Can social networking tools free us from email?

July 3, 2008

The NYTimes has a piece by an IBM employ­ee who has large­ly freed him­self from email by con­scious­ly using what­ev­er social net­work­ing tool would be bet­ter at mov­ing the con­ver­sa­tion for­ward, whether it’s IM, wikis, or even (gasp!) the tele­phone. This line stood out for me:

I have had con­tin­u­ing sup­port from my man­age­ment in this effort, because I’ve been able to prove how much more I can accom­plish by answer­ing a ques­tion, and post­ing it on a blog, for exam­ple, than I can by answer­ing the same ques­tion over and over. I still help peo­ple, but in a more open and col­lab­o­ra­tive fash­ion. Oth­er peo­ple can join in the dis­cus­sions — maybe they will have a bet­ter idea than mine. 

This is exact­ly how I try to describe the blog­ging phi­los­o­phy in the busi­ness world. Don’t think of the blog as anoth­er chore that needs to be added to your already over­whelmed to-do list. Instead, think about it as anoth­er com­mu­ni­ca­tion tool so it becomes a seam­less part of your ongo­ing work. This will no only help work flow, but help give your blog an hon­esty and approach­a­bil­i­ty it would­n’t have if you thought of it as sim­ply anoth­er mar­ket­ing piece.

The long life of 1950s sci-fi

July 2, 2008

Part of the play­book for Amer­i­can tor­ture in Iraq and Guan­tá­namo comes from Chi­nese inter­ro­ga­tion meth­ods used against cap­tured Amer­i­cans dur­ing the Cold War.

What the train­ers did not say, and may not have known, was that their chart had been copied ver­ba­tim from a 1957 Air Force study of Chi­nese Com­mu­nist tech­niques used dur­ing the Kore­an War to obtain con­fes­sions, many of them false, from Amer­i­can prisoners.
The recy­cled chart is the lat­est and most vivid evi­dence of the way Com­mu­nist inter­ro­ga­tion meth­ods that the Unit­ed States long described as tor­ture became the basis for inter­ro­ga­tions both by the mil­i­tary at the base at Guan­tá­namo Bay, Cuba, and by the Cen­tral Intel­li­gence Agency. 

It sounds like some­thing out of the 1962 thriller film The Manchuri­an Can­di­date. And in a way it is: the idea that Chi­nese Com­mu­nists had used inhu­man ruth­less­ness to unlock the secrets of the brain to cre­ate the per­fect truth tech­nique would be a charm­ing arti­fact of 1950s Amer­i­can cul­ture, some­thing to show along­side the hula hoop and the Jetson-like hov­er cars we’re all sup­posed to be dri­ving in the year 2000. Instead it’s yet anoth­er exhib­it in Pen­ta­gon amnesia.

Does­n’t any­one do any fact check­ing at the Pen­ta­gon? “Offi­cials who drew on the SERE pro­gram [in 2002 to design Amer­i­can intel­li­gence adap­ta­tion] appear to have been unaware that it had been cre­at­ed as a result of con­cern about false con­fes­sions by Amer­i­can pris­on­ers.” And yet… it’s clear that Pres­i­dents Bush and Cheney want­ed false infor­ma­tion in 2002 to launch the war against Iraq. What­ev­er “con­fes­sions” can be wrung from the Bagh­dad taxi dri­vers who got caught up in the arrest sweeps can cer­tain­ly be used to bul­ly the grow­ing num­ber who oppose the war.

But what do we want, jus­ti­fi­ca­tions or the truth? Peace in the region or pro­tec­tion from sins of the past? For­get that tor­ture is inhu­man: it’s also just an unre­li­able way of get­ting accu­rate infor­ma­tion. It’s hard to imag­ine a real­is­tic sce­nario where the hor­ri­ble events of 9/11 could have been stopped by acts of tor­ture by U.S. intel­li­gence or mil­i­tary per­son­nel but it’s could have been stopped if thought­ful ana­lysts had been allowed to share infor­ma­tion across agency lines and been focused on true knowl­edge and understanding.

Superstar? Aw shucks!

July 1, 2008

And a shout-out back to Hit­Tail folks who linked to my arti­cle on Adword shenani­gans by nam­ing me a super­star! Every­one Loves Hit­Tail: Hit­Tail Helps Super­star Blog­ger Mar­tin Kel­ley Save Mon­ey. Is it get­ting hot in here?

I will say that these guys are real­ly good track­ers. I some­times think if I said “hit­tail” in my sleep I’d awake to an email thank­ing me for the men­tion. I’m always sur­prised at how many com­pa­nies don’t fol­low their own pub­lic com­men­tary on them across the inter­net, but Hit­tail cer­tain­ly does.

What to look for in SEO consultants

July 1, 2008

This is part of my Beyond SEO series where I look at the myths and real­i­ties behind search engine opti­miza­tion, with prac­ti­cal tips about pub­li­ciz­ing your site and build­ing your per­son­al brand. Read all of my Beyond SEO arti­cles.

The Google blog asks for user input into what makes a good SEO and reports that they’ve just rewrit­ten their page that warns against rogue SEO artists and gives rec­om­men­da­tions about what to look out for. It starts with their definition

SEO is an acronym for “search engine opti­miza­tion” or “search engine opti­miz­er.” Decid­ing to hire an SEO is a big deci­sion. Make sure to research the poten­tial advan­tages as well as the dam­age that an irre­spon­si­ble SEO can do to your site. Many SEOs and oth­er agen­cies and con­sul­tants pro­vide use­ful ser­vices for web­site owners.

The blog asks “how would you define SEO? What ques­tions would you ask a prospec­tive SEO?” I’ve been doing a lot more opti­miza­tion for clients late­ly. What’s par­tic­u­lar­ly fun is run­ning across the work of the SEO scam artists their com­pe­ti­tion have brought in. I’ve seen many instances where the oth­er SEO firm has stepped over the bounds of fair prac­tice and been penal­ized by Google.

Google’s job and our job

I’ve always tak­en the approach that it’s Google’s job to give people
the most use­ful and rel­e­vant return for their search and our job to
make sure we have use­ful and rel­e­vant mate­r­i­al and arrange it in such a
way that Google can access it.

SEO is impor­tant but only in the
con­text of smart web design and a coher­ent and well thought out
inter­net mar­ket­ing strat­e­gy. Firms that claim to do SEO
with­out check­ing the ana­lyt­ics data and con­sult­ing with the client
about their busi­ness strat­e­gy will not help the site in the long run.

What your SEO expert should be doing

I would agree with most of Google’s rec­om­men­da­tions of what to look out against. But what to look for? A quick list would include:

  • A SEO con­sul­tant that looks at ana­lyt­ics data before mak­ing any changes. If the client does­n’t already have Google Ana­lyt­ics run­ning on the site I install it and wait a month before doing any­thing. I do that because you want:
  • Quan­tifi­able results. You should be able to see shift­ing use pat­terns if the opti­miza­tion is work­ing. The inter­net gives us pre­cise fig­ures and it’s often very easy to demon­strate the val­ue of the work you’ve done. Clients should have full access to the ana­lyt­ics and be trained enough to be able to inde­pen­dent­ly ver­i­fy the results.
  • A con­sul­tant that fre­quent­ly answers ques­tions with “Hmmm…, I don’t know.” No one knows what Google is doing. You try some­thing, then you try some­thing else. Any­one who claims to know every­thing is scam­ming you.
  • Some­one who looks at your entire busi­ness mod­el and asks hard ques­tions about your inter­net strat­e­gy. What do you hope to accom­plish with your site. Are there spe­cif­ic goals that we can measure?
  • Think about your Inbound and Out­bound strate­gies. Google will send peo­ple your way if you have use­ful mate­r­i­al so think about what com­pelling con­tent you can offer the uni­verse. And once peo­ple come to the site you have to make it com­pelling for them to stay a while, sub­scribe, etc. 
  • The SEO con­sul­tant should make you sweat: any­one who says they can sig­nif­i­cant­ly boost your site with­out you hav­ing to lift a fin­ger is fool­ing you. You will almost always have to add com­pelling con­tent and it will take you com­mit­ting staff time to the project (a good devel­op­ment team will look for ways to make this fit into your exist­ing staff rou­tines so that it’s as pain­less as possible!). 

Any oth­ers sug­ges­tions for what to look for in poten­tial SEO consultants?

Pew survey on dogma and spirituality

July 1, 2008

Sur­vey: More have dropped dog­ma for spir­i­tu­al­i­ty in U.S. — USATO​DAY​.com

“Every reli­gious group has a major chal­lenge on its hands from all direc­tions,” says [Pew Forum direc­tor Luis] Lugo. When he fac­tors in Pew’s Feb­ru­ary find­ings that 44% of adults say they’ve switched to anoth­er reli­gion or none at all, Lugo says, “You have to won­der: How do you guar­an­tee the integri­ty of a reli­gious tra­di­tion when so many peo­ple are com­ing or going or fol­low­ing ideas that don’t match up?”

Lugo’s ques­tions is par­tic­u­lar­ly rel­e­vant for Friends, as many of us are con­verts. But the gen­er­al turn toward a more expe­ri­en­tial reli­gios­i­ty points to pos­si­bil­i­ties for fur­ther out­reach. Don’t have the time to check the sur­vey itself but USATo­day looks to have some good graphs about it.

Tempations, shared paths and religious accountability

June 29, 2008

Some­times it seems as if mod­erns are look­ing back at his­to­ry through the wrong end of the tele­scope: every­thing seems soooo far away. The effect is mag­ni­fied when we’re talk­ing about spir­i­tu­al­i­ty. The ancients come off as car­toon­ish fig­ures with a com­pli­cat­ed set of worked out philoso­phies and pro­hi­bi­tions that we have to adopt or reject whole­sale. The ide­al is to be a liv­ing branch on a long-rooted tree. But how do we intel­li­gent­ly con­verse with the past and nego­ti­ate changes?

Let’s talk Friends and music. The car­toon Quak­er in our his­tor­i­cal imag­i­na­tion glares down at us with heavy dis­ap­proval when it comes to music. They’re squares who just did­n’t get it.

Get­ting past the cartoons

Thomas Clark­son, our Angli­can guide to Quak­er thought cir­ca 1700, brings more nuance to the scru­ples. “The Quak­ers do not deny that instru­men­tal music is capa­ble of excit­ing delight. They are not insen­si­ble either of its pow­er or of its charms. They throw no impu­ta­tion on its inno­cence, when viewed abstract­ly by itself.” (p. 64)

“Abstract­ly by itself”: when eval­u­at­ing a social prac­tice, Friends look at its effects in the real world. Does it lead to snares and tem­pa­tions? Quak­ers are engaged in a grand exper­i­ment in “chris­t­ian” liv­ing, keep­ing to lifestyles that give us the best chance at moral liv­ing. The warn­ings against cer­tain activ­i­ties are based on obser­va­tion borne of expe­ri­ence. The Quak­er guide­lines are wikis, notes com­piled togeth­er into a col­lec­tive mem­o­ry of which activ­i­ties pro­mote – and which ones threat­en – the lead­ing of a moral life.

Clark­son goes on to detail Quak­er’s con­cerns about music. They’re all actu­al­ly quite valid. Here’s a sampling:

  • Peo­ple some­times learn music just so they can show off and make oth­ers look talentless. 
  • Reli­gious music can become a end to itself as peo­ple become focused on com­po­si­tion and play­ing (we’ve real­ly decon­tex­tu­al­ized: much of the music played at orches­tra halls is Mass­es; much of the music played at folk fes­ti­val is church spirituals). 
  • Music can be a big time waster, both in its learn­ing and its listening.
  • Music can take us out into the world and lead to a self-gratification and fashion.

I won’t say any of these are absolute rea­son to ban music, but as a list of neg­a­tive temp­ta­tions they still apply. The Catholic church my wife belongs to very con­scious­ly has music as a cen­ter­piece. It’s very beau­ti­ful, but I always appre­ci­ate the pas­tor’s reminder that the music is in ser­vice to the Mass and that no one had bet­ter clap at some per­for­mance! Like with Friends, we’re see­ing a delib­er­ate bal­anc­ing of ben­e­fits vs temp­ta­tions and a warn­ing against the snares that the choice has left open.

Con­text con­text context

In sec­tion iv, Clark­son adds time to the equa­tion. Remem­ber, the Quak­er move­ment is already 150 years old. Times have changed:

Music at [the time of ear­ly Quak­ers] was prin­ci­pal­ly in the hands of those, who made a liveli­hood of the art. Those who fol­lowed it as an accom­plish­ment, or a recre­ation, were few and those fol­lowed it with mod­er­a­tion. But since those days, its progress has been immense… Many of the mid­dle class­es, in imi­ta­tion of the high­er, have received it… It is learned now, not as a source of occa­sion­al recre­ation, but as a com­pli­cat­ed sci­ence, where per­fec­tion is insist­ed upon to make it worth of pur­suit. p.76.

Again we see Clark­son’s Quak­ers mak­ing dis­tinc­tions between types and moti­va­tions of musi­cian­ship. The labor­er who plays a gui­tar after a hard day on the field is less wor­ri­some than the obsessed ado­les­cent who spends their teen years locked in the den prac­tic­ing Stair­way to Heav­en. And when music is played at large fes­ti­vals that lead youth “into com­pa­ny” and fash­ions, it threat­ens the reli­gious soci­ety: “it has been found, that in pro­por­tion as young Quak­ers mix with the world, they gen­er­al­ly imbibe its spir­it, and weak­en them­selves as mem­bers of their own body.”

Music has changed even more rad­i­cal­ly in the suceed­ing two cen­turies. Most of the music in our lives is pre-recorded; it’s ubiq­ui­tious and often invol­un­tary (you can’t go shop­ping with­out it). Add in the drone of TV and many of us spend an insane amount of time in its semi-narcotic haze of iso­lat­ed lis­ten­er­ship. Then, what about DIY music and sin­ga­longs. Is there a dis­tinc­tion to be made between testoterone power-chord rock and twee singer-songwriter strums? Between are­nas and cof­fee­house shows? And move past music into the oth­er media of our lives. What about movies, DVS, com­put­ers, glossy mag­a­zines, talk shows. Should Friends waste their time obsess­ing over Amer­i­can Idol? Well what about Prairie Home Companion? 

Does a social prac­tice lead us out into the world in a way that makes it hard for us to keep a moral cen­ter? What if we turned off the medi­at­ed con­sumer uni­verse and engaged in more spir­i­tu­al­ly reward­ing activ­i­ties – con­tem­pla­tive read­ing, ser­vice work, vis­it­ing with oth­ers? But what if music, com­put­ers, radio, is part of the way we’re engag­ing with the world?

How to decide?

Final­ly, in Clark­son’s days Friends had an elab­o­rate series of courts that would decide about social prac­tices both in the abstract (whether they should be pub­lished as warn­ings) and the par­tic­u­lar (whether a par­tic­u­lar per­son had strayed too far and fall­en in moral dan­ger). Clark­son was writ­ing for a non-Quaker audi­ence and often trans­lat­ed Quak­erese: “courts” was his name for month­ly, quar­ter­ly and year­ly meet­ing struc­tures. I sus­pect that those ses­sions more close­ly resem­bled courts than they do the mod­ern insti­tu­tions that share their name. The court sys­tem led to its own abus­es and start­ed to break down short­ly after Clark­son’s book was pub­lished and does­n’t exist anymore.

We find out­selves today pret­ty much with­out any struc­ture for shar­ing our expe­ri­ences (“Faith and Prac­tice” sort of does this but most copies just gath­er dust on shelves). Month­ly meet­ings don’t feel that over­sight of their mem­bers is their respon­si­bil­i­ty; many of us have seen them look the oth­er way even at fla­grant­ly egre­gious behav­ior and many Friends would be out­raged at the con­cept that their meet­ing might tell them what to do – I can hear the howls of protest now! 

And yet, and yet: I hear many peo­ple long­ing for this kind of col­lec­tive inquiry and instruc­tion. A lot of the emer­gent church talk is about build­ing account­able com­mu­ni­ties. So we have two broad set of ques­tions: what sort of prac­tices hurt and hin­der our spir­i­tu­al lives in these mod­ern times; and how do we share and per­haps cod­i­fy guide­lines for twenty-first cen­tu­ry right­eous living?

Bike ride to Pleasant Mills

June 28, 2008


Bike ride to Pleas­ant Mills — a set on Flickr, orig­i­nal­ly uploaded by martin_kelley.

Fran­cis and I had a nice 22 mi. bike ride on Sat­ur­day. Lots of back
roads through blue­ber­ry fields, and a good off-road jaunt past
car­niv­o­rous plants, orchid-filled bogs and mos­qui­toes galore. Full set of Flickr pic­tures here. (Julie & Theo were busy hang­ing out with the bish­op instead),