Read
a fabulous article last night and this morning by Diana Boyd, a PhD
student at UC-Berkeley and a researcher at Yahoo! Research Berkeley.
She’s writing about the interactions of culture and technology and it
speaks a lot to some of the online and offline conversations I’ve been
having lately.
Here’s the link: G/localization: When Global Information and Local Interaction Collide. And here are some snippets to entice you to follow it:
On culture:
When mass media began, people assumed that we would all
converge upon one global culture. While the media has had an effect,
complete homogenization has not occurred. And it will not. While some
values spread and are adopted en-masse, cultures form within the mass
culture to differentiate smaller groups of people. Style-driven
subcultures are the most visible form of this, but it occurs in
companies and in other social gatherings.
Techies will like her take on “embedded observers”:
While the creators have visions of what they think would
be cool, they do not construct unmovable roadmaps well into the future.
They are constantly reacting to what’s going on, adding new features as
needed. The code on these sites changes constantly, not just once a
quarter. The designers try out features and watch how they get used. If
no one is interested, that’s fine — they’ll just make something new.
They are all deeply in touch with what people are actually doing, why
and how it manifests itself on the site.
On online communities:
Digital community participants sometimes find that they
“accidentally” meet someone. People collide on Flickr because they took
similar photos; the find wonderful blogs through search. These ad-hoc
interactions typically occur because people are producing material that
can be stumbled across, either through search or browsing. They may not
intend for the material to be consumed beyond the intended audience,
but they also don’t see a reason to prevent it. In essence, they are
inviting moments of synchronicity. And synchronicity is energizing.
As we got onto the campus of UMass Amherst to help set up for this year’s FGC Gathering, Julie & I realized that this is the first time we’ve been to this venue since we started plain dressing (last year we stayed home since Julie was very pregnant). FGC Friends tend to turn to the Lands End catalog for sartorial inspiration. Hippie culture is another font, both directly as tie-die shirts and in muted form as the tasteful fair-trade clothes that many older Friends prefer. Because the Gathering takes place in July and in sporadically air-conditioned buildings, people also dress for summer camp – khaki shorts & once colorful faded t‑shirts are the de facto Gathering uniform. In this setting, just wearing long pants is cause for comment (“aren’t you hot like that?!”) Try broadfalls and a long-sleeve collarless shirt, or a long dress!