This comes from a presentation I made a few weeks ago where I addressed public relations staff for Quaker Schools. The main points about media openness and the need for public relations to embrace Web 2.0 are applicable to many scenarios, not just schools.
Quaker Ranter
A Weekly Newsletter and Blog from Martin Kelley
Tag Archives ⇒ media
Penncharter.com Media Pages
May 18, 2008
One element of a general social media consultancy project I’ve undertaken with Philadelphia’s William Penn Charter school is a dynamic media page. They had collected a large number of photos, movies and podcast interviews, but the media page on their site was static and without pictures. I worked with them to come up with media policies and then built a media site that automatically displays the latest Flickr sets and Youtube videos, all laid out attractively with CSS. The Flickr part was complicated by the fact that Flickr doesn’t produce feeds of sets and this required access to it’s API and fairly extensive Yahoo Pipes manipulation. The original podcasts were just uploaded MP3 files and I worked to collect them together via Odeo (hosting) and Feedburner (feed publishing), which then provides RSS and iTunes support. The actual content for the page is collected together on the Martinkelley.com server and embedded into the Penn Charter media pages via javascript. Other work with Penn Charter includes Google Analytics and Dreamweaver support.
Update: PennCharter redesigned their website in August 2009 and the Media Page is unavailable.
Client Testimonial:
“Martin has worked for our school to integrate Web 2.0 technologies
into our communication materials. Martin is highly-personable and his
is an expert in current technological approaches. This is a hard match
to find in consultants.” April 30, 2009Michael Moulton, Technology Director, William Penn Charter School.
Hired Martin as a IT Consultant in 2007, and hired Martin more than once.
Top qualities: Personable, Expert, High Integrity.
Now Available: Web 2.0 Mashups and Niche Aggregators
April 15, 2008
Long in the works, my O’Reilly Media-published “Web 2.0 Mashups and Niche Aggregators” is available. The title could sort of be boiled down to “hey this QuakerQuaker.org thing has become kind of neat” but it’s more than that. I wax lyrical about the different kind of aggregator community sites and I throw a new tongue-twister into the social media arena: “folksonomic density” (Google it now kids and you’ll see the only references are mine; a few years from now you can say you knew the guy who coined the phrase that set the technosphere on fire and launched Web 3.0 and ushered in the second phase of the Age of Aquarius, yada yada).
A hundred thank you’s to my fine and patient editor S. (don’t know if you want to be outed here). I’ve been an editor myself in one capacity or another for fifteen years (I’ve sometimes even been paid for it) so it was educational to experience the relationship from the other side. I wrote this while living an insane schedule and it’s amazing I found any time at get all this down.
As luck would have it I’ve just gotten my design site at MartinKelley.com up and running fully again, so I hope to do some posts related to the PDF in the weeks to come. In the meantime, below is the marketing copy for Web 2.0 Mashups and Niche Aggregators. It is available for $9.99 from the O’Reilly website.
Web aggregators select and present content culled from multiple
sources, playing an important taste-making and promotional role. Larger
aggregators are starting to compete with mainstream news sources but a
new class of niche and do-it-yourself aggregators are organizing around
specific interests. Niche aggregators harness the power of the internet
to build communities previously separated by geography or institutional
inertia. These micro-communities serve a trend-setting role.
Understanding their operation is critical for those wanting to
understand or predict cultural change and for those who want to harness
the power of the long tail by catering to niches.
More ways to QuakeQuake in the socialscape
April 7, 2008
For any bleeding edge Web 2.0 Quakers out there, there’s now a QuakerQuaker FriendFeed account to go along with its Twitter account. Both accounts simply spit out the QuakerQuaker RSS feed but there might be some practical uses. I actually follow QQ primary by Twitter these days and those who don’t mind annoying IM pop-ups could get instant alerts.
Web 2.0 everywhere man Robert Scoble recently posted that many of his conversations and comments have moved away from his blog and over to FriendFeed. I don’t see that occurring anytime soon with QQ but I’ll set the accounts up and see what happens. I’ve hooked my own Twitter and FriendFeed accounts up with QuakerQuaker, so that’s one way I’m cross-linking with this possible overlay of QQ.
For what it’s worth I’ve always assumed that QQ is relatively temporary, an initial meeting ground for a network of online Friends that will continue to expand into different forms. I’m hoping we can pick the best media to use and not just jump on the latest trends. As far as the Religious Society of Friends is concerned, I’d say the two most important tests of a new media is it’s ability to outreach to new people and its utility in helping to construct a shared vision of spiritual renewal.
On these test, Facebook has been a complete failure. So many promising bloggers have disappeared and seem to spend their online time swapping suggestive messages on Facebook (find a hotel room folks) or share animated gifs with 257 of their closed “friends.” Quaker Friends tend to be a clannish bunch and Facebook has really fed into that (unfortunate) part of our persona. Blogging seemed to be resuscitating the idea of the “Public Friend,” someone who was willing to share their Quaker identity with the general public. That’s still happening but it seems to have slowed down quite a bit. I’m not ready to close my own Facebook account but I would like to see Friends really think about which social media we spend our time on. Friends have always been adapting – railroads, newspapers, frequently flier miles have all affected how we communicate with each other and the outside world. Computer networking is just the latest wrinkle.
As a personal aside, the worst thing to happen to my Quaker blogging has been the lack of a commute (except for a short hop to do some Haddonfield web design a few times a week). I’m no longer stranded on a train for hours a week with nothing to do but read the journal of Samuel Bownas or throw open my laptop to write about the latest idea that flits through my head. Ah the travails of telecommuting!
Note to self: know when to put the camera down!
January 1, 2008
We went to family fav-place Longwood Gardens last night for New Year’s eve. It was cold but the lights on all the trees were beautiful and the fireworks were loud and fun. Going around I kept thinking about how many cameras were around. I took a few photos of course, but I realized I’m starting to develop a reaction to Obsessive Photography Disorder. How many fuzzy pictures of long-ago fireworks do people need to store on their hard drives?
A few weeks ago I took an eye-opening picture at a wedding. It was a quick photo of the bride and father walking down the “aisle” (it was more a space between tables in a small banquet room). I must have had squirming Francis in one arm, the camera in the other, because it’s all blurry. The light’s bad, there’s red eye, it’s totally not something to send up to Flickr. But what’s haunting about the picture is the background: behind the bride you can see four people. From left to right, they are: taking a picture, holding camera at neck level ready to take a picture, leaning back from the camera screen setting up a shot, and looking down at a display reviewing the just-taken picture. This is a wedding and it’s the dramatic part: the bride’s just entered the room and is about to be given away by her father (it’s a second wedding so I can’t take the symbolism too far, but still this should be a holy moment).
Many Friends Meetings ban cameras in wedding ceremonies and I shouldn’t have relaxed my standards to take my own photograph of the wedding-in-progress. There are times where our presence is much more important than any documentation. I dare say that none of the two-dozen or so walking-down-the-aisle photos taken that day are worth developing or printing. I use my picture-taking for memory’s sake and love looking at old shots of the family, and a few of the pictures I took that day are definite keepers. But us compulsive shutter bugs need to know when to put the camera down.
Sights around the house
December 3, 2007
Focused blogs and side trips
November 23, 2007
Over on Eileen Flanagan’s Imperfect Serenity, there’s an interesting post on blog publicity, “Blogging dilemmas,” inspired in part by Robin M“ ‘s recent “How did you get here?” post. Both bring up interesting questions about the role of blogs in community building and the location of that line that separates good blogging from mere self-promotion and pandering.
Readers will probably be unsurprised to learn that I use Technorati, Google Blog Search, etc., every day to keep track of the Quaker blogosphere. I act as a kind of community organizer and my searches are for interesting posts talking about Quakers (until reading Eileen’s post I hadn’t check my Technorati “rank” in months). Many people’s first introduction to QuakerQuaker.org is getting linked from it, and I suspect I’ve accidentally outed a few beginning bloggers who hadn’t told anyone of their new blog!
I have a professional blog on web design and analytics (with a somewhat off-topic but satisfying post on top at the moment) and separating that out has allowed me to use this personal blog, QuakerRanter, for whatever I like. Most regularly readers would say it focuses on Quakerism and cute kid pictures and while those are the most common posts, the most read posts are the minor fascinations I indulge myself with occasionally. Quaker plain dress is something I practice but don’t think about most of the time (806 readers in past month). My wife and I love to bust on bad baby names and unfairly unpopular baby names (627 visits). I’ve also detailed some outings to semi-legendary South Jersey haunts (317) and score high on searches to them.
The conventional wisdom of the blog-as-publicity tool crowd would probably say these off-topic posts are distracting my core audience. Perhaps, but they’re infrequent on the blog and long-lived on Google. Besides, I think it helps people to know I’m not just obsessed with one topic. Being a part of a real community means knowing each other in all of our quirks. I’m more tender and forgiving of other Quaker bloggers when I know more of their story: it puts what they say into a context that makes it sound more lived, less ideological. There’s certainly good reasons for tightly-focused professional blogs (I’d drop Techcrunch from my blogroll if they started posting kids pictures!), but as more people read posts through feeds and aggregators I wonder if there’s going to be as much pressure for personal, community-oriented blogs to be as single-minded in their focus.
We all have diverse, quirky interests so why not indulge them? I have seen blogs that try too hard to pander to particular audiences and boy, are they boring! A certain degree of idiosyncrasy and subjective orneriness is probably essential. Personality is at least as important as focus.
PS: I’m also interested in making sure I don’t loose the core audience with all my side trips, hence the “latest Quaker posts” at the top of the page. I have at least one request for a Quaker-only RSS feed and will eventually get that going.
PPS: As if on queue, the next post in Google Reader after Eileen’s is Avinish Kaushik’s Blog Metrics: Six recommendations for measuring your success. Parts of it are probably a bit technical for most QR readers but it’s useful for thinking about blogs as outreach.
Taking Jeanne’s social class quiz
November 2, 2007
I usually skip out on meme games but I thought I’d try out Jeanne’s class one. Bold are the privileges I can claim from my youth, italics are ones that I’m unsure of or that are more “yes but” kind of privileges. My mom’s Lutheran pride kept her from wanting us to look or feel poor. Yes, I didn’t have second-hand clothes but the rich kids often did. While they might wear scrubs from their parent’s doctor practice or vintage clothes scored from a thrift-store outing, I was in striped button-down shirts from the respectable department store whose teen department was always empty of teen customers. Yes, respectable people on TV sound like me but that’s because my mom dropped her childhood Pennsylvania Dutch accent and was hyper-aware of non-standard accents (a trait I’ve unfortunately picked up, I correct/mock Julie’s “wooder” pronunciation for water before I can even think about it, it’s like I have a very specificTourettes Syndrome that only applies to non-standard accents). Julie tallied up and commented on the quiz here in Jeanne’s comments. It’s fascinating to realize that although I grew up significantly poorer and have less than half Julie’s “steps” she’s much more culturally working class than I’ll ever be.
Father went to college (he was secretive about past, he might have done a semester at St Joe’s)
Father finished college
Mother went to college (two year secretarial program)
Mother finished college
Have any relative who is an attorney, physician, or professor.
Were the same or higher class than your high school teachers
Had more than 50 books in your childhood home
Had more than 500 books in your childhood home
Were read children’s books by a parent
Had lessons of any kind before you turned 18
Had more than two kinds of lessons before you turned 18
The people in the media who dress and talk like me are portrayed positively (because we’re good assimilationists)
Had a credit card with your name on it before you turned 18
Had to take out less than $5000 in student loans in order to go to college
Didn’t need student loans to go to college out of high school
Went to a private high school
Went to summer camp (day camp at the Y for a few summers)
Had a private tutor before you turned 18
Family vacations involved staying at hotels
Your clothing was all bought new before you turned 18 (pride kept us out of second-hand stores until we later crossed that class boundary where thrifting is cool precisely because its not a necessity)
Your parents bought you a car that was not a hand-me-down from them
There was original art in your house when you were a child
Had a phone in your room before you turned 18
You and your family lived in a single family house
Your parent(s) owned their own house or apartment before you left home
You had your own room as a child (I was the only child at home after age 7)
Participated in an SAT/ACT prep course (my mom thought they were cheating)
Had your own TV in your room in High School (mostly as monitor for Radio Shack Color Computer she bought me junior year of high school)
Owned a mutual fund or IRA in High School or College
Flew anywhere on a commercial airline before you turned 16
Went on a cruise with your family
Went on more than one cruise with your family
Your parents took you to museums and art galleries as you grew up (we were more zoo/county fair/Independence Hall tour types (hey, they’re all free/low-cost!))
You were unaware of how much heating bills were for your family (n/a: included in apt rent, besides my mom would never let on that things were tight)
A list like this can never be all inclusive but it seems there are some big omissions. Where’s anything about family structure and finances, like “You had two parental figures living in your house” and “Both parents contributed to family income” or “One parent stayed home or worked part-time”? In my own instance, my father had a secret other family and never paid for anything other than the occasional trip to Roy Rogers (secret family to “Little Marty” at least, the women and older children presumably noitced he was only around half the time and constructed some mental run-around to explain it away).
The other omission is social networks. I have no memory of family friends. I cannot name one friend of my father and my mother’s friends were limited to a handful of “girls” at the office. By the time I got to high school I started to see how certain classmates were able to work the system to get the best teachers and classes and this was mostly accomplished by parents swapping notes after Hewbrew class or at church or at hockey practice. Friends are rightly noted for the strength of their social networks and I suspect these provide a social privilege that is far more valuable than parental salary.
Jeanne promises to write a part two to her post explaining what this all means to Friends. I’m looking forward to it though I’m unsure just what easy generalization can be made if we’re looking at origins. One of the few surveys trying to be comprehensive found Philadelphia-area Friends don’t reflect American averages yet for many convinced Friends our participation has mirrored (and perhaps been unconsciously motivated by) an upward class mobility. Keep an eye on Social Class & Quakers for more!

