Pen​n​char​ter​.com Media Pages

May 18, 2008

William Penn Charter School Media PagesOne ele­ment of a gen­er­al social media con­sul­tan­cy project I’ve under­tak­en with Philadel­phi­a’s William Penn Char­ter school is a dynam­ic media page. They had col­lect­ed a large num­ber of pho­tos, movies and pod­cast inter­views, but the media page on their site was sta­t­ic and with­out pic­tures. I worked with them to come up with media poli­cies and then built a media site that auto­mat­i­cal­ly dis­plays the lat­est Flickr sets and Youtube videos, all laid out attrac­tive­ly with CSS. The Flickr part was com­pli­cat­ed by the fact that Flickr does­n’t pro­duce feeds of sets and this required access to it’s API and fair­ly exten­sive Yahoo Pipes manip­u­la­tion. The orig­i­nal pod­casts were just uploaded MP3 files and I worked to col­lect them togeth­er via Odeo (host­ing) and Feed­burn­er (feed pub­lish­ing), which then pro­vides RSS and iTunes sup­port. The actu­al con­tent for the page is col­lect­ed togeth­er on the Mar​tinkel​ley​.com serv­er and embed­ded into the Penn Char­ter media pages via javascript. Oth­er work with Penn Char­ter includes Google Ana­lyt­ics and Dreamweaver support. 

Update: Pen­n­Char­ter redesigned their web­site in August 2009 and the Media Page is unavailable.

Client Testimonial:

“Mar­tin has worked for our school to inte­grate Web 2.0 technologies
into our com­mu­ni­ca­tion mate­ri­als. Mar­tin is highly-personable and his
is an expert in cur­rent tech­no­log­i­cal approach­es. This is a hard match
to find in con­sul­tants.” April 30, 2009

Michael Moul­ton, Tech­nol­o­gy Direc­tor, William Penn Char­ter School.
Hired Mar­tin as a IT Con­sul­tant in 2007, and hired Mar­tin more than once.
Top qual­i­ties: Per­son­able, Expert, High Integrity.

Now Available: Web 2.0 Mashups and Niche Aggregators

April 15, 2008

Long in the works, my O’Reil­ly Media-pub­lished “Web 2.0 Mashups and Niche Aggre­ga­tors” is avail­able. The title could sort of be boiled down to “hey this Quak​erQuak​er​.org thing has become kind of neat” but it’s more than that. I wax lyri­cal about the dif­fer­ent kind of aggre­ga­tor com­mu­ni­ty sites and I throw a new tongue-twister into the social media are­na: “folk­so­nom­ic den­si­ty” (Google it now kids and you’ll see the only ref­er­ences are mine; a few years from now you can say you knew the guy who coined the phrase that set the tech­nos­phere on fire and launched Web 3.0 and ush­ered in the sec­ond phase of the Age of Aquar­ius, yada yada).

A hun­dred thank you’s to my fine and patient edi­tor S. (don’t know if you want to be out­ed here). I’ve been an edi­tor myself in one capac­i­ty or anoth­er for fif­teen years (I’ve some­times even been paid for it) so it was edu­ca­tion­al to expe­ri­ence the rela­tion­ship from the oth­er side. I wrote this while liv­ing an insane sched­ule and it’s amaz­ing I found any time at get all this down. 

As luck would have it I’ve just got­ten my design site at Mar​tinKel​ley​.com up and run­ning ful­ly again, so I hope to do some posts relat­ed to the PDF in the weeks to come. In the mean­time, below is the mar­ket­ing copy for Web 2.0 Mashups and Niche Aggre­ga­tors. It is avail­able for $9.99 from the O’Reil­ly web­site.

Web aggre­ga­tors select and present con­tent culled from multiple
sources, play­ing an impor­tant taste-making and pro­mo­tion­al role. Larger
aggre­ga­tors are start­ing to com­pete with main­stream news sources but a
new class of niche and do-it-yourself aggre­ga­tors are orga­niz­ing around
spe­cif­ic inter­ests. Niche aggre­ga­tors har­ness the pow­er of the internet
to build com­mu­ni­ties pre­vi­ous­ly sep­a­rat­ed by geog­ra­phy or institutional
iner­tia. These micro-communities serve a trend-setting role.
Under­stand­ing their oper­a­tion is crit­i­cal for those want­i­ng to
under­stand or pre­dict cul­tur­al change and for those who want to harness
the pow­er of the long tail by cater­ing to niches. 

More ways to QuakeQuake in the socialscape

April 7, 2008

For any bleed­ing edge Web 2.0 Quak­ers out there, there’s now a Quak­erQuak­er Friend­Feed account to go along with its Twit­ter account. Both accounts sim­ply spit out the Quak­erQuak­er RSS feed but there might be some prac­ti­cal uses. I actu­al­ly fol­low QQ pri­ma­ry by Twit­ter these days and those who don’t mind annoy­ing IM pop-ups could get instant alerts.

Web 2.0 every­where man Robert Scoble recent­ly post­ed that many of his con­ver­sa­tions and com­ments have moved away from his blog and over to Friend­Feed. I don’t see that occur­ring any­time soon with QQ but I’ll set the accounts up and see what hap­pens. I’ve hooked my own Twit­ter and Friend­Feed accounts up with Quak­erQuak­er, so that’s one way I’m cross-linking with this pos­si­ble over­lay of QQ.

For what it’s worth I’ve always assumed that QQ is rel­a­tive­ly tem­po­rary, an ini­tial meet­ing ground for a net­work of online Friends that will con­tin­ue to expand into dif­fer­ent forms. I’m hop­ing we can pick the best media to use and not just jump on the lat­est trends. As far as the Reli­gious Soci­ety of Friends is con­cerned, I’d say the two most impor­tant tests of a new media is it’s abil­i­ty to out­reach to new peo­ple and its util­i­ty in help­ing to con­struct a shared vision of spir­i­tu­al renewal.

On these test, Face­book has been a com­plete fail­ure. So many promis­ing blog­gers have dis­ap­peared and seem to spend their online time swap­ping sug­ges­tive mes­sages on Face­book (find a hotel room folks) or share ani­mat­ed gifs with 257 of their closed “friends.” Quak­er Friends tend to be a clan­nish bunch and Face­book has real­ly fed into that (unfor­tu­nate) part of our per­sona. Blog­ging seemed to be resus­ci­tat­ing the idea of the “Pub­lic Friend,” some­one who was will­ing to share their Quak­er iden­ti­ty with the gen­er­al pub­lic. That’s still hap­pen­ing but it seems to have slowed down quite a bit. I’m not ready to close my own Face­book account but I would like to see Friends real­ly think about which social media we spend our time on. Friends have always been adapt­ing – rail­roads, news­pa­pers, fre­quent­ly fli­er miles have all affect­ed how we com­mu­ni­cate with each oth­er and the out­side world. Com­put­er net­work­ing is just the lat­est wrinkle.

As a per­son­al aside, the worst thing to hap­pen to my Quak­er blog­ging has been the lack of a com­mute (except for a short hop to do some Had­don­field web design a few times a week). I’m no longer strand­ed on a train for hours a week with noth­ing to do but read the jour­nal of Samuel Bow­nas or throw open my lap­top to write about the lat­est idea that flits through my head. Ah the tra­vails of telecommuting!

Note to self: know when to put the camera down!

January 1, 2008

We went to fam­i­ly fav-place Long­wood Gar­dens last night for New Year’s eve. It was cold but the lights on all the trees were beau­ti­ful and the fire­works were loud and fun. Going around I kept think­ing about how many cam­eras were around. I took a few pho­tos of course, but I real­ized I’m start­ing to devel­op a reac­tion to Obses­sive Pho­tog­ra­phy Dis­or­der. How many fuzzy pic­tures of long-ago fire­works do peo­ple need to store on their hard drives? 

A few weeks ago I took an eye-opening pic­ture at a wed­ding. It was a quick pho­to of the bride and father walk­ing down the “aisle” (it was more a space between tables in a small ban­quet room). I must have had squirm­ing Fran­cis in one arm, the cam­era in the oth­er, because it’s all blur­ry. The light’s bad, there’s red eye, it’s total­ly not some­thing to send up to Flickr. But what’s haunt­ing about the pic­ture is the back­ground: behind the bride you can see four peo­ple. From left to right, they are: tak­ing a pic­ture, hold­ing cam­era at neck lev­el ready to take a pic­ture, lean­ing back from the cam­era screen set­ting up a shot, and look­ing down at a dis­play review­ing the just-taken pic­ture. This is a wed­ding and it’s the dra­mat­ic part: the bride’s just entered the room and is about to be giv­en away by her father (it’s a sec­ond wed­ding so I can’t take the sym­bol­ism too far, but still this should be a holy moment).

Many Friends Meet­ings ban cam­eras in wed­ding cer­e­monies and I should­n’t have relaxed my stan­dards to take my own pho­to­graph of the wedding-in-progress. There are times where our pres­ence is much more impor­tant than any doc­u­men­ta­tion. I dare say that none of the two-dozen or so walking-down-the-aisle pho­tos tak­en that day are worth devel­op­ing or print­ing. I use my picture-taking for mem­o­ry’s sake and love look­ing at old shots of the fam­i­ly, and a few of the pic­tures I took that day are def­i­nite keep­ers. But us com­pul­sive shut­ter bugs need to know when to put the cam­era down.

Focused blogs and side trips

November 23, 2007

Over on Eileen Flana­gan’s Imper­fect Seren­i­ty, there’s an inter­est­ing post on blog pub­lic­i­ty, “Blog­ging dilem­mas,” inspired in part by Robin M“ ‘s recent “How did you get here?” post. Both bring up inter­est­ing ques­tions about the role of blogs in com­mu­ni­ty build­ing and the loca­tion of that line that sep­a­rates good blog­ging from mere self-promotion and pandering.

Read­ers will prob­a­bly be unsur­prised to learn that I use Tech­no­rati, Google Blog Search, etc., every day to keep track of the Quak­er blo­gos­phere. I act as a kind of com­mu­ni­ty orga­niz­er and my search­es are for inter­est­ing posts talk­ing about Quak­ers (until read­ing Eileen’s post I had­n’t check my Tech­no­rati “rank” in months). Many peo­ple’s first intro­duc­tion to Quak​erQuak​er​.org is get­ting linked from it, and I sus­pect I’ve acci­den­tal­ly out­ed a few begin­ning blog­gers who had­n’t told any­one of their new blog!

I have a pro­fes­sion­al blog on web design and ana­lyt­ics (with a some­what off-topic but sat­is­fy­ing post on top at the moment) and sep­a­rat­ing that out has allowed me to use this per­son­al blog, Quak­er­Ran­ter, for what­ev­er I like. Most reg­u­lar­ly read­ers would say it focus­es on Quak­erism and cute kid pic­tures and while those are the most com­mon posts, the most read posts are the minor fas­ci­na­tions I indulge myself with occa­sion­al­ly. Quak­er plain dress is some­thing I prac­tice but don’t think about most of the time (806 read­ers in past month). My wife and I love to bust on bad baby names and unfair­ly unpop­u­lar baby names (627 vis­its). I’ve also detailed some out­ings to semi-legendary South Jer­sey haunts (317) and score high on search­es to them.

The con­ven­tion­al wis­dom of the blog-as-publicity tool crowd would prob­a­bly say these off-topic posts are dis­tract­ing my core audi­ence. Per­haps, but they’re infre­quent on the blog and long-lived on Google. Besides, I think it helps peo­ple to know I’m not just obsessed with one top­ic. Being a part of a real com­mu­ni­ty means know­ing each oth­er in all of our quirks. I’m more ten­der and for­giv­ing of oth­er Quak­er blog­gers when I know more of their sto­ry: it puts what they say into a con­text that makes it sound more lived, less ide­o­log­i­cal. There’s cer­tain­ly good rea­sons for tightly-focused pro­fes­sion­al blogs (I’d drop Techcrunch from my blogroll if they start­ed post­ing kids pic­tures!), but as more peo­ple read posts through feeds and aggre­ga­tors I won­der if there’s going to be as much pres­sure for per­son­al, community-oriented blogs to be as single-minded in their focus. 

We all have diverse, quirky inter­ests so why not indulge them? I have seen blogs that try too hard to pan­der to par­tic­u­lar audi­ences and boy, are they bor­ing! A cer­tain degree of idio­syn­crasy and sub­jec­tive orner­i­ness is prob­a­bly essen­tial. Per­son­al­i­ty is at least as impor­tant as focus.

PS: I’m also inter­est­ed in mak­ing sure I don’t loose the core audi­ence with all my side trips, hence the “lat­est Quak­er posts” at the top of the page. I have at least one request for a Quaker-only RSS feed and will even­tu­al­ly get that going.
PPS: As if on queue, the next post in Google Read­er after Eileen’s is Avin­ish Kaushik’s Blog Met­rics: Six rec­om­men­da­tions for mea­sur­ing your suc­cess. Parts of it are prob­a­bly a bit tech­ni­cal for most QR read­ers but it’s use­ful for think­ing about blogs as outreach.

Taking Jeanne’s social class quiz

November 2, 2007

I usu­al­ly skip out on meme games but I thought I’d try out Jean­ne’s class one. Bold are the priv­i­leges I can claim from my youth, ital­ics are ones that I’m unsure of or that are more “yes but” kind of priv­i­leges. My mom’s Luther­an pride kept her from want­i­ng us to look or feel poor. Yes, I did­n’t have second-hand clothes but the rich kids often did. While they might wear scrubs from their par­en­t’s doc­tor prac­tice or vin­tage clothes scored from a thrift-store out­ing, I was in striped button-down shirts from the respectable depart­ment store whose teen depart­ment was always emp­ty of teen cus­tomers. Yes, respectable peo­ple on TV sound like me but that’s because my mom dropped her child­hood Penn­syl­va­nia Dutch accent and was hyper-aware of non-standard accents (a trait I’ve unfor­tu­nate­ly picked up, I correct/mock Julie’s “wood­er” pro­nun­ci­a­tion for water before I can even think about it, it’s like I have a very speci­fic­Tourettes Syn­drome that only applies to non-standard accents). Julie tal­lied up and com­ment­ed on the quiz here in Jean­ne’s com­ments. It’s fas­ci­nat­ing to real­ize that although I grew up sig­nif­i­cant­ly poor­er and have less than half Julie’s “steps” she’s much more cul­tur­al­ly work­ing class than I’ll ever be.

Father went to col­lege (he was secre­tive about past, he might have done a semes­ter at St Joe’s)
Father fin­ished col­lege
Moth­er went to col­lege (two year sec­re­tar­i­al pro­gram)
Moth­er fin­ished col­lege
Have any rel­a­tive who is an attor­ney, physi­cian, or pro­fes­sor.
Were the same or high­er class than your high school teach­ers
Had more than 50 books in your child­hood home
Had more than 500 books in your child­hood home
Were read chil­dren’s books by a par­ent
Had lessons of any kind before you turned 18
Had more than two kinds of lessons before you turned 18
The peo­ple in the media who dress and talk like me are por­trayed pos­i­tive­ly (because we’re good assim­i­la­tion­ists)
Had a cred­it card with your name on it before you turned 18
Had to take out less than $5000 in stu­dent loans in order to go to col­lege
Did­n’t need stu­dent loans to go to col­lege out of high school
Went to a pri­vate high school
Went to sum­mer camp (day camp at the Y for a few sum­mers)
Had a pri­vate tutor before you turned 18
Fam­i­ly vaca­tions involved stay­ing at hotels
Your cloth­ing was all bought new before you turned 18 (pride kept us out of second-hand stores until we lat­er crossed that class bound­ary where thrift­ing is cool pre­cise­ly because its not a neces­si­ty)
Your par­ents bought you a car that was not a hand-me-down from them
There was orig­i­nal art in your house when you were a child
Had a phone in your room before you turned 18
You and your fam­i­ly lived in a sin­gle fam­i­ly house
Your parent(s) owned their own house or apart­ment before you left home
You had your own room as a child (I was the only child at home after age 7)
Par­tic­i­pat­ed in an SAT/ACT prep course (my mom thought they were cheat­ing)
Had your own TV in your room in High School (most­ly as mon­i­tor for Radio Shack Col­or Com­put­er she bought me junior year of high school)
Owned a mutu­al fund or IRA in High School or Col­lege
Flew any­where on a com­mer­cial air­line before you turned 16
Went on a cruise with your fam­i­ly
Went on more than one cruise with your fam­i­ly
Your par­ents took you to muse­ums and art gal­leries as you grew up (we were more zoo/county fair/Independence Hall tour types (hey, they’re all free/low-cost!))
You were unaware of how much heat­ing bills were for your fam­i­ly (n/a: includ­ed in apt rent, besides my mom would nev­er let on that things were tight)

A list like this can nev­er be all inclu­sive but it seems there are some big omis­sions. Where’s any­thing about fam­i­ly struc­ture and finances, like “You had two parental fig­ures liv­ing in your house” and “Both par­ents con­tributed to fam­i­ly income” or “One par­ent stayed home or worked part-time”? In my own instance, my father had a secret oth­er fam­i­ly and nev­er paid for any­thing oth­er than the occa­sion­al trip to Roy Rogers (secret fam­i­ly to “Lit­tle Mar­ty” at least, the women and old­er chil­dren pre­sum­ably noitced he was only around half the time and con­struct­ed some men­tal run-around to explain it away).

The oth­er omis­sion is social net­works. I have no mem­o­ry of fam­i­ly friends. I can­not name one friend of my father and my moth­er’s friends were lim­it­ed to a hand­ful of “girls” at the office. By the time I got to high school I start­ed to see how cer­tain class­mates were able to work the sys­tem to get the best teach­ers and class­es and this was most­ly accom­plished by par­ents swap­ping notes after Hew­brew class or at church or at hock­ey prac­tice. Friends are right­ly not­ed for the strength of their social net­works and I sus­pect these pro­vide a social priv­i­lege that is far more valu­able than parental salary.

Jeanne promis­es to write a part two to her post explain­ing what this all means to Friends. I’m look­ing for­ward to it though I’m unsure just what easy gen­er­al­iza­tion can be made if we’re look­ing at ori­gins. One of the few sur­veys try­ing to be com­pre­hen­sive found Philadelphia-area Friends don’t reflect Amer­i­can aver­ages yet for many con­vinced Friends our par­tic­i­pa­tion has mir­rored (and per­haps been uncon­scious­ly moti­vat­ed by) an upward class mobil­i­ty. Keep an eye on Social Class & Quak­ers for more!