Quaker Ranter
A Weekly Newsletter and Blog from Martin Kelley
Can social networking tools free us from email?
July 3, 2008
The NYTimes has a piece by an IBM employee who has largely freed himself from email by consciously using whatever social networking tool would be better at moving the conversation forward, whether it’s IM, wikis, or even (gasp!) the telephone. This line stood out for me:
I have had continuing support from my management in this effort, because I’ve been able to prove how much more I can accomplish by answering a question, and posting it on a blog, for example, than I can by answering the same question over and over. I still help people, but in a more open and collaborative fashion. Other people can join in the discussions — maybe they will have a better idea than mine.
This is exactly how I try to describe the blogging philosophy in the business world. Don’t think of the blog as another chore that needs to be added to your already overwhelmed to-do list. Instead, think about it as another communication tool so it becomes a seamless part of your ongoing work. This will no only help work flow, but help give your blog an honesty and approachability it wouldn’t have if you thought of it as simply another marketing piece.
The long life of 1950s sci-fi
July 2, 2008
Part of the playbook for American torture in Iraq and Guantánamo comes from Chinese interrogation methods used against captured Americans during the Cold War.
What the trainers did not say, and may not have known, was that their chart had been copied verbatim from a 1957 Air Force study of Chinese Communist techniques used during the Korean War to obtain confessions, many of them false, from American prisoners.
The recycled chart is the latest and most vivid evidence of the way Communist interrogation methods that the United States long described as torture became the basis for interrogations both by the military at the base at Guantánamo Bay, Cuba, and by the Central Intelligence Agency.
It sounds like something out of the 1962 thriller film The Manchurian Candidate. And in a way it is: the idea that Chinese Communists had used inhuman ruthlessness to unlock the secrets of the brain to create the perfect truth technique would be a charming artifact of 1950s American culture, something to show alongside the hula hoop and the Jetson-like hover cars we’re all supposed to be driving in the year 2000. Instead it’s yet another exhibit in Pentagon amnesia.
Doesn’t anyone do any fact checking at the Pentagon? “Officials who drew on the SERE program [in 2002 to design American intelligence adaptation] appear to have been unaware that it had been created as a result of concern about false confessions by American prisoners.” And yet… it’s clear that Presidents Bush and Cheney wanted false information in 2002 to launch the war against Iraq. Whatever “confessions” can be wrung from the Baghdad taxi drivers who got caught up in the arrest sweeps can certainly be used to bully the growing number who oppose the war.
But what do we want, justifications or the truth? Peace in the region or protection from sins of the past? Forget that torture is inhuman: it’s also just an unreliable way of getting accurate information. It’s hard to imagine a realistic scenario where the horrible events of 9/11 could have been stopped by acts of torture by U.S. intelligence or military personnel but it’s could have been stopped if thoughtful analysts had been allowed to share information across agency lines and been focused on true knowledge and understanding.
Superstar? Aw shucks!
July 1, 2008
And a shout-out back to HitTail folks who linked to my article on Adword shenanigans by naming me a superstar! Everyone Loves HitTail: HitTail Helps Superstar Blogger Martin Kelley Save Money. Is it getting hot in here?
I will say that these guys are really good trackers. I sometimes think if I said “hittail” in my sleep I’d awake to an email thanking me for the mention. I’m always surprised at how many companies don’t follow their own public commentary on them across the internet, but Hittail certainly does.
What to look for in SEO consultants
July 1, 2008
This is part of my Beyond SEO series where I look at the myths and realities behind search engine optimization, with practical tips about publicizing your site and building your personal brand. Read all of my Beyond SEO articles.
The Google blog asks for user input into what makes a good SEO and reports that they’ve just rewritten their page that warns against rogue SEO artists and gives recommendations about what to look out for. It starts with their definition
SEO is an acronym for “search engine optimization” or “search engine optimizer.” Deciding to hire an SEO is a big decision. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners.
The blog asks “how would you define SEO? What questions would you ask a prospective SEO?” I’ve been doing a lot more optimization for clients lately. What’s particularly fun is running across the work of the SEO scam artists their competition have brought in. I’ve seen many instances where the other SEO firm has stepped over the bounds of fair practice and been penalized by Google.
Google’s job and our job
I’ve always taken the approach that it’s Google’s job to give people
the most useful and relevant return for their search and our job to
make sure we have useful and relevant material and arrange it in such a
way that Google can access it.
SEO is important but only in the
context of smart web design and a coherent and well thought out
internet marketing strategy. Firms that claim to do SEO
without checking the analytics data and consulting with the client
about their business strategy will not help the site in the long run.
What your SEO expert should be doing
I would agree with most of Google’s recommendations of what to look out against. But what to look for? A quick list would include:
- A SEO consultant that looks at analytics data before making any changes. If the client doesn’t already have Google Analytics running on the site I install it and wait a month before doing anything. I do that because you want:
- Quantifiable results. You should be able to see shifting use patterns if the optimization is working. The internet gives us precise figures and it’s often very easy to demonstrate the value of the work you’ve done. Clients should have full access to the analytics and be trained enough to be able to independently verify the results.
- A consultant that frequently answers questions with “Hmmm…, I don’t know.” No one knows what Google is doing. You try something, then you try something else. Anyone who claims to know everything is scamming you.
- Someone who looks at your entire business model and asks hard questions about your internet strategy. What do you hope to accomplish with your site. Are there specific goals that we can measure?
- Think about your Inbound and Outbound strategies. Google will send people your way if you have useful material so think about what compelling content you can offer the universe. And once people come to the site you have to make it compelling for them to stay a while, subscribe, etc.
- The SEO consultant should make you sweat: anyone who says they can significantly boost your site without you having to lift a finger is fooling you. You will almost always have to add compelling content and it will take you committing staff time to the project (a good development team will look for ways to make this fit into your existing staff routines so that it’s as painless as possible!).
Any others suggestions for what to look for in potential SEO consultants?
Pew survey on dogma and spirituality
July 1, 2008
Survey: More have dropped dogma for spirituality in U.S. — USATODAY.com
“Every religious group has a major challenge on its hands from all directions,” says [Pew Forum director Luis] Lugo. When he factors in Pew’s February findings that 44% of adults say they’ve switched to another religion or none at all, Lugo says, “You have to wonder: How do you guarantee the integrity of a religious tradition when so many people are coming or going or following ideas that don’t match up?”
Lugo’s questions is particularly relevant for Friends, as many of us are converts. But the general turn toward a more experiential religiosity points to possibilities for further outreach. Don’t have the time to check the survey itself but USAToday looks to have some good graphs about it.
Tempations, shared paths and religious accountability
June 29, 2008
Sometimes it seems as if moderns are looking back at history through the wrong end of the telescope: everything seems soooo far away. The effect is magnified when we’re talking about spirituality. The ancients come off as cartoonish figures with a complicated set of worked out philosophies and prohibitions that we have to adopt or reject wholesale. The ideal is to be a living branch on a long-rooted tree. But how do we intelligently converse with the past and negotiate changes?
Let’s talk Friends and music. The cartoon Quaker in our historical imagination glares down at us with heavy disapproval when it comes to music. They’re squares who just didn’t get it.
Getting past the cartoons
Thomas Clarkson, our Anglican guide to Quaker thought circa 1700, brings more nuance to the scruples. “The Quakers do not deny that instrumental music is capable of exciting delight. They are not insensible either of its power or of its charms. They throw no imputation on its innocence, when viewed abstractly by itself.” (p. 64)
“Abstractly by itself”: when evaluating a social practice, Friends look at its effects in the real world. Does it lead to snares and tempations? Quakers are engaged in a grand experiment in “christian” living, keeping to lifestyles that give us the best chance at moral living. The warnings against certain activities are based on observation borne of experience. The Quaker guidelines are wikis, notes compiled together into a collective memory of which activities promote – and which ones threaten – the leading of a moral life.
Clarkson goes on to detail Quaker’s concerns about music. They’re all actually quite valid. Here’s a sampling:
- People sometimes learn music just so they can show off and make others look talentless.
- Religious music can become a end to itself as people become focused on composition and playing (we’ve really decontextualized: much of the music played at orchestra halls is Masses; much of the music played at folk festival is church spirituals).
- Music can be a big time waster, both in its learning and its listening.
- Music can take us out into the world and lead to a self-gratification and fashion.
I won’t say any of these are absolute reason to ban music, but as a list of negative temptations they still apply. The Catholic church my wife belongs to very consciously has music as a centerpiece. It’s very beautiful, but I always appreciate the pastor’s reminder that the music is in service to the Mass and that no one had better clap at some performance! Like with Friends, we’re seeing a deliberate balancing of benefits vs temptations and a warning against the snares that the choice has left open.
Context context context
In section iv, Clarkson adds time to the equation. Remember, the Quaker movement is already 150 years old. Times have changed:
Music at [the time of early Quakers] was principally in the hands of those, who made a livelihood of the art. Those who followed it as an accomplishment, or a recreation, were few and those followed it with moderation. But since those days, its progress has been immense… Many of the middle classes, in imitation of the higher, have received it… It is learned now, not as a source of occasional recreation, but as a complicated science, where perfection is insisted upon to make it worth of pursuit. p.76.
Again we see Clarkson’s Quakers making distinctions between types and motivations of musicianship. The laborer who plays a guitar after a hard day on the field is less worrisome than the obsessed adolescent who spends their teen years locked in the den practicing Stairway to Heaven. And when music is played at large festivals that lead youth “into company” and fashions, it threatens the religious society: “it has been found, that in proportion as young Quakers mix with the world, they generally imbibe its spirit, and weaken themselves as members of their own body.”
Music has changed even more radically in the suceeding two centuries. Most of the music in our lives is pre-recorded; it’s ubiquitious and often involuntary (you can’t go shopping without it). Add in the drone of TV and many of us spend an insane amount of time in its semi-narcotic haze of isolated listenership. Then, what about DIY music and singalongs. Is there a distinction to be made between testoterone power-chord rock and twee singer-songwriter strums? Between arenas and coffeehouse shows? And move past music into the other media of our lives. What about movies, DVS, computers, glossy magazines, talk shows. Should Friends waste their time obsessing over American Idol? Well what about Prairie Home Companion?
Does a social practice lead us out into the world in a way that makes it hard for us to keep a moral center? What if we turned off the mediated consumer universe and engaged in more spiritually rewarding activities – contemplative reading, service work, visiting with others? But what if music, computers, radio, is part of the way we’re engaging with the world?
How to decide?
Finally, in Clarkson’s days Friends had an elaborate series of courts that would decide about social practices both in the abstract (whether they should be published as warnings) and the particular (whether a particular person had strayed too far and fallen in moral danger). Clarkson was writing for a non-Quaker audience and often translated Quakerese: “courts” was his name for monthly, quarterly and yearly meeting structures. I suspect that those sessions more closely resembled courts than they do the modern institutions that share their name. The court system led to its own abuses and started to break down shortly after Clarkson’s book was published and doesn’t exist anymore.
We find outselves today pretty much without any structure for sharing our experiences (“Faith and Practice” sort of does this but most copies just gather dust on shelves). Monthly meetings don’t feel that oversight of their members is their responsibility; many of us have seen them look the other way even at flagrantly egregious behavior and many Friends would be outraged at the concept that their meeting might tell them what to do – I can hear the howls of protest now!
And yet, and yet: I hear many people longing for this kind of collective inquiry and instruction. A lot of the emergent church talk is about building accountable communities. So we have two broad set of questions: what sort of practices hurt and hinder our spiritual lives in these modern times; and how do we share and perhaps codify guidelines for twenty-first century righteous living?
Bike ride to Pleasant Mills
June 28, 2008

Bike ride to Pleasant Mills — a set on Flickr, originally uploaded by martin_kelley.
Francis and I had a nice 22 mi. bike ride on Saturday. Lots of back
roads through blueberry fields, and a good off-road jaunt past
carnivorous plants, orchid-filled bogs and mosquitoes galore. Full set of Flickr pictures here. (Julie & Theo were busy hanging out with the bishop instead),