects and dia­log. It’s Amer­i­c­as office has the most com­plete list­ing of U.S. and Cana­di­an Friends Meet­ings and Church­es and now has a map to prove it!
This is a mash-up of the FWCC data­base with Google Maps.

Because of lim­i­ta­tions of how many data points Google can show the coun­tries have been divid­ed into regions. The main access page is a screen shot of a Google Map with a old fash­ioned imagemap over­lay that allows you to select the region you want to look at. Javascript good­ness shad­ows the cur­rent­ly select­ed region.

See it live: www​.fwc​camer​i​c​as​.org/​f​r​i​e​nds

Five Tips for Building a Self-Marketing Website

September 7, 2009

A poten­tial client recent­ly came to me with an exist­ing site. It cer­tain­ly was slick: the home­page fea­tured a Flash ani­ma­tion of telegenic young pro­fes­sion­als culled from a stock pho­to ser­vice, psuedo-jazz tech­no music, and words sweep­ing in from all sides sell­ing you the com­pa­ny’s ser­vice. Unfor­tu­nate­ly the page had no use­ful con­tent, no call-to-action and no Google PageR­ank. It was an expen­sive design, but I did­n’t need to look at the track­ing stats to know no one came this page.

So you’re ready to ditch a non-performing site for one more dynam­ic, some­thing that will attract cus­tomers and inter­act with them. Here’s five tips for build­ing a self-marketing website!

One: Use­ful Con­tent for your Tar­get Audience
Give vis­i­tors a rea­son to come to the site. Text-rich, chang­ing con­tent is essen­tial. In prac­ti­cal­i­ty, this means installing a blog and writ­ing posts every few weeks. You’ll see mea­sures like “key­word rel­e­van­cy” increase instant­ly as excerpt­ed text shows up on the home­page. Add videos and pho­tos if your com­pa­ny or team has that exper­tise, but remem­ber: when it comes to search, text is king.

Two: Give away some­thing valu­able or useful
Many smart mar­ket­ing sites fea­ture some free give­away right on the home­page: a use­ful quiz, pro­fes­sion­al analy­sis, a PDF how-to guide­book. A builder I worked with went to the trou­ble of post­ing dozens of floor plans & pic­tures to their web­site and com­pil­ing them into a PDF book, which they gave away for free. The catch in all this? You have to give your con­tact infor­ma­tion to get it. Once the free mate­r­i­al has been com­piled, the site runs itself as a sales lead generator!

Three: Ask your­self the Three User Questions!
It’s amaz­ing how focused the mind gets when you actu­al­ly sit down to define goals. Just about every web­site can ben­e­fit from this three-step exercise:

  1. Who is the tar­get audience?
  2. What would draw them to the site? 
  3. What do we want to get from them?

Get a group togeth­er to through your web­site page by page these ques­tions. Brain­storm a list of changes you could make. You’ll want to end up with Defined Goals: what quan­tifi­able actions do you want vis­i­tors to take? It might well just be the suc­cess­ful com­ple­tion of a con­tact form.

Four: Test Test and Test Again
Many small busi­ness­es now get a lot of their cus­tomers from their web­sites. Your web­site is an essen­tial piece of your mar­ket­ing and pub­lic­i­ty and you need to be smart about it. Com­pile togeth­er your favorite site-improvement ideas and make up  alter­nate designs incor­po­rat­ing the changes. Then use a tool such as Google Web­site Opti­miz­er to put the alter­na­tives through their paces. Which one “con­verts” bet­ter, i.e., which design gets you high­er per­cent­ages in the Defined Goals you’ve set? Once you’ve fin­ished a test, move on to the next brain­storm­ing idea and imple­ment it. Always be testing!

An exten­sive series of tests of one site I worked on dou­bled it’s con­ver­sion rate: imag­ine your com­pa­ny dou­bling its inter­net sales? It is com­plete­ly worth spend­ing the time and effort to go through this process.

Five: Don’t Be Afraid to Get Pro­fes­sion­al Help
If you need to hire a pro­fes­sion­al to help you through this process you’ll almost cer­tain­ly get your mon­ey’s worth! A recent projects cost the cus­tomer $6000 but I was able to doc­u­ment sav­ings of $100,000 per year in his pub­lic­i­ty costs! See my piece “What to Look For in SEO Con­sul­tants” for my insider-advice to how to pick a hon­est and com­pe­tent pro­fes­sion­al web pub­lic­i­ty consultant.

Impromput Hammonton area Friends worship

March 13, 2009

My F/friend Raye Hodg­son is tak­ing a train from Con­necti­cut to South Jer­sey next week for a vis­it, and locals and would-be vis­i­tors are invit­ed to my house for some wor­ship! Raye’s involved with Ohio Con­ser­v­a­tive and New Eng­land Friends and seems to be doing a cool sus­tain­able agri­cul­ture project these days (which I did­n’t know except for Google!)

It’s next Thurs­day, the 19th at 7:30pm in Ham­mon­ton. If you want to join but don’t have my address just send me an email and I’ll pro­vide details. There’s also a Face­book event list­ing for this. If enough peo­ple are inter­est­ed we can have more occa­sion­al Conservative/Convergent/Emergent Quak­er­ly wor­ship in this part of South Jer­sey! If you can’t make it but are intrigued by the idea, let me know and I’ll keep you in the loop. 

UPDATE: The wor­ship went well, about half a dozen peo­ple showed up. If you want to be alert­ed to any follow-up wor­ship oppor­tu­ni­ties in the Ham­mon­ton area send me an email and I’ll add you to my list. 

Advice to a new blogger

January 3, 2009

Over the Quak­erQuak­er forum, a new blog­ger asked “I am new at blog­ging. Do you have any sug­ges­tions for my site?” I’ll cross-post my answer here.

I think the suc­cess to any kind of writ­ing is to first and fore­most write about what inter­ests you. Don’t wor­ry about whether there’s an audi­ence or not: with mil­lions of peo­ple on the inter­net every day there’s bound to be plen­ty of oth­ers who share your inter­ests. Don’t be afraid to be per­son­al, quirky and idio­syn­crat­ic, as peo­ple come to blogs look­ing for personality.

The most inter­est­ing blogs have an inti­ma­cy and hon­esty to them. My blog posts are the kind of dis­cus­sions I would have around my din­ing room table. Friends have a ten­den­cy to down­play our opin­ions in pub­lic set­tings. The Quak­er blogs have giv­en us a place to be respect­ful­ly hon­est, open and inquis­i­tive. That open­ness has led many of us into sur­pris­ing friendships.

I’d also rec­om­mend that you keep your blog open to devel­op­ment. I was four months into my Quak­er­Ran­ter blog before I had the first post that I would now con­sid­er a “typ­i­cal” Quak­er­Ran­ter piece. It often takes time to find a voice you’re com­fort­able in and many peo­ple find them­selves inter­est­ed in dif­fer­ent top­ics than they ini­tial­ly imag­ined. Blogs often end up being very dif­fer­ent than the one they thought they were start­ing! Most blogs last about two months and are aban­doned: if you’re blog­ging because you think you should be, then the moti­va­tion won’t be enough to sus­tain you over the long term.

Final­ly, blogs are social. They’re con­ver­sa­tion. Encour­age con­ver­sa­tion on your blog. Respond to com­ments, on the blog and also in direct emails if peo­ple have pro­vid­ed them. Sign up to blogs you like using an RSS Read­er like Google Read­er or Blog­lines and read them and com­ment on thought­ful posts. Get to know peo­ple and try to attend the events we’re now list­ing here on Quak­erQuak­er. About half of my Quak­erQuak­er time is actu­al­ly pri­vate emails and IM con­ver­sa­tions with Friends and the com­ments I leave on blogs (some Quak­er, some not) are often more involved than my blog posts. It’s a social medi­um and the pub­lic blog is just one piece of that.

I’d love to hear what advice oth­ers have, either here on Quak­er Ranter or over on the Forum post.

Sorting Quaker peculiarities in the modern world

September 28, 2008

Friends nev­er set out to start to their own reli­gion; what became seen as the more “pecu­liar” Quak­er prac­tices were sim­ply their inter­pre­ta­tion of the prop­er mode of chris­t­ian liv­ing. At some point some of these prac­tices became forms, things done because that’s what Quak­ers are sup­posed to do. The empti­ness of this ratio­nale led some of those in lat­er gen­er­a­tions to aban­don them alto­geth­er. Nei­ther path is very sat­is­fac­to­ry. Those of us inspired by the Quak­er tra­di­tion and have to sift through the half-remembered ancient forms to under­stand their ratio­nale and con­tin­ued relevancy.

When read­ing through Thomas Clark­son’s account of Friends cir­ca 1800, I was struck by the dif­fer­ing lengths of expla­na­tion need­ed for two cus­toms. read ear­li­er install­ments of my series you’ll know that Thomas Clark­son was a British Angli­can who  spent a lot of time with Friends around the turn of the 19th Cen­tu­ry and pub­lished an invalu­able multi-volumn apol­o­gy in 1806. “A Por­trai­ture of Quak­erism” explains con­tem­po­rary Friends prac­tices and defends them as legit­i­mate ways to lead a “chris­t­ian” life. 

The two prac­tices that struck me were 1: the Quak­er cus­tom of using “thee” in speech and, 2: of using num­bers for the names of days of the week and months of the year. Clark­son makes a good defense of the rea­sons behind the practices: 

Many of the expres­sions, then in use, appeared to him to con­tain gross flat­tery, oth­ers to be idol­a­trous, oth­ers to be false rep­re­sen­ta­tives of the ideas they were intend­ed to con­vey… Now he con­sid­ered that chris­tian­i­ty required truth, and he believed there­fore that he and his fol­low­ers, who prefessed to be chris­tians in word and deed, and to fol­low the chris­t­ian pat­tern in all things, as far as it could be found, were called upon to depart from all the cen­surable modes of seech, as much as they were from any of the cus­toms of the world, which chris­tian­i­ty had deemed obje­tion­able. (p. 275 – 6, my edi­tion, p. 199 in this edi­tion in Google Books).

Clark­son takes the next four pages to explain some gram­mat­i­cal his­to­ry. In Fox’s time, “thee” was still at the tail end of being replaced by the grammatically-incorrect “you” for the sec­ond per­son sin­gu­lar, a cul­tur­al change that was a “trick­le down” of the courtier’s desire to flat­ter so-called supe­ri­ors in church and state. To a band of reli­gious reform­ers large­ly drawn from rur­al North Eng­land, the reap­pro­pri­a­tion of “thee” was a bold cul­tur­al state­ment. It spoke to both a gram­mat­i­cal integri­ty and a desire to flat­ten social class­es in a rad­i­cal­ly ide­al­is­tic reli­gious society.

Fol­low­ing the his­to­ry les­son, Clark­son turns to names of the days of the week and months of the years. Most are pagan names. Good chris­tians seek­ing to hon­or the one true God and deny any false gods should­n’t spend their days invok­ing the Norse gods Tyr and Woden or the Roman gods Janus, Mars. Replac­ing them by Third Day, Fourth Day, First Month and Third Month strips them of their roots in non-christian cultures. 

As Clark­son well knew, the ques­tion 150 years lat­er (and now 350 years lat­er) is whether these old pecu­liar cus­toms car­ry any weight beyond a kind of 17th Cen­tu­ry Quak­er nos­tal­gia. As he writes:

There is great absur­di­ty, it is said, in sup­pos­ing, that per­sons pay any respect to hea­then idols, who retain the use of the ancient names of the divi­sions of time. How many thou­sands are there, who know noth­ing of their ori­gin? The com­mon peo­ple of the coun­try know none of the reasons.

When I look at old cus­toms I ask two questions:

  1. The Ele­va­tor rule: could I explain to my pecu­liar­i­ty to a non-Quaker “aver­age Joe” in under two minutes?
  2. The Chris­t­ian rule: could I make the argu­ment that this prac­tice is not just a Quak­er odd­i­ty but some­thing that every faith­ful and earnest Chris­t­ian should con­sid­er adopting?

In these cas­es, thee fails and num­bered days passes.

Let me explain: I can’t real­ly explain why I would use thee with­out going into a expla­na­tion of pre-17th Cen­tu­ry gram­mar, talk­ing about dif­fer­ent forms of sec­ond per­son sin­gu­lar in the his­to­ry of the Eng­lish lan­guage and the reten­tion of the sec­ond per­son sin­gu­lar in most romance lan­guages. By the time I’d be done I’d come off as an over-educated bore. 

In con­trast I can say “Wednes­day is named after the Norse god Woden, Thurs­day after Thor, Jan­u­ary after the Roman Janus, etc., and as a one-God Chris­t­ian I don’t want to spend my days invok­ing their names con­stant­ly.” A one-sentence expla­na­tion works even in mod­ern Amer­i­ca. I’ll still be seen as an odd duck (noth­ing wrong with that) but at least peo­ple will leave the con­ver­sa­tion know­ing there’s some­one who thinks we real­ly should be seri­ous about only wor­ship­ping one God: mis­sion accom­plished, really. 

I know faith­ful Friends who do use thee. I’m glad they do and don’t want to double-guess their lead­ings. But for me the test of keep­ing it real (which I think is a ancient Quak­er prin­ci­ple) means hold­ing onto odd­i­ties that still point to their origins.

A first look at the Google Chrome browser

September 2, 2008

screen-shotMy Twit­ter fol­low­ers will know I’ve been slight­ly obsessed by Google’s new brows­er, Chrome, since word leaked that it was going to be released today (Tues, Sept 2). I’ve been hit­ting reload on the down­load site fair­ly obses­sive­ly. A few min­utes ago my per­sis­tence was reward­ed and I’m writ­ing to you all from the new brows­er (here’s the offi­cial release announce­ment).

Why a New Browser?!?
Before I begin, let me rec­om­mend the Google Chrome online com­ic book for those with tech inter­ests. Google does a good job explain­ing why they’ve joined the brows­er wars. At first glance it seems a need­less move: they already fund much of the devel­op­ment on the open source Fire­fox brows­er. But Fire­fox, like Microsoft Inter­net Explor­er and every oth­er brows­er, is built around cer­tain assump­tions about how browsers process appli­ca­tions. Google is start­ing from scratch and think­ing about the brows­er as an oper­at­ing sys­tem run­ning increas­ing­ly sophis­ti­cat­ed appli­ca­tions (like Gmail). Chrome sep­a­rates mem­o­ry process and inter­net per­mis­sions in new ways.
Obvi­ous­ly, Google is going after Microsoft (the ini­tial release of Chrome is Win­dows only) – not just its brows­er but its Vista oper­at­ing sys­tem as well. With the expan­sion of high speed inter­net access and so-called “cloud com­put­ing,” func­tions that used to require stand-alone clients can now be han­dled inside the brows­er. Email has prob­a­bly become the most wide­ly adopt­ed brows­er appli­ca­tions but you can also do things pho­to edit­ing and video record­ing through the brows­er. Google knows that once an appli­ca­tion is run­ning inside a brows­er, the oper­at­ing sys­tem does­n’t mat­ter. Gmail works equal­ly fine from Vista, Mac OS X, or Lin­ux.
It is in Google’s strate­gic inter­est to advance the state of brows­er tech­nol­o­gy and they do that with Chrome. But it is in the inter­est that every­one have access to these lat­est inno­va­tions and that all browsers can run the most sophis­ti­cat­ed appli­ca­tions Google engi­neers can put togeth­er. So Chrome is open source and Google invites oth­er browsers to incor­po­rate many of its features. 
First Thoughts on the Product:
The down­load was quick and easy (of course).
I was sur­prised that when installing it only offered to import my MS Inter­net Explor­er book­marks. My most com­plete and up-to-date book­mark list is in Fire­fox (synced among my oper­at­ing sys­tems by the excel­lent Fox­marks exten­sion).
I went pret­ty imme­di­ate­ly to Gmail. Google says they’ve rewrit­ten a lot of the back­ground ren­der­ing code from scratch and I was expect­ing to see instan­ta­neous load­ing. Frankly, it seemed to load as quick­ly as it does in Fire­fox. Any appar­ent speed increase isn’t imme­di­ate­ly obvi­ous (this is a tes­ta­ment to how fast they’ve man­aged to get it to load in all browsers).
speed-dialThe inter­face is very sim­pli­fied: few but­tons, tabs up top, no sta­tus bar. There’s a lot of sur­pris­es here, like an auto­mat­i­cal­ly gen­er­at­ed page with thumb­nails of your most fre­quent­ly vis­it­ed sites (see image, right), an idea bor­rowed from Opera browser’s “Speed Dial” fea­ture (avail­able through to Fire­fox users through the Speed Dial exten­sion).
gmail-as-app
You can also “Cre­ate appli­ca­tion short­cuts” which turn ser­vices such as Gmail into client-like appli­ca­tions that sit on your desk­top (screen­shot right). Open them up from here and the nor­mal loca­tion bar and brows­er but­tons are gone.
There’s a lot more to explore here. It’s obvi­ous that Google has put a lot of thought into this. I’m not going to dis­miss any fea­ture or odd­i­ty too quick­ly. They helped a lot of us rethink how we orga­nize email using a sin­gle “Archive” fold­er instead of the elaborately-maintained fold­er hier­ar­chy. Google actu­al­ly have put out a num­ber of half-baked and under-supported ser­vices (Froogle and Google Check­out come most imme­di­ate­ly to mind) but it’s clear that the Google Chrome brows­er is a very seri­ous ini­tia­tive by the company.
Will I Use It?
The big ques­tion, right? Actu­al­ly, I won’t use it much for now. For one thing, I’m a Mac user. I have a Win­dows XP vir­tu­al machine run­ning most of the time cour­tesy of VMWare’s Fusion. I’m sure Google has set a high pri­or­i­ty to make Mac OS X and Lin­ux ver­sions of Chrome – they’re whole strat­e­gy rests on this being woven into the brows­er lin­gua fran­ca that keeps Microsoft­’s Vista at bay, remem­ber?, but until that time Chrome won’t be my nat­ur­al first choice.
But I’m also going to miss my Fire­fox exten­sions. I for­got that the web has lots of ads (Adblock Plus). And I don’t like the extra clut­ter of Gmail with­out Bet­ter Gmail 2 (just the “Folders4Gmail” fea­ture of the lat­ter saves my eye more scan­ning time than any speed tweak Chrome deliv­ers). And these days the Web Devel­op­ers Tool­bar, Last­pass, FireFTP exten­sions are pret­ty essen­tial to my work day.
But if a native Mac ver­sion was released? And if Fire­fox exten­sions start­ed being rewrit­ten for Chrome? I just flipped back to my reg­u­lar brows­er to check some­thing and even after an hour with Chrome, Fire­fox felt so heavy and clunky. It is pos­si­ble to see Chrome could a seri­ous con­tender for my attention. 

Google: internet interest in Quakers declining

August 7, 2008
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Google: inter­net inter­est in Quak­ers declin­ing, orig­i­nal­ly uploaded by martin_kelley.

From Google Insights, a new ser­vice that tracks pop­u­lar­i­ty of cer­tain search phras­es over time. See the chart here.