Tag Archives ⇒ google

Focused blogs and side trips

November 23, 2007
· Martin Kelley

Over on Eileen Flana­gan’s Imper­fect Seren­i­ty, there’s an inter­est­ing post on blog pub­lic­i­ty, “Blog­ging dilem­mas,” inspired in part by Robin M“ ‘s recent “How did you get here?” post. Both bring up inter­est­ing ques­tions about the role of blogs in com­mu­ni­ty build­ing and the loca­tion of that line that sep­a­rates good blog­ging from mere self-promotion and pandering.

Read­ers will prob­a­bly be unsur­prised to learn that I use Tech­no­rati, Google Blog Search, etc., every day to keep track of the Quak­er blo­gos­phere. I act as a kind of com­mu­ni­ty orga­niz­er and my search­es are for inter­est­ing posts talk­ing about Quak­ers (until read­ing Eileen’s post I had­n’t check my Tech­no­rati “rank” in months). Many peo­ple’s first intro­duc­tion to Quak​erQuak​er​.org is get­ting linked from it, and I sus­pect I’ve acci­den­tal­ly out­ed a few begin­ning blog­gers who had­n’t told any­one of their new blog!

I have a pro­fes­sion­al blog on web design and ana­lyt­ics (with a some­what off-topic but sat­is­fy­ing post on top at the moment) and sep­a­rat­ing that out has allowed me to use this per­son­al blog, Quak­er­Ran­ter, for what­ev­er I like. Most reg­u­lar­ly read­ers would say it focus­es on Quak­erism and cute kid pic­tures and while those are the most com­mon posts, the most read posts are the minor fas­ci­na­tions I indulge myself with occa­sion­al­ly. Quak­er plain dress is some­thing I prac­tice but don’t think about most of the time (806 read­ers in past month). My wife and I love to bust on bad baby names and unfair­ly unpop­u­lar baby names (627 vis­its). I’ve also detailed some out­ings to semi-legendary South Jer­sey haunts (317) and score high on search­es to them.

The con­ven­tion­al wis­dom of the blog-as-publicity tool crowd would prob­a­bly say these off-topic posts are dis­tract­ing my core audi­ence. Per­haps, but they’re infre­quent on the blog and long-lived on Google. Besides, I think it helps peo­ple to know I’m not just obsessed with one top­ic. Being a part of a real com­mu­ni­ty means know­ing each oth­er in all of our quirks. I’m more ten­der and for­giv­ing of oth­er Quak­er blog­gers when I know more of their sto­ry: it puts what they say into a con­text that makes it sound more lived, less ide­o­log­i­cal. There’s cer­tain­ly good rea­sons for tightly-focused pro­fes­sion­al blogs (I’d drop Techcrunch from my blogroll if they start­ed post­ing kids pic­tures!), but as more peo­ple read posts through feeds and aggre­ga­tors I won­der if there’s going to be as much pres­sure for per­son­al, community-oriented blogs to be as single-minded in their focus. 

We all have diverse, quirky inter­ests so why not indulge them? I have seen blogs that try too hard to pan­der to par­tic­u­lar audi­ences and boy, are they bor­ing! A cer­tain degree of idio­syn­crasy and sub­jec­tive orner­i­ness is prob­a­bly essen­tial. Per­son­al­i­ty is at least as impor­tant as focus.

PS: I’m also inter­est­ed in mak­ing sure I don’t loose the core audi­ence with all my side trips, hence the “lat­est Quak­er posts” at the top of the page. I have at least one request for a Quaker-only RSS feed and will even­tu­al­ly get that going.
PPS: As if on queue, the next post in Google Read­er after Eileen’s is Avin­ish Kaushik’s Blog Met­rics: Six rec­om­men­da­tions for mea­sur­ing your suc­cess. Parts of it are prob­a­bly a bit tech­ni­cal for most QR read­ers but it’s use­ful for think­ing about blogs as outreach.

Christian revival among liberal Friends

August 15, 2007
· Martin Kelley

There’s an inter­est­ing dis­cus­sion in the com­ments from my last post about “Con­ver­gent Friends and Ohio Con­ser­v­a­tives” and one of the more inter­est­ing comes from a com­menter named Diane. My reply to her got longer and longer and filled with more and more links till it makes more sense to make it its own post. First, Diane’s question:

I don’t know if I’m “con­ver­gent,” (prob­a­bly not) but I have been involved with the emerg­ing church for sev­er­al years and with Quak­erism for a decade. I also am aware of the house church move­ment, but my expe­ri­ence of it is that is is very tan­gen­tial­ly relat­ed to Quak­erism. I real­ly, real­ly hope and pray that Chris­t­ian revival is com­ing to lib­er­al Friends, but per­son­al­ly I have not seen that phe­nom­e­nom. Where do you see it most? Do you see it more as com­mit­ment to Christ or as more peo­ple being Christ curi­ous, to use Robin’s phrase?

As I wrote recent­ly I think con­ver­gence is more of a trend than an iden­ti­ty and I’m not sure whether it makes sense to fuss about who’s con­ver­gent or not. As with any ques­tion involv­ing lib­er­al Friends, whether there’s “Chris­t­ian revival” going on depends on what what you mean by the term. I think more lib­er­al Friends have become com­fort­able label­ing them­selves as Christ curi­ous; it has become more accept­able to iden­ti­fy as Chris­t­ian than it was a decade or two ago; a sig­nif­i­cant num­ber of younger Friends are very recep­tive to Chris­t­ian mes­sages, the Bible and tra­di­tion­al Quak­er tes­ti­monies than they were.

These are indi­vid­ual respons­es, how­ev­er. Turn­ing to col­lec­tive Quak­er bod­ies there are few if any beliefs or prac­tices left that lib­er­al Friends would­n’t allow under the Quak­er ban­ner if they came wrapped in Quak­erese from a well-connected Friend; the social tes­ti­monies stand in as the uni­fy­ing agent; it’s still con­sid­ered an argu­ment stop­per to say that any prof­fered def­i­n­i­tion would exclude someone.

I’d argue that lib­er­al Quak­erism is becom­ing ever more lib­er­al (and less dis­tinc­tive­ly Quak­er) at the same time that many of those in influ­ence are becom­ing more Chris­t­ian. It’s a very pro­scribed Chris­tian­i­ty: cod­ed, ten­ta­tive and most of all indi­vid­u­al­is­tic. It’s okay for a lib­er­al Friend to believe what­ev­er they want to believe as long as they don’t believe too much. Whether the qui­et influ­ence of the ris­ing gen­er­a­tion of conservative-friendly lead­er­ship is enough to hold a Quak­er cen­ter in the cen­trifuge that is lib­er­al Quak­erism is the $60,000 ques­tion. I think the lead­er­ship has an inflat­ed sense of its own influ­ence but I’m watch­ing the exper­i­ment. I wish it well but I’m skep­ti­cal and wor­ry that it’s built on sand.

Some of the Christ-curious lib­er­al Friends are form­ing small wor­ship groups and some of these are seek­ing out recog­ni­tion from Con­ser­v­a­tive bod­ies. It’s an aching­ly small move­ment but it shows a desire to be cor­po­rate­ly Quak­er and not just indi­vid­u­al­is­ti­cal­ly Quak­er. With the inter­net tra­di­tion­al Quak­er view­points are only a Google search away; sites like Bill Samuel’s “Quakerinfo.com”:www.quakerinfo.com and blogs like Mar­shall Massey’s are break­ing down stereo­types and doing a lot of invalu­able edu­cat­ing (and I could name a lot more). It’s pos­si­ble to imag­ine all this cook­ing down to a third wave of tra­di­tion­al­ist renew­al. Ohio Year­ly Meeting-led ini­tia­tives like the Chris­t­ian Friends Con­fer­ence and All Con­ser­v­a­tive Gath­er­ings are steps in the right direc­tion but any real change is going to have to pull togeth­er mul­ti­ple trends, one of which might or might not be Convergence.

Our role in this future is not to be strate­gists play­ing Quak­er pol­i­tics but ser­vants ready to lay down our iden­ti­ties and pre­con­cep­tions to fol­low the prompt­ings of the Inward Christ into what­ev­er ter­ri­to­ry we’re called to:

From that time forth began Jesus to shew unto his dis­ci­ples, how that he must go unto Jerusalem, and suf­fer many things of the elders and chief priests and scribes, and be killed, and be raised again the third day. Then Peter took him, and began to rebuke him, say­ing, Be it far from thee, Lord: this shall not be unto thee. But he turned, and said unto Peter, Get thee behind me, Satan: thou art an offence unto me: for thou savourest not the things that be of God, but those that be of men. Then said Jesus unto his dis­ci­ples, If any man will come after me, let him deny him­self, and take up his cross, and fol­low me. Matthew 16:21 – 28.

On shoestrings and keepin’ on

May 30, 2007
· Martin Kelley

There’s some inter­est­ing follow-up on the Cindy Shee­han “res­ig­na­tion” (see yes­ter­day’s post). One fel­low I cor­re­spond­ed with years ago gave a dona­tion then sent an email urg­ing us not to fall into despair. It’s hard.
Go beyond Demo­c­ra­t­ic Par­ty fronts like MoveOne and you’ll find the most of the peace move­ment is a ridicu­lous­ly shoe­string oper­a­tion. Nonviolence.org’s four month “ChipIn” fundrais­ing cam­paign raised $50 per month but the sac­ri­fice isn’t just short-term – just try apply­ing for a main­stream job with a resume chock full of social change work!
Michael Westmoreland-White over on the Lev­ellers blog talks about “keep­ing going through the despair”:http://levellers.wordpress.com/2007/05/30/needed-for-long-haul-peacemaking-a-spirituality-of-nonviolence/:
bq. This is a cau­tion­ary tale for the rest of us, includ­ing myself. Out­rage, right­eous indig­na­tion, anger, pub­lic grief, are all valid reac­tions to war and human rights abus­es, but they will get us only so far. They may strain mar­riages and fam­i­ly life. They may lead to speech and action that is not in the spir­it of non­vi­o­lence and active peace­mak­ing. And, since impe­ri­al­ist mil­i­tarism is a sys­tem (bib­li­cal­ly speak­ing, a Pow­er), it will resist change for the good. Work for jus­tice and peace over the long haul requires spir­i­tu­al dis­ci­pline, requires deep roots in a spir­i­tu­al­i­ty of non­vi­o­lence, includ­ing cul­ti­vat­ing the virtue of patience.
Michael’s answer is specif­i­cal­ly Chris­t­ian but I think his advice to step back and attend to the roots of our activism is wise despite one’s motivations.
Shee­han’s retire­ment did­n’t stop her from “talk­ing with Amy Good­man on Democ­ra­cy Now this morning”:http://www.democracynow.org/article.pl?sid=07/05/30/1343232. She talks about cash-starved peace activists and con­trasts them with the tens of mil­lions pres­i­den­tial can­di­dates are rais­ing, most of which will go to big media TV net­works for ads. Shee­han says we need more than just an anti­war movement:
bq. Like, end­ing the Viet­nam War was major, but peo­ple left the move­ment. It was an anti­war move­ment. They didn’t stay com­mit­ted to true and last­ing peace. And that’s what we real­ly have to do.
More Cindy Shee­han read­ing across the blo­gos­phere avail­able via “Google”:http://blogsearch.google.com/blogsearch?hl=en&q=cindy+sheehan&btnG=Search+Blogs and “Technorati”:http://technorati.com/tag/cindy+sheehan.
And for those look­ing for a lit­tle good news check out the brand new site for the “Glob­al Net­work for Nonviolence”:http://gn-nonviolence.org/. I designed it for them as part of my “free­lance design work”:http://www.martinkelley.com but it’s been a joy and a lot of fun to be work­ing more close­ly with a good group of inter­na­tion­al activists again. Their “non­vi­o­lence links”:http://gn-nonviolence.org/links.php page includes sites for some real­ly com­mit­ted grass­roots peace­mak­ers. This long-term peace work may not give us head­lines in the New York Times but it’s touched mil­lions over the years. If human­i­ty is ever going to grow into the kind of cul­ture of peace Shee­han dreams of then we’ll need a lot more won­der­ful projects like these.

SEO Myths I: Analyze This

January 22, 2007
· Martin Kelley

Every web design­er under the sun talks about search engine opti­miza­tion (SEO), but it amazes me to see how often basic prin­ci­ples are ignored. I’m in-between jobs right now, which means I’m spend­ing a lot of time look­ing at poten­tial employ­ers’ web­sites. I’ve decid­ed to start a series of posts on SEO myths and real­i­ties that will talk about design­ing for max­i­mum visibility.

I’m not going to focus on any of the under­hand­ed tricks to fool search engines into list­ing an inap­pro­pri­ate page. Google hates this kind of tac­tic and so do I. You get vis­its for hav­ing good con­tent. Good search rank­ings are based on good con­tent and the best way to boost your con­tent is to present your page in a way that lets both humans and search engines find the con­tent they want. Part one is on web­site analy­sis and tracking.

Don’t assume that your web­site is easy to nav­i­gate. One of the neat­est things about the web is that we have instant feed­back on use. With just a lit­tle track­ing we can see what pages peo­ple are look­ing at, how they’re find­ing our site and what they’re doing once they’re here.

Javascript Trackers:

My most advanced sites are cur­rent­ly using four dif­fer­ent track­ing meth­ods. Most uti­lize javascript “bugs,” tiny snip­pets of code that send indi­vid­ual results to an advanced soft­ware track­ing sys­tem. I put the code inside a Move­able Type “Mod­ules Tem­plate” which is auto­mat­i­cal­ly import­ed to all pages. Installing a new sys­tem is as easy as cutting-and-pasting the javascript into the Tem­plate and rebuild­ing the site.

  • AXS Vis­i­tors Track­ing System
    This soft­ware installs on your serv­er but don’t let that scare you: this is one of the eas­i­est instal­la­tions I’ve ever seen. AXS gives you great charts of usage: you can nar­row it spe­cif­ic pages on your site, or even par­tic­u­lar search engines or search phrases.
    There’s also a option to view the lastest traf­fic by vis­i­tor. I love watch­ing this! You can see how indi­vid­u­als are using the site and where they’re nav­i­gat­ing. I’ve been able to iden­ti­fy dif­fer­ent types of vis­i­tors this way and under­stand the com­plex­i­ty of the audience.
    It does­n’t seem like AXS is not being devel­oped any­more. The lat­est sta­ble ver­sion came out over two years go, which is a shame.

  • Hit­Tail
    This ser­vice watch­es search-engine links and makes rec­om­men­da­tions for new key­words. I wrote about this ser­vice yes­ter­day in Blog­ging for the Long Tail.

  • Reeferss​.com
    This is a sim­ple sim­ple bit of soft­ware. Like every oth­er track­ing sys­tem it keeps track of refer­rers: search engines and web­sites that bring traf­fic to your site. But unlike the oth­ers that’s all it does. Why care then? It pro­vides a real-time RSS feed of these vis­i­tors. I bring the feed into my “Netvibes” page (a cus­tomized start page, see below) and scan the results mul­ti­ple times a day.

  • Google Ana­lyt­ics
    The inter­net’s gate­keep­er bought the Urchin ana­lyt­ics com­pa­ny in April 2005 and relaunched the prod­uct as Google Ana­lyt­ics short­ly there­after. This is becom­ing an essen­tial track­er. It’s free and it’s pow­er­ful, though I haven’t been as impressed by it as oth­ers have. See its Wiki page for more.

Internet Trackers:

It’s easy to find out what peo­ple are say­ing about you online.

  • Tech­no­rati
    This ser­vice tracks blogs but you don’t need to have a blog to use it, for Tech­no­rati will tell you where blogs are link­ing. Give it your URLs (or those of your com­peti­tors!) and you’ll know when­ev­er a blog­ger puts in a link to you. You can also give it key­words and find out when a blog uses them.

  • Google Blog Search
    Google can also let you fol­low blog ref­er­ences or key­word men­tions on the blogs. Google will also track beyond blogs of course. Type “site:www.yourdomain.com” into the main Google search page and you’ll see who’s link­ing to your site (or to the com­pe­ti­tion). There are lots of oth­er ser­vices that track blogs and men­tions – Sphere, Blog­lines, etc. They all have dif­fer­ent strengths so try them and see what you think.

  • Feed­burn­er
    The best RSS mas­sager has always focused on ways to track your RSS feed. They’ve recent­ly intro­duced page track­ing soft­ware too. It looks great but I just installed it this week. I still have to see if it’s as good as Feed­burn­er’s oth­er offerings.

Keeping on top of this flow of data:

It’s easy to get over­whelmed by all of this infor­ma­tion. Most of the track­ing ser­vices pro­vide RSS feeds (See The Won­ders of RSS Feeds for an intro). I use Netvibes, a cus­tomized start page, to pull these all togeth­er into a sin­gle page that I can scan every morn­ing. Here’s a screen­shot of part of my Netvibes track­ing page – the full page cur­rent­ly shows four­teen track­ing feeds on one screen:

So why is tracking important to SEO?

With track­ing you find out what peo­ple are look­ing for on the inter­net. This helps you cre­ate pages and ser­vices that peo­ple will want to find. You might be sur­prised to see what they’re already find­ing on your site. Some examples:

  • Ana­lyz­ing one site, I noticed that few pages I thought were obscure were bring­ing in high Google traf­fic. I looked at these pages again and real­ized they did a good job of describ­ing the com­pa­ny’s mis­sion. I con­se­quent­ly redesigned the site home­page to fea­ture them and I made sure that those pages con­tained direct links to its most impor­tant services.

  • When I start­ed work for anoth­er client I looked at their site and sus­pect­ed that they’re most impor­tant arti­cles were not being seen – vis­i­tors had to click through about four times to get to them. Six months of track­ing con­firmed my hunch and gave me the hard data to con­vince the exec­u­tive direc­tor that we made some small mod­i­fi­ca­tions to the design. Hav­ing this strong con­tent linked right off the home­page helped bring in Google traffic.

QuakerQuaker Toolbar

January 9, 2007
· Martin Kelley


A neat lit­tle ser­vice called Con­duit lets users cre­ate their own brows­er tool­bars. The new Quak­erQuak­er Tool­bar gives you Google search, the lat­est Quak­erQuak­er posts and Guides to the Quak­er Inter­net all from your brows­er. Try it out and let me know what addi­tion­al links or fea­tures you’d find useful.

I am the King of Folksonomy

September 1, 2006
· Martin Kelley

I just relaunched my per­son­al blog a few days ago, mov­ing it from non​vi​o​lence​.org/​m​a​r​t​ink to quak​er​ran​ter​.org. I plan to write a whole big piece about it in the near future. But my access logs just picked up some­thing amazing.

An
impor­tant part of the redesign was an auto­mat­ic key­word generator.
Posts were run through a script that auto­mat­i­cal­ly pulled out keywords
from the text. My 2003 arti­cle, Going all the way with Mov­able Type gen­er­at­ed the fol­low­ing tags, which appear as links after the post:

Fol­low­ing the links takes you to similarly-tagged arti­cles. At least
that’s the con­ceit. When you fol­low a tag’s link you’re sim­ply doing a
site search for that key­word. A lit­tle htac­cess rewrite mag­ic is making
the result look like it’s a sta­t­ic cat­e­go­ry page.

“Fine and well” you’re think­ing, “big deal.” Well, here’s what’s
cool. There are 225 entries on the Quak­er­Ran­ter blog. Google’s just
gone through and indexed the site and is now claim­ing it con­tains 1300 pages.
Each tag is being indexed as its own page. Every time I men­tion any
inter­est­ing term, it becomes a page that Google index­es and deliv­ers to
its searchers.

Which brings us to today’s cool piece from the access logs. In
Decem­ber of 2004 a rather inno­cent post on Quak­er Ranter became the
cen­ter of a mini-whirlwind on the polit­i­cal blogs when it mentioned
that I had got­ten a call from a CBS News pub­li­cist inter­est­ed in Non​vi​o​lence​.org.
All polit­i­cal blogs get pub­lic­i­ty calls from news and opin­ion think
tanks try­ing to sug­gest (or plant) sto­ries but no one’s sup­posed to
talk about it. I only men­tioned it because it was so unusu­al. One of
the blogs denounc­ing the lib­er­al con­spir­a­cy my post revealed was the
some­what slimy Lit­tle Green Foot­balls. After a few weeks the
denun­ci­a­tions died down. 

But this morn­ing, some­one looked up lit­tle­green­foot­balls in Google and came to my site. Because of my auto­mat­ic key­word gen­er­a­tor, tags, and static-loooking links, I’m now the num­ber two entry, on two three-year old posts, now relo­cat­ed to a days old quak​er​ran​ter​.org. Cool. 

This mix­ing and match­ing of con­tent and rich manip­u­la­tion of data is some­times lumped togeth­er in the cool bu zzphrase folk­son­o­my.
Note that none of what I’ve done is a trick­ing of Google. Every tag is
real­ly going to a page with that con­tent. These are “nat­ur­al” and
“organ­ic” search results in the lin­go of SEO. I’m just pre­sent­ing my infor­ma­tion in mul­ti­ple for­mats that appeal that the widest array of audiences.

For what it’s worth, I don’t think I deserve #2 sta­tus for
“lit­tle­green­foot­balls” and I don’t think Google will keep it there for
long. It’s a bit odd that they have ele­vat­ed that par­tic­u­lar term so
high and no oth­ers tags seem so stratospheric.

Positive Results:

As of Feb­ru­ary 2007, Google index­es 3,540 pages
on Quak​er​Ran​ter​.org, a blog of only 239 posts. In Decem­ber 2006 30% of
my Google vis­its were to one of the “tags” page. Recon­fig­ur­ing the blog
in this kind of tag-intensive way has more than dou­bled search engines
vis­its, again in a very nat­ur­al and organ­ic way. Adding tags has simply
made what I’ve writ­ten more acces­si­ble to search engines. Very cool.

Negative Ramifications:

Short­ly after installing this new sys­tem, my servers started
peri­od­i­cal­ly crash­ing (about once/week). The prob­lem would be multiple
MT-Search process­es over­load­ing the memory. 

My guess is that a search engine spi­der came along and started
index­ing all of the tags. Each link ini­ti­at­ed a search query in Movable
Type. The built-in search for Mov­able Type is just not able to handle
this vol­ume of traffic.

I installed Fast Search to solve the prob­lem (tip of the hat to Al-Muhajabah). It took awhile: Fast Search required a MySQL upgrade at my host. After that I need­ed to install these plu­g­in fix­es.
Then it was fine-tuning the htac­cess files. It was been more work than
I ini­tial­ly expect­ed and the tag results now for­ward to a fun­ny URL that Google does­n’t love as much.

Site redesign

August 30, 2006
· Martin Kelley

As will be obvi­ous to any­one see­ing this, the Quak­er­Ran­ter has been seri­ous­ly redesigned and moved off the Non​vi​o​lence​.org serv­er. I plan to talk about the tech­ni­cal under­pin­nings soon on “MartinKelley.com”:martinkelley.com. In the mean­time “email me”:mailto:martink@martinkelley.com if there’s any hor­ri­fy­ing glitches.
h3. Update, 9/1/06:
My vis­i­tor logs picked up a very inter­est­ing new Google entry for my site that high­lights the pow­er of key­words and tags that are run­ning on this new site. More over on Mar​tinkel​ley​.com in the immod­est­ly titled post “I am the King of Folksonomy”:http://www.martinkelley.com/blog/2006/09/i_am_the_king_of_folksonomy.php.

More classic Quaker books available online

August 30, 2006
· Martin Kelley

Geeky read­ers out there might want to know that Google Books is now mak­ing many of its out-of-print col­lec­tion avail­able as down­load­able and print­able PDFs. They list 42,500 entries under “Soci­ety of Friends”:http://books.google.com/books?q=%22society+of+friends%22&btnG=Search+Books&as_brr=1 I’m unsure whether this is books with that phrase or pages inside books with that phrase, but either way that’s a lot of read­ing. A quick breeze turns up some good titles. Thanks to “Tech Crunch”:http://www.techcrunch.com/2006/08/30/google-allows-downloads-of-out-of-copyright-books/ for the Google news. Old­er online book projects worth a men­tion: “Project Gutenberg”:http://www.gutenberg.org the “Chris­t­ian Clas­sics Ethe­r­i­al Library”:http://www.ccel.org/ and the Earl­ham School of Reli­gion’s use­ful but clunky “Dig­i­tal Quak­er Collection”:http://esr.earlham.edu/dqc/.