Reach up high, clear off the dust, time to get started

June 8, 2008

It’s been a fas­ci­nat­ing edu­ca­tion learn­ing about insti­tu­tion­al Catholi­cism these past few weeks. I won’t reveal how and what I know, but I think I have a good pic­ture of the cul­ture inside the bish­op’s inner cir­cle and I’m pret­ty sure I under­stand his long-term agen­da. The cur­rent lightening-fast clo­sure of sixty-some church­es is the first step of an ambi­tious plan; man­u­fac­tured priest short­ages and soon-to-be over­crowd­ed church­es will be used to jus­ti­fy even more rad­i­cal changes. In about twen­ty years time, the 125 church­es that exist today will have been sold off. What’s left of a half mil­lion faith­ful will be herd­ed into a dozen or so mega-churches, with the­ol­o­gy bor­rowed from gener­ic lib­er­al­ism, style from feel-good evan­gel­i­cal­ism, and orga­ni­za­tion from con­sul­tant culture.

When dioce­san offi­cials come by to read this blog (and they do now), they will smile at that last sen­tence and nod their heads approv­ing­ly. The con­spir­a­cy is real.

But I don’t want to talk about Catholi­cism again. Let’s talk Quak­ers instead, why not? I should be in some meet­ing for wor­ship right now any­way. Julie left Friends and returned to the faith of her upbring­ing after eleven years with us because she want­ed a reli­gious com­mu­ni­ty that shared a basic faith and that was­n’t afraid to talk about that faith as a cor­po­rate “we.” It seems that Catholi­cism won’t be able to offer that in a few years. Will she run then run off to the East­ern Ortho­dox church? For that mat­ter should I be run­ning off to the Men­non­ites? See though, the prob­lem is that the same issues will face us wher­ev­er we try to go. It’s mod­ernism, baby. No focused and authen­tic faith seems to be safe from the Forces of the Bland. Lord help us.

We can blog the ques­tions of course. Why would some­one who dis­likes Catholic cul­ture and wants to dis­man­tle its infra­struc­ture become a priest and a career bureau­crat? For that mat­ter why do so many peo­ple want to call them­selves Quak­ers when they can’t stand basic Quak­er the­ol­o­gy? If I want­ed lots of com­ments I could go on blah-blah-blah, but ulti­mate­ly the ques­tion is futile and beyond my figuring.

Anoth­er piece to this issue came in some ques­tions Wess Daniels sent around to me and a few oth­ers this past week in prepa­ra­tion for his upcom­ing pre­sen­ta­tion at Wood­brooke. He asked about how a par­tic­u­lar Quak­er insti­tu­tion did or did not rep­re­sent or might or might not be able to con­tain the so-called “Con­ver­gent” Friends move­ment. I don’t want to bust on any­one so I won’t name the orga­ni­za­tion. Let’s just say that like pret­ty much all Quak­er bureau­cra­cies it’s inward-focused, shal­low in its pub­lic state­ments, slow to take ini­tia­tive and more or less irrel­e­vant to any cam­paign to gath­er a great peo­ple. A more suc­cess­ful Quak­er bureau­cra­cy I could name seems to be doing well in fundrais­ing but is doing less and less with more and more staff and seems more inter­est­ed in donor-focused hype than long-term pro­gram implementation.

One ene­my of the faith is bureau­cra­cy. Real lead­er­ship has been replaced by con­sul­tants and fundrais­ers. Finan­cial and staffing crises – real and cre­at­ed – are used to jus­ti­fy a water­ing down of the mes­sage. Pro­grams are dri­ven by donor mon­ey rather than clear need and when real work might require con­tro­ver­sy, it’s tabled for the facade of feel-goodism. Quak­er read­ers who think I’m talk­ing about Quak­ers: no I’m talk­ing about Catholics. Catholic read­ers who think I’m talk­ing about Catholics: no, I’m talk­ing about Quak­ers. My point is that these forces are tear­ing down reli­gios­i­ty all over. Some cheer this devel­op­ment on. I think it’s evil at work, the Tempter using our lead­er’s desires for posi­tion and respect and our the desires of our laity’s (for lack of a bet­ter word) to trust and think the best of its leaders.

So where does that leave us? I’m tired of think­ing that maybe if I try one more Quak­er meet­ing I’ll find the com­mu­ni­ty where I can prac­tice and deep­en my faith as a Chris­t­ian Friend. I’m stumped. That first batch of Friends knew this feel­ing: Fox and the Pen­ing­tons and all the rest talked about iso­la­tion and about reli­gious pro­fes­sion­als who were in it for the career. I know from the blo­gos­phere and from count­less one-on-one con­ver­sa­tions that there are a lot of us – a lot – who either drift away or stay in meet­ings out of a sense of guilt.

So what would a spir­i­tu­al com­mu­ni­ty for these out­sider Friends look like? If we had real vision rather than donor vision, what would our struc­tures look like? If we let the gener­ic church­es go off to out-compete one oth­er to see who can be the bland­est, what would be left for the rest of us to do?

20080608-xcjchpscnwekhsh85kg2hr7nbf.previewI guess this last para­graph is the new revised mis­sion state­ment for the Quak­er part of this blog. Okay kids, get a step stool, go to your meet­ing library, reach up high, clear away the dust and pull out vol­ume one of “A por­trai­ture of Quak­erism: Tak­en from a view of the edu­ca­tion and dis­ci­pline, social man­ners, civ­il and polit­i­cal econ­o­my, reli­gious prin­ci­ples and char­ac­ter, of the Soci­ety of Friends” by Thomas Clark­son. Yes the 1806 ver­sion, stop the grum­bling. Get out the ribbed pack­ing tape and put its cov­er back togeth­er – this isn’t the frig­ging Library of Con­gress and we’re actu­al­ly going to read this thing. Don’t even waste your time check­ing it out in the meet­ing’s log­book: no one’s pulled it down off the shelf in fifty years and no one’s going to miss it now. Real­ly stuck?, okay Google’s got it too. Class will start shortly.

(Too) Silent Worship and Whithered Meetings

April 27, 2008

One of the things I liked about my old Quak­er job is that I occa­sion­al­ly had a moment in between all of the staff meet­ings (and meet­ings about staff meet­ings, and meet­ings about meet­ings about staff meet­ings, I kid you not) to take inter­est­ing calls and emails from Friends want­i­ng to talk about the state of Friends in their area: how to start a wor­ship group if no Friends exist­ed, how to revi­tal­ize a local Meet­ing, how to work through some grow­ing pains or cul­tur­al con­flicts. I’ve thought about repli­cat­ing that on the blog, and halfway through respond­ing to one of tonight’s emails I real­ized I was prac­ti­cal­ly writ­ing a blog post. So here it is. Please feel free to add your own respons­es to this Friend in the comments.

Dear Mar­tin
I have read that Meet­ings that are
silent for long peri­ods of time often with­er away. But I can’t remem­ber where I
read that, or if the obser­va­tion has facts to back it up. Do you know of any
source where I can look this up?
Thanks, 
CC

Dear CC,
I
can’t think of any spe­cif­ic source for that obser­va­tion. It is
some­times used as an argu­ment against wait­ing wor­ship, a pre­lude to the
intro­duc­tion of some sort of pro­gram­ming. While it’s true that too much
silence can be a warn­ing sign, I sus­pect that Meet­ings that talk too
much are prob­a­bly also just as like­ly to with­er away (at least to
Inward Christ that often seems to speak in whis­pers). I think the
deter­min­ing fac­tor is less deci­bel lev­el but atten­tion to the workings
of the Holy Spirit. 

One of the main roles of min­istry is to teach. Anoth­er is to remind
us to keep turn­ing to God. Anoth­er is to remind us that we live by
high­er stan­dards than the default required by the sec­u­lar world in
which we live. If the Friends com­mu­ni­ty is ful­fill­ing these functions
through some oth­er chan­nel than min­istry in meet­ing for wor­ship then
the Meet­ing’s prob­a­bly healthy even if it is quiet. 

Unfor­tu­nate­ly there are plen­ty of Meet­ings are too silent on all
fronts. This means that the young and the new­com­ers will have a hard
time get­ting brought into the spir­i­tu­al life of Friends. Once upon a
time the Meet­ing annu­al­ly reviewed the state of its min­istry as part of
its queries to Quar­ter­ly and Year­ly Meet­ings, which gave neighboring
Friends oppor­tu­ni­ties to pro­vide assis­tance, advise or even ministers.
The prac­tice of writ­ten answers to queries have been dropped by most
Friends but the pos­si­bil­i­ty of appeal­ing to oth­er Quak­er bod­ies is
still a def­i­nite possibility.
Your Friend, Martin

Floating on Clouds

April 26, 2008

Last week­end I found myself with the sce­nario no solo web design­er wants to be faced with: a dead lap­top. It was eigh­teen months old and while it was from Hewlett Packard, a rep­utable com­pa­ny, it’s always had prob­lems over over­heat­ing. Like a lot of mod­ern lap­top mak­ers, HP tried to pack as much proces­sor pow­er as they could into a sleek design that would turn eyes on the store shelf. They actu­al­ly do offer some free repairs for a list of half a dozen mal­adies caused by over­heat­ing but not for my par­tic­u­lar symp­toms. When I have a free after­noon, a big pot of cof­fee and lots of music queued up I’ll give them a call and see if I can talk them into fix­ing it.

Once upon a time hav­ing a sud­den­ly dead com­put­er in the mid­dle of a bunch of big projects would have been dis­as­ter. But over the last few years I’ve been putting more and more of my data “in the cloud,” that is: with soft­ware ser­vices that store it for me.

Email in the Cloud

I used to be a die-hard Thun­der­bird fan. This is Fire­fox’s cousin, a great email client. I would take such great care trans­fer­ring years of emails every time I switched machines and I spent hours build­ing huge nest­ed list of fold­ers to orga­nize archived mes­sages. About a year ago Thun­der­bird ate about three months of recent mes­sages, some quite cru­cial. At that time I start­ed using Google’s Gmail as back­up. I set Gmail to pick up mail on my POP serv­er and leave it there with­out delet­ing it. I set Thun­der­bird to leave it there for week. The result was that both mes­sages would be picked up by both services.

After becom­ing famil­iar with Gmail I start­ed using it more and more. I love that it does­n’t have fold­ers: you sim­ple put all emails into a sin­gle “Archive” and let Google’s search func­tion find them when you need them​.You can set up fil­ters, which act as saved search­es, and I have these set up for active clients.

Why I’m hap­py now: I can log into Gmail from any machine any­where. No recent emails are lost on my old machine.

Project Man­age­ment in the Cloud

I use the fab­u­lous Remem­ber the Milk (RTM) to keep track of projects and crit­i­cal to-do items. Like Gmail I can access it from any com­put­er. While mess­ing around set­ting up back­up com­put­ers has set me back about ten days, I still know what I need to do and when I need to do it. I can review it and give clients renewed timelines.

An addi­tion­al advan­tage to using Remem­ber the Milk and Gmail togeth­er is the abil­i­ty to link to emails. Every email in Gmail gets its own URL and every saved “fil­ter” search gets its own URL. If there’s an email I want to act on in two weeks, I set up a Remem­ber the Mail task. Each task has a option­al field for URLs so I put the the email’s Gmail URL in there and archive the email so I don’t have to think about it (part of the Get­ting Things Done strat­e­gy). Two weeks lat­er RTM tells me it’s time to act on that email and I fol­low the link direct­ly there, do what­ev­er action I need to do and mark it com­plete in RTM.

Project Notes in the Cloud

I long ago start­ed keep­ing notes for indi­vid­ual projects in the most excel­lent Back­pack ser­vice. You can store notes, emails, pic­tures and just about any­thing in Back­pack and have it avail­able from any com­put­er. You can eas­i­ly share notes with oth­ers, a fea­ture I fre­quent­ly use to cre­ate client cheat­sheets for using the sites I’ve built. Now that I use Gmail and it’s URL fea­ture, I put a link to the clien­t’s Gmail his­to­ry right on top of each page. Very cool!

Anoth­er life saver is that I splurge for the upgrad­ed account that gives me secure serv­er access and I keep my pass­word lists in Back­pack. There’s a slight secu­ri­ty risk but it’s prob­a­bly small­er than keep­ing it on a lap­top that could be swiped out of my bag. And right now I can log into all of my ser­vices from a new machine. 

Keep­ing the Mon­ey Flow­ing from Clouds

The lat­est Web 2.0 love of my life is Fresh­books, a ser­vice that keeps track of your clients, your hours and puts togeth­er great invoic­es you can mail to them. I’m so much more pro­fes­sion­al because of them (no more hand writ­ten invoic­es in Word!) and when it’s billing time I can quick­ly see how many unbilled hours I’ve worked on each project and bang!-bang!-band! send the invoic­es right out. Because the data is online, I was able to bill a client despite the dead com­put­er, pro­vid­ing my exact hours, a detailed list of what I had done, etc.

Oth­ers

Cal­en­dar: I always go back and forth between lov­ing Google Cal­en­dar and the cal­en­dar built into Back­pack. Because I can nev­er make up my mind I’ve used ICal feeds to cross-link them so they’re both synced to one anoth­er. I can now use whichev­er is most con­ve­nient (or whichev­er I’m more in the mood to use!) to add and review entries.

Pho­tos: Most of the pho­tos I’ve tak­en over the past four years are still sit­ting on my dead lap­top wait­ing for me to find a way to get them off of the hard dri­ve. As trag­ic as it would be to loose them, 903 of my favorite pho­tos are stored on my Flickr account. And because I emailed most of them to Flickr via Gmail most of those are also stored on Gmail. I will do every­thing I can to get those lost pho­tos but the worst case sce­nario is that I will be stuck with “only” those 900.

Your Exam­ples?

I’d love to hear how oth­ers are using “the cloud” as real-time backup.

More ways to QuakeQuake in the socialscape

April 7, 2008

For any bleed­ing edge Web 2.0 Quak­ers out there, there’s now a Quak­erQuak­er Friend­Feed account to go along with its Twit­ter account. Both accounts sim­ply spit out the Quak­erQuak­er RSS feed but there might be some prac­ti­cal uses. I actu­al­ly fol­low QQ pri­ma­ry by Twit­ter these days and those who don’t mind annoy­ing IM pop-ups could get instant alerts.

Web 2.0 every­where man Robert Scoble recent­ly post­ed that many of his con­ver­sa­tions and com­ments have moved away from his blog and over to Friend­Feed. I don’t see that occur­ring any­time soon with QQ but I’ll set the accounts up and see what hap­pens. I’ve hooked my own Twit­ter and Friend­Feed accounts up with Quak­erQuak­er, so that’s one way I’m cross-linking with this pos­si­ble over­lay of QQ.

For what it’s worth I’ve always assumed that QQ is rel­a­tive­ly tem­po­rary, an ini­tial meet­ing ground for a net­work of online Friends that will con­tin­ue to expand into dif­fer­ent forms. I’m hop­ing we can pick the best media to use and not just jump on the lat­est trends. As far as the Reli­gious Soci­ety of Friends is con­cerned, I’d say the two most impor­tant tests of a new media is it’s abil­i­ty to out­reach to new peo­ple and its util­i­ty in help­ing to con­struct a shared vision of spir­i­tu­al renewal.

On these test, Face­book has been a com­plete fail­ure. So many promis­ing blog­gers have dis­ap­peared and seem to spend their online time swap­ping sug­ges­tive mes­sages on Face­book (find a hotel room folks) or share ani­mat­ed gifs with 257 of their closed “friends.” Quak­er Friends tend to be a clan­nish bunch and Face­book has real­ly fed into that (unfor­tu­nate) part of our per­sona. Blog­ging seemed to be resus­ci­tat­ing the idea of the “Pub­lic Friend,” some­one who was will­ing to share their Quak­er iden­ti­ty with the gen­er­al pub­lic. That’s still hap­pen­ing but it seems to have slowed down quite a bit. I’m not ready to close my own Face­book account but I would like to see Friends real­ly think about which social media we spend our time on. Friends have always been adapt­ing – rail­roads, news­pa­pers, fre­quent­ly fli­er miles have all affect­ed how we com­mu­ni­cate with each oth­er and the out­side world. Com­put­er net­work­ing is just the lat­est wrinkle.

As a per­son­al aside, the worst thing to hap­pen to my Quak­er blog­ging has been the lack of a com­mute (except for a short hop to do some Had­don­field web design a few times a week). I’m no longer strand­ed on a train for hours a week with noth­ing to do but read the jour­nal of Samuel Bow­nas or throw open my lap­top to write about the lat­est idea that flits through my head. Ah the tra­vails of telecommuting!

Lead-painted toys? Aye-Yeash!

June 19, 2007

Trains & MessesThe Times has a fas­ci­nat­ing arti­cle on the rise of recalls on Chinese-made toys over the last few years. Two of our kid’s “Thomas and Friends” wood­en trains are part of the lat­est recall because of lead paint. We’ve long pre­ferred the met­al Thomas trains since 21-month old Fran­cis chews on the wood­en ones and gnaws their paint off.

We learned about the lead paint­ed Thomas’s on the same day that our fam­i­ly doc­tor told us that it was offi­cial­ly time to become con­cerned with Fran­cis’s slow speech devel­op­ment. When Theo was just a lit­tle old­er than Fran­cis is now we put togeth­er a dic­tio­nary of his vocab­u­lary. Fran­cis makes cute sounds and seems bright and curi­ous but he’s not even got­ten out a con­sis­tent mama or papa and we haven’t been able to fig­ure out a mean­ing for his most com­mon word (Aye – YEASH). He’s got an appoint­ment six months from now with spe­cial­ists at Wilm­ing­ton’s Nemours (that’s how backed up they are!).

We’re not blam­ing the trains — the lead ones we had were rel­a­tive­ly unpop­u­lar and have few signs of wear. And we’re not pan­ick­ing. My moth­er brush­es off all con­cern with the assured dec­la­ra­tion that kids learn to talk at lots of dif­fer­ent ages. She could cer­tain­ly be right of course: our doc­tor sent us to Nemours for Theo with the wor­ry that he had a big head. If Fran­cis does turn out to be a lit­tle “slow,” well then we’ll just take that as anoth­er les­son plan God has for us.

Friends and theology and geek pick-up hotspots

June 4, 2007

Wess Daniels posts about Quak­er the­ol­o­gy on his blog. I respond­ed there but got to think­ing of Swarth­more pro­fes­sor Jer­ry Frost’s 2000 Gath­er­ing talk about FGC Quak­erism. Aca­d­e­m­ic, theologically-minded Friends helped forge lib­er­al Quak­erism but their influ­enced wained after that first gen­er­a­tion. Here’s a snippet:

“[T]he first gen­er­a­tions of Eng­lish and Amer­i­ca Quak­er lib­er­als like Jones and Cad­bury were all birthright and they wrote books as well as pam­phlets. Before uni­fi­ca­tion, PYM Ortho­dox and the oth­er Ortho­dox meet­ings pro­duced philoso­phers, the­olo­gians, and Bible schol­ars, but now the com­bined year­ly meet­ings in FGC pro­duce weighty Friends, social activists, and earnest seekers.”

“The lib­er­als who cre­at­ed the FGC had a thirst for knowl­edge, for link­ing the best in reli­gion with the best in sci­ence, for draw­ing upon both to make eth­i­cal judg­ments. Today by becom­ing anti-intellectual in reli­gion when we are well-educated we have jet­ti­soned the impulse that cre­at­ed FGC, reunit­ed year­ly meet­ings, rede­fined our role in wider soci­ety, and cre­at­ed the mod­ern peace tes­ti­mo­ny. The kinds of ener­gy we now devote to med­i­ta­tion tech­niques and inner spir­i­tu­al­i­ty needs to be spent on phi­los­o­phy, sci­ence, and Chris­t­ian religion.”

This talk was huge­ly influ­en­tial to my wife Julie and myself. We had just met two days before and while I had devel­oped an instant crush, Frost’s talk was the first time we sat next to one anoth­er. I real­ized that this might become some­thing seri­ous when we both laughed out loud at Jer­ry’s wry asides and the­ol­o­gy jokes. We end­ed up walk­ing around the cam­pus late into the ear­ly hours talk­ing talk­ing talking.

But the talk was­n’t just the reli­gion geek equiv­a­lent of a pick-up bar. We both respond­ed to Frost’s call for a new gen­er­a­tion of seri­ous Quak­er thinkers. Julie enrolled in a Reli­gion PhD pro­gram, study­ing Quak­er the­ol­o­gy under Frost him­self for a semes­ter. I dove into his­to­ri­ans like Thomas Hamm and mod­ern thinkers like Lloyd Lee Wil­son as a way to under­stand and artic­u­late the implic­it the­ol­o­gy of “FGC Friends” and took inde­pen­dent ini­tia­tives to fill the gaps in FGC ser­vices, tak­ing lead­er­ship in young adult pro­gram and co-leading work­shops and inter­est groups.

Things did­n’t turn out as we expect­ed. I hes­i­tate speak­ing for Julie but I think it’s fair enough to say that she came to the con­clu­sion that Friends ideals and prac­tices were unbridgable and she left Friends. I’ve doc­u­ment­ed my own set­backs and right now I’m pret­ty detached from for­mal Quak­er bodies.

Maybe enough time has­n’t gone by yet. I’ve heard that the per­son sit­ting on Julie’s oth­er side for that talk is now study­ing the­ol­o­gy up in New Eng­land; anoth­er Friend who I sus­pect was near­by just start­ed at Earl­ham School of Reli­gion. I’ve called this the Lost Quak­er Gen­er­a­tion but at least some of its mem­bers have just been lying low. It’s hard to know whether any of these historically-informed Friends will ever help shape FGC pop­u­lar cul­ture in the way that Quak­er acad­e­mia influ­enced lib­er­al Friends did before the 1970s.

Reread­ing Frost’s speech this after­noon it’s clear to see it as an impor­tant inspi­ra­tion for Quak­erQuak­er. Parts of it act well as a good lib­er­al Quak­er vision for what the blo­gos­phere has since tak­en to call­ing con­ver­gent Friends. I hope more peo­ple will stum­ble on Frost’s speech and be inspired, though I hope they will be care­ful not to tie this vision too close­ly with any exist­ing insti­tu­tion and to remem­ber the true source of that dai­ly bread. Here’s a few more inspi­ra­tional lines from Jerry:

We should remem­ber that the­ol­o­gy can pro­vide a foun­da­tion for uni­ty. We ought to be smart enough to real­ize that any for­mu­la­tion of what we believe or link­ing faith to mod­ern thought is a sec­ondary activ­i­ty; to para­phrase Robert Bar­clay, words are descrip­tion of the foun­tain and not the stream of liv­ing water. Those who cre­at­ed the FGC and reunit­ed meet­ings knew the pos­si­bil­i­ties and dan­gers of the­ol­o­gy, but they had a con­fi­dence that truth increased possibilities.

SEO Myths II: Content Content Content, the Secret to SEO

February 27, 2007

When­ev­er
I talk with fel­low web design­ers, the issue of “SEO” invari­ably comes
up. That’s techie slang for “search engine opti­miza­tion,” of course,
that black sci­ence of mak­ing sure Google lists your site high­er than
your com­peti­tors. Over the years a small army of shady char­ac­ters have
tried to game the search engine results.

I’ve always thought such tricks were pathet­ic and bound to lose over
the long term. Search engines want to fea­ture good sites. It’s in their
best inter­est to make sure the sites list­ed are the ones peo­ple want to
see. A search engine that returns unsat­is­fac­to­ry results quickly
becomes a has-been in the search engine com­pe­ti­tion. So as soon as a
site such as Google notices some new SEO trick is skew­ing the rank­ings they tweak their secret search algo­rithm to fix the SEO loop­hole.

Just Give Google the Content It Loves

In the­o­ry it’s easy to make Google, Yahoo, MSN and
the oth­er big search engines hap­py: give poten­tial vis­i­tors site
they’ll want to vis­it. For­get the tricks and spend your time putting
togeth­er an amaz­ing site. Search engines like text, so write, write,
write. 

I’m look­ing to join a web design house, which means I’ve been
inter­view­ing with slick web devel­op­ers late­ly and when­ev­er they ask me
the best way to increase SEO for their
clients, I tell them to start a blog. They look at me like I’m an idiot
but it’s absolute­ly true: two blog posts a week will end up being over
100 pages of pure con­tent. All of these sites full of Flash animation
get you nowhere with Google.

Just a note that any kind of text-rich web sys­tem can achieve many
of the same results – blogs are just the eas­i­est way yet to get content
on your site.

Presenting What You Already Have: Blog your Water Cooler Chat

When I talk to peo­ple about start­ing a cor­po­rate blog they quickly
start telling me how much work it will be. Bah and Hum­bug – your
com­pa­ny’s life is prob­a­bly already filled with blog­gable material! 

I used to work in a book­store where I did most of the customer
ser­vice, much of it by email. About two or three times a week I’d get a
par­tic­u­lar­ly intrigu­ing query and would spend a lit­tle time researching
an answer (most­ly by look­ing through the index­es of our books and
search­ing the arcane sites of our niche). This research did­n’t always
pan out to a book sale, but it marked our book­store as a place to get
answers and gave us a com­pet­i­tive advan­tage over Ama­zon and its ilk.
Each of my email answers could have eas­i­ly been refor­mat­ted to become a
blog post. By the end of a year, I’m sure the vol­ume com­ing from these
obscure search­es would be quite high (see yes­ter­day’s Long Tail Strategy
post on the Hit­Tail blog for an account of how atten­tion to search
engine’s one-hit-wonders helped achieve a wide­spread key­word dominance).

When­ev­er some­thing new hap­pens that breaks you out of your routine,
think about whether it’s blog­gable. At the book­store, a new book would
come in and we’d spend ten min­utes talk­ing about it. That conversation
reached half-a-dozen peo­ple at most. In that same ten min­utes we could
have writ­ten up a blog post say­ing much the same thing.

Last Spring a con­tro­ver­sial arti­cle appeared in the local newspaper
that tan­gen­tial­ly involved my employ­er. That morn­ing my workmates
gath­ered togeth­er in the recep­tion area for the bet­ter part of an hour
trad­ing opin­ions and wise­cracks. After about five min­utes of this, I
slipped back to my office and wrote my opin­ions and wise­cracks down
into my blog. I hit post and came back to the recep­tion area – to find my
work­mates still blath­er­ing on, natch. My post reached hun­dreds and took
no more time out of the work day than the recep­tion pontifications.

Humans are social ani­mals. We’re always blog­ging. It’s just that
most of the time we’re doing it ver­bal­ly around the water cool­er with
three oth­er peo­ple. Learn to type it in and you’ve got your­self a
high-volume blog that will add invalu­able con­tent and SEO mag­ic to your site.

Mix up your content: Tag Your Site

Last­ly, a point to web­mas­ters: it usu­al­ly pays to think about ways
to re-package your con­tent. My most recent­ly expe­ri­ence of this was
tag­i­fy­ing my per­son­al blog over at “Quak​er​Ran​ter​.org.” Every time I
post there a Mov­able Type plu­g­in fish­es out the key words in the
arti­cle and lists them after­wards as tags. These tags are all linked in
such a way that results send the term through the site’s search engine
to give back an on-the-fly index page of all the posts where I’ve used
that term.

Tags are like cat­e­gories except they pick up every­thing we talk
about (when we use them aggres­sive­ly at least, and espe­cial­ly when we
auto­mate them). We don’t nec­es­sar­i­ly know the cat­e­gories that our
poten­tial audi­ence might be search­ing for and tag­i­fy­ing our sites
increas­es our key­word out­reach expo­nen­tial­ly. My per­son­al blog has 239
entries but 3,860 pages accord­ing to Google.
It’s the parsed out and re-packaged con­tent that accounts for all of
this extra vol­ume. This does­n’t increase traf­fic by that near­ly that
much, but last month about 30% of my Google vis­its came from these tag
index­es. More on the mechan­ics of this on my post about the tag­ging.

Opening up the QuakerQuaker listings

January 9, 2007

Every­one can now add posts to the Quak­erQuak­er cat­e­go­ry list­ings. Sim­ply book­mark the post in Del​.icio​.us, list the QQ cat­e­gories and it will be added to the page.
For exam­ple, say you’ve seen just the coolest post on Con­ver­gent Friends. Go to the “Con­ver­gent Friends”:http://www.quakerquaker.org/convergent_quakers page to find the right “tag” – in this case “quaker.convergent”. Book­mark the post you like, write a title and descrip­tion and list “quaker.convergent” as its tag. An hour or so lat­er the post will show up on the Con­ver­gent Friends page. How cool is that? Here are “instruc­tion on how to use Del​.icio​.us and title pages”:http://www.quakerquaker.org/contributors_zone_how_to/.

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